Name

Move

Legal name

Move.org

Website

https://move.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Moving Services Comparison Platform

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)

akta.pro secondary industries

Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL), Small Local Moves (Studio/1BR, Mini-Moves) (HSAKAAAF), Senior Move Management (HSAFAFAD)

Keywords

• Moving company reviews
• Moving service comparisons
• Relocation resources
• Moving cost calculator
• Consumer moving guides

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Fees: Move.org earns commission fees when users click through to partner moving companies and complete bookings. The site may earn money when users click on links to companies like PODS, HireAHelper, Extra Space Storage, and other moving-related services.
2. Advertising: The site displays advertisements and sponsored content from moving industry partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Move.org is a content and review platform that aggregates quotes, analyzes thousands of customer reviews, and performs hands-on testing to provide editorial recommendations for moving-related services including long-distance movers, moving containers, truck rentals, self-storage, car shipping, and junk removal. The website is free for consumers and monetizes through affiliate referral fees paid by partner moving companies such as PODS, HireAHelper, and Extra Space Storage when users book through the platform's links.

Product overview

Move.org is a content and review platform (not a direct moving service provider) that offers editorial recommendations and comparisons across the moving industry through its website. The platform aggregates quotes, analyzes customer reviews, and performs testing to provide guidance on various moving-related services. The core product portfolio includes: long-distance moving company reviews, moving container company comparisons (featuring PODS as a top pick), moving truck rental comparisons, car shipping services, self-storage recommendations, junk removal services, and moving labor marketplace through its sub-brand HireAHelper. Supporting tools include a moving cost calculator and printable moving checklist. The platform operates primarily as an affiliate/referral model, earning revenue when users click through to featured moving service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Move.org Review Platform A free-to-consumer web platform that aggregates moving company reviews, comparisons, and editorial recommendations covering long-distance movers, container companies, truck rentals, car shipping, self-storage, and junk removal services.
• HireAHelper Marketplace Online marketplace connecting users with vetted local moving labor professionals for loading/unloading, packing/unpacking, furniture assembly, junk removal, and full-service moves, available in all 50 states with a $1,000 service guarantee.
• Moving Cost Calculator Online tool that estimates moving costs based on distance, home size, and service type selected by the user.
• Printable Moving Checklist Downloadable and printable checklist that helps users organize and plan every stage of a residential move.

Quantifiable outcome

• Average customer saves approximately $400 with PODS discount through Move.org
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PODScoreGTM or Marketing PartnerPODS is Move.org's top-rated moving container company and featured partner. Move.org offers exclusive discounts (up to 30% off plus 10% off transport) for readers, earning affiliate fees when users book through the platform. PODS was founded in 1998 and has completed approximately 6 million moves.
• HireAHelpercoreGTM or Marketing PartnerHireAHelper is Move.org's #1 rated moving labor company, available in all 50 states with professional contractors. Move.org offers $25 discount for readers and earns referral fees when users book services through the platform.
• Extra Space StorageminorGTM or Marketing PartnerExtra Space Storage is one of Move.org's top-rated self-storage companies with 4.5/5 stars rating and average cost of $220. Move.org earns affiliate fees when users book storage through the platform.
• CubeSmartminorGTM or Marketing PartnerCubeSmart is featured on Move.org's self-storage top picks with $160 average cost and 1,350 locations.
• U-HaulminorGTM or Marketing PartnerU-Haul is featured for self-storage with 2,000+ locations, recognized for customer service.
• Life StorageminorGTM or Marketing PartnerLife Storage is featured with 3.9/5 stars rating, $200 average cost, and 800+ locations, noted as cheapest storage option.
• Neighbor.comminorGTM or Marketing PartnerNeighbor.com is featured with 3.8/5 stars and $140 average cost as a peer-to-peer storage option.
• JK Moving ServicesminorGTM or Marketing PartnerJK Moving Services is mentioned as offering financing options and routinely receiving outstanding customer praise. Part of Move.org's recommended moving companies.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Porch: Home services platform with moving category presence, providing consumer research tools and lead-gen to local pros. Broader vertical scope but comparable affiliate/lead-generation business model to Move.org.
• Yelp: Dominant local business review platform with significant moving-company category presence. While not a moving specialist, Yelp competes for many of the same organic search queries and consumer review-driven bookings.
• Angi (formerly Angie's List): Major home services marketplace with paid memberships and lead-generation for local service pros including movers. Significantly broader scope than Move.org but overlaps in the local-moving and moving-labor categories with vastly larger scale and capital.
• HomeAdvisor: Home services lead-generation platform (now part of Angi Inc.) that matches consumers with local pros including movers. Comparable affiliate/lead-gen model with broader home-services coverage and parent-company scale.
• Thumbtack: Large marketplace connecting consumers with local professionals across many service categories including moving. Comparable business model (lead-gen with content resources) but much broader vertical coverage and substantially greater funding.

Emerging players

• Dolly: On-demand moving and furniture delivery marketplace using gig-economy helpers for small moves and labor. Overlaps with HireAHelper-style services reviewed by Move.org and represents a newer, app-driven alternative to traditional moving labor.
• HireAHelper: Online marketplace for moving labor available in all 50 states. Listed as both a Move.org partner and a separate direct-to-consumer brand; offers overlapping moving-labor content but also operates its own booking platform, making it a partial competitor and partner.

Direct peers

• Moving.com: Owned by CoStar Group, Moving.com is one of the largest moving comparison platforms with extensive reviews, quotes, and moving resources. It directly competes with Move.org for organic traffic on moving-related queries and operates an identical affiliate/lead-generation model.
• MyMovingReviews: Moving company review and comparison site with a focus on aggregating customer reviews and ranking movers by region and service type. Operates the same affiliate-driven content model and competes for the same long-distance and local moving search traffic.
• MoveBuddha: A moving comparison and review platform providing editorial rankings of movers, cost calculators, and moving guides. Directly comparable to Move.org in scope, methodology, and affiliate monetization approach within the same consumer research journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/move_hq
• Facebookfacebook.com/MoveHQ-524828417664351
• Pinterestpinterest.com/Move_HQ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move