What Stuart Powell does

Stuart Powell Ford Mazda is a privately held, family-owned franchised automotive dealership headquartered in a single location at 225 South Danville Bypass, Danville, Kentucky, serving Central Kentucky including Danville, Lexington, and Junction City. Founded in 1949 and operating continuously for 75+ years under the Powell family name, with Patti Powell serving as Dealer Principal and Fred Sizemore as General Manager, the business holds exclusive franchise rights for Ford and Mazda new-vehicle sales in its market. The dealership sells the full Ford lineup (including SUVs, F-Series trucks, Mustang, Mustang Mach-E, and Transit/E-Series commercial vans) and the full Mazda lineup (CX-series SUVs, Mazda3 sedan and hatchback, and MX-5 Miata), alongside a multi-brand pre-owned inventory (Chevrolet, Chrysler, Honda, Hyundai, INFINITI, Kia, Lincoln, Nissan, Ram, Toyota) including certified pre-owned vehicles and a sub-$15K bargain inventory. It generates revenue across five streams: new vehicle sales, used vehicle sales, service and repair, parts and accessories (genuine OEM and aftermarket), and finance and insurance products arranged through third-party lenders and F&I providers. The dealership operates a factory-certified service center with free pickup and delivery, a parts department, and a collision center that handles insurance-coordinated body repair.

The business model is a traditional franchised dealer with direct-to-consumer sales via a physical showroom supported by a digital sales channel (dealership website with online inventory browsing, finance applications, service scheduling, and the CarFinder custom-search tool). Pricing is unit-based: new vehicles are sold at MSRP with manufacturer incentives, used vehicles at market-based pricing, and service is quote-based. The Lifetime Powertrain Certificate, included at no charge on qualifying new and pre-owned purchases with unlimited time and mileage, is a structural differentiator and creates post-sale service retention. The dealership's technology footprint is light: a Dealer.com-hosted website, Carfax integration for vehicle history on featured listings, and a Tru Payments credit estimator for online pre-qualification. There are no proprietary technology platforms, APIs, AI/ML capabilities, or developer-facing tools disclosed.

Customer segments are split across individual consumer buyers (primary), commercial/business customers (work trucks, fleet vans), and vehicle service customers (maintenance and repair). The dealership has earned Ford President Award, Mazda Gold Cup, and Time Magazine Quality Dealer Award recognition, and supports local community organizations. With 11–50 employees, a single physical location, and no disclosed funding rounds, M&A activity, or expansion plans, Stuart Powell operates as a stable, mature small-market franchised dealer with no observable growth catalysts beyond incremental service-line and digital-channel enhancements.

Name

Stuart Powell

Legal name

Stuart Powell Ford Mazda

Website

https://stuartpowell.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Stuart Powell is a family-owned Ford and Mazda franchised dealership in Danville, Kentucky, founded in 1949, selling new and used vehicles alongside service, parts, and collision repair to individual consumers, families, and small commercial buyers across Central Kentucky.

Ownership category

akta.pro rank

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Ford and Mazda vehicles including cars, trucks, SUVs, and vans. Revenue generated from MSRP pricing minus dealer discounts and manufacturer incentives.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Ford and Mazda models. Includes bargain inventory under $15K and certified pre-owned vehicles with warranty coverage.
3. Service and Repair: Automotive service and repair including routine maintenance (oil changes, tire rotations), complex repairs, and collision center services. Factory-trained technicians use genuine OEM parts.
4. Parts and Accessories: Sale of genuine OEM and aftermarket parts and accessories for Ford and Mazda vehicles. Both factory and aftermarket options available.
5. Finance and Insurance Products: Auto financing, leasing, and extended warranty products through relationships with multiple lenders and financial institutions. They offer competitive rates and work with all credit profiles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stuart Powell Ford Mazda is a franchised automobile dealership in Danville, KY, selling new Ford and Mazda vehicles alongside certified pre-owned and used vehicles from multiple brands. The dealership supplements vehicle sales with a full-service maintenance and repair center, a collision/body shop, a genuine OEM and aftermarket parts department, and in-house plus third-party auto financing and leasing.

Product overview

Stuart Powell Ford Mazda is a car dealership (in business since 1949) offering new Ford and new Mazda vehicles alongside pre-owned and certified pre-owned vehicles across multiple makes. The core product portfolio consists of vehicle sales organized by brand (New Ford Vehicles and New Mazda Vehicles) and condition (Pre-Owned Vehicles and Certified Pre-Owned Vehicles), supplemented by a dedicated Low-Mileage Vehicles sub-brand. The company supports its vehicle sales with a suite of service offerings including vehicle financing (through in-house and third-party lender partnerships), vehicle trade-in appraisal, a collision center for auto body repairs, a parts department for genuine OEM and aftermarket accessories, and a factory-certified service and maintenance center. A free CarFinder tool enables custom vehicle searches, and a Lifetime Powertrain Warranty is included on qualifying vehicle purchases. The company operates a single dealership location in Danville, KY, and does not offer any SaaS, API, or AI-based products.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Franchised sale of new Ford automobiles including SUVs (Explorer, Expedition, Bronco, Bronco Sport, Mustang Mach-E), trucks (F-150, F-250 through F-750, Maverick, Ranger), vans (Transit, E-Transit, E-350, E-450), and performance cars (Mustang) for individual and commercial buyers in Central Kentucky.
• New Mazda Vehicles Franchised sale of new Mazda vehicles including SUVs (CX-5, CX-30, CX-50, CX-50 Hybrid, CX-70, CX-70 PHEV, CX-90, CX-90 PHEV), sedans (Mazda3 Sedan), hatchbacks (Mazda3 Hatchback), and convertibles (MX-5 Miata, MX-5 Miata RF) for retail consumers in Central Kentucky.
• Pre-Owned Vehicles Sale of pre-owned vehicles across multiple makes including Ford, Mazda, Chevrolet, Chrysler, Honda, Hyundai, INFINITI, Kia, Lincoln, Nissan, Ram, and Toyota in sedan, SUV, truck, and minivan body styles. Inventory includes a bargain tier under $15,000.
• Certified Pre-Owned Vehicles Manufacturer-certified pre-owned vehicles meeting factory quality and reliability standards, with factory-backed warranty coverage and included vehicle history reports.
• Vehicle Financing and Leasing In-house and third-party auto loan and lease financing, including competitive rates, flexible 48-72 month terms, assistance for all credit profiles (including no-credit and bad-credit situations), and refinancing options.
• Vehicle Service and Maintenance Factory-certified service center offering routine maintenance (oil changes, tire rotations, state inspections, engine tune-ups), brake, transmission, air conditioning, coolant flush, and full-spectrum mechanical repairs using genuine Ford and Mazda parts. Includes free vehicle pickup and delivery.
• Collision Center and Auto Body Repair Full-service collision repair shop handling auto body repairs, paint matching, dent removal, window tinting, and spray-in bedliners. Coordinates with insurance companies and offers a 2-year/unlimited mileage warranty on Ford parts plus aftermarket or used parts options.
• Parts Department Retail and wholesale sale of genuine OEM Ford and Mazda parts along with aftermarket accessories. Comprehensive inventory with order capability for parts not in stock.

Quantifiable outcome

• Lifetime Powertrain Certificate included on qualifying new and used vehicles - unlimited time and miles
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carvana: Emerging digital-first used vehicle retailer offering online purchase and home delivery. Competes for the same pre-owned and price-sensitive customers, and is expanding used-car delivery reach into Kentucky markets.

Direct peers

• CarMax: Direct competitor on the pre-owned vehicle side. CarMax operates a national used-car retail model with no-haggle pricing that competes for the same trade-in and used-car shopping customers Stuart Powell serves in Central Kentucky.

Broad incumbents

• AutoNation: Largest public U.S. franchised dealer group with ~250 stores across multiple OEMs. Competes with Stuart Powell for Ford and other franchise allocations, and has the scale to outbid on trade-ins and out-spend on digital marketing in overlapping regions.
• Lithia Motors: Largest U.S. franchised dealer group by revenue, pursuing aggressive acquisition strategy. Lithia's Driveway digital retailing platform and consolidated buying power put pressure on single-point independents like Stuart Powell.
• Penske Automotive Group: Public franchised dealer group with premium and mass-market franchises in the U.S. and internationally. Has the scale to out-invest in facility upgrades, EV infrastructure, and digital retailing versus an independent like Stuart Powell.
• Sonic Automotive: Public franchised dealer group with EchoPark used-car stores and traditional new-car dealerships. EchoPark is a direct competitor to Stuart Powell's pre-owned business model.
• Group 1 Automotive: Public franchised dealer group with ~200 dealerships in the U.S. and U.K., including Ford and Mazda stores. Competes for OEM allocation, service talent, and customers across overlapping geographies.
• Holman Automotive: Large privately held dealer group with Ford franchises and a strong commercial fleet business. Competes directly with Stuart Powell for Ford commercial and fleet customers in Kentucky and surrounding states.
• Asbury Automotive Group: Public franchised dealer group with ~150 stores, recently expanded via Larry H. Miller acquisition. Competes for Ford and other franchise allocations and has growing digital retail capabilities that pressure single-rooftop independents.

Regional players

• Glenn's Freedom Chrysler Dodge Jeep Ram: Regional Kentucky franchised dealer group with overlapping Central Kentucky service area. Competes for the same local consumer and commercial vehicle buyers across adjacent franchises (Ram/Chrysler/Jeep vs. Stuart Powell's Ford/Mazda).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://www.stuartpowell.com/dealership/directions.htm&t=Directions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stuart Powell