Chouffot SAS
- Company typePrivate
- Founded1950
- HeadquartersFontenay-le-Vicomte, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Chouffot SAS does
Chouffot SAS is a French family-owned authorized distributor of green space maintenance and agricultural equipment, operating from its headquarters at 2 avenue Saint Rémy in Fontenay-le-Vicomte, Île-de-France. Founded in 1950 by Maurice Chouffot and now in its fourth generation of family ownership, the company holds dealership rights for 15+ premium international brands including STIHL, Honda, ISEKI, Massey Ferguson, Kverneland, Väderstad, and Segway. Its operations encompass a 400m² showroom, a 1,500m² multi-sector workshop, and a 350m² spare parts store, with product categories spanning battery-powered and combustion outdoor power equipment, lawn mowers (including robotic models), tractors, brush cutters, chainsaws, agricultural implements, construction equipment, and road maintenance machinery.
The business generates revenue through four streams: new equipment sales (ranging from €99 consumer items to €65,000+ industrial machinery), short-term and long-term equipment rentals, after-sales maintenance and repair services, and spare parts sales. Chouffot serves a diversified customer base including professional landscapers, local authorities and municipalities, farmers and agricultural professionals, and individual homeowners. Distribution occurs through an omnichannel model combining an e-commerce website, a dedicated professional extranet portal (extranet.chouffot.fr), and physical showroom with click-and-collect pickup at the Fontenay-le-Vicomte location. The company maintains a social media presence on Instagram, Facebook, and LinkedIn, and publishes educational content on green space maintenance topics.
Chouffot operates as a privately held SAS (Société par Actions Simplifi\u00e9e) with €1,000,000 in registered share capital and is family-controlled with no external investors, parent company, or institutional ownership identified. The company employs 14 people and serves primarily the Île-de-France region. No proprietary technology, AI capabilities, patents, funding rounds, or merger and acquisition activity were identified in the available data.
Chouffot SAS firmographics
Firmographics- Name
- Chouffot SAS
- Legal name
- CHOUFFOT SAS
- Website
- https://chouffot.fr
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Chouffot SAS industry classification
Industry- Product category
- Outdoor Power Equipment Distribution
- NAICS
- Outdoor Power Equipment Retailers (444230), Building Material and Garden Equipment and Supplies Dealers (444), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
- akta.pro secondary industries
- Outdoor Power Equipment Parts & Service Retail (CRAIADAH), Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
Keywords
Where Chouffot SAS is headquartered
LocationHeadquarters
- HQ city
- Fontenay-le-Vicomte
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Chouffot SAS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new green space maintenance equipment including lawn mowers, chainsaws, brush cutters, tractors, and related accessories. Products are sold at fixed prices listed on the e-commerce platform with promotional discounts available.
- Equipment Rental: Short-term and long-term rental of maintenance equipment for professionals and individuals. The company promotes rental services for seasonal or occasional use.
- Maintenance and Repair Services: After-sales service including repair, preventive maintenance, and diagnostic services for equipment. Technical team available for equipment servicing.
- Spare Parts: Sale of replacement parts, wear items (belts, filters, blades), and accessories. Parts store occupies 350m² across two floors with extensive inventory management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer-grade equipment |
| Unit Pricing | Pay-as-you-go | Professional-grade equipment |
| Unit Pricing | Pay-as-you-go | Industrial/specialized equipment |
| Subscription | Monthly | Rental services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Chouffot SAS product offering
Product offeringCore offering
Chouffot SAS is a family-owned multi-brand distributor and retailer of green space and agricultural maintenance equipment, selling new and used outdoor power equipment (lawn mowers, chainsaws, brush cutters, tractors, sweepers, etc.) through a 400 m² showroom and an e-commerce site with click-and-collect. The company also provides short- and long-term equipment rental, after-sales repair and maintenance from a 1,500 m² workshop, and spare parts supply from a 350 m² dedicated store, serving both individual consumers and professional customers (landscapers, farmers, local authorities).
Product overview
Chouffot SAS is a specialized distributor and retailer of green space and agricultural maintenance equipment operating as an e-commerce platform alongside physical stores. The company offers a comprehensive portfolio of outdoor power equipment organized across multiple product categories including battery-powered tools, lawn mowers, brush cutters, hedge cutters, chainsaws, blowers, tillers, tractors, branch shredders, forestry equipment, industrial sweepers, pressure washers, vacuums, irrigation systems, sports turf maintenance equipment, construction equipment, utility vehicles, and road maintenance equipment. The company also provides complementary services including spare parts supply (350m² dedicated store), equipment rental, and after-sales service/maintenance (1,500m² workshop). Chouffot serves both professionals (landscape gardeners, local authorities, farmers) and private individuals through a combination of online sales and in-store pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- New Outdoor Power Equipment (Green Space and Agricultural) Sale of new green space and agricultural maintenance equipment sourced from authorized dealer partnerships with STIHL, Honda, ISEKI, Cub Cadet, ECHO, Massey Ferguson, Kverneland, Väderstad, RABAUD, Segway, Weidemann, Kärcher, Wiedenmann, Billy Goat, and Mean Green. Product categories include battery-powered tools, lawn mowers, brush cutters, hedge cutters, chainsaws, blowers, tillers, tractors, branch shredders, sweepers, pressure washers, irrigation equipment, sports turf maintenance equipment, construction equipment, utility vehicles, and road maintenance equipment. Targeted at both individual consumers and professional buyers (landscapers, farmers, local authorities).
- Used Equipment Sales (Occasions) Sale of pre-owned and second-hand green space and agricultural equipment. Available through the company's website 'Occasions' (used equipment) section, complementing the new equipment catalog. Targeted at cost-conscious individual consumers and professional buyers seeking lower-priced alternatives.
- Equipment Rental Service Short-term and long-term rental of green space maintenance equipment for seasonal or occasional use by professionals and individuals. Available for various machinery types. Pricing is inquiry-based and tends to be billed on a monthly cadence.
- After-Sales Service and Repair (SAV) After-sales service including repair, preventive maintenance, and diagnostic services for equipment sold by Chouffot. Operated from a 1,500 m² workshop divided into three activity sectors (one dedicated to consumer green spaces). Separate support channels exist for individual consumers (SAV Particuliers) and professional customers (SAV Professionnels). Targeted at equipment owners seeking to minimize downtime and extend equipment lifespan.
- Spare Parts Supply Sale of replacement parts, wear items (belts, filters, blades), and accessories for green space and agricultural equipment. Operated from a dedicated 350 m² spare parts store across two floors, managed by computer systems with regular physical inventory checks. Coverage spans both Chouffot-sold brands and other major brands, ensuring parts availability beyond the original purchase.
Quantifiable outcome
- 75 years of continuous operation as a family business (since 1950)
- +1 more outcomes
Companies that use Chouffot SAS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Chouffot SAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chouffot SAS partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- STIHLcoreAuthorized distributor of STIHL products including chainsaws, brush cutters, blowers, hedge trimmers, and battery-powered equipment. The partnership represents a core element of Chouffot's green space equipment offerings with dedicated promotional banners and STIHL branding throughout the store.
- Honda Power EquipmentcoreAuthorized Honda Power dealer offering Honda-branded lawn mowers, generators, and other power equipment. Honda promotions are featured prominently on the website.
- ISEKIcoreAuthorized ISEKI dealer for tractors and compact tractors. ISEKI products are featured in both the agricultural and green space equipment sections.
- Cub CadetcoreAuthorized Cub Cadet distributor offering lawn mowers, garden tractors, and outdoor power equipment.
- ECHOmajorAuthorized ECHO dealer for outdoor power equipment including brush cutters, hedge trimmers, and blowers.
- Massey FergusoncoreAuthorized Massey Ferguson dealer in the agricultural segment, offering tractors and farm equipment.
- Kverneland GroupmajorAuthorized Kverneland distributor offering agricultural equipment including tillage tools and attachments.
- VäderstadmajorAuthorized Väderstad dealer offering agricultural tillage and seeding equipment.
- SegwayminorAuthorized Segway dealer offering the Segway Navimow robot lawn mower. Promotional banners feature Segway products.
- WeidemannminorAuthorized Weidemann dealer for material handling equipment in the agricultural segment.
- RABAUDmajorAuthorized RABAUD distributor offering log splitters, branch shredders, and wood processing equipment. Multiple RABAUD products are cataloged including rogneuses de souches (stump grinders) and wood processing machinery.
- KärcherminorAuthorized Kärcher dealer for high-pressure cleaners and professional cleaning equipment.
- WiedenmannminorAuthorized Wiedenmann dealer offering Terra series equipment for sports field and landscape maintenance including aerators, scarifiers, and sweepers.
- Billy GoatminorAuthorized Billy Goat dealer for vacuum systems, aerators, and professional outdoor equipment.
- Mean GreenminorAuthorized Mean Green dealer for commercial electric lawn mowers and battery-powered professional equipment.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Chouffot SAS competitors and assessment
Company assessmentBroad incumbents
- Leroy Merlin: France's largest home improvement retail chain with extensive outdoor power equipment, garden machinery, and tool assortments. While not a specialist dealer, it carries many of the same brands (STIHL, Honda, Cub Cadet, Kärcher) at scale and represents the dominant competitive threat on price, assortment, and geographic convenience.
- Mr.Bricolage: French independent hardware and home improvement retail network with locations across France offering outdoor equipment, tools, and garden supplies. Comparable as a multi-brand authorized dealer for similar product categories, though operating at lower scale and with a more generalist positioning than Chouffot's specialist focus.
- Truffaut: Major French garden center chain with nationwide presence selling lawn mowers, outdoor power equipment, and garden supplies from premium brands. Operates as a broader gardening lifestyle retailer rather than a specialist equipment dealer, but overlaps significantly with Chouffot's consumer and prosumer lawn and garden equipment offerings.
- Botanic: French garden center chain focused on plants, gardening supplies, and outdoor equipment including lawn mowers, robotic mowers, and battery-powered tools. Comparable in carrying premium eco-conscious brands (similar positioning to Chouffot's Mean Green and Segway Navimow lines) and serving the same consumer homeowner segment.
- Castorama: Major French home improvement retail chain (Kingfisher Group subsidiary) with broad outdoor power equipment, garden, and tool assortments. Comparable in carrying many of the same premium brands and serving overlapping consumer and prosumer segments, with greater geographic reach and digital infrastructure than Chouffot.
Direct peers
- Gamm Vert: French agricultural cooperative retail network with hundreds of locations selling outdoor power equipment, lawn and garden machinery, and agricultural supplies to both professionals and consumers. Highly comparable authorized-dealer model serving similar customer segments across France, with broader geographic reach than Chouffot's single site.
- Rural Master: French agricultural cooperative retail network with locations across rural France selling farm machinery, outdoor power equipment, and green space maintenance tools. Highly comparable authorized-dealer model serving farmers, landscapers, and rural consumers with similar brand partnerships (STIHL, Honda, agricultural equipment manufacturers).
- Point Vert: French agricultural and garden cooperative retail network closely comparable to Chouffot's model: authorized dealer for major outdoor equipment and agricultural machinery brands, serving both professional farmers/landscapers and individual consumers through local member-stores with service, parts, and after-sales support.
Emerging players
- ManoMano: France-headquartered online marketplace specializing in home improvement, garden, and outdoor power equipment from thousands of sellers including authorized dealers. Represents the digital-native competitive vector threatening traditional brick-and-mortar dealers like Chouffot through convenience, assortment, and pricing transparency for similar product categories.
Others
- Husqvarna Group: Swedish manufacturer of outdoor power equipment (chainsaws, robotic mowers, lawn mowers, garden tractors) whose products compete directly with several brands Chouffot distributes (STIHL, Cub Cadet). Represents both a competitive product threat and a potential brand partner, and is actively expanding direct-to-consumer channels that could disintermediate dealers like Chouffot.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Chouffot SAS social profiles
Digital presenceChouffot SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chouffot SAS leadership team
Management profileNumber of profiles
Profiles4 records
Chouffot SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chouffot SAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chouffot SAS
What does Chouffot SAS do?
Chouffot SAS is a family-owned multi-brand distributor and retailer of green space and agricultural maintenance equipment, selling new and used outdoor power equipment (lawn mowers, chainsaws, brush cutters, tractors, sweepers, etc.) through a 400 m² showroom and an e-commerce site with click-and-collect. The company also provides short- and long-term equipment rental, after-sales repair and maintenance from a 1,500 m² workshop, and spare parts supply from a 350 m² dedicated store, serving both individual consumers and professional customers (landscapers, farmers, local authorities).
Is Chouffot SAS a public or private company?
Chouffot SAS is a private company. It is classified as family owned and is currently operating.
When was Chouffot SAS founded?
Chouffot SAS was founded in 1950. It employs 11 to 50 people.
Where is Chouffot SAS based?
Chouffot SAS is headquartered in Fontenay-le-Vicomte, France, in the Europe region.
How does Chouffot SAS make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, maintenance and Repair Services and spare Parts.
Who are Chouffot SAS's main competitors?
Broad incumbents on record are Leroy Merlin, Mr.Bricolage, Truffaut, Botanic and Castorama. Direct peers are Gamm Vert, Rural Master and Point Vert. ManoMano is listed as an emerging player. Husqvarna Group is listed as an others.
Does Chouffot SAS have an API?
No public API is recorded for Chouffot SAS.
What industry is Chouffot SAS in?
Chouffot SAS's product category is Outdoor Power Equipment Distribution. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers), with a secondary code of CRAIADAH, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 444230 and its SIC code is 3524.