Invenna
Invenna is a Netherlands-based B2B software vendor that operates a Customer Data Platform with embedded Master Data Management and a specialized KYC/AML platform, serving enterprises in financial services, media, insurance, and large nonprofits across the Benelux as part of TDA Group.
- Company typePrivate
- Founded2013
- HeadquartersNieuwegein, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Invenna does
Invenna is a Netherlands-based (Nieuwegein) B2B data-platform vendor that builds and operates a Customer Data Platform (CDP) and a specialized KYC/AML compliance platform for financial institutions. Originally founded around 2013 as Invicta and reorganized under TDA Group (The Data Agency) in 2021, the company merged with Human Inference in January 2023 to combine its CDP capabilities with Human Inference's 35+ years of Master Data Management, natural language processing, and fuzzy-logic data-quality technology — positioning Invenna as the first provider of a CDP with embedded MDM in the Benelux.
The platform architecture is modular: the CDP bundles a 360-degree customer view, real-time data API, data engineering, MDM, data science (with R integration), online personalization, customer-journey management, and marketing automation modules, plus a separately launched ESP email module. The KYC platform covers alert management and handling, complete customer profiles, automated remediation, audit trail and reporting, and customer onboarding/sanctions screening. Integration spans 25+ connectors (Adobe, Apache, Blueconic, Facebook, SQL Server, PostgreSQL, Oracle, and various messaging systems) with REST and SOAP APIs, and the platform is offered as on-premise or private-cloud SaaS.
Commercially, Invenna runs a consultative, sales-led motion with multi-department engagement (marketing, compliance, IT, analytics) and quote-based annual subscriptions supported by implementation services and ongoing consulting. Revenue is not publicly disclosed; pricing is custom and not listed. The customer base spans financial services (ABN AMRO, Robeco, Athora, Rabobank co-development), media (Mediahuis across 5 countries), large nonprofits (Dutch Red Cross, KWF Kankerbestrijding with ~1M donors and ~€140M in donations), membership/automotive (ANWB screening 5M+ members), and travel-tech (Trippz). Invenna operates under the TDA Group umbrella alongside Human Inference, Whooz, Campaigns Unlimited, GeoMarktprofiel, and Global Group, and holds ISO 27001 certification across the group.
Invenna firmographics
Firmographics- Name
- Invenna
- Legal name
- Invenna BV
- Website
- https://invenna.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Invenna is a Netherlands-based B2B software vendor that operates a Customer Data Platform with embedded Master Data Management and a specialized KYC/AML platform, serving enterprises in financial services, media, insurance, and large nonprofits across the Benelux as part of TDA Group.
- Ownership category
- akta.pro rank
Invenna industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA)
- akta.pro secondary industries
- Data Privacy, Consent & Compliance Management (HDAEADAG), KYC/Client Due Diligence & Participant Onboarding Controls (FSAFAKAF), Data Security & Access Governance for Data (Entitlements/Policy Enforcement) (HDAEADAH)
Keywords
Where Invenna is headquartered
LocationHeadquarters
- HQ city
- Nieuwegein
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Invenna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription/SaaS: Invenna offers its Customer Data Platform and KYC platform as software solutions. Customers can choose between on-premise hosting or SaaS deployment in a private cloud. The company provides complete onboarding and ongoing personal support.
- Professional Services and Consulting: Implementation services including intake consultation, data preparation, solution configuration, testing, validation, training and ongoing support. Consultants provide personal support throughout the customer journey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom platform solution based on organizational requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Invenna product offering
Product offeringCore offering
Invenna develops and sells two core software platforms: the Customer Data Platform (CDP), available in B2C and B2B variants, which unifies customer data from multiple sources into 360-degree customer profiles and powers marketing automation and customer journey orchestration; and the KYC Platform, which helps financial institutions with AML compliance through transaction monitoring, remediation, sanction list screening, and alerting. Both platforms are available as on-premise or private cloud SaaS deployments and incorporate Master Data Management (MDM) technology acquired through the 2023 merger with Human Inference.
Product overview
Invenna offers a unified data platform portfolio consisting of two core products: the Customer Data Platform (CDP) and the KYC Platform. The CDP is available in B2C and B2B variants and serves as the central hub for unifying customer data into 360-degree profiles. The KYC Platform addresses compliance needs for financial institutions. Both platforms share a modular architecture built on Master Data Management technology acquired through the Human Inference merger, combining CDP and MDM capabilities. The CDP includes integrated modules for 360° Customer View, Realtime Data, Data Engineering, Master Data Management, Data Science, Online Personalisation, Customer Journey Management, and Marketing Automation. The KYC Platform includes Alert Management, Alert Handling, Complete Customer Profiles, Automated Remediation, Audit Trail and Reporting, and Customer Onboarding modules. An ESP Module extends email marketing capabilities. The platforms connect through REST and SOAP APIs and integrate with multiple data sources, broadcasters, and analytics tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Invenna Customer Data Platform (CDP) Unifies scattered customer data from multiple sources into 360-degree customer profiles, enabling personalized marketing, customer journey management, and marketing automation across all channels for B2C and B2B organizations.
- Invenna KYC Platform Compliance platform for financial institutions that unifies customer and transaction data to support Know Your Customer processes, AML transaction monitoring, sanction list screening, remediation, and automated alerting.
Quantifiable outcome
- 23 million customer interactions enabled for Mediahuis
- +5 more outcomes
Companies that use Invenna
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Invenna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability6 records
Feature9 records
Invenna partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- WhoozminorAcquisition of Whooz by The Data Agency (parent company) in October 2023. Whooz specializes in customer insight with data on 8+ million Dutch households. Strengthens customer insight capabilities within TDA Group.
- Human InferencecoreMerger with Human Inference in January 2023 created the first Customer Data Platform with Master Data Management technology in the Benelux. Human Inference brought over 35 years of experience in data quality and MDM based on natural language processing, fuzzy logic, and pattern recognition matching engine.
- RabobankcoreCollaborated with Rabobank (along with Robeco) to develop the KYC platform for transaction monitoring, remediation, and alerting. The platform has been positively evaluated by one of the Netherlands' leading auditors.
- TDA Group (The Data Agency)coreInvenna is part of The Data Agency (TDA Group), a group of brands specializing in data, technology, and analytics. Parent company provides shared resources including ISO 27001 certified datacenter, customer portal, and shared services.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Invenna competitors and assessment
Company assessmentDirect peers
- mParticle: CDP focused on data quality, identity resolution and integrations across marketing and analytics stacks - closely comparable to Invenna's data-quality centric CDP approach.
- Segment (Twilio): Developer-focused Customer Data Platform offering identity resolution, data pipelines and audience building - a direct alternative for Invenna's mid-market and enterprise CDP buyers.
- Tealium: Global CDP and tag management vendor competing on customer data unification, journey orchestration and integration breadth - directly overlapping Invenna's CDP offering.
- Blueconic: Dutch-headquartered Customer Data Platform vendor with strong Benelux presence and direct overlap in CDP, profile unification and marketing activation use cases.
- Reltio: Cloud-native Master Data Management and 360-degree customer data platform; directly comparable to the post-Human Inference CDP+MDM positioning of Invenna.
- Fenergo: KYC/AML client lifecycle management platform for financial institutions - directly comparable to Invenna's KYC platform serving banks, insurers and asset managers.
- Treasure Data: Enterprise CDP with strong data integration and identity capabilities, frequently benchmarked against Invenna-style vendors for large-scale customer data unification.
Broad incumbents
- Informatica: Established MDM and data governance suite (Informatica MDM, Customer 360); competes with the MDM layer of Invenna's platform at the enterprise tier.
- Adobe Real-Time CDP: Enterprise CDP embedded within Adobe Experience Cloud, competing with Invenna for Adobe-stack enterprises that need unified profiles and journey orchestration.
- Salesforce Data Cloud (CDP): Enterprise CDP tied to the Salesforce platform; a broad incumbent alternative for organizations standardizing on Salesforce CRM and marketing cloud.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Invenna social profiles
Digital presenceInvenna compliance and trust
Trust signalCompliance2 records
Invenna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invenna leadership team
Management profileNumber of profiles
Profiles3 records
Invenna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invenna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invenna
What does Invenna do?
Invenna develops and sells two core software platforms: the Customer Data Platform (CDP), available in B2C and B2B variants, which unifies customer data from multiple sources into 360-degree customer profiles and powers marketing automation and customer journey orchestration; and the KYC Platform, which helps financial institutions with AML compliance through transaction monitoring, remediation, sanction list screening, and alerting. Both platforms are available as on-premise or private cloud SaaS deployments and incorporate Master Data Management (MDM) technology acquired through the 2023 merger with Human Inference.
Is Invenna a public or private company?
Invenna is a private company. It is classified as corporate owned and is currently operating.
When was Invenna founded?
Invenna was founded in 2013. It employs 11 to 50 people.
Where is Invenna based?
Invenna is headquartered in Nieuwegein, Netherlands, in the Europe region.
How does Invenna make money?
Two revenue lines are on record. Platform Subscription/SaaS are the primary driver. The others are professional Services and Consulting.
Who are Invenna's main competitors?
Direct peers on record are mParticle, Segment (Twilio), Tealium, Blueconic, Reltio, Fenergo and Treasure Data. Broad incumbents are Informatica, Adobe Real-Time CDP and Salesforce Data Cloud (CDP).
Does Invenna have an API?
Yes. The Invenna platforms offer API connectors for data exchange. DataHub provides REST-API integration for all its functionalities. DataPlatform offers full SOAP-API support for integration with other systems. The platforms support flexible integration with existing IT systems including file-based integration (TXT, CSV, XLS), database connections (SQL Server, PostgreSQL, Oracle), and messaging systems (Apache ActiveMQ, IBM MQ, RabbitMQ, Azure Service Bus). An API connector is available for easy and fast data exchange between the platforms and external systems.
What industry is Invenna in?
Invenna's product category is Customer Data Platform. Its primary akta.pro industry code is HDAEADAA, MDM Platforms (Customer/Product/Supplier/Location), with a secondary code of HDAEADAG, Data Privacy, Consent & Compliance Management. Its NAICS code is 5132.