Adventura

What Adventura does

Adventura, legally Cestovní kancelář Adventura, s.r.o., is a privately held Czech travel agency (cestovní kancelář) founded in 1990 and headquartered at Voroněžská 20, Prague 10. The company sells guided active-adventure and discovery tours to more than 138 countries, organized into product verticals including discovery trips (poznávací zájezdy), cycling holidays (dovolená na kole), mountain hiking (horská turistika), and water sports/skiing (voda/lyže). Tours are priced per person with service-level tiers (★ to ★★★) and sample prices ranging from approximately 17,800 Kč for cycling trips to 138,964 Kč for premium long-haul itineraries such as Ecuador/Galapagos/Machu Picchu. The company also runs a small-group format (some tours capped at 8 participants) and offers custom services including corporate incentive trips, school group programs, and tailored holidays under 'Akce na zakázku'.

The underlying technology is a conventional website-based tour booking and catalog platform (adventura.cz) with search, filtering, and inquiry submission, complemented by an e-shop (eshop.adventura.cz) for supplementary travel products. Revenue is generated primarily through one-time package tour sales, supplemented by e-commerce sales of equipment and ancillary travel products. The go-to-market is a hybrid sales-led model: a physical Prague sales office with staffed walk-in hours, phone-based inside sales, online self-service booking, social media marketing (Facebook, Instagram), email newsletters, and trade-fair presence (Holiday World). Customer payment options extend to employee-benefit wallets (BPlus, Benefity, Edenred, Pluxee). Customer segments are predominantly individual Czech leisure travelers, with secondary use-case segments for school groups and corporate clients. The company holds a Péče o kvalitu quality certification, is a member of the Association of Czech Travel Agencies (ACK ČR), and has won regional industry recognition including 1st place in a public poll for best Czech travel agency in culture, monuments, and adventure travel.

Name

Adventura

Legal name

Cestovní kancelář Adventura, s.r.o.

Website

https://adventura.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Adventura is a privately held Czech travel agency founded in 1990 that sells guided active-adventure and discovery tours (cycling, trekking, water sports, skiing) to 138+ countries, serving primarily Czech individual leisure travelers with secondary school and corporate group bookings.

Ownership category

akta.pro rank

Product category

Adventure Travel Agency Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Adventure & Active Travel Agencies (THAKABAD), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Guided discovery tours
• Cycling holidays
• Mountain trekking tours
• Custom group travel
• Adventure travel packages

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Package Tours and Travel Packages (Zájezdy): Sale of pre-packaged and custom guided tours to destinations worldwide, including discovery tours, cycling holidays, mountain trekking, and adventure travel. Revenue is generated through tour package pricing that includes transport, accommodation, guiding, and programmed activities. The company has operated since 1990 and offers both standard catalog departures and individually prepared group travel.
2. E-commerce Sales: Online store (eshop.adventura.cz) selling supplementary travel products and equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Adventura is a Czech travel agency selling pre-packaged and custom-guided group tours across four core categories: discovery trips, cycling holidays, mountain hiking/trekking, and water sports/skiing packages. Each tour package typically bundles transport, accommodation, guiding, and programmed activities at tiered service levels (★ to ★★★). The company also operates a custom events division for bespoke holidays, school trips, and corporate incentive travel, plus an online e-shop selling supplementary travel products and equipment.

Product overview

Adventura is a Czech travel agency (cestovní kancelář) offering a comprehensive portfolio of travel services. The core offerings include discovery trips (poznavací zájezdy), cycling holidays (dovolená na kole), mountain hiking (horská turistika), water sports and skiing (voda/lyže), and custom event planning (akce na zakázku). The company operates an e-shop platform and publishes seasonal travel catalogs. All services are organized around guided group travel experiences, with offerings spanning discovery tours, outdoor activities, and customized travel solutions for individuals, families, schools, and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery Tours (Poznávací zájezdy) Guided discovery and educational travel trips to destinations worldwide, offering professionally led tours of natural and cultural attractions. Targeted at individual travelers seeking authentic international experiences.
• Cycling Holidays (Dovolená na kole) Cycling holiday packages with routes across Europe and beyond at varying difficulty levels, combining cycling with cultural experiences. Targeted at active travelers and cycling enthusiasts.
• Mountain Hiking and Trekking (Horská turistika) Mountain hiking and multi-day trekking tours covering various mountain ranges globally, with difficulty levels ranging from light walking to challenging peaks. Targeted at hikers and outdoor adventurers.
• Water Sports and Skiing (Voda / Lyže) Water sports activities including rafting and kayaking, plus skiing and ski-alpinism packages. Targeted at adventure travelers seeking active outdoor experiences across seasons.
• Custom Event Planning (Akce na zakázku) Custom event planning services including tailored holidays (dovolená na míru), corporate incentive trips (incentivní zájezdy), and school group travel programs (zájezdy pro školy). Targeted at schools, corporate clients, and groups wanting bespoke itineraries.
• Travel E-shop Online shop at eshop.adventura.cz selling supplementary travel products and equipment to complement tours. Targeted at travelers needing gear and accessories.
• Travel Catalogs (Katalogy zájezdů) Printed and online travel catalogs featuring tour packages organized by destination and travel type. Targeted at customers researching and selecting tours offline and online.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• BPlusminorOthersEmployee benefit payment provider accepted for tour bookings, allowing customers to pay using employer-provided benefit credits.
• BenefityminorOthersEmployee benefit payment provider accepted for tour bookings.
• EdenredminorOthersEmployee benefit payment provider accepted for tour bookings.
• PluxeeminorOthersEmployee benefit payment provider accepted for tour bookings.
• Association of Czech Travel Agencies (ACK)coreStrategic or Co-development PartnerMembership in the industry association for Czech travel agencies, providing industry representation, advocacy, and credibility.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Backroads: US active-travel company specializing in biking, walking, and hiking trips. Highly comparable to Adventura's cycling holidays (Dovolená na kole) and hiking core verticals.
• G Adventures: Global small-group adventure tour operator offering guided trips across 100+ countries. Directly comparable to Adventura on adventure/discovery tour product, small-group format, and experiential positioning.
• Intrepid Travel: Australia-headquartered small-group adventure travel company operating worldwide. Closely comparable on small-group guided adventure tours and experiential travel focus.
• Explore Worldwide: UK small-group adventure and discovery tour operator. Comparable to Adventura on guided discovery tours, small groups, and multi-country itineraries.
• REI Adventures: Active and outdoor adventure trips run by REI Co-op in the US. Comparable to Adventura's hiking, cycling, and water-sports offerings within outdoor/adventure travel.
• Exodus Travels: UK-based adventure and active holiday tour operator with cycling, trekking, and discovery itineraries. Directly comparable to Adventura's adventure/cycling/trekking product mix.

Regional players

• Čedok: Largest traditional Czech travel agency and tour operator. Regional competitor to Adventura in the Czech market across packaged tours, though broader and more mass-market.
• Fischer Travel: Major Czech tour operator offering beach holidays and guided tours. Comparable as a domestic Czech competitor in the same retail travel agency category.

Emerging players

• TourRadar: OTA/marketplace aggregating adventure tours from operators worldwide. Relevant as a digital distribution channel and emerging competitive threat to traditional agencies like Adventura.
• Bamba Travel: Digital-first adventure tour operator targeting backpackers and independent travelers. Comparable as an emerging adventure-tour peer with similar destination breadth.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adventura.cz
• Instagraminstagram.com/ck_adventura
• LinkedInlinkedin.com/company/adventura

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventura