HKM Sports

What HKM Sports does

HKM Sports Equipment GmbH is a German equestrian equipment retailer founded in 1967 and headquartered in Neuenhaus, Germany. The company operates a direct-to-consumer e-commerce platform selling a comprehensive range of riding apparel (breeches, jackets, boots, helmets, gloves), horse equipment (rugs, bridles, saddles, bits, grooming supplies), stable accessories, and equestrian-themed toys. The product range spans more than 50 categories and is organized under multiple sub-brands including Manchester, Competition, Amalfi, Hunter, Flash Programme, and the Lauria Garrelli collaboration. The platform is localized into 10 European languages and supported by standard payment integrations including PayPal, Visa, Mastercard, Amex, Klarna, Apple Pay, and Google Pay.

The business operates a dual-channel go-to-market: direct-to-consumer e-commerce across multiple European countries complemented by a B2B dealer/retailer network with a dedicated wholesale login and 'Become a retailer' portal. Revenue is generated through one-time unit sales of physical goods priced in euros, with no subscription or membership model. The company runs a brand ambassador program featuring equestrian athletes Yvet Blokesch, Kim Burschik, and Mara Meyer, alongside a flagship exclusive co-development partnership with Lauria Garrelli. HKM is privately held with no disclosed ownership, funding history, revenue figures, or headcount data in the available sources.

Name

HKM Sports

Legal name

HKM Sports Equipment GmbH

Website

https://hkmsport.de

Company type

Private

Founded year

1967

Operating status

Operating

Short description

HKM Sports Equipment GmbH is a privately held German equestrian equipment retailer, founded 1967, selling rider apparel, horse gear, and stable supplies via a 10-country European e-commerce platform and a dealer/retailer wholesale network.

Ownership category

akta.pro rank

Product category

Equestrian Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Equestrian apparel
• Horse equipment
• Stable equipment
• Equestrian toys
• Riding gear

Headquarters

HQ city

Neuenhaus

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: HKM Sports generates revenue through direct product sales of equestrian equipment including riding apparel, horse gear, stable equipment, and accessories. Products are sold at fixed retail prices through e-commerce and dealer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

HKM Sports is a German equestrian equipment company founded in 1967 and based in Neuenhaus, Germany. The company sells HKM-branded riding apparel, horse equipment, stable equipment, and equestrian toys through its own e-commerce platform and through a dealer/retailer network across Europe.

Product overview

HKM Sports Equipment GmbH is an online equestrian equipment retailer offering a comprehensive portfolio of products for riders and horses. The company sells directly to consumers through its e-commerce platform, with product categories spanning rider apparel (riding clothes for women, men, and children including breeches, jackets, boots, helmets, gloves), horse equipment (rugs, boots, bridles, saddles, bits, grooming supplies), stable equipment, toys (hobby horsing, cuddle ponies, wooden toys), and various branded collections. The product range includes both private-label HKM branded items and licensed collections such as Lauria Garrelli. Key product lines include the Manchester Collection (bridles, accessories), Competition Collection (tailcoats, competition shirts, breeches), Flash Programme (reflective safety items), and the Hobby Horsing Collection. The company also offers digital gift cards and operates across multiple European language storefronts.

Differentiator

Problem solved

Functional benefit

Brands

• Manchester: Leather bridles, headcollars, ear bonnets, saddle cloths, and accessories featuring the Manchester collection design
• Lauria Garrelli
• Hobby Horsing
• Funny Horses
• HKM Bundeschampionate
• Flash Programm
• Amalfi
• Amitye
• Aymee
• Buddy
• Competition
• Essentials
• Harbour Island
• Hunter
• Livigno by Lauria Garrelli
• Port Royal
• Reflective
• Rosegold Glamour Style

Products and services

• Riding Apparel HKM-branded equestrian clothing and riding apparel for riders, including riding wear and related apparel for personal use in equestrian activities.
• Horse Equipment HKM-branded equipment designed for horses, covering the horse-side gear needs of equestrians, sold to individual riders, horse owners, and equestrian retailers.
• Stable Equipment HKM-branded stable supplies and equipment for horse care and stable management, intended for equestrians and stable operators.
• Equestrian Toys HKM-branded toys and play products for horses, used for enrichment and training, sold to horse owners and equestrian retailers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Lauria GarrelliflagshipStrategic or Co-development PartnerExclusive collaboration with equestrian athlete Lauria Garrelli featuring a dedicated product collection 'Livigno by Lauria Garrelli'. The partnership includes co-branded products and marketing initiatives.
• Yvet BlokeschcoreGTM or Marketing PartnerBrand ambassador representing HKM Sports in equestrian sport competitions. Contributes to product development feedback and marketing activities.
• Kim BurschikcoreGTM or Marketing PartnerBrand ambassador representing HKM Sports in equestrian sport competitions. Contributes to product development feedback and marketing activities.
• Mara MeyercoreGTM or Marketing PartnerBrand ambassador representing HKM Sports in equestrian sport competitions. Contributes to product development feedback and marketing activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pikeur: Premium German equestrian apparel brand (jackets, breeches, shirts) competing head-to-head with HKM's Competition and rider apparel ranges. Comparable through overlapping rider-customer base and competition-horse positioning, though Pikeur is primarily a brand rather than a marketplace.
• Cavallo: German riding-boot and equestrian footwear brand offering leather riding boots, ankle boots, and Western boots that overlap directly with HKM's riding and western boot categories. Comparable in customer demographic and price-tier positioning.
• Eskadron: German equestrian brand best known for horse rugs, saddle pads, and accessories, directly overlapping HKM's horse-side catalog (rugs, boots, bridles, saddles). Comparable in target market and product usage; competes across the same dealer networks.
• Loesdau: German equestrian retailer and brand with both an e-commerce platform and brick-and-mortar presence, offering rider apparel, horse gear, and stable equipment. Closely comparable to HKM in target customer (German/European equestrian riders), product mix, and B2B dealer activity.
• Sprenger: German manufacturer of equestrian bits, spurs, and metal horse equipment, overlapping with HKM's bits, spurs, and spur-straps categories. Comparable in equestrian-product specialization and Germany-based brand heritage.
• Pferdesport Krämer: One of the largest German equestrian retailers, operating a multi-channel store (online + large physical megastore) selling rider apparel, horse equipment, and stable supplies across essentially the same catalog as HKM Sports. Most direct comparable by geography, customer base, and product breadth.

Broad incumbents

• Horseware Ireland: Global equestrian brand (Irish-origin) leading in horse rugs, blankets, and turnout gear, directly competing with HKM's horse rug portfolio (turnout, fly, sweet itch, coolers). Comparable through overlapping product lines and store-finder/retailer distribution model.
• Weatherbeeta: Globally distributed equestrian brand specialized in horse rugs and turnout gear, competing with HKM's horse-rug category. Comparable through equestrian target market and multi-region distribution, though at larger global scale.
• Decathlon: Global mass-market sporting goods retailer with an equestrian assortment (riding apparel, helmets, boots) sold at lower price points than specialist brands. Comparable through retail-channel overlap and European customer base, but at substantially broader scale and lower price tier.

Regional players

• Reitsport.ch: Swiss equestrian retailer selling rider apparel, horse equipment, and stable supplies - a comparable specialty-retail model to HKM, but serving primarily the Swiss/German-speaking Alpine market rather than competing directly in HKM's core DACH/Nordic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HKMsportsequipmentOfficial
• LinkedInde.linkedin.com/company/hkm-sports
• Instagraminstagram.com/hkmsportsequipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HKM Sports