UniVRse

What UniVRse does

UniVRse Interactive Sdn Bhd is a privately held Malaysian creative technology company headquartered in Bandar Baru Bangi, Selangor, founded in 2011 (some sources cite 2017). The company builds AI-driven metaverse environments, enterprise AI avatars, and immersive VR/AR experiences powered by its proprietary UniVRse Engine. Core product lines include Metashop (a web-based 3D AI customer service avatar deployable in 14-30 days), AI Marketing Automation and AI Video Generation pipelines, custom Metaverse Experiences and Virtual Environments, and AI-Enhanced Corporate Training Solutions with LMS integration. Sub-products include the Zahrahverse AI Helpdesk (bilingual chatbot for Hospital Az-Zahrah), Hajjverse (AI 'Mutawwif' guide for Hajj/Umrah preparation), AIECOINNO (AI business evaluation engine), and Progrid.io (GIS-enabled asset monitoring). Underlying technology integrates Unity and Unreal Engine 5 with AI chatbots, video response generation, IoT sensor data, and real-time 3D rendering.

The company monetises through four streams: enterprise AI avatar and metaverse project engagements (professional services, multi-year contracts), AI automation subscriptions (paid plans for 24/7 avatars and marketing automation), one-time project licenses for game and mobile app development, and VR/AR hardware sales bundled with installation and Transfer of Technology training (e.g., UPNM VR Lab). Pricing is custom and quote-based with no public tiers; sales are direct enterprise/government sales via contact form and email, supplemented by mobile app store distribution for consumer titles. UniVRse serves Malaysian government agencies (MDEC, FELDA, HDC, SPAD, KPM, Bank Negara Malaysia), healthcare (Hospital Az-Zahrah), universities (UiTM, UPNM, UTP, UKM), financial institutions (RHB Bank), and enterprise clients (PETRONAS Research, ASTRO/Hitz.FM, Studio Kembara), with international reach potential via Hajjverse and Halal economy platforms. The 1-10 person team is founder-led (CEO Hezri Amir, Executive Directors Norhaizat and Harfeez) with no disclosed external funding.

Name

UniVRse

Legal name

UniVRse Interactive Sdn Bhd

Website

https://univrse.io

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

UniVRse Interactive is a Malaysian creative technology firm building AI-driven metaverse environments, enterprise AI avatars, and immersive VR/AR experiences for government, healthcare, education, and enterprise clients across Malaysia, with proprietary UniVRse Engine platform.

Ownership category

akta.pro rank

Product category

Virtual Reality & Immersive Technology Solutions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Software Publishers (5132), Computer Training (611420)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Metaverse & Social Virtual Worlds (BPAMAKAF), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Virtual reality solutions
• AI customer service avatars
• Metaverse platforms
• Immersive corporate training
• AI marketing automation

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Enterprise AI Avatar & Metaverse Solutions (Project-based): UniVRse sells bespoke AI avatar and metaverse development projects to enterprise, government, and institutional clients. Projects include Metashop (web-based 3D AI avatar), custom virtual environments (showrooms, classrooms, conferences), and AI automation systems. Deployment timelines range from 14 to 30 days. Revenue is earned per project/engagement, likely with professional services for customisation and integration.
2. AI Automation Subscriptions: AI avatar and automation products (Metashop, AI Marketing Automation) operate as recurring subscription-type offerings, with avatars providing 24/7 support generating ongoing service revenue. The website references 'paid plans' with payment information collected from subscribers.
3. Game & Mobile App Development: UniVRse has delivered numerous game and mobile app projects for clients across Malaysia, including titles for MDEC, ASTRO, RHB Bank, Universiti Teknologi PETRONAS, and others. These are typically fixed-price project engagements with scope ranging from educational games to branded consumer mobile titles.
4. VR/AR Hardware & Lab Solutions: UniVRse supplies VR lab equipment and hardware (VR headsets, 3D printers, high-performance PCs, tablets, gaming chairs) alongside installation and Transfer of Technology training — as demonstrated in the UPNM VR Lab Installation project.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

UniVRse Interactive builds and delivers AI-driven metaverse environments, enterprise AI avatars, and immersive VR/AR experiences for enterprise, government, healthcare, and institutional clients. Its core offering is organized around four product pillars: Metashop (web-based 3D AI customer service avatar providing 24/7 automated support), AI Marketing Automation & AI Video Generation, Metaverse Experiences & Virtual Environments (powered by the proprietary UniVRse Engine), and AI-Enhanced Corporate Training Solutions. Projects are delivered as bespoke engagements with deployment timelines of 14-30 days, plus subscription-based AI automation offerings.

Product overview

UniVRse Interactive operates as a unified creative technology platform offering AI-driven metaverse solutions, enterprise AI avatars, and immersive experiences. The core product portfolio centers on four main pillars: (1) Metashop — a web-based 3D AI customer service avatar for 24/7 automated support, (2) AI Marketing Automation & AI Video Generation — producing branded content via AI avatars and automated pipelines, (3) Metaverse Experiences & Virtual Environments — powered by the proprietary UniVRse Engine for virtual exhibitions, offices, conferences, and training simulations, and (4) AI-Enhanced Corporate Training Solutions — featuring AI video trainers, 3D simulations, and LMS integration. Supporting sub-products include the Nova AI Assistant, Zahrahverse AI Helpdesk for healthcare, Hajjverse for pilgrimage preparation, AIECOINNO business evaluation engine, and various VR installations. The platform serves diverse sectors including healthcare, education, government, and enterprise across Malaysia and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Metashop — 3D AI Customer Service Avatar (Web-Based) Web-based 3D AI customer service avatar that answers visitor questions in real time, delivers animated video information, handles FAQs, products, services, pricing, and general inquiries, assists with appointment scheduling, and provides 24/7 support zero-staff for hospitals, universities, hotels, service companies, government agencies, and retail/showroom operators.
• AI Marketing Automation & AI Video Generation AI-powered content creation pipeline producing branded video content using AI avatars, automated social media content, script-to-video automation, marketing workflow automation, and multi-language content creation for enterprise marketing teams.
• Metaverse Experiences & Virtual Environments Immersive virtual environments built on the proprietary UniVRse Engine, including virtual exhibition halls, corporate metaverse events, virtual product launches, 3D digital showrooms, training simulations, and gamified learning experiences for enterprises, governments, and educational institutions.
• AI-Enhanced Corporate Training Solutions Immersive training platform featuring AI video trainers, scenario-based 3D simulations, adaptive learning content, performance analytics dashboards, and LMS integration for enterprise workforce development across onboarding, compliance, and skills training.
• UniVRse Engine Proprietary metaverse development platform powering fully immersive virtual environments — virtual classrooms, offices, conferences, exhibitions, sales expos, and TownHall meetings — sold as the foundational technology for UniVRse's metaverse engagements.
• Nova AI Assistant UniVRse's AI assistant mascot deployed as an interactive chatbot for customer support and helpdesk inquiries on the company's website.
• Zahrahverse AI Helpdesk AI-powered virtual helpdesk specifically built for Hospital Az-Zahrah, providing a 24/7 bilingual chatbot with video response generation, comprehensive knowledge base covering surgery pricing and treatments, and seamless human agent escalation.
• AIECOINNO Website & AI Engine Corporate website platform with AI evaluation engine assessing business performance across 87 parameters producing six indexes (Product, Process, Organisation, Marketing, Financial, Non-Financial), including carbon reduction tracking and UN SDG alignment mapping.
• VR Lab Installation Complete VR laboratory setup including hardware procurement (VR headsets, 3D printers, high-performance PCs, tablets), installation, and a Transfer of Technology training programme for universities and defence institutions.
• Hajjverse AI-guided virtual Hajj and Umrah preparation platform featuring an AI 'Mutawwif' guide in an immersive 3D metaverse environment recreating holy sites, accessible on VR headsets and standard devices for Muslim pilgrims worldwide.
• Empayar: The Melaka Chronicles Silat combat action game set in the historical Melaka Sultanate era, featuring traditional Malaysian weapons (keris and parang), character leveling system, and historically-inspired environments, co-developed with Luncai Emas.
• Pendekar Awang Full CGI production for a 110-minute Malaysian theatrical feature film in collaboration with Studio Kembara, including high-fidelity 3D rendering and VFX integration.
• Animagi Puzzle Combat Game Mobile puzzle combat game featuring 12 animal mage characters with unique magic types, attributes, and skills competing in a strategic Mage Tournament on iOS and Android, developed for Hez Media.
• VR Gimmick — Hari Peneroka 2023 5G-powered VR showcase installation at MITEC Kuala Lumpur for the MK3D (Mega Karnival 3 Dimensi) national event, commissioned by FELDA and attended by Prime Minister Anwar Ibrahim.
• D.U.K.E. Zombie Breakout VR Malaysia's first controller-free VR first-person shooter using Microsoft Kinect full-body gesture tracking and Leap Motion hand-gesture control with a D.U.K.E. military narrative, developed for MDEC.
• Lab In Our Pocket (IoT & AR Apps) Industrial IoT and AR platform for PETRONAS Research enabling real-time plant pump readings, AR equipment scanning, and remote health monitoring for field technicians in oil & gas operations.
• BNM Museum — Cycle Through Time Immersive museum installation featuring a stationary bike linked to dual 180-degree projection mapping for a simulated ride through Malaysia's economic history, delivered for Bank Negara Malaysia Museum.
• SPAD Integrated Fare System Unified fare calculation platform consolidating rail transportation fares from LRT Ampang, LRT Kelana Jaya, MRT, and KTM into a single platform for Malaysian public transport, delivered for SPAD.
• Ummi Mobile Games Three casual mobile games (Busana Muslim, Songs of Ummi, Recycle!) for Hud Hud Media's Ummi IP, featuring character customisation, rhythm gameplay, and environmental mini-games, available on iOS and Android.
• Pilot's AR Game — Shuttle TAP Casual AR arcade game for Pilot Pen Singapore where players tap falling shuttlecocks and dodge obstacles across 10+ progressive levels using ARKit and ARCore on iOS and Android.
• Math Quest — Educational RPG Malaysia's first educational RPG commissioned by MDEC, featuring mathematics-integrated combat and quest progression for web, iOS, and Android platforms.

Quantifiable outcome

• HIPVerse Halalpreneurship Summit attracted 5,000 participants across 60 virtual booths
• +5 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• UIS (Universiti Islam Selangor)coreStrategic or Co-development Partner · 7 July 2026UniVRse participated in the MOU/MoA signing ceremony organised by Universiti Islam Selangor, formalising a strategic partnership in AI, digital innovation, R&D, talent development, and collaborative projects. UniVRse was selected as one of only nine strategic industry partners for UIS — reflecting a shared vision of bridging academia and industry. The partnership is expected to create opportunities for student industry exposure, research, and future-ready talent development.
• HDC (Halal Development Corporation)coreStrategic or Co-development Partner · 28 April 2025UniVRse partnered with HDC and UiTM to deliver HIPVerse: Halalpreneurship Summit — Malaysia's first Halal homegrown expo held entirely in the metaverse on 28 April 2025. The platform hosted 60 virtual booths, attracted 5,000 participants, and featured eight Halal Pocket Talks. The event was supported by MDEC and showcased the metaverse as a transformative tool for Malaysia's Halal economy.
• UiTM (Universiti Teknologi MARA)coreStrategic or Co-development Partner · 28 April 2025UiTM partnered with UniVRse and HDC on the HIPVerse Halalpreneurship Summit. UiTM students actively participated in workshops and received Certificates of Participation (endorsed by HDC and UniVRse) upon achieving 70%+ on event assessments. The partnership bridges academic preparation with contemporary metaverse business practices.
• Luncai Emas Sdn BhdcoreStrategic or Co-development Partner · 29 September 2023UniVRse Interactive and Luncai Emas signed an MOU at the Kuala Lumpur Convention Centre on 29 September 2023 to co-develop Empayar: The Melaka Chronicles — a Silat combat action game set in the historical Melaka Sultanate era. The partnership was hosted within the Malaysia Digital Content Festival, gaining visibility through exhibition showcases. Notable attendees included MDEC's Senior Vice President Datuk Ts. Fadzli Abdul Wahit, uniting UniVRse's technical innovation with Luncai Emas's creative production capabilities.
• MDEC (Malaysia Digital Economy Corporation)coreStrategic or Co-development Partner · 1 January 2011MDEC has been a long-term strategic partner, commissioning UniVRse for multiple flagship projects including Math Quest (Malaysia's first educational RPG, 2011), D.U.K.E. Zombie Breakout VR (Malaysia's first controller-free VR first-person shooter, 2018), and supporting HIPVerse. MDEC's Digital Industry Development division (Senior VP Datuk Ts. Fadzli Abdul Wahit) has been involved in MOU ceremonies and festival events.
• PETRONAS Research Sdn BhdminorStrategic or Co-development PartnerUniVRse developed Lab In Our Pocket — an industrial IoT and AR mobile application for PETRONAS Research enabling real-time plant pump readings, AR equipment scanning, and remote health monitoring for field technicians.
• Universiti Teknologi PETRONAS (UTP)minorStrategic or Co-development PartnerPartnership with UTP resulted in the Hajjg Mobile App — a Hajj pilgrimage guidance application developed by UniVRse with UTP, featuring automated Dam calculation and expert-vetted Islamic content reviewed by Ustaz Rahmat and Islamic scholars.
• Universiti Kebangsaan MalaysiaminorStrategic or Co-development PartnerUniVRse developed Nutri Ninja — an accelerometer-based educational game for Universiti Kebangsaan Malaysia that promotes active lifestyles and nutrition education aligned with the Malaysian Food Pyramid.
• Universiti Pertahanan Nasional Malaysia (UPNM)minorStrategic or Co-development PartnerUniVRse delivered a complete VR laboratory to UPNM, including hardware procurement (VR headsets, 3D printers, high-performance PCs, iPad Pro, Surface Pro, gaming chairs), installation, and a 4-day Transfer of Technology training programme.
• ASTRO / Hitz.FMminorStrategic or Co-development PartnerUniVRse produced Hitz Heroes — a branded match-3 puzzle combat mobile game for ASTRO's Hitz.FM radio station, featuring celebrity DJ characters DJ Ean, DJ Skeletor, and Jinnyboy with a character progression system.
• RHB BankminorStrategic or Co-development PartnerUniVRse developed Gotcha — an internal web-based detective fraud-awareness game for RHB Bank's staff Fraud Awareness Campaign, teaching cheque fraud, phishing, and document forgery detection through case-solving gameplay.
• FELDAminorStrategic or Co-development PartnerUniVRse was commissioned by FELDA to deliver a 5G-powered VR experience at Hari Peneroka 2023, part of the MK3D (Mega Karnival 3 Dimensi) national event at MITEC Kuala Lumpur, attended by Prime Minister Anwar Ibrahim.
• Hez MediaminorStrategic or Co-development PartnerUniVRse has developed multiple mobile games for Hez Media including Animagi Puzzle Combat Game (12 animal mage characters) and Urban Heroes (1960s casual arcade game), demonstrating an ongoing client relationship.
• Studio KembaraminorStrategic or Co-development PartnerUniVRse provided full CGI production for Pendekar Awang — a 110-minute Malaysian theatrical feature film produced by Studio Kembara, including high-fidelity 3D rendering, VFX integration, and cultural authenticity collaboration.
• Hud Hud MediaminorStrategic or Co-development PartnerUniVRse developed three casual mobile games for Hud Hud Media's Ummi IP (Busana Muslim, Songs of Ummi, Recycle!) backed by MCMC's commercialisation programme, available on App Store and Google Play.
• Pilot Pen SingaporeminorStrategic or Co-development PartnerUniVRse developed Shuttle TAP — a casual AR arcade game for Pilot Pen Singapore, featuring tap-to-hit shuttlecock gameplay, ball-dodge obstacles, three power-ups, and 10+ progressive levels on iOS and Android.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Virtuos: Singapore-headquartered game development and art services outsourcing firm operating across AAA titles and immersive content. Comparable to UniVRse's CGI feature film work (Pendekar Awang) and game development capabilities from a regional Southeast Asian base.
• Lemon Sky Studios: Malaysia-based game art and co-development studio serving AAA clients. Comparable to UniVRse's Malaysian game development work and 3D art/CGI capabilities, operating in the same domestic talent market.
• Streamline Studios: Malaysia-based game development services and co-development studio. Comparable to UniVRse's Malaysian game development, VR/AR, and immersive content offerings, competing for similar local talent and enterprise clients.

Broad incumbents

• Zepeto: South Korean social metaverse platform with avatar-driven virtual experiences at scale. Comparable to UniVRse's social virtual world and avatar-based metaverse offerings.
• The Sandbox: Decentralised virtual world platform with broad metaverse infrastructure and partnerships. Adjacent incumbent operating in the same metaverse/virtual worlds category as UniVRse's HIPVerse and Hajjverse platforms.

Direct peers

• HeyGen: AI avatar video generation platform focused on enterprise marketing and multilingual content. Overlaps with UniVRse's AI Marketing Automation product line and avatar-based video content capabilities.
• Synthesia: UK-based enterprise AI video generation platform with avatar-based content creation. Comparable to UniVRse's branded video generation, script-to-video automation, and multi-language content offerings.
• D-ID: Israel-based AI video avatar platform enabling script-to-video generation and conversational digital humans. Directly comparable to UniVRse's AI Marketing Automation and AI Video Generation pipeline.
• Soul Machines: New Zealand-based creator of digital humans and AI avatars for enterprise customer service and engagement. Closely comparable to UniVRse's Metashop branded AI avatar offering and Zahrahverse AI Helpdesk deployment.
• Spatial: Metaverse and spatial computing platform for virtual events, exhibitions, and collaborative 3D environments. Comparable to UniVRse's Metaverse Experiences and UniVRse Engine-based virtual exhibitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@univrseofficial5936
• Facebookfacebook.com/univrse.io
• LinkedInlinkedin.com/company/univrse-official
• Instagraminstagram.com/univrse.official
• Xx.com/univrseofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UniVRse