QB Net Holdings

What QB Net Holdings does

QB Net Holdings Co., Ltd. (TSE Prime: 6571) is the holding company for Japan's first and largest haircut-only salon chain, QB HOUSE, founded in 1996 by Konishi Kuniyoshi. The group operates a network of approximately 534 domestic stores and 140+ international stores across seven countries (Singapore, Hong Kong, Taiwan, USA, Canada, Vietnam, and Malaysia), employing 3,066 people as of June 2025. Its service model deliberately excludes shampooing and shaving, enabling a standardized ~10-minute haircut priced at ¥1,400 (standard) or ¥1,650+ (QB PREMIUM), with no appointment required at most locations. The portfolio includes QB HOUSE (core), QB PREMIUM (premium tier), FaSS (cut-and-style, ~¥2,400), and a mobile home-visit hairdressing service for nursing homes and hospitals.

The business rests on a proprietary talent and operational stack. LogiThcut Professional Stylist School — now expanded to 10 campuses — trains stylists in a 6-month proprietary methodology, supplying roughly 40% of the group's active domestic stylists and insulating the company from the industry's chronic labor shortage. Digitally, the group operates QB Passport and FaSS Passport smartphone apps for reservations, cashless payment, and electronic haircut chart storage; electronic ticket machines and digital signage streamline store throughput. Pricing power and unit economics are strong: water/utility costs run at only 1.3% of sales, stylist turnover has fallen from 30% (2010) to ~6–7%, and the group has 300M+ cumulative domestic customers (March 2024).

Revenue is generated through direct retail service fees, franchise royalties (primarily domestic QB HOUSE franchises), and home-visit service fees. The customer base is purely consumer (B2C), distributed across busy professionals, women and youth, seniors, and foreign residents, with influencer-driven brand marketing (Yasuko, HIKAKIN). Distribution is concentrated in high-traffic locations — primarily train stations, shopping malls (including the AEON Group, which provides roughly half of domestic store sites) and commercial facilities, replicated internationally via directly-owned subsidiaries to maintain service consistency.

Name

QB Net Holdings

Legal name

QB Net Holdings Co., Ltd.

Website

https://qbnet.jp

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

QB Net Holdings (TSE Prime: 6571) operates QB HOUSE, Japan's largest haircut-only salon chain with ~675 stores across 8 countries, offering standardized 10-minute haircuts starting at ¥1,400. The group serves time-conscious consumers via company-owned retail, supported by its proprietary LogiThcut training school and digital reservation apps.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industry

Mobile Hairdressing Services (At-Home/On-Location) (HSALAAAO)

Keywords

• Haircut salon services
• Personal grooming chain
• Quick haircut services
• Home visit hairdressing
• Beauty salon operator

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Haircut Service Sales: Direct revenue from haircut services at company-operated stores in Japan and overseas. Services are priced per transaction with no appointment required at most locations.
2. Franchise Royalties: Revenue from franchise operations, primarily through QB Net Co., Ltd. which manages the Japanese franchise business.
3. Home-visit Hairdressing Services: Mobile hairdressing services for nursing homes and hospitals under the QB House Visitation Beauty Service brand, serving customers who cannot visit stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

QB Net Holdings operates Japan's first haircut-only salon chain under the QB HOUSE brand, providing 10-minute, fixed-price haircut services without shampooing or shaving. The group also operates the premium QB PREMIUM brand, the FaSS styling salon brand, and a mobile home-visit hairdressing service for nursing homes and hospitals, supported by its proprietary LogiThcut in-house stylist training school.

Product overview

QB Net Holdings operates a portfolio of haircut-focused service brands in Japan and internationally (Singapore, Vietnam, Malaysia, Hong Kong, Taiwan, USA, Canada). The core offering is QB HOUSE, Japan's first haircut-only salon (no shampoo, no shaving), supplemented by premium brand QB PREMIUM, styling-focused brand FaSS, and mobile/home-visit services for elderly and hospital care. Digital services include QB Passport and FaSS Passport apps for reservations and cashless payments. Internal employee engagement is supported via the Q-pla platform. All brands are supported by the proprietary LogiThcut Professional Stylist School for talent development.

Differentiator

Problem solved

Functional benefit

Brands

• QB HOUSE: Core brand — Japan's first hair-cutting-only salon concept (established 1996), offering uniform, affordable haircut services in about 10 minutes. Operates 534 domestic stores (as of 2025) and has expanded internationally to Singapore, Vietnam, Malaysia, Hong Kong, Taiwan, USA, and Canada with 614 international stores.
• QB PREMIUM
• FaSS (Feel a Simple Style)
• QB House Home-visit hairdressing service (訪問理美容サービス)

Products and services

• QB HOUSE QB HOUSE is the core brand — Japan's first hair-cutting-only salon offering quick, affordable haircuts in approximately 10 minutes without shaving or shampooing. Targets busy professionals, foreign residents, women, and youth. Operates 534 domestic stores and over 600 international stores across 7 countries/regions.
• QB PREMIUM QB PREMIUM is a premium haircut service brand positioned as the future vision of QB HOUSE. It offers a reservation system, digital order management via the QB Passport app, and a more personalized styling experience at a higher price point (¥1,650 or higher per visit).
• FaSS (Feel a Simple Style) FaSS is a haircut and styling salon offering simple, affordable styling with hairstyle suggestion services. Features an open, comfortable store atmosphere with a simple service menu, distinct from QB HOUSE's no-styling approach. Approximately 20+ locations with pricing around ¥2,400 for haircut and styling services.
• QB HOUSE Home-Visit Beauty Service (訪問理美容サービス) Mobile hairdressing service that visits nursing homes and hospitals using salon-equipped vehicles. Provides haircuts, shampoo, face-shaving, coloring, and perm services for elderly and immobile customers who cannot visit stores.
• QB Passport App Proprietary smartphone app for QB PREMIUM enabling advance reservations, cashless payments, and electronic haircut chart storage for consistent service across any store.
• FaSS Passport App Smartphone app for the FaSS brand enabling advance time-based reservations and digital service management.
• LogiThcut Professional Stylist School Internal hair cutting school developed from 'Logical' and 'Thinking' approaches. The 6-month curriculum enables trainees with no prior cutting experience to become professional stylists. Operates 10 campuses across Japan (Tokyo, Yokohama, Osaka, Nagoya, Hiroshima, Fukuoka, Sendai, Sapporo), Hong Kong, Taiwan, and Taichung, with 650+ cumulative graduates.

Quantifiable outcome

• 60 liters of water saved per customer compared to traditional 5-minute shampoo services
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Agency for Cultural Affairs (Japan Heritage)minorStrategic or Co-development Partner · 4 March 2025Official partnership for promoting Japan's 104 designated heritage sites. QB House serves as Japan Heritage Official Partner, utilizing store digital signage and social media to promote regional cultural heritage.
• Commune Co., Ltd.minorStrategic or Co-development Partner · 13 February 2025QB House's internal communication app 'Q-Plat' (Qプラ) developed in partnership with Commune Co., Ltd. won the 'SHIP Special Award' at Commune Community AWARD 2025 for creating a positive community impact within 6 months of launch.
• UPDATER (みんな電力)coreStrategic or Co-development Partner · 5 December 2019Partnership for renewable energy supply. QB HOUSE uses UPDATER's 'RE100 Plan' (100% renewable energy) at 23 company-operated stores. Annual usage of approximately 320,000 kWh equivalent to CO2 absorption of about 11,600 cedar trees.
• AEON GroupcoreStrategic or Co-development PartnerMajor retail partner providing store locations at AEON shopping malls across Japan. AEON locations account for half of QB HOUSE's domestic store locations. Additionally, AEON promotes 'local production for local consumption renewable energy 100%' electricity at their properties.

Scale indicators10 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Great Clips: Largest walk-in haircut chain in the United States and Canada with ~4,400 salons. Directly comparable to QB HOUSE as a high-volume, no-appointment, low-price haircut-only concept targeting busy consumers.
• Mod's Hair: French-origin international hair salon brand with significant Japanese presence. Comparable to QB PREMIUM and FaSS as a mid-market styling-focused salon concept with multi-country operations.
• Hair Cuttery: Largest family-owned chain of walk-in hair salons in the United States, with ~900 locations. Comparable to QB HOUSE on walk-in convenience, value positioning, and high-traffic retail location strategy.
• Sport Clips: U.S. walk-in haircut franchise focused on men and boys, with sports-themed environments. Comparable to QB HOUSE on walk-in convenience and price positioning, though narrower in demographic focus.
• Cost Cutters: Walk-in family haircut salon chain in the United States, owned by Regis Corporation. Comparable to QB HOUSE on value-priced, walk-in haircut positioning in retail-anchor locations.
• Fantastic Sams: U.S. walk-in haircut and color salon franchise. Comparable to QB HOUSE/FaSS on full-service vs. haircut-only positioning at accessible price points in retail-anchored locations.
• Supercuts: Walk-in haircut salon chain in the United States, owned by Regis Corporation. Closely comparable business model to QB HOUSE — affordable, walk-in, location-driven haircut salons with standardized service.
• Ash Co., Ltd. (Ash Hair Salon): Major Japanese hair salon chain operator (Ash, Stuck-On, Chapeau). Comparable to QB Net Holdings as a Japanese multi-brand salon holding company with significant store footprint across Japan.

Broad incumbents

• Regis Corporation: U.S. parent company of Supercuts, Cost Cutters, and other salon brands. A broader incumbent in the affordable haircut/salon category, operating a portfolio model where QB HOUSE's single-brand discipline is a contrast.
• Aoyama Holdings Co., Ltd. Japanese salon holding company operating multiple brands including Aoyama, Float, and Lapera with several thousand salons. Comparable as a broader incumbent Japanese salon operator, though focused on full-service rather than haircut-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPUOLvbDXo8WvS2dCQVXjoA

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QB Net Holdings