What Brouwerij Troost does

Brouwerij Troost B.V. is a privately held Amsterdam-based craft brewery and brewpub operator founded in 2013. The company operates two brewpubs — De Pijp at Cornelis Troostplein (opened 2013, ~100,000 liter initial capacity) and Westergas at the Westergasfabriek complex (opened 2015, up to 700,000 liters annual capacity) — making it the largest independent brewery in Amsterdam. The core production process uses stainless steel brewing equipment with beer served directly from tanks on-site for maximum freshness.

The product portfolio centers on ten standard house-brewed beers (Pilsner, Extra Wit, IPA, Honingblond) plus rotating seasonal and barrel-aged varieties, supplemented by soft drinks developed with Saru Soda, gin and jenever distilled from leftover beer in collaboration with De Tweekoppige Phoenix (aged at minimum 6 months in ex-American-bourbon oak barrels), spent-grain bread, and roasted coffee. Distinguishing technical features include the on-site brewing-to-tap pipeline, the barrel aging program, and a circular production model that upcycles brewing byproducts.

Revenue is generated through multiple streams: on-premises food and draft beer sales at both brewpubs, B2B wholesale of Troost beer on tap to other Greater Amsterdam hospitality venues (plus white-label branded beer), retail bottle sales, private events (corporate, parties, team outings) across four rentable spaces, €10 brewery tours, recurring pub quiz and Booze Brunch Bingo events, and gift cards. The customer base comprises local Amsterdam residents, tourists, corporate groups, other bars/restaurants, and retail consumers — distributed across D2C, B2B wholesale, and event channels with no disclosed anchor customers or external funding.

Name

Brouwerij Troost

Legal name

Brouwerij Troost B.V.

Website

https://brouwerijtroost.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Brouwerij Troost is an Amsterdam-based craft brewery and brewpub operator (founded 2013) that runs two on-site brewing locations producing organic beer, soft drinks, gin, and jenever, serving locals, tourists, corporate groups, and wholesale hospitality accounts across Greater Amsterdam.

Ownership category

akta.pro rank

Product category

Craft Brewery & Brewpub

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Breweries (312120), Distilleries (312140)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Pubs & Gastropubs (CRANACAB), Beer Brewing & Brands (CRADAIAA), Distilleries (Tasting Rooms) (THAFALAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Brewpub operations
• Organic beverage production
• Brewery tours
• Private event hosting

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. On-premises beer and food sales: Direct sales of house-brewed beer and food through two brewpub locations. Beer is served straight from tanks to ensure maximum freshness. Food includes burgers, salads, bitterballen, nachos, and other pub fare.
2. Bottle and packaged beer retail: Sale of bottled beer to retail stores and consumers for off-premises consumption
3. B2B beer sales to hospitality: Selling Troost beer on tap to other cafes, bars, and restaurants. Also offers white-label beer opportunities for businesses wanting their own branded beer.
4. Private events and group bookings: Revenue from private bookings including parties, corporate events, team outings, and private pub quizzes with custom menus and dedicated spaces
5. Brewery tours: Guided tours of the brewery for €10 per person, including tasting and a can of beer to take home. Groups of 8+ can book private tours.
6. Pub quiz participation fees: Entry fees of €3.50-€4.50 per person for weekly pub quizzes, plus €35 per person for Booze Brunch Bingo events with unlimited drinks and buffet
7. Gift cards: Sale of gift cards for presents and gifting occasions

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Brouwerij Troost brews organic craft beers, soft drinks, and barrel-aged gin and jenever at its on-site brewery, and serves them fresh from tanks alongside a pub food menu at its two Amsterdam brewpubs (De Pijp and Westergas). The company also sells bottled beer to retail and wholesale hospitality accounts and runs paid experiences such as brewery tours, weekly pub quizzes, Booze Brunch Bingo, and private event hire.

Product overview

Brouwerij Troost is an Amsterdam-based craft brewery and hospitality company operating two brewpubs (De Pijp and Westergas) that produces its own beer, soft drinks, and spirits. The product portfolio centers on house-brewed beers (Pilsner, Extra Wit, IPA, Honingblond, plus seasonal and barrel-aged varieties), complemented by Saru Soda-developed soft drinks and De Tweekoppige Phoenix-distilled gins and jenevers. Hospitality services include brewery tours, pub quiz events, Booze Brunch Bingo & Bangers, Comedy Train partnerships, food service, and private hire options across multiple event spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Brouwerij Troost De Pijp: First brewpub location at Cornelis Troostplein 21, 1072 JJ Amsterdam. Focuses on experimentation, new beer development, and small-batch production.
• Brouwerij Troost Westergas

Products and services

• Craft Beers (Pilsner, Extra Wit, IPA, Honingblond) House-brewed craft beers produced on-site at the Westergas brewery, served fresh from tanks at both brewpubs and sold bottled for retail and wholesale. Standard range includes Pilsner, Extra Wit, IPA, and Honingblond, with seasonal and barrel-aged varieties.
• Soft Drinks (Saru Soda Lemonades) House-made lemonades and soft drinks produced in collaboration with Saru Soda using organic ingredients and circular production methods.
• Spirits (Gin and Jenever) House-distilled gin and jenever made from leftover malt wine derived from brewed beer, aged in ex-bourbon oak barrels for at least six months.
• Brewery Tours 45-minute guided tours of the Westergas production brewery offered every Saturday at €10 per person, including a tasting session and one take-home can of beer. Private tours are available for groups of eight or more.
• Weekly Pub Quizzes Weekly pub quiz events held at both De Pijp and Westergas locations in Dutch and English, priced at €3.50–€4.50 per person, with monthly themed Pub Quiz XL editions.
• Booze Brunch Bingo & Bangers Sunday three-hour event combining music bingo, trivia, a brunch buffet, and unlimited Pilsner, Extra Wit, IPA, wine, and soft drinks, priced at €35 per person.
• Private Hire and Group Events Hire of private event spaces including The Mezzanine (up to 100 guests), Brew Table (up to 40 guests), The Conservatory (up to 100 guests), or full brewpub (up to 300 guests) for parties, corporate events, and team outings with custom menus.
• Wall Tap (Private Tap Rental) Dedicated private beer tap rental for parties and events with a minimum 10-liter commitment (approximately 40 beers), pay only for what is poured, with an additional discount.
• Pub Food Menu Pub food menu including burgers, salads, bitterballen, nachos, spareribs, and cheesecakes, with daily lunch menus served at both brewpub locations.

Quantifiable outcome

• Up to 700,000 liters brewed annually at Westergas location
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• Saru SodacoreStrategic or Co-development PartnerCollaboration with soft drink specialists from Saru Soda to develop Troost's own lemonades. Made with real ingredients without artificial additives. Saru Soda operates circularly using organic ingredients, solar energy, and finds uses for waste products such as making eau-de-vie from quince leftovers.
• De Tweekoppige PhoenixcoreStrategic or Co-development PartnerCollaboration with distillery De Tweekoppige Phoenix on Zaanse Schans for developing Troost's gin and jenever. Base is always malt wine from Troost's own brewed beer. Continuous experimentation to evolve gin and jenever flavors.
• Comedy TrainminorGTM or Marketing PartnerComedy Train comedy shows held at Westergas location. Troost offers pre-show dinner packages with mention of 'Toomler' code for seamless show timing. Cross-promotional partnership driving dinner traffic before shows.
• Sustainable logistics partnersupportingOthersSustainable delivery partner for distributing beers to local retail and hospitality in Greater Amsterdam. Deliveries made emission-free or using biogas to reduce CO2 emissions.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• BrewDog: Multinational craft brewery and brewpub chain with locations across Europe, including the Netherlands. Comparable craft beer and taproom model but operating at significantly greater scale and geographic reach.
• Heineken N.V. Global brewing incumbent headquartered in Amsterdam. Not a direct competitor in craft, yet dominates Amsterdam wholesale, retail shelf, and on-premise tap share that Troost competes for.
• Weihenstephan Brewery: One of the world's oldest breweries with on-site brewery tours and gastropub in Bavaria. Comparable brewery-tourism-plus-brewpub model at heritage-brand scale.
• Stone Brewing: US-based craft brewery with brewpub and restaurant operations. Comparable vertically integrated brewery + taproom model at meaningfully larger scale.

Direct peers

• Oedipus Brewing: Amsterdam-based craft brewery operating its own brewing facility and taproom in Amsterdam-Noord. Closest comparable in city, scale segment, and brewpub-plus-distribution model.
• 't IJ Brewery: Iconic Amsterdam craft brewery with on-site taproom and brewery tours in a former bathhouse near Oosterpark. Same brewpub + tour + local craft beer positioning in Amsterdam.
• Brouwerij De Prael: Amsterdam craft brewery with brewpubs and distillery operations in the city center. Directly comparable vertically integrated model combining brewing, hospitality, and spirits.
• Kompaan Dutch Craft Beer Co. The Hague-based Dutch craft brewery with an on-site brewery-bar. Comparable vertically integrated Dutch craft brewer and on-premise hospitality model at similar craft scale.
• Jopen Bier: Dutch craft brewer headquartered in Haarlem, operating a brewery-restaurant and expanding across the Netherlands. Comparable integrated brewery/hospitality concept at similar craft scale.

Regional players

• Maximus Brewery: Large independent Dutch craft brewery based in Limburg, distributing widely across the Netherlands. Comparable in scale category and independent ownership but no brewpub component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brouwerijtroost
• Instagraminstagram.com/bouwerij_troost
• Xx.com/brouwerijtroost
• LinkedInlinkedin.com/company/brouwerij-troost

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brouwerij Troost