Orchid-Tree

Name

Orchid-Tree

Legal name

Enticing Flowers Private Limited

Website

https://orchid-tree.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Plant Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Online orchid nursery
• Orchid plants retail
• Ornamental plants online
• Orchid care supplies
• Plant subscription service

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Orchid Plant Sales: Direct sales of orchid plants including Phalaenopsis, Cattleya, Dendrobium, Vanda, Oncidium, and other orchid varieties. Products are sold at various price points from Rs. 299 to Rs. 3,916 for individual plants, with maturity and flowering stage affecting pricing.
2. Subscription Service: Monthly Phalaenopsis subscription service delivering orchids in spike to customers' doorsteps. Provides recurring revenue through subscription plans with delivery included.
3. Accessories and Supplies: Sales of orchid care accessories including plastic pots, ceramic planters, terracotta pots, fertilizers, potting media, and other orchid-related products.
4. Gift Cards: Gift cards sold at various denominations (Rs. 1000, Rs. 2500, Rs. 5000, Rs. 10000) for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Orchid-Tree is an India-based online plant nursery that sells premium orchid plants (Phalaenopsis, Cattleya, Dendrobium, Vanda, Oncidium, Catasetum, Paphiopedilum and exotic varieties) along with ornamental plants, pots, fertilizers, and potting media. It operates a direct-to-consumer Shopify e-commerce store offering home delivery across India, complemented by a monthly Phalaenopsis subscription service, gift cards, and an educational Orchid Care Library. Plants are sourced from global growers, acclimatized in company greenhouses, and shipped with a Happiness Guarantee replacement policy.

Product overview

Orchid-Tree is an online orchid nursery and e-commerce platform selling premium orchid plants and accessories across India. The core product portfolio includes multiple orchid varieties (Phalaenopsis, Cattleya, Dendrobium, Oncidium, Vanda, Catasetum, Paphiopedilum) along with ornamental plants like Anthuriums and Philodendrons. The platform operates through Shopify-powered e-commerce with accessories including ceramic/terracotta/plastic pots, fertilizers, and potting media. Additional services include Phalaenopsis subscription plans, gift cards, and an educational orchid care library. The company sources plants from global growers and acclimatizes them in greenhouses before shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Phalaenopsis Orchids Moth orchids, one of the most popular orchid varieties known for their exquisite beauty and long-lasting blooms, available in various colors and sizes for individual consumers.
• Cattleya Orchids Popular orchid group known for huge, colorful, and generally fragrant flowers on compact plants, suitable for windowsill growing.
• Dendrobium Orchids Easiest orchids for beginners that bloom profusely without much care, available in pink, white, brown, purple, yellow, green and maroon shades.
• Oncidium Orchids (Dancing Lady) Large and diverse orchid family with long leaves and ruffled blooms resembling dancing ladies, available in yellow-brown range and various colours.
• Vanda Orchids Epiphytic, monopodial orchids known as 'Queen of orchids' with unique shapes and captivating fragrances in vibrant purples, blues, pinks and whites.
• Catasetum Orchids Orchid alliance including Cycnodes, Monierara, Clowesia, Mormodes, and Cycnoches orchids with similar growth and care requirements.
• Paphiopedilum Orchids (Lady's Slipper) Lady's Slipper orchids with pouch-like lip structure resembling a lady's shoe, distinct from other orchid groups.
• Exotic Rare Orchids Collection of rare and exotic orchid species and hybrids from around the world targeted at orchid collectors.
• Fragrant Orchids Selection of orchid varieties known for their fragrance, including species and hybrids with distinctive scents.
• Beginner's Orchids Hardy, easy-to-grow orchid plants bred for resilience, tolerance of beginner mistakes, and multiple blooming cycles per year.
• Anthuriums Flowering ornamental plants available in various colors including orange, purple, pink, red, white and tricolour varieties.
• Ornamental Plants Collection of decorative foliage plants including Hoya, Philodendron, Monstera and other ornamental varieties.
• Phalaenopsis Subscription Monthly subscription service delivering Phalaenopsis orchids in spike to customers' doorstep with various plan options including ceramic planter and terracotta pot variants; pause or cancel anytime.
• Gift Plants and Gift Cards Orchid gift plants and gift cards available in denominations of Rs. 1000, 2500, 5000, and 10000 for gifting occasions.
• Plastic Pots & Hangers Clear and black plastic orchid pots in various sizes including 4-inch, 4.7-inch, and 8-inch options with dome and side hole variants.
• Ceramic Pots & Planters Decorative ceramic planters including Manila, Seoul, Naha and Akita collections in various sizes.
• Terracotta Pots Handmade premium quality terracotta pots including Vanda pots, orchid bowls, and standard pots in various sizes.
• Fertilizers & Nutrients Orchid-specific fertilizers including Basfoliar 19-19-19 (grow), Basfoliar 13-40-13 (bloom), Basfoliar Kelp O SL, and Speciality Bio 20 in various sizes.
• Potting Media Orchid growing media including Coco Coal, Premium Orchid Mix, Cocopeat, Coconut Husk Chips, and Ready Potting Medium in various pack sizes.

Quantifiable outcome

• 1312 customer reviews with 5.0/5 average rating demonstrating consistent customer satisfaction
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Sill: US-based online indoor plant retailer emphasizing premium plants, educational content, and direct-to-consumer e-commerce. Comparable DTC playbook (content-led, premium positioning, subscription services) though geographically distinct from Orchid-Tree.
• NurseryLive: Indian online nursery selling plants, seeds, and garden supplies via e-commerce. Directly comparable business model and customer base to Orchid-Tree, though with a broader plant portfolio and less orchid specialization.
• Bloomscape: Online plant retailer selling potted plants direct-to-consumer with proprietary packaging for safe shipping. Comparable DTC plant e-commerce model, though serving North American rather than Indian customers.
• Plants.com: Online plant retailer operating in the US market with direct-to-consumer e-commerce focus. Comparable business model (DTC plant e-commerce) though serving a different geography than Orchid-Tree.
• MyBageecha: Indian online plant nursery focused on home gardening with e-commerce delivery. Comparable to Orchid-Tree as a direct competitor in the Indian online plant retail space, with a similarly broad plant assortment.
• Ugaoo: One of India's leading online plant and gardening product retailers, selling indoor plants, pots, and care supplies directly to consumers. Comparable to Orchid-Tree as a direct competitor in the Indian online plant nursery category, with broader plant assortment.

Emerging players

• Trustbasket: Indian online retailer selling plants, seeds, gardening tools, and accessories. Comparable to Orchid-Tree as a smaller emerging player in the same online plant retail category with overlap in product assortment and customer base.

Broad incumbents

• Ferns N Petals (FNP): India's largest flower and gift delivery company, with a significant plants/gifting business and pan-India logistics. Comparable as a much larger incumbent competing for the same gifting and plant customers, but with broader product breadth beyond orchids.
• IKEA India (Plants & Garden): Sells indoor plants and gardening accessories across its Indian retail stores and online. Comparable as a much larger incumbent in the indoor plants and pots category in India, though plants are a small part of its broader home furnishings portfolio.

Others

• LocalBanya / BigHaat (agri inputs): Indian online retailer of agricultural and gardening inputs including seeds, fertilizers, and pots. Adjacent peer in the plant/gardening ecosystem; not a direct plant retailer but serves overlapping customer demand for care products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXfGMdCbRXgV4MNbPrS2fHQ
• Facebookfacebook.com/orchidtreeindia
• Instagraminstagram.com/orchidtree_official
• Xx.com/orchidtreeindia
• LinkedInlinkedin.com/company/orchid-tree

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orchid-Tree