SmartMove
SmartMove is a free, US consumer-facing address-based comparison platform that helps residential movers find and connect with Internet, TV, mobile, and smart home providers, monetizing via referral fees from a small set of partner ISPs including Optimum, Mediacom, and Sparklight.
- Company typePrivate
- Founded2008
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SmartMove does
SmartMove is a consumer-facing telecommunications comparison platform operated by CTAM (Cable & Telecommunications Association for Marketing) from Alexandria, Virginia. The platform enables residential users to enter a street address and zip code to identify and compare Internet, TV/streaming, mobile, bundle, and smart home service providers available at that specific location. It also offers a set of free utility tools (internet speed test, speed calculator quiz, streaming quiz) and curated content resources covering specialized audiences such as active-duty military, students, and gamers.
Underlying technology is a web-based comparison platform with address-based provider matching that routes users via UTM-tagged deep links into the storefronts of partner carriers (Optimum, Mediacom, Sparklight). The platform is free to consumers and monetizes exclusively through affiliate/referral fees paid by partner ISPs when users purchase service. Distribution is purely direct-to-consumer across the United States, with paid acquisition absent; marketing relies on organic SEO, a content blog, an email newsletter, and organic social (Facebook under "CableMover," X/Twitter as @cablemover, Pinterest as cablemover). The company is small (11-50 employees), privately held, and has operated since 2008 with minimal disclosed funding ($100,000 in 2013), suggesting an industry-association-subsidized cost structure rather than a venture-backed growth model.
SmartMove firmographics
Firmographics- Name
- SmartMove
- Legal name
- SmartMove
- Website
- https://getsmartmove.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartMove is a free, US consumer-facing address-based comparison platform that helps residential movers find and connect with Internet, TV, mobile, and smart home providers, monetizing via referral fees from a small set of partner ISPs including Optimum, Mediacom, and Sparklight.
- Ownership category
- akta.pro rank
Where SmartMove is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartMove business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Fees: SmartMove receives referral fees or commissions when users purchase services from the Internet, TV, and mobile providers they are matched with through the platform. The service is free for consumers to use.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SmartMove product offering
Product offeringCore offering
SmartMove is a free consumer-facing web platform that helps residential users find and compare Internet, TV/streaming, and mobile service providers available at their specific address. Users enter their street address and zip code to view matched providers, run internet speed tests, calculate required speeds, and access setup guides, with SmartMove earning revenue through referral commissions when users sign up with partner providers such as Optimum, Mediacom, and Sparklight. The service is operated by CTAM (Cable & Telecommunications Association for Marketing).
Product overview
SmartMove is a comparison and recommendation platform that helps consumers find and subscribe to telecommunications services. The platform aggregates tools and resources across internet, cable TV, mobile, and smart home categories, connecting users with partner service providers. Key offerings include address-based provider search, internet speed testing and calculation tools, streaming service guides (including live sports and holiday content), and specialized resources for military members and students. The service positions itself as a consumer guidance tool rather than a direct service provider, with partner ISPs including Optimum, Mediacom, and Sparklight. User ratings indicate approximately 4.5/5 satisfaction with the platform's provider listings, speed test tools, and streaming guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Internet Service Comparison
Quantifiable outcome
- 4.5/5 users recommend SmartMove for Internet, streaming/TV, and mobile resources
Companies that use SmartMove
Customer profileSegments4 records
Ideal customer profiles4 records
SmartMove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SmartMove partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OptimumcoreOptimum is a major cable and internet service provider partnered with SmartMove. SmartMove refers consumers to Optimum's services when users search for providers at their address. Optimum provides internet, cable TV, and phone services.
- MediacomcoreMediacom is a cable communications company providing internet and cable TV services. SmartMove includes Mediacom in its provider listings for areas where Mediacom services are available.
- SparklightcoreSparklight (formerly Cable ONE) is a broadband provider partnered with SmartMove. SmartMove directs consumers to Sparklight for internet and cable services in qualifying areas.
- StreamSafelyminorStreamSafely is a sports streaming verification partner. SmartMove collaborated with StreamSafely to compile verified ways to view sports and teams, helping users avoid pirated streaming links that could steal personal data.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SmartMove competitors and assessment
Company assessmentDirect peers
- Move.org: Consumer comparison platform focused on moving-related services including utilities, internet, and home services. Directly comparable to SmartMove's mover-centric use case and address-based matching flow.
- HighSpeedInternet.com: Internet provider search and comparison site with speed test and plan recommendation tools. Closely aligned with SmartMove's address-lookup, speed test, and quiz-driven plan matching.
- InMyArea.com: Provider search platform covering internet, TV, mobile, and home services in the US. Comparable lead-gen and comparison model to SmartMove, with broader vertical coverage.
- AllConnect: Comparison and connection service for internet, TV, home phone, and energy across US markets. Overlaps directly with SmartMove's ISP/TV/mobile comparison offering and referral-driven monetization.
- BroadbandNow: US-focused broadband comparison and availability-search platform that helps consumers find internet providers at their address. Directly comparable to SmartMove's core address-based matching and affiliate lead-gen model for ISP sign-ups.
- WhistleOut: Telecom and home services comparison site operating in the US (and Australia) for internet, mobile, and TV plans. Operates a similar affiliate-driven comparison and switch-funnel model.
- CableTV.com: Cable and streaming TV comparison and recommendation site covering providers, plans, and bundles. Overlaps with SmartMove's Streaming/TV and Bundles verticals and affiliate sign-up flow.
Emerging players
- Reviews.com (Internet & TV): Editorial review site that publishes internet, TV, and home services category rankings with affiliate-driven recommendations. Comparable content-plus-affiliate model but with a broader editorial scope.
- DecisionData.org: Broadband decision-support and provider comparison resource targeted at US consumers. Comparable address-based internet provider search and educational content angle to SmartMove.
Regional players
- USwitch: UK-based telecom and home services comparison and switching platform. Comparable business model and category (broadband, TV, mobile) but operates in a different geography and does not directly compete with SmartMove in the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SmartMove social profiles
Digital presenceSmartMove financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartMove leadership team
Management profileNumber of profiles
SmartMove funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartMove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartMove
What does SmartMove do?
SmartMove is a free consumer-facing web platform that helps residential users find and compare Internet, TV/streaming, and mobile service providers available at their specific address. Users enter their street address and zip code to view matched providers, run internet speed tests, calculate required speeds, and access setup guides, with SmartMove earning revenue through referral commissions when users sign up with partner providers such as Optimum, Mediacom, and Sparklight. The service is operated by CTAM (Cable & Telecommunications Association for Marketing).
Is SmartMove a public or private company?
SmartMove is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SmartMove founded?
SmartMove was founded in 2008. It employs 11 to 50 people.
Where is SmartMove based?
SmartMove is headquartered in Fort Collins, United States, in the North America region.
How does SmartMove make money?
One revenue line is on record: affiliate/Referral Fees.
Who are SmartMove's main competitors?
Direct peers on record are Move.org, HighSpeedInternet.com, InMyArea.com, AllConnect, BroadbandNow, WhistleOut and CableTV.com. Emerging players are Reviews.com (Internet & TV) and DecisionData.org. USwitch is listed as a regional player.
Does SmartMove have an API?
No public API is recorded for SmartMove.