Barker Business Brokerage

What Barker Business Brokerage does

Barker Business Brokerage is a New Zealand-headquartered business brokerage firm founded in 2007 by Charles Bateman, operating from Auckland with a nationwide broker network spanning both North and South Islands and extending into the Pacific region. The firm intermediates the sale and acquisition of small and mid-sized businesses, organized into five vertical sub-brands: Barker Business General (manufacturing, wholesale, service, import/export, professional, logistics), Barker Childcare Sales, Barker Premium (businesses valued at $3M and above), Barker Aged Care Sales, and Barker Hospitality Sales. Customers are SMB and mid-market business owners seeking exit or succession outcomes, and prospective buyers — including an active database of registered and qualified buyers that the firm curates internally.

The firm operates on a pure contingency-based revenue model under a 'No Sale, No Commission' structure, where commissions are payable only upon successful completion of a business sale. A free, no-obligation business appraisal serves as the primary lead-generation mechanism, feeding a sales-led GTM motion executed by specialized brokers with vertical-specific industry knowledge. Distribution combines field brokers, centralized phone/email intake (0800 SELLBIZ, 09 448 1285), and a self-serve online listings portal. Marketing is content-driven through the company website, which also offers Chinese Simplified translation to court Pacific-region and international buyers.

The technology footprint is minimal and explicitly described as 'Not applicable' — the firm is a human-capital-intensive service business with no AI/ML, proprietary platform, or API capabilities disclosed. The firm is privately held, founder/management-owned with no evidence of external investors or PE backing, and self-describes as a multi-award-winning brokerage, though specific award names, awarding bodies, and years are not publicly disclosed in available materials. The firm is actively operating and has not been acquired or closed.

Name

Barker Business Brokerage

Legal name

Barker Business Brokerage

Website

https://barkerbusiness.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Barker Business Brokerage is a New Zealand-based business brokerage firm founded in 2007 that intermediates the sale and acquisition of SMBs across five verticals — general, childcare, aged care, hospitality, and premium ($3M+) — on a contingency-based 'No Sale, No Commission' model.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

akta.pro primary industry

Lower Middle-Market Business Brokerage (FSAEAIAB)

akta.pro secondary industries

Main Street Business Brokerage (SMB/Owner-Operated) (FSAEAIAA), Sell-Side Business Brokerage (FSAEAIAC)

Keywords

• Business brokerage services
• Business sales acquisitions
• Business valuation appraisal
• M&A advisory
• Commercial brokerage

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Commission on Successful Sale: The company operates on a contingency-based revenue model where no commission is payable until the business is successfully sold. This 'No Sale, No Commission' approach aligns the broker's incentives with the seller's outcome and eliminates upfront costs for business owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Barker Business Brokerage facilitates the sale and acquisition of businesses across New Zealand and the Pacific region, connecting business sellers with qualified buyers. The firm offers free no-obligation business appraisals, tailored sales strategies, and hands-on transaction support through due diligence, negotiations, and closing. Operations span general businesses, childcare, premium/large businesses (NZ$3M+), aged care, and hospitality sectors through dedicated sub-brands.

Product overview

Barker Business Brokerage is a multi-award-winning business brokerage firm offering a platform of specialized services through distinct sub-brands. The core offering includes business buying and selling brokerage services, with specialized divisions for general businesses, childcare, premium/large businesses ($3M+), aged care facilities, and hospitality. The company operates on a 'No Sale, No Commission' model where fees are contingent on successful business sale completion. Services include business matching, appraisal, succession planning guidance, and access to a database of qualified buyers.

Differentiator

Problem solved

Functional benefit

Brands

• Barker Business General: Covering everything from Manufacturing, Wholesale, Service, Import/Export, Professional, Logistics and much more.
• Barker Childcare Sales
• Barker Premium
• Barker Aged Care Sales
• Barker Hospitality Sales

Products and services

• Barker Business General Brokerage Core business brokerage service facilitating the sale and acquisition of general businesses across diverse industries including manufacturing, wholesale, service, import/export, professional, and logistics sectors. Targets business owners looking to sell and prospective buyers seeking to acquire businesses throughout New Zealand and the Pacific.
• Barker Childcare Sales Specialized division focused on matching quality buyers with childcare and early childhood education businesses for sale. Provides brokerage services tailored to the regulatory, licensing, and operational specifics of the childcare sector.
• Barker Premium Dedicated brand catering to high-net-worth businesses with a value of NZ$3 million and above, offering specialized large business sales services with sophisticated transaction handling, higher valuation expectations, and discreet execution.
• Barker Aged Care Sales Specialists guiding clients through the sale or acquisition of independent living to high-acuity care facilities, including rest homes and aged care businesses. Provides brokerage services attuned to the complex regulatory and accreditation environment of the aged care sector.
• Barker Hospitality Sales Specialized division for hospitality industry transactions including accommodation, cafes, restaurants, and catering operations. Provides brokerage services that account for hospitality-specific operations, seasonality factors, and licensing requirements.
• Business Appraisal Services Free, no-obligation business valuation service that helps sellers determine their business worth and serves as a lead-in to engaging Barker's brokerage services.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• ABC Business Sales: New Zealand business brokerage firm offering SME sale and acquisition services across multiple industries, competing head-to-head with Barker's general business division.
• Link Business Brokers: Largest business brokerage chain in New Zealand, directly competing with Barker across general SME sales, with national broker coverage and similar contingency commission model.
• Paramount Business Sales: NZ-based business brokerage focused on SME sales in hospitality, retail, and service sectors, overlapping with Barker's hospitality sub-brand and general offerings.
• NZ Business Sales: Direct competitor operating business brokerage services across New Zealand with a similar contingency-based fee structure and multi-industry coverage.
• Nationwide Business Brokers: New Zealand-focused business brokerage with nationwide broker network, directly comparable to Barker in scale, model, and geographic coverage.
• Hilton Reilly Business Brokers: NZ business brokerage firm handling SME sale transactions across multiple industries, with similar commission model and target customer base.

Emerging players

• Children's Services Brokerage: Niche broker focused on childcare and education business sales; partial overlap with Barker's Barker Childcare Sales sub-brand in a high-regulation specialty vertical.

Regional players

• Resort Brokers Australia: Specialist hospitality business broker primarily serving Australia; comparable in vertical focus to Barker's Hospitality sub-brand but operating across the Tasman rather than in NZ.

Broad incumbents

• Bayleys: Major NZ commercial real estate and business sales firm; broader portfolio but includes business brokerage services that overlap with Barker's premium ($3M+) and general divisions.
• Harcourts: Large NZ real estate group with commercial and business sales divisions, offering broader services but competing for the same SME seller and buyer pool as Barker.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/barkerbusiness
• Facebookfacebook.com/barkerbusinessbrokerage
• LinkedInlinkedin.com/company/barker-business-brokerage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barker Business Brokerage