Fix My Soil
Fix My Soil is a bootstrapped, Minnesota-based DTC e-commerce company that sells RBTI-based soil testing, custom fertility programs, soil amendments, gourmet garlic, and testing equipment to home gardeners, commercial growers, and professional chefs across the Continental USA.
- Company typePrivate
- Founded-
- HeadquartersMinnesota City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fix My Soil does
Fix My Soil, LLC is a privately held, bootstrapped direct-to-consumer e-commerce business headquartered in Plato, Minnesota, that sells a Dr. Carey Reams RBTI (Reams Biological Theory of Ionization) based soil fertility program alongside premium garlic and testing equipment. The core product is a $75 comprehensive soil test that yields custom fertility recommendations and follow-up consulting, designed to move growers from store-bought or average-quality produce into the "Good and Excellent" high-brix range within roughly three years. The supporting product set is organized into three customer-facing buckets — Nutritional Products (Feed The Soil, Feed The Plant, Feed The Leaf, Transplant Formula, Primal Plant Food), Gourmet Garlic (German Hardy, Montana Giant, and Porcelain White hardneck varieties in culinary and seed grades, plus a freeze-dried peeled/minced SKU with a 5-year shelf life), and Testing Equipment (BrixTek refractometers, plant sap extractors, and Spectrum Field Scout EC meters ranging from $45 to $1,135).
The underlying methodology emphasizes full-spectrum mineral nutrition — major minerals (N, P, K, Ca), secondary minerals (Si, Mg, Na, S), trace minerals, and rare earth elements — and ties soil electrical conductance, energy management via the Krebs cycle, and microbial digestion of rock minerals to plant-available nutrition. Custom-blended "annual broadcast" mineral mixes and liquid fish-based nutrient drenches are produced per soil test result, with optional in-house mineral blending and bulk sourcing assistance. The technology stack is a Lightspeed e-commerce storefront with PayPal payment processing, FedEx Ground shipping across the Continental USA Lower 48 (international by inquiry), and a content-led marketing layer (blog, downloadable Brix Chart and Soil Test Order Form, email newsletter, social sharing).
Revenue mechanics are transactional and one-time across all streams — soil testing, nutritional amendments, garlic, and equipment are each sold as discrete purchases, not as subscriptions or licensing — with a multi-year implicit retention cycle driven by the soil improvement timeline. Customers are horizontal across home gardeners (primary), farmers and commercial growers (including cannabis/hemp and specialty crops), greenhouse/market garden/orchard/turf operators, and professional chefs. The company employs a small founder-led team (founder Luke plus long-time fertility consultant Jon Frank, in a 15+ year collaboration) and has no disclosed funding, no institutional investors, and no parent company.
Fix My Soil firmographics
Firmographics- Name
- Fix My Soil
- Legal name
- Fix My Soil, LLC
- Website
- https://fixmysoil.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fix My Soil is a bootstrapped, Minnesota-based DTC e-commerce company that sells RBTI-based soil testing, custom fertility programs, soil amendments, gourmet garlic, and testing equipment to home gardeners, commercial growers, and professional chefs across the Continental USA.
- Ownership category
- akta.pro rank
Fix My Soil industry classification
Industry- Product category
- Soil Amendments & Agronomic Testing
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Fertilizer and Compost Manufacturing (32531)
- SIC
- Agricultural Services (700), Services-Testing Laboratories (8734), Agricultural Chemicals (2870)
- akta.pro primary industry
- Soil Testing & Nutrient Analysis Services (AFACAKAA)
- akta.pro secondary industries
- Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Nutrient Management Planning & Fertility Programs (AFACABAB)
Keywords
Where Fix My Soil is headquartered
LocationHeadquarters
- HQ city
- Minnesota City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fix My Soil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Soil Testing Services: Comprehensive soil testing with custom fertility recommendations and follow-up consulting. The soil test is the entry point product that drives the entire customer relationship and subsequent product sales.
- Nutritional/Soil Amendment Products: Sale of soil amendments including Transplant Formula, Primal Plant Food, mineral blends, microbial inoculants, nutrient drenches, and foliar sprays. Products available in various sizes with tiered pricing.
- Testing Equipment: Sale of BrixTek refractometers, plant sap extractors, and Spectrum Field Scout EC meters. Equipment necessary for customers to measure and monitor soil and plant quality metrics.
- Gourmet Garlic: Sale of gourmet hardneck garlic varieties (German Hardy, Montana Giant, Porcelain White) in culinary and seed sizes, plus freeze-dried garlic products. High-margin specialty product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Comprehensive Soil Test with Custom Recommendations |
| Unit Pricing | Pay-as-you-go | Transplant Formula - Soil Amendment |
| Unit Pricing | Pay-as-you-go | Primal Plant Food Bulk - 30 lbs |
| Unit Pricing | Pay-as-you-go | Gourmet Garlic - Culinary and Seed |
| Unit Pricing | Pay-as-you-go | Freeze Dried Garlic |
| Unit Pricing | Pay-as-you-go | BrixTek Refractometer |
| Unit Pricing | Pay-as-you-go | 10 Plant Sap Extractor |
| Unit Pricing | Pay-as-you-go | Spectrum Field Scout EC Meter 8 Probe |
| Unit Pricing | Pay-as-you-go | Spectrum Field Scout EC Meter 24 T-Handle Probe |
| Unit Pricing | Pay-as-you-go | Refractometer/Extractor Combo Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fix My Soil product offering
Product offeringCore offering
Fix My Soil sells a comprehensive high-brix fertility program anchored by a $75 soil test that delivers custom fertility recommendations and follow-up consulting under Dr. Carey Reams' RBTI framework. Based on the test results, customers purchase custom-blended soil amendments (Transplant Formula, Primal Plant Food, annual broadcast mineral mixes, nutrient drenches, foliar sprays) along with agronomic testing equipment (refractometers, sap extractors, EC meters) and a specialty gourmet garlic product line.
Product overview
Fix My Soil offers a comprehensive fertility program centered on soil testing and custom mineral recommendations to help growers produce high-brix, nutrient-dense food. The core offering is the Comprehensive Program, which includes a Soil Test ($75), custom fertility recommendations, and follow-up consulting. Supporting products include three categories: Nutritional Products (Feed The Soil, Feed The Plant, Feed The Leaf, Transplant Formula, Primal Plant Food), Gourmet Garlic (German Hardy, Montana Giant, Porcelain White varieties in seed and culinary grades, plus Freeze Dried Garlic), and Testing Equipment (BrixTek Refractometer, Plant Sap Extractor, Spectrum Field Scout EC Meters, and combo packages). The company also offers mineral blending and bulk sourcing services. Their approach is based on principles of Carey Reams, emphasizing full-spectrum nutrition including major minerals, secondary minerals, trace minerals, and rare earth elements.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Soil Test A $75 comprehensive soil testing service for gardens, farms, greenhouses, market gardens, orchards, turf, medicinal herbs, and specialty crops that delivers a custom fertility recommendation and follow-up consulting to interpret the report and order amendments.
- Comprehensive Fertility Program The company's core fertility program that starts with a soil test, provides custom fertility recommendations and follow-up consulting, and offers mineral blending with options for gardeners, farms, greenhouses, orchards, turf, and specialty crops.
- Transplant Formula A mineral and microbe soil amendment blend (3 lb, 10 lb, 30 lb sizes at $38, $72.50, $178) for vegetable transplants, seeds, berries, flowers, shrubs, and potting mixes, containing calcium powders, volcanic rock powders, microbial packages, humic/fulvic acids, and rock-digesting bacteria.
- Primal Plant Food (30 lb bulk) A 100% organic bulk plant food made with micronized ingredients, microbes, and rock powders for vegetables, fruits, flowers, shrubs, and houseplants, sold at $170 for a 30 lb bulk bag (35%+ discount vs. retail) with a 30-day money-back guarantee.
- German Hardy Gourmet Garlic A high-brix hardneck Porcelain garlic variety noted as the least 'hot' of the three Fix My Soil varieties, sold as both seed garlic ($6.00 1/4 lb, $11.00 1/2 lb, $20.00 1 lb) and culinary garlic ($5.00 1/4 lb, $9.00 1/2 lb, $15.00 1 lb).
- Montana Giant Gourmet Garlic A high-brix hardneck Porcelain garlic variety with medium heat level, producing large bulbs with large cloves, sold as seed garlic and culinary garlic in 1/4 lb, 1/2 lb, and 1 lb sizes.
- Porcelain White Gourmet Garlic A high-brix hardneck Porcelain garlic variety described as the hottest of the three Fix My Soil varieties, with 4-6 large cloves per bulb, sold as seed garlic ($6.00-$20.00) and culinary garlic ($5.00-$15.00) in 1/4 lb to 1 lb sizes.
- Freeze-Dried Garlic (Peeled & Minced) A freeze-dried peeled and minced garlic product made from a blend of all three Porcelain Hardneck garlic varieties, retaining over 90% of flavor, aroma, and nutritional benefits with a 5-year shelf life, sold in 1 oz ($10), 2 oz ($19), 4 oz ($36), and 8 oz ($68) sizes.
- BrixTek Refractometer (RHB-32ATC) An $82.50 Brix refractometer with 0-32° Brix range, automatic temperature compensation, and 5-year warranty for measuring sugar content in produce juices, wines, and other liquids as part of the high-brix growing program.
- 10" Plant Sap Extractor A $45 locking-plier-style plant sap extractor with stainless steel jaws used to squeeze juice from plant leaves, fruits, or vegetables for brix refractometer testing.
- Spectrum Field Scout EC Meter with 8" Probe A $675 professional-grade direct soil EC meter with an 8-inch probe for measuring soil electrical conductivity in potted plants and greenhouse environments.
- Spectrum Field Scout EC Meter with 24" T-Handle Probe A $1,135 professional-grade direct soil EC meter with a 24-inch T-handle probe and patented paired sensor tip for measuring soil electrical conductivity in in-ground field conditions.
- Refractometer / Extractor Combo Package A $120 bundle that pairs the 10-inch Plant Sap Extractor with the BrixTek RHB-32ATC refractometer (with ATC) as a combined starter kit for brix testing, offered as the company's best-value testing kit.
Quantifiable outcome
- Most crops should reach Good and Excellent brix range by the third year on the Fix My Soil Fertility Program
- +2 more outcomes
Companies that use Fix My Soil
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Fix My Soil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Fix My Soil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jon Frank (Independent Consultant)coreJon Frank has been working with Fix My Soil for over 15 years, writing the fertility recommendations and sharing the same philosophy of helping people grow the highest quality crops. He has extensively studied the principles of Cary Reams and provides the roadmap/expertise for the fertility program. This is a long-standing collaborative relationship where Frank's expertise in soil science and high brix growing principles is central to Fix My Soil's service offering.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Fix My Soil competitors and assessment
Company assessmentDirect peers
- Logan Labs: Independent agricultural soil testing laboratory offering comprehensive soil analysis and fertilizer recommendations to farmers and growers. Directly comparable as a commercial soil testing service with custom fertility recommendations, the same core offering as Fix My Soil's $75 test.
- Dr. Earth: Organic fertilizer and soil amendment brand selling premium mineral- and microbe-based products to home gardeners and specialty growers. Directly comparable as a retail-facing organic soil amendment company with a similar premium, biologically-focused positioning.
- SoilKit: Mail-in soil testing service offering DIY soil test kits with lab analysis and custom fertilizer recommendations. Directly comparable as a consumer-facing soil test product with digital delivery of custom recommendations, the same entry-point business model as Fix My Soil.
- ARBICO Organics: Direct-to-consumer e-commerce retailer of organic pest control, soil amendments, fertilizers, and biological inputs for growers. Comparable as a fellow DTC biological-input retailer serving home gardeners and small-scale commercial growers with education-driven marketing.
- Tainio Biological Center: Long-standing proponent of Reams Biological Theory of Ionization (RBTI) soil testing and consultation, the exact same methodology that Fix My Soil applies. Directly comparable as the most philosophically aligned peer, sharing identical RBTI-based soil testing and fertility recommendation services.
- Down To Earth Fertilizers: Organic and natural fertilizer manufacturer selling soil amendments, mineral blends, and specialty plant foods through garden retail and online channels. Comparable as a directly competing organic amendment retailer with overlapping product categories (all-purpose fertilizers, transplant mixes, mineral amendments).
Emerging players
- Holganix: Biological soil and plant health company marketing microbe-rich 'Bio 800+' products to lawn care operators and farmers. Comparable as an emerging player in the biological/soil-microbiome amendment space, intersecting with Fix My Soil's emphasis on microbial digestion of rock minerals.
Broad incumbents
- Espoma: Long-established organic lawn and garden brand selling fertilizers, soil amendments, and potting mixes through mass retail and garden centers. Comparable as a broader incumbent in the organic soil amendment category with overlapping SKU structure (Transplant mixes, plant foods, soil conditioners).
- Spectrum Technologies: Established manufacturer of professional agricultural measurement instruments including the Field Scout EC meter line that Fix My Soil resells. Comparable as a broader incumbent providing the testing equipment infrastructure underpinning soil and plant health measurement.
- Premier Tech: Large horticulture and agriculture company producing professional growing media, peat-based substrates, and biological inputs for greenhouse, nursery, and turf markets. Comparable as a broader incumbent supplying specialty growing inputs and custom blends to commercial horticulture operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fix My Soil social profiles
Digital presenceFix My Soil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fix My Soil leadership team
Management profileNumber of profiles
Profiles2 records
Fix My Soil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fix My Soil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fix My Soil
What does Fix My Soil do?
Fix My Soil sells a comprehensive high-brix fertility program anchored by a $75 soil test that delivers custom fertility recommendations and follow-up consulting under Dr. Carey Reams' RBTI framework. Based on the test results, customers purchase custom-blended soil amendments (Transplant Formula, Primal Plant Food, annual broadcast mineral mixes, nutrient drenches, foliar sprays) along with agronomic testing equipment (refractometers, sap extractors, EC meters) and a specialty gourmet garlic product line.
Is Fix My Soil a public or private company?
Fix My Soil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fix My Soil founded?
Fix My Soil was founded in -1. It employs 1 to 10 people.
Where is Fix My Soil based?
Fix My Soil is headquartered in Minnesota City, United States, in the North America region.
How does Fix My Soil make money?
Four revenue lines are on record. Soil Testing Services are the primary driver. The others are nutritional/Soil Amendment Products, testing Equipment and gourmet Garlic.
Who are Fix My Soil's main competitors?
Direct peers on record are Logan Labs, Dr. Earth, SoilKit, ARBICO Organics, Tainio Biological Center and Down To Earth Fertilizers. Holganix is listed as an emerging player. Broad incumbents are Espoma, Spectrum Technologies and Premier Tech.
Does Fix My Soil have an API?
No public API is recorded for Fix My Soil.
What industry is Fix My Soil in?
Fix My Soil's product category is Soil Amendments & Agronomic Testing. Its primary akta.pro industry code is AFACAKAA, Soil Testing & Nutrient Analysis Services, with a secondary code of AFACAKAD, Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration). Its NAICS code is 4442 and its SIC code is 700.