Greenlight Web

What Greenlight Web does

Greenlight Web is a Manchester-based B2B digital marketing agency founded in 2018 that specialises in serving engineering and manufacturing companies in the United Kingdom. The company's core offering is a full-service monthly retainer model (priced £1,000–£5,000/month across Start-Up Pro, Impact, Growth, and Scale tiers) that functions as an outsourced marketing department, bundling SEO, content marketing, email marketing, social media management, video production, branding, and PPC/paid advertising under a dedicated account manager. This is complemented by a separate website services suite covering design, development, maintenance, security, hosting, and domain management, plus standalone retainers for SEO (£1,000–£3,000+/month) and email (£750–£2,500+/month). Clients are predominantly UK-based B2B SMEs with long sales cycles, and the firm positions its competitive differentiation on deep sector knowledge — technical language, certifications, procurement processes — that generalist agencies lack.

The technology stack is built on WordPress as the primary CMS, with managed hosting through WP Engine and performance/security via Cloudflare. Operational integrations include Pipedrive for CRM, WooCommerce and Stripe for e-commerce, and Leadinfo for visitor identification and lead capture. Distribution is entirely direct-to-client: prospects book free strategy calls through the website, and sales is handled by account managers without any channel, reseller, or marketplace model. The firm operates five UK office locations — Manchester (head office), Alderley Park, Stevenage Bioscience Catalyst, and Sci-Tech Daresbury — embedding it within engineering, life sciences, and advanced manufacturing clusters, and maintains an affiliated IT services brand (Greenlight Computers) targeting life sciences and healthcare buyers.

Commercially, Greenlight Web is privately held, owner-managed, and has taken no external funding. Revenue is not publicly disclosed. Pricing is transparent and tiered, with minimum 3–6 month terms on individual services and ad spend billed separately by clients directly to media platforms (the agency takes no media margin). Beyond the core retainer model, the firm has added Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) services to position clients for visibility in AI-powered search engines, and operates a job board sub-brand (Jobs in Manchester) under the "Greenlight Innovates" umbrella.

Name

Greenlight Web

Legal name

Greenlight Web

Website

https://greenlightweb.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenlight Web is a Manchester-based B2B digital marketing agency founded in 2018, specialising in full-service marketing retainers and website services for UK engineering, manufacturing, and life sciences SMEs.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B digital marketing
• Engineering marketing agency
• Manufacturing marketing agency
• Search engine optimization
• Web design services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Full-Service Marketing Retainer: Monthly retainer model providing access to all services (SEO, content, PPC, email, social, web) under one fixed monthly cost. Clients choose between tiers based on hours needed (12-75 hours/month). Additional revenue from separate website build and redevelopment projects priced as standalone engagements.
2. Individual Marketing Services: Standalone service delivery for specific needs including SEO, email marketing, social media management, branding, video production, content development, and PPC. Each delivered on its own monthly retainer.
3. Website Build & Redevelopment Projects: New website builds and full redevelopment projects are scoped and priced separately as one-off engagements, ensuring sufficient time and resource allocation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Greenlight Web is a Manchester-based B2B digital marketing agency that delivers an outsourced marketing department via fixed monthly retainer tiers (£1,000–£5,000/month). The full-service model covers SEO, content, email, social media, video, branding, PPC/paid media, and website design and development. The agency specialises in engineering and manufacturing B2B clients with long sales cycles and technically complex offerings.

Product overview

Greenlight Web is a Manchester-based B2B digital marketing agency providing a full-service marketing retainer model combined with specialist website services. The core offering is the Full-Service Marketing Retainer (Impact, Growth, Scale, and Start-Up Pro tiers ranging £1,000-£5,000/month) which functions as an outsourced marketing department covering SEO, email marketing, branding, social media management, video production, content marketing, and PPC/paid advertising. Supporting the marketing services is a complete website services suite including design, development, maintenance, security, hosting, and domain management. The agency operates primarily for engineering and manufacturing B2B clients with long sales cycles, offering both strategic marketing consultancy and hands-on execution through a fixed monthly cost model with dedicated account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Marketing Retainer Outsourced marketing department delivered as a monthly retainer providing strategy, SEO, content, web, paid media, and ongoing optimisation under one fixed monthly cost with dedicated account management, targeting UK B2B SMEs in engineering and manufacturing.
• SEO Services Search engine optimisation service improving visibility, rankings, and organic traffic through technical SEO, content creation, and authority building, delivered as monthly retainers with minimum 6-month commitment and offered as standalone service.
• Email Marketing Services Strategic email marketing with planned campaigns, audience segmentation, copywriting, and performance reporting supporting lead nurturing and customer communication, offered as a standalone monthly retainer.
• Branding Services Business-focused branding including visual identity design, brand positioning, logo creation, colour palettes, typography, messaging, tone of voice, brand guidelines, print design, signage, event displays, and brand protection, deliverable as standalone project or as part of a wider engagement.
• Social Media Management Purpose-led social media marketing across LinkedIn, Facebook, Instagram and X platforms with content planning, copywriting, design, scheduling and performance reporting.
• Video Marketing and Production Strategic video production including explainer videos, corporate brand videos, product demonstrations, customer testimonials, recruitment videos, event coverage, and motion graphics/animation, project-based or on retainer.
• Content Marketing and Copywriting Strategic content development including strategy and planning, website content, authority articles, case studies, whitepapers, guides, video scripts, and podcast frameworks.
• PPC and Paid Advertising Performance-led paid advertising across Google Ads and LinkedIn including campaign strategy, setup, management, optimisation, and transparent reporting; media spend billed separately by clients.
• Website Design Services Purpose-led website design balancing brand, usability and conversion with focus on layout, messaging hierarchy and user experience rather than trends, targeted at B2B engineering and manufacturing buyers.
• Website Development Services Website build and development with robust, scalable foundations for growth, reliability and long-term use; primary platform is WordPress with clean, maintainable code.

Quantifiable outcome

• Up to 25 hours/month of marketing activity under Impact tier at £2,000/month
• +7 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Greenlight ComputerscoreStrategic or Co-development PartnerIT services and solutions company helping Life Science and Healthcare businesses to exceed their objectives. A sister/affiliated company within the Greenlight group of companies, operating from the Alderley Park office location.
• Manchester Business HubcoreGTM or Marketing PartnerOne of Manchester's largest communities of businesses and organisations, hosting regular in-person B2B networking events. Greenlight Web is a long-term sponsor and regular attendee of MBH networking events, with team members giving marketing presentations.
• Jobs in ManchesterminorGTM or Marketing PartnerManchester's dedicated job board connecting local employers with job seekers across Greater Manchester. A Greenlight Innovates brand managed by the Greenlight Web team.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Prohibition: Leeds-based B2B marketing agency offering content, digital PR, social media and lead generation services. Similar in size and B2B positioning to Greenlight Web.
• Impression Digital: UK digital marketing agency specialising in SEO, paid media, digital PR and content for B2B and ecommerce brands. Comparable service mix and UK-based retainer model.
• Hallam Internet: Multi-award-winning UK digital marketing agency providing SEO, paid media, content and web design services to B2B and B2C clients. Comparable as a UK full-service digital agency with retainer-based commercial model.
• Candidsky: Manchester-based digital marketing agency offering SEO, PPC, web design and content services to SMEs and B2B clients. Direct local and service-level peer to Greenlight Web.
• SoBold: UK digital agency offering web design, development, SEO and digital marketing services to B2B clients. Comparable as a WordPress-centric digital agency with similar service breadth.
• StrategiQ: UK-based full-service digital marketing agency offering SEO, PPC, content, web design and digital strategy to B2B clients. Similar retainer-led GTM and comparable service portfolio to Greenlight Web.

Others

• WP Engine (StudioPress/Agency Partners): Managed WordPress hosting provider that Greenlight already uses. Represents the broader ecosystem of WordPress-focused agencies and hosting partners competing in the same SME website services space.

Broad incumbents

• The Marketing Practice: Larger UK-based B2B marketing agency providing demand generation, ABM, content and digital services to enterprise B2B clients. Competes for the same B2B marketing budget pool but operates at significantly greater scale.
• Velocity Partners: UK B2B tech marketing agency offering content, demand generation and ABM services. Comparable in target B2B buyer profile but with a tech/SaaS focus rather than engineering/manufacturing.
• Bray Leino: UK-based integrated marketing agency offering digital, brand, content and communications services to B2B clients. Comparable service breadth, but much larger and broader in vertical coverage.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GL_WebUK
• Facebookfacebook.com/GreenlightWebUK
• LinkedInlinkedin.com/company/greenlight-web
• Instagraminstagram.com/greenlight_web

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlight Web