HV Equestrian

What HV Equestrian does

HV Equestrian B.V. is a privately held Dutch brand house headquartered in The Hague, Netherlands, that designs, produces, and distributes equestrian fashion, gear, and accessories under four wholly-owned sub-brands: HV Polo (accessible luxury riding apparel), Imperial Riding (playful, sparkle-focused collections), Euro-star (premium functional breeches and riding apparel, established 1959), and HV Society (lifestyle outerwear inspired by polo heritage). The company operates a B2B wholesale model, distributing through specialized equestrian retail stores, catalogs, and brand-specific e-commerce storefronts primarily across Europe, with dedicated B2B portals for retailer ordering (cp.hvequestrian.com and cp.hvsociety.com). HV Equestrian controls the full production process in-house from design through manufacturing, and reaches end consumers indirectly via retail partners rather than through direct pricing exposure. The company employs 11-50 staff, is led by Managing Director Robert van der Glas, has disclosed no external investors or parent company, and shows no public financial filings or funding activity. Its technology stack is conventional e-commerce — website CMS, B2B portal, social media plugins, email newsletters, cookie-based tracking, and Google Analytics — with no disclosed AI/ML, API, or proprietary platform capabilities.

Name

HV Equestrian

Legal name

HV Equestrian B.V.

Website

https://hvequestrian.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

HV Equestrian B.V. is a Dutch brand house that designs, produces, and wholesale-distributes equestrian fashion and accessories under four owned brands (HV Polo, Imperial Riding, Euro-star, HV Society) to specialized retail stores and online channels across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Wholesale Brand Sales: HV Equestrian generates revenue through wholesale distribution of its four equestrian brands (HV Polo, Imperial Riding, Euro-star, HV Society) to specialized retail stores and through online channels. The company produces and sells high-quality collections and premium accessories for riders and horses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

HV Equestrian B.V. designs, produces, and wholesales equestrian fashion, gear, and accessories under four consumer brands — HV Polo, Imperial Riding, Euro-star, and HV Society — serving riders and horse owners through specialised equestrian retail stores, catalogs, and online channels primarily across Europe. The company controls the full production process from design to manufacturing and operates dedicated B2B portals for wholesale ordering by retailers.

Product overview

HV Equestrian is a stable of thoroughbred equestrian brands driven by passion for equestrian sports and fashionable lifestyle. The company operates as a parent brand managing four distinct sub-brands: HV Polo (accessible luxury fashion for riders and horses), Imperial Riding (colorful, sparkle-focused riding wear and accessories), Euro-star (premium functional breeches and riding apparel since 1959), and HV Society (timeless elegant outerwear and lifestyle clothing). The brands share a focus on quality collections and premium accessories combining function and fashion for every type of horse and rider. Products are sold through specialized equestrian retail stores, catalogs, and online channels primarily across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• HV Polo: Equestrian fashion brand where fashion meets function and style meets sportiness, inspired by timeless elegance of polo with trendy, colorful collections.
• Imperial Riding
• Euro-star
• HV Society

Products and services

• HV Polo Equestrian fashion brand offering trendy, colourful collections for riders on and off the field, combining accessible luxury with style; also supplies clothing for horses, targeting riders seeking high-class fashion without a premium price tag.
• Imperial Riding Fashion-forward equestrian brand featuring vibrant colours, playful patterns, and equestrian accessories for riders who want to stand out; collections are designed for both riding in the ring and lounging in the barn.
• Euro-star Premium equestrian apparel brand specialising in high-quality, functional breeches and stylish riding clothing since 1959; over 60 years of experience focusing on quality, performance, durability, and fit for ambitious riders of all shapes and sizes.
• HV Society Elegant lifestyle brand inspired by refined polo lifestyle, offering warm jackets, luxurious coats, cosy sweaters, and feminine tops representing affordable luxury and timeless elegance rooted in alfresco outdoor tradition.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Samshield: French premium equestrian brand combining riding helmets and apparel with a fashion-forward design ethos; comparable to HV Equestrian's portfolio approach across performance and lifestyle equestrian wear.
• Pikeur: German premium equestrian apparel brand with a long heritage in functional riding wear, directly comparable to Euro-star in product focus (breeches, jackets) and European wholesale distribution.
• Mountain Horse: Swedish-origin equestrian apparel and footwear brand sold through European riding retailers, closely comparable to Euro-star's functional riding apparel focus and wholesale go-to-market.
• Equiline: Italian equestrian apparel and equipment brand selling competition clothing, jackets, and accessories through specialist retailers, comparable to HV Equestrian's premium equestrian positioning and B2B distribution.
• HKM Sports Equipment: German equestrian equipment and apparel supplier offering broad assortments of riding wear and accessories to specialty retailers, comparable to HV Equestrian's multi-brand B2B equestrian distribution model.
• Kingsland Equestrian: Norwegian equestrian apparel brand focused on fashionable riding clothing and accessories, closely comparable to HV Polo in style-driven equestrian fashion targeting competitive and lifestyle riders.
• Cavalleria Toscana: Italian premium equestrian apparel brand offering riding clothing and accessories with a strong fashion orientation, directly comparable to HV Polo and Imperial Riding in positioning and target rider.
• Horseware Ireland: Irish equestrian products company best known for horse rugs and turnout blankets but also offering rider apparel; comparable multi-product equestrian house with similar European-rooted wholesale model.
• Animo Italia: Italian equestrian apparel brand producing competitive riding clothing, jackets and accessories, directly comparable to Euro-star's premium functional breeches and riding wear offering.

Broad incumbents

• Ariat International: Large US-based equestrian and western footwear and apparel brand with broad lifestyle reach; comparable to HV Equestrian as a multi-channel equestrian apparel company but at significantly greater scale and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hvequestrian

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HV Equestrian