What Disc does

DISC Personality Testing (legal name "DISC Personality Testing," DBA discpersonalitytesting.com) is an Indianapolis-based learning and development company founded in 2012 by Guy Harris and Kevin Eikenberry, operating as a product under The Kevin Eikenberry Group. The company sells digital DISC behavioral assessments and adjacent training resources built on William Moulton Marston's 1920s DISC framework, which categorizes behavioral tendencies into Dominance (D), Inducement/Inspiring (I), Steadiness/Supportive (S), and Compliance/Cautious (C) types. The paid Personal DISC Assessment ($39) provides natural-versus-adapted style analysis, style blend profiling, and communication adaptation strategies, while a free 12-question assessment functions as the top-of-funnel acquisition tool. The product catalog extends into facilitator enablement (Facilitator Guide $299, Bundle $597), per-style communication training (Connect & Communicate series at $99/style or $297 bundle), hiring-focused training (Pain-Free Hiring $139), and topical packages such as "Make Working from Home Work."

The business model is exclusively direct e-commerce with no subscription tier — every SKU is sold as a one-time perpetual digital download backed by a 100% money-back guarantee, and assessment/team-report credits ($39 and $149 respectively) enable bulk organizational purchases. Go-to-market is product-led growth anchored on a freemium funnel and supplemented by an extensive content marketing footprint (DISC Personality Testing blog, Talk Like a Leader podcast on Apple Podcasts and Spotify, YouTube channel). The company serves two primary customer segments — individual professionals seeking self-understanding, and teams/organizations (including SMBs) using DISC for team building, leadership development, hiring, and conflict resolution — with a secondary segment of remote workers targeted by the pandemic-era package. Distribution is fully digital and global via the company's own storefront, with no app, no API, and no disclosed enterprise contracts or named logos.

Name

Disc

Legal name

DISC Personality Testing

Website

https://discpersonalitytesting.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

DISC Personality Testing sells digital DISC behavioral assessments (free + $39 paid) and accompanying training products for individual professionals, teams, and small organizations seeking to improve communication, leadership, and hiring outcomes via the four-style DISC framework.

Ownership category

akta.pro rank

Product category

Behavioral Assessment Platform

akta.pro primary industry

Assessment & Item Writing / Test Content Development (EDAGAKAE)

Keywords

• DISC behavioral assessment
• Personality testing platform
• Team communication training
• Leadership development resources
• Behavioral style reports

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual DISC Assessments: Personal DISC assessments sold individually for $39 each, providing personalized analysis of behavioral styles and communication patterns.
2. Team DISC Reports: Team report credits sold for $149, enabling organizations to run DISC assessments across multiple team members with aggregated team analysis.
3. Training Products: Video-based training programs including How to Use the DISC Model ($149), Quick Course ($19), Pain-Free Hiring ($139), and Connect & Communicate series ($99 per style or $297 for full bundle).
4. Facilitation Resources: DISC Facilitator Guide ($299) and Bundle ($597) for organizations conducting internal DISC-based training and facilitation.
5. Assessment Credits: Credits system for bulk assessment purchases at $39 per credit, enabling organizations to purchase multiple assessments at once.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Disc provides online DISC behavioral assessments, team reports, and video-based training programs based on the DISC model developed by Dr. William Moulton Marston. The company sells a free 12-question assessment, paid personal DISC assessments, team reports, facilitator guides, and communication training courses to help individuals and organizations improve communication, leadership, and conflict resolution. All products are delivered digitally through the company's e-commerce website.

Product overview

DISC Personality Testing offers a comprehensive suite of behavioral assessment and training products centered on the DISC model. The core offering consists of two DISC assessments: a free test with 12 questions providing instant profile estimates, and a paid Personal DISC Assessment delivering detailed analysis of natural and adapted styles. The product portfolio extends through facilitation tools (Facilitator Guide and Bundle), communication training programs (Connect & Communicate series for all four DISC styles), specialized training courses (How to Use the DISC Model, Quick Course, Using the DISC Model to Connect and Communicate), and targeted applications (Pain Free Hiring for recruitment, Make Working from Home Work for remote work challenges). Additional products include DISC Style Team Reports and corresponding credit systems (Assessment Credits and Team Report Credits) for organizational use. The company positions itself as a learning and development organization rather than merely an assessment provider, with products designed to help individuals and teams improve communication, reduce conflict, and develop leadership effectiveness.

Differentiator

Problem solved

Functional benefit

Brands

• Talk Like a Leader Podcast: A weekly podcast hosted by Guy Harris exploring the mindset, skillset, and habitset of leadership communication.

Products and services

• Free DISC Test A free DISC personality assessment with 12 short questions that provides an instant estimate of the user's DISC personality profile, completed in about 10 minutes. Aimed at individual professionals seeking to understand their communication style.
• Personal DISC Assessment A full DISC assessment for personal use providing detailed analysis of both natural and adapted DISC styles, workplace strengths and concerns, communication strategies, and how others perceive the user. Priced at $39 per assessment.
• DISC Style Team Report A team report providing DISC style analysis for groups, enabling teams to understand communication styles and improve collaboration. Designed for team leaders, HR, and L&D professionals.
• Facilitator Guide An online guide that helps facilitators conduct conversations based on team communication styles, including a slide deck, quick start guide, and complete facilitator's manual. Priced at $299.
• Facilitator Guide Bundle

Quantifiable outcome

• Complete DISC assessment in approximately 15-20 minutes
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Kevin Eikenberry GroupcoreStrategic or Co-development PartnerThe Kevin Eikenberry Group is the parent company producing DISC Personality Testing. Kevin Eikenberry is a co-founder alongside Guy Harris, and the group provides the organizational backing for DISC assessment and training products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wiley (Everything DiSC): Wiley's Everything DiSC is the most widely deployed DISC-based assessment suite in the corporate L&D market, offering individual, team, and facilitator products on a similar model to Disc. Comparable as the dominant commercial DISC brand with deep enterprise distribution.
• The Myers-Briggs Company: Publisher of the MBTI assessment, the Myers-Briggs Company sells individual and team personality assessments plus training and certification programs to corporate and consumer audiences. Direct adjacent competitor in the personality-assessment L&D category.
• Gallup (CliftonStrengths): Gallup's CliftonStrengths is a leading individual assessment and coaching framework sold to consumers and large enterprises for development and team-building. Comparable go-to-market of paid assessment plus facilitator/manager training content.

Direct peers

• TTI Success Insights: TTI Success Insights offers DISC-based assessments alongside complementary behavioral instruments (motivators, emotional intelligence, Hartman), targeting both individual consumers and corporate L&D buyers. Closely comparable multi-product DISC strategy with practitioner certification.
• Hogan Assessments: Hogan sells personality assessments targeting leadership development, hiring, and coaching, primarily to enterprise and executive-coaching buyers. Comparable in selling validated behavioral assessments bundled with development content.
• Predictive Index: Predictive Index provides behavioral and cognitive assessments plus a SaaS talent-management platform targeting hiring managers and HR teams. Comparable in selling DISC-adjacent assessments to organizational buyers with team and individual reports.

Emerging players

• Crystal Knows: Crystal Knows is a DISC-based digital platform that delivers personality insights on individuals, used by sales professionals and managers. Comparable in using the DISC framework as the core of an online product-led assessment experience.
• 16Personalities: 16Personalities is a free, widely used online personality test based on the Big Five (16-type) model with strong consumer brand awareness. Comparable as a freemium, product-led online personality assessment for individuals.
• Truity: Truity offers a suite of online personality tests (DISC, Enneagram, Big Five, MBTI) with freemium and paid reports targeting individual consumers. Comparable in monetizing multiple online assessments through self-serve e-commerce.
• Pymetrics: Pymetrics sells AI-driven behavioral assessments for hiring and development to enterprise HR teams. Comparable as a next-generation, technology-forward assessment platform challenging traditional questionnaire-based tools like DISC.

Market position

Strengths8 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6WCJf7cOAaa1S2fvBlee7Q
• Facebookfacebook.com/DISC-Personality-Testing-143815535720585

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disc