What Telegraf does

Telegraf (legal entity: Internet Group d.o.o.) is a Serbian privately held digital media company founded in 2008 and headquartered in Novi Beograd, Serbia. The company operates telegraf.rs, a Serbian-language online news portal covering domestic Serbian news, regional coverage of the former Yugoslav area, and international news across sport, business, politics, science, technology, health, culture, and lifestyle topics. Its core product architecture is a network of specialized sub-portals — Telegraf Biznis, eKlinika, Ona, Nauka, Hi-Tech, Politika, Aero, Ljubimci, and Telegraf TV — plus an English-language edition, organized as a multi-vertical publishing platform rather than a single unified product.

The platform is built on standard web publishing infrastructure distributed across topic-specific subdomains, with no native mobile application and no disclosed API, SDK, or third-party technology integrations. Content is freely accessible to all readers without registration, paywall, or subscription. Reader engagement is supported by tip-submission channels on WhatsApp, Viber, and Telegram, and by integrated social sharing functionality across articles.

Revenue is generated exclusively through advertising placements and sponsored content. There are no disclosed subscription, e-commerce, data-licensing, or event-revenue streams. The company employs 51-100 staff at its editorial headquarters on Savski Nasip in Novi Beograd. Telegraf is independently and privately owned, with no disclosed venture capital, private equity, debt, or public-market investment, and no recorded acquisitions, partnerships, regulatory actions, or leadership changes in the source data.

Name

Telegraf

Legal name

Internet Group d.o.o.

Website

https://telegraf.rs

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Telegraf is a privately held Serbian digital media company operating the telegraf.rs news portal and a network of 8+ vertical sub-portals covering news, business, health, lifestyle, science, and politics, monetized through advertising for Serbian-speaking readers in Serbia and the former Yugoslav region.

Ownership category

akta.pro rank

Product category

Online News and Media

NAICS

Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• Online news portal
• Digital media
• News publishing
• Multimedia journalism
• Online advertising

Headquarters

HQ city

Novi Beograd

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels3 records

Core offering

Telegraf is a Serbian online news portal that publishes original editorial content across politics, sports, business, entertainment, science, technology, and lifestyle verticals in text, photo, and video formats. It operates a portfolio of sub-branded sites (Telegraf Biznis, eKlinika, Telegraf TV, Ona, Ljubimci, Telegraf English) and monetizes primarily through display advertising, sponsored content, and an Amazon affiliate program.

Product overview

Telegraf.rs is a Serbian online news media platform operated by Internet Group d.o.o. that offers a network of vertical news portals organized by topic. The main telegraf.rs portal provides general news coverage, while specialized sub-brands address specific domains: Telegraf Biznis for business and finance, eKlinika for health and medicine, Ona for women's interest content, Telegraf TV for video content, Ljubimci for pet-related content, and an English-language version for international readers. The platform operates as a multi-category news network rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Brands

• biznis.telegraf.rs: Business news portal covering finance, economy, and business topics in Serbia and internationally
• eklinika.telegraf.rs
• ona.telegraf.rs
• nauka.telegraf.rs
• aero.telegraf.rs
• ljubimci.telegraf.rs
• politika.telegraf.rs
• Telegraf TV

Products and services

• Telegraf.rs (main portal) Main Serbian-language general-interest online news portal covering politics, sports, business, entertainment, science, technology, and lifestyle in text, photo, and video formats; freely accessible to general readers and monetized via advertising.
• Telegraf Biznis Business-focused sub-brand of Telegraf covering domestic and international business news for Serbian readers.
• eKlinika Health and medical news sub-brand of Telegraf providing editorial content on wellness, medicine, and health topics for Serbian readers.
• Telegraf TV Telegraf's video journalism brand, producing original video content and distributing through a dedicated YouTube channel and the Telegraf website.
• Ona Women's interest sub-brand of Telegraf covering lifestyle, fashion, beauty, and related editorial topics for Serbian female readers.
• Ljubimci Pets-focused sub-brand of Telegraf covering pet care, pet news, and related editorial content for Serbian readers.
• Telegraf English English-language edition of Telegraf providing news and editorial content for international and Serbian diaspora readers.
• Bolja Zemlja Sub-brand of Telegraf targeting a Serbian civic/patriotic audience with related editorial content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Regional players

• Index.hr: One of Croatia's highest-traffic online news portals with multi-category news, lifestyle, and sport coverage — comparable in product mix to Telegraf but operating in the Croatian market.
• 24sata: Leading Croatian digital news portal covering general news, lifestyle, and entertainment — a structurally similar multi-vertical news portal in a neighboring ex-Yugoslav market.

Direct peers

• B92: Long-running Serbian news and media portal originally launched as B92 TV/radio, now online-focused, covering politics, society, sport, and culture in Serbian — a comparable legacy Serbian digital news brand.
• Kurir: Major Serbian tabloid-style news portal with high-traffic coverage across general news, crime, showbiz, and sport, competing for the same Serbian-language digital news audience as Telegraf.
• Mondo: Serbian online news and entertainment portal covering news, showbiz, sport, and lifestyle — a horizontal digital news peer directly comparable to Telegraf's multi-category offering.
• N1 Info: Regional cable/streaming news brand covering the former-Yugoslav region including Serbia — a directly comparable multi-country news competitor with strong video and English-language capabilities.
• Blic: Leading Serbian online news portal owned by Ringier, covering general news, politics, sport, and lifestyle for Serbian-speaking audiences — the closest direct competitor to Telegraf's main horizontal news offering.
• Espreso: Serbian digital news portal focused on viral news, showbiz, and lifestyle content, competing for the same Serbian-speaking audience with a similar ad-supported model.
• Nova.rs: Serbian online news portal covering politics, society, world news, and lifestyle, operating with a similar horizontal multi-category structure to Telegraf.rs.

Broad incumbents

• BBC News: Global multi-vertical digital news publisher offering free ad- and subscription-supported news across many verticals — comparable to Telegraf's multi-category news structure but operating globally with much larger scale and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/telegrafrs
• Facebookfacebook.com/telegraf.rs
• LinkedInlinkedin.com/company/telegraf-rs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telegraf