Mariona

What Mariona does

Mariona is a New York-based food and beverage company that produces and sells hemp-derived Delta-9 THC beverages positioned as wine alternatives for adults 21+. The company markets three flavor SKUs—Vivid (pink), Sunny (white), and Plush (red)—each a 750ml bottle containing 10mg of THC delivered via a water-soluble THC emulsion, alongside a Discovery Set sampler. The water-soluble formulation is the core technical claim, enabling faster onset (15–20 minutes) versus traditional oil-soluble edibles, while mimicking wine's acidity, complexity, and mouthfeel without alcohol.

The business operates as MARIONA LLC out of Cedarhurst, NY, with a small team of fewer than ten employees. Products are priced at $90 per 3-pack and are distributed through physical retail stores (accessed via a store locator) and a wholesale program for retailers; direct-to-consumer e-commerce shipping is listed as in development. Manufacturing is outsourced to MetaBrand Corp. in Edison, NJ, which also conducts third-party batch testing for cannabinoids, solvents, microbials, and contaminants.

Mariona's go-to-market is product-led and targeted at mindful adult drinkers and wine alternative seekers, with marketing concentrated on Instagram, email newsletter, and the brand website. The company has no disclosed funding rounds, no institutional investors, and no executive leadership bench beyond co-founder Dov Friedman; a related entity, MEHIYA LLC, appears in copyright notices alongside MARIONA LLC, though the ownership relationship is not explicitly disclosed.

Name

Mariona

Legal name

MARIONA LLC

Website

https://drinkmariona.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mariona is a New York-based packaged beverage company selling hemp-derived Delta-9 THC drinks positioned as alcohol-free wine alternatives for adult consumers 21+. Its three 750ml flavor SKUs use water-soluble THC emulsion technology for faster onset, distributed through retail, wholesale, and a DTC channel in development.

Ownership category

akta.pro rank

Product category

Hemp-Infused THC Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Hemp THC beverages
• Wine alternatives
• Delta-9 drinks
• Alcohol-free beverages
• Infused drinkables

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Sales: Direct-to-consumer online sales through drinkmariona.com. Currently in development for shipping, with store locator available for local retail purchases.
2. Wholesale/Retail Distribution: Wholesale accounts for retailers to carry Mariona products. Products sold through licensed retail stores without requiring cannabis dispensary channels due to hemp-derived THC classification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mariona produces and sells hemp-derived Delta-9 THC-infused beverage products positioned as wine alternatives. Each 750ml bottle contains 10mg of water-soluble THC, mimicking the acidity, complexity, and mouthfeel of wine without alcohol, and is offered in three flavor profiles (Vivid, Sunny, Plush) plus a Discovery Set sampler.

Product overview

Mariona is a wine-alternative THC beverage brand offering four products: Vivid (pink), Sunny (white), Plush (red), and Discovery Set (sampler of all three). Each 750ml bottle contains 10mg of hemp-derived Delta-9 THC (2.5mg per serving, approximately 4 servings per bottle). The products are marketed as alcohol-free, all-natural wine alternatives with 70% fewer calories than wine, designed to mimic the tongue-tingling properties and complexity of wine.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivid

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MetaBrand Corp.coreOthersContract manufacturer producing Mariona products. Located at 19 Progress St., Edison, NJ 08820. Conducts third-party lab testing for cannabinoids, solvents, microbials, mycotoxins, pesticides, heavy metals, and foreign matter for each batch.
• Hemp Beverage AllianceminorOthersIndustry association for hemp beverage manufacturers. Mariona displays HBA logo on website indicating membership in the trade organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wunder: Hemp-infused sparkling beverage brand positioned as a social alternative to alcohol. Overlaps with Mariona on occasion-based consumption, low-dose THC format, and hemp-Delta-9 positioning.
• DeSo: THC-infused beverage brand offering seltzers and drinkables targeting social drinkers. Comparable hemp-Delta-9 beverage positioning and 21+ mindful-drinker target market.
• House of Saka: Cannabis-infused sparkling wines and drinkables. Most direct wine-analog competitor to Mariona's wine-substitute positioning, though primarily distributed via dispensaries.
• Mood (33 Brewing Co.): Hemp-THC beverage brand offering flavored seltzers and drinkables. Comparable product format (low-dose THC beverages), target demographic (mindful drinkers), and retail distribution strategy.
• Cycling Frog: Hemp-derived Delta-9 THC beverage and edible brand offering seltzers, sparkling waters, and canned wines. Most direct competitor to Mariona given shared hemp-Delta-9 regulatory pathway and beverage-led portfolio.
• Daytrip: THC-infused sparkling beverages marketed for daytime/social drinking occasions. Comparable low-dose, low-calorie, alcohol-free positioning targeting the same sober-curious segment.
• Spritz Society: THC-infused social beverage brand offering canned spritz-style drinks. Directly competes for the same 21+ social-occasion consumer seeking low-dose THC alternatives to alcohol.
• Artet: Cannabis-infused aperitif and botanical beverage brand targeting the adult social-occasion drinker. Closely overlaps with Mariona's positioning around complex, food-friendly drinkable formats.

Emerging players

• Töst Beverages: Premium non-alcoholic sparkling beverage brand targeting the same mindful-drinker occasion as Mariona, though without THC. Comparable premium positioning, glass packaging, and adult social-occasion marketing.

Broad incumbents

• Cann: One of the largest and best-funded cannabis-infused beverage brands; offers low-dose THC drinks. Wider distribution and broader SKU portfolio than Mariona, though typically dispensed via dispensary channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/drinkmariona

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariona