Pavothemes
Pavothemes (operated by WpOpal) is a Hanoi-based WordPress theme and plugin developer offering 270+ premium themes and WooCommerce-integrated templates, selling to SMBs, freelancers, and agencies worldwide via its own storefront, Themeforest, and a subscription membership plan.
- Company typePrivate
- Founded2013
- HeadquartersHanoi, Vietnam
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Pavothemes does
Pavothemes is a WordPress theme and plugin development business operated under the parent entity WpOpal, founded in 2013 and headquartered in Hanoi, Vietnam, with 101-250 employees. The company maintains a catalog of 270+ premium WordPress themes covering eCommerce (Freshio, Ekommart, Smartic), hospitality (Erios, Triply, Onefinest), professional services (Antra, Diteck, Spaciaz), retail (Bookory, Poco), and industrial niches (Instry, Rebuilto, Quixbox), with all themes built around WooCommerce integration for storefronts, product landing pages, and booking systems. The technology stack is WordPress- and WooCommerce-centric, with proprietary theme frameworks optimized for performance, SEO, and customization flexibility, supported by monthly new releases and continuous compatibility updates.
The company operates a multi-channel go-to-market: direct e-commerce through its own wpopal.com storefront with live demo previews, third-party distribution as a trusted author on Envato's Themeforest marketplace, an affiliate program, and a content/SEO blog. Revenue is generated through three streams: one-time perpetual theme licenses priced $19-$59 (including lifetime updates and six months of support), an all-access Membership Plan subscription for the full theme library, and a professional services division offering WordPress maintenance, customization, WooCommerce development, and speed optimization. Customer segments are horizontal and SMB-focused — small and medium businesses, freelance web designers and agencies, and eCommerce store owners — collectively representing a reported 100k+ user base. Pavothemes operates alongside sister brands Opal_WP and Themelexus under WpOpal, with no disclosed external venture funding, parent company, or public listing.
Pavothemes firmographics
Firmographics- Name
- Pavothemes
- Legal name
- WpOpal
- Website
- https://pavothemes.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pavothemes (operated by WpOpal) is a Hanoi-based WordPress theme and plugin developer offering 270+ premium themes and WooCommerce-integrated templates, selling to SMBs, freelancers, and agencies worldwide via its own storefront, Themeforest, and a subscription membership plan.
- Ownership category
- akta.pro rank
Where Pavothemes is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
Pavothemes business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Theme Sales: One-time purchase model for individual WordPress themes priced between $19-$59 per theme. Customers receive the theme with lifetime updates and 6 months of support.
- Membership Plan: Subscription-based access to all premium themes. Members receive access to the entire theme library with discounted pricing (50% off available during promotions).
- Customization Services: Additional paid services including WordPress maintenance, website speed optimization, and custom theme development offered through the services division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual theme purchases ranging from $19 to $59 |
| Subscription | Annual | All-access membership with 50% discount available |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Pavothemes product offering
Product offeringCore offering
Pavothemes designs, develops, and sells premium WordPress themes covering eCommerce, hospitality, construction, agency, and retail verticals, with WooCommerce-ready designs and a growing catalog of 270+ themes. Customers purchase individual themes (one-time license with lifetime updates) or subscribe to an all-access membership plan, and can additionally contract paid WordPress development, customization, and maintenance services.
Product overview
Pavothemes, operated by WpOpal, is a WordPress theme development company with 13+ years of experience offering a portfolio of 270+ premium WordPress themes. The product portfolio includes diverse theme categories such as eCommerce (Freshio, Ekommart, Smartic), hospitality (Erios, Triply, Onefinest), professional services (Antra, Spaciaz, Diteck), retail (Bookory, Poco), and industrial themes (Instry, Rebuilto, Quixbox). The company also provides professional services including theme customization, WooCommerce development, and WordPress maintenance. Pavothemes operates alongside sister brands Opal_WP and Themelexus, and offers a Membership Plan for access to all premium themes.
Differentiator
Problem solved
Functional benefit
Products and services
- Freshio - Organic Food Store WordPress Theme Organic Food Store WordPress Theme designed for organic food retailers and grocery stores building WooCommerce-based storefronts.
- Ekommart - All-in-one eCommerce WordPress Theme All-in-one eCommerce WordPress Theme for building comprehensive online stores with WooCommerce.
- Smartic - Product Landing Page WooCommerce Theme Product Landing Page WooCommerce Theme optimized for product showcases and conversions.
- Erios - Resort & Hotel WordPress Theme Resort & Hotel WordPress Theme designed for hospitality businesses.
- Antra - Architecture & Interior Design WordPress Theme Architecture & Interior Design WordPress Theme for design professionals.
- Spaciaz - Real Estate & Construction Group WordPress Theme Real Estate & Construction Group WordPress Theme for property and construction companies.
- Diteck - Digital Agency WordPress Theme Digital Agency WordPress Theme for creative and marketing agencies.
- Rebuilto - Construction WordPress Theme Construction WordPress Theme for building and construction companies.
- Kitchor - Interior WordPress Theme Interior WordPress Theme for interior design professionals.
- Bookory - Book Store WordPress Theme Premium Book Store WordPress Theme Premium designed for online bookstores.
- Triply - Tour Booking WordPress Theme Tour Booking WordPress Theme for travel and tour operators.
- Poco - Fast Food Restaurant WordPress Theme Fast Food Restaurant WordPress Theme for food service businesses.
- Soxa - Natural Product Landing Page WooCommerce Theme Natural Product Landing Page WooCommerce Theme for natural and organic product marketing.
- Serequil - Wellness & Mental Health WordPress Theme Wellness & Mental Health WordPress Theme for healthcare and wellness providers.
- Quixbox - Fulfillment & Logistics Provider WordPress Theme Fulfillment & Logistics Provider WordPress Theme for logistics and shipping companies.
- Onefinest - Villa & Vacation Rentals WordPress Theme Villa & Vacation Rentals WordPress Theme for short-term rental property managers.
- Instry - Industry & Factory WordPress Theme Industry & Factory WordPress Theme for manufacturing and industrial businesses.
- Adeco - General-purpose WordPress Theme General-purpose WordPress Theme added to the premium catalog.
- WordPress Theme Development Services Comprehensive WordPress services including Web Design, UI & UX, Theme & Plugin Development, WP Theme Customization, WordPress Maintenance, WooCommerce Development, and Website Speed Optimization.
- Membership Plan (All-Access Theme Subscription) Subscription plan providing access to all 270+ premium WordPress themes with immediate access and regular updates.
Quantifiable outcome
- Support response within 12 hours reported by customers
- +1 more outcomes
Companies that use Pavothemes
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Pavothemes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pavothemes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThemeforestcoreWpOpal/Pavothemes operates as a trusted author on Themeforest, distributing WordPress themes through the Envato marketplace. This provides access to Themeforest's established customer base of WordPress developers and website builders.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Pavothemes competitors and assessment
Company assessmentDirect peers
- ThemeIsle: ThemeIsle produces popular WordPress themes and plugins (including Neve and Hestia) sold primarily through its own website. It targets the same SMB and small-agency buyer as Pavothemes, with overlapping pricing and feature positioning.
- Brainstorm Force (Astra): Brainstorm Force is the company behind the Astra WordPress theme and the Starter Templates plugin, one of the most widely installed theme ecosystems. It is a direct competitor to Pavothemes in the multipurpose and WooCommerce theme segment, with strong SMB and agency adoption.
- WPBakery: WPBakery is a WordPress page builder plugin vendor that powers many premium themes and is frequently bundled with Themeforest themes. It is comparable to Pavothemes as a productized WordPress software business targeting theme authors and end-user SMBs.
- Elegant Themes: Elegant Themes is a long-established WordPress theme and visual builder company best known for the Divi theme and page builder. It competes directly with Pavothemes in the premium WordPress theme market, serving SMBs, agencies, and freelancers with comparable perpetual licenses and subscription options.
- YITH (YITHemes): YITH is a WooCommerce plugin and theme vendor serving the SMB eCommerce market, with a similar Themeforest and direct-storefront distribution model. It is comparable to Pavothemes as a WooCommerce-ecosystem productized software company serving overlapping customers.
- ThemeGrill: ThemeGrill develops and sells premium WordPress themes (such as ColorNews and Flash) directly through its own storefront. It is comparable to Pavothemes in scale, product category (premium WP themes), and SMB target customer.
- UX Themes (Flatsome): UX Themes builds Flatsome, a leading WooCommerce-focused WordPress theme sold primarily through Themeforest. It overlaps directly with Pavothemes in WooCommerce-ready themes and eCommerce-focused SMB customers.
- ThemeFusion (Avada): ThemeFusion develops Avada, one of the best-selling WordPress themes of all time, sold via Themeforest. It is a direct competitor to Pavothemes in the premium multipurpose theme category, with a similar Themeforest author presence and SMB/agency customer base.
Broad incumbents
- TemplateMonster: TemplateMonster is a large marketplace selling website templates, WordPress themes, and other digital goods across multiple platforms. It competes with Pavothemes in the same end market (premium WordPress themes for SMBs) but operates as a broad multi-category marketplace rather than as a focused theme author.
- Envato (ThemeForest): ThemeForest, operated by Envato, is the largest marketplace for WordPress themes and the primary third-party distribution channel for Pavothemes. It is the dominant incumbent in the WordPress theme distribution space in which Pavothemes competes as an author.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pavothemes social profiles
Digital presencePavothemes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pavothemes leadership team
Management profileNumber of profiles
Pavothemes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pavothemes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pavothemes
What does Pavothemes do?
Pavothemes designs, develops, and sells premium WordPress themes covering eCommerce, hospitality, construction, agency, and retail verticals, with WooCommerce-ready designs and a growing catalog of 270+ themes. Customers purchase individual themes (one-time license with lifetime updates) or subscribe to an all-access membership plan, and can additionally contract paid WordPress development, customization, and maintenance services.
Is Pavothemes a public or private company?
Pavothemes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pavothemes founded?
Pavothemes was founded in 2013. It employs 101 to 250 people.
Where is Pavothemes based?
Pavothemes is headquartered in Hanoi, Vietnam, in the Asia region.
How does Pavothemes make money?
Three revenue lines are on record. Individual Theme Sales are the primary driver. The others are membership Plan and customization Services.
Who are Pavothemes's main competitors?
Direct peers on record are ThemeIsle, Brainstorm Force (Astra), WPBakery, Elegant Themes, YITH (YITHemes), ThemeGrill, UX Themes (Flatsome) and ThemeFusion (Avada). Broad incumbents are TemplateMonster and Envato (ThemeForest).
Does Pavothemes have an API?
No public API is recorded for Pavothemes.