Image Research Communication

What Image Research Communication does

Image Research Communication (IRC) is a private political research consulting firm founded in 2012 and headquartered in Santo Domingo, Dominican Republic. The company is self-described as a pioneer in public opinion measurement and media evaluation in the Dominican market. IRC operates three integrated service lines branded as Media Lab (media clipping, media profiling, dossiers, and comparative media analysis), Opinion Lab (focus groups, multi-methodology surveys using face-to-face, IVR, CATI, CAPI, and online panels, in-depth interviews, and image audits), and Prospectiva Local (provincial directories, local development plans, strategic relationship plans, and public policy observatories). The underlying technology is a conventional multi-methodology research platform spanning telephone, in-person, and online data collection, paired with media monitoring workflows; no proprietary AI/ML capabilities are disclosed.

The firm serves institutional clients — government entities, social organizations, and economic actors — primarily in the Dominican Republic, with a stated vision to become a regional Caribbean reference. The go-to-market motion is consultative and relationship-based, driven by direct phone, email, and contact-form inquiries, with services sold as project-based professional engagements rather than standardized subscription products. Pricing is not publicly disclosed and is provided through personalized consultation. Headcount is reported at 11-50 employees, and no external investors, funding rounds, or parent/subsidiary structures have been disclosed. IRC operates as an owner-operated boutique consultancy with three internal product brands rather than spun-out subsidiaries.

Name

Image Research Communication

Legal name

Image Research Communication

Website

https://irc.com.do

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Image Research Communication is a Dominican Republic-based political research consultancy founded in 2012, providing public opinion research, media monitoring and analysis, and local development planning services to government entities, social organizations, and economic actors primarily in the Dominican market.

Ownership category

akta.pro rank

Product category

Political and Public Opinion Research Consulting

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

akta.pro secondary industries

Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Opinion research
• Media monitoring
• Political consulting
• Survey research
• Market research services

Headquarters

HQ city

Santo Domingo

HQ country

Dominican Republic

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Opinion Research Services: IRC provides opinion research services including focus groups, surveys using multiple methodologies (face-to-face, IVR, CATI, CAPI, online panels), in-depth interviews, and image audits. Revenue is generated through project-based consulting engagements with institutional clients seeking to understand public opinion and stakeholder behavior.
2. Media Analysis Services: Media monitoring and analysis services including clipping, media profiles, dossiers, and compared media profiles. Revenue generated through ongoing consulting arrangements with institutions requiring media coverage tracking and analysis.
3. Local Strategic Planning Services: Local development planning services including provincial directories, local development plans, strategic relationship plans, and public policy observatories for government and social entities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Image Research Communication is a political research consulting firm that provides public opinion research, media measurement and evaluation, and local strategic planning services to institutional clients in the Dominican Republic. Its offerings include focus groups, multi-method surveys (face-to-face, IVR, CATI, CAPI, online panels), in-depth interviews, image audits, media clipping, media profiling, dossiers, comparative media analysis, provincial directories, local development plans, strategic relationship plans, and public policy observatories.

Product overview

Image Research Communication (IRC) is a political research consultancy specializing in Public Opinion and media measurement/evaluation. The company offers a platform with three integrated service lines: Media Lab (media monitoring and analysis), Opinion Lab (public opinion research and surveys), and Prospectiva Local (local institutional planning and public policy observatory). Media Lab provides clipping, media profiling, dossiers, and comparative media analysis. Opinion Lab offers focus groups, surveys (face-to-face, IVR, CATI, CAPI, online panels), in-depth interviews, and image audits. Prospectiva Local provides provincial directories, local development plans, strategic relationship plans, and public policy observatories.

Differentiator

Problem solved

Functional benefit

Brands

• Media Lab: Service oriented to accompany the administration of strategic communication, marketing, and research lines. Analyzes the effect, behavior, trend, and evolution of actors, institutions, topics, and/or sectors in information published by media.
• Opinion Lab
• Prospectiva Local

Products and services

• Media Lab
• Media Clipping
• Media Profile (Perfil Mediático)
• Media Dossier
• Comparative Media Profile (Perfil Mediático Comparado)
• Opinion Lab
• Focus Groups (Grupos Focales)
• Surveys (Encuestas)
• In-Depth Interviews (Entrevistas a Profundidad)
• Image Audit (Auditoría de Imagen)
• Prospectiva Local
• Provincial Directories (Directorios Provinciales)
• Local Development Plans (Planes de Desarrollo Local)
• Strategic Relationship Plans (Planes de Relacionamiento Estratégico)
• Public Policy Observatory (Observatorio de Políticas Públicas)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research and public opinion leader with significant Latin American and Caribbean presence; competes with IRC across opinion research, media evaluation, and institutional client engagements, though as part of a much wider portfolio.
• Gallup: World-leading public opinion research firm with global reach including Latin America; directly comparable to IRC's Opinion Lab and political polling work, though Gallup operates at vastly greater scale and geographic scope.
• Nielsen: Global audience and media measurement company with established presence across Latin America; comparable to IRC's Media Lab in measuring media performance and audience insights, though Nielsen focuses on commercial media rather than political communications.
• Kantar: Global market research and media measurement group offering audience measurement, media evaluation, and consumer insights; overlaps with IRC's Media Lab media monitoring and analysis services within a much broader portfolio.

Others

• Pew Research Center: Independent nonpartisan research organization conducting public opinion polling and demographic research; methodologically comparable to IRC's opinion research work, though operating as a nonprofit rather than commercial consultancy.

Direct peers

• Mitofsky Consulta: Mexico-based political and social opinion research consultancy; directly comparable to IRC's political polling, election studies, and government-sector research, though operating in Mexico rather than the Caribbean.
• Parametría: Mexican public opinion and political research firm; comparable to IRC's Opinion Lab services including political surveys, image audits, and strategic communications research for institutional clients.
• CID Gallup: Latin American public opinion research firm affiliated with the Gallup brand; directly comparable to IRC's political polling and government-focused opinion research work across Central and South America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ircprofile
• Facebookfacebook.com/IrcProfile
• LinkedInlinkedin.com/company/irc-profile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Research Communication