Medika

What Medika does

Medika d.d. is the oldest and leading pharmaceutical wholesaler in Croatia, founded in 1923 and headquartered in Zagreb. The company's core business is the sale, storage, and distribution of human and veterinary drugs, medical products, equipment, dental supplies, and dietetic, cosmetic, and hygienic products to healthcare institutions, pharmacies, veterinary clinics, and dental professionals across Croatia. Medika operates an integrated logistics network comprising four regional distribution centers (Zagreb, Osijek, Rijeka, Split) with 23,500 m² of total warehouse space, a fleet of 100+ branded delivery vehicles, and 450+ supplier relationships, delivering 68 million boxes and covering 3,750,000 km annually.

The company operates a modern Warehouse Management System for logistics automation alongside SAP ERP for integrated business process management across warehousing, distribution, and sales. Medika holds EU Good Distribution Practice (GDP) and Good Manufacturing Practice (GMP) licenses, plus ISO 9001, ISO 14001, and ISO 50001:2018 certifications, enabling secondary packaging rework services under GMP for pharmaceutical, veterinary, and investigational products. In 2016, the company launched Pharmeria.hr, the first digital pharmacy marketplace in Croatia, connecting consumers to the largest pharmacy network with 48-hour nationwide delivery. The company also runs flagship professional education conferences (Poslovna abeceda, Dan zdravlja) in partnership with the Croatian Chamber of Pharmacists, Croatian Dental Chamber, and academic institutions.

Medika is a publicly listed joint-stock company on the Zagreb Stock Exchange (ticker MEDI-R-A) with 30,194 issued shares at a nominal value of 920 EUR each and fully paid-in share capital of 27,778,480 EUR. The management board is led by President Jasminko Herceg alongside Matko Galeković and Jakov Jaki Radošević, with Oleg Uskoković chairing the Supervisory Board. Medika holds long-standing exclusive distribution rights for premium brands including L'Erbolario (natural cosmetics), Dentsply Sirona, Ivoclar Vivadent, GC Europe, Septodont, 3M Dental, Medit, ZEISS, and ICX Implant System, and serves 3,000+ active customers with 300+ pharmaceutical brands distributed. Revenue model is primarily transaction-fee based on wholesale distribution, supplemented by professional services (secondary packaging) and consumer e-commerce via Pharmeria.

Name

Medika

Legal name

Medika d.d. za trgovinu lijekovima i sanitetskim materijalom

Website

https://medika.hr

Company type

Public

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Medika d.d. is Croatia's oldest and leading pharmaceutical wholesaler, distributing human and veterinary drugs, medical, dental, and cosmetic products to 3,000+ healthcare customers through four regional distribution centers and the Pharmeria.hr digital pharmacy marketplace.

Ownership category

akta.pro rank

Product category

Pharmaceutical Wholesale Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Pharmacies and Drug Retailers (45611)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF)

akta.pro secondary industries

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF), Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Pharmaceutical wholesale distribution
• Veterinary medicines supply
• Medical equipment distribution
• Dental supplies wholesale
• Pharmaceutical logistics services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pharmaceutical Wholesale Distribution: Core business revenue from sale, storage, and distribution of human and veterinary drugs, medical products, equipment, dental supplies, dietetic, cosmetic, hygienic products to healthcare institutions, pharmacies, and veterinary clinics across Croatia.
2. Secondary Packaging Services: Services including labeling, leaflet insertion, batch release of medicinal products, and promotional product packaging under GMP license.
3. Pharmeria E-commerce Platform: Online pharmacy marketplace enabling consumers to purchase pharmaceutical and cosmetic products, connecting to the largest pharmacy network in Croatia with delivery within 48 hours.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Medika d.d. is the oldest pharmaceutical wholesaler in Croatia, engaged in the sale, storage, and distribution of human and veterinary drugs, medical products, equipment, dental supplies, dietetic, cosmetic, hygienic and other products intended for the healthcare market. The company distributes to over 3,000 pharmacies, hospitals, veterinary clinics, and dental practices through four regional distribution centers totaling 23,500 m² of warehouse space and a fleet of 100+ vehicles, delivering 68 million boxes annually. Complementary services include GMP-licensed secondary packaging, professional education for healthcare professionals, and the Pharmeria.hr digital pharmacy marketplace.

Product overview

Medika is a pharmaceutical wholesale company offering a comprehensive portfolio of products and services. The core offering includes pharmaceutical, veterinary, dental, and medical products distributed through an extensive logistics network. The company operates Pharmeria, an innovative digital e-commerce platform connecting the largest pharmacy network in Croatia. Additional services include logistics (warehousing and distribution across 23,500 m²), professional education for pharmacists and healthcare professionals, and secondary packaging rework under GMP license. Key exclusive distribution brands include L'Erbolario natural cosmetics. The product portfolio spans from prescription and OTC medicines to cosmetics, dietary supplements, veterinary preparations, and dental equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Pharmeria: Innovative online platform offering the broadest range of pharmacy and drogerie assortment including cosmetics, medicines, dietary supplements, vitamins, herbal products, medical aids and devices, with delivery within 48 hours across Croatia.

Products and services

• Pharmeria Online Pharmacy Marketplace Innovative online platform offering the widest range of pharmacy and drogerie products including cosmetics, medicines, dietary supplements, vitamins, herbal products, and medical devices, connecting consumers to the largest pharmacy network in Croatia with delivery within 48 hours.
• Logistics and Distribution Services Warehousing, handling, and distribution services with 23,500 m² of warehouse space across four regional centers in Zagreb, Osijek, Rijeka, and Split, delivering over 68 million boxes annually across Croatia via a fleet of 100+ vehicles.
• Secondary Packaging Rework Services GMP-licensed packaging rework services for medicinal products, veterinary products, and investigational products, including label application, leaflet insertion, batch release, and promotional product packaging.
• Professional Education Programs Professional education services for pharmacists, dental medicine doctors, and veterinarians, including the annual Poslovna abeceda business conference and Medikin dan zdravlja (Health Day) conferences, educating 1,000+ professionals annually.
• Human Pharmaceutical Distribution (Farmaceutika) Wholesale distribution of human drugs, medical products, and equipment to healthcare institutions, pharmacies, and hospitals across Croatia, sourced from 450+ pharmaceutical suppliers.
• Veterinary Products Distribution (Veterina) Wholesale distribution of veterinary medicines and preparations for veterinary stations, clinics, farms, and veterinary-pharmaceutical pharmacies, with 30 years of supply to the Croatian market.
• Dental Products Distribution Distribution of dental equipment, medical products, and materials for dentistry and dental prosthetics since 1986, distributing products from major global manufacturers including Dentsply Sirona, Ivoclar Vivadent, and 3M.
• Emergency Entry and Import of Medicinal Products Specialized service for emergency entry and import of medicinal products without marketing authorization in Croatia, approved by HALMED (Croatian Agency for Medicinal Products and Medical Devices).
• L'Erbolario Natural Cosmetics Distribution Exclusive distribution of the Italian natural cosmetics brand L'Erbolario in Croatia, with over 600 products for face, body, and hair care, distributed through over 800 Croatian pharmacies and exported to Montenegro and Bosnia and Herzegovina for nearly 30 years.

Quantifiable outcome

• 68 million boxes of products delivered annually across Croatia
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core, minor and major.

• L'ErbolariocoreStrategic or Co-development PartnerExclusive representation of Italian natural cosmetics brand L'Erbolario in Croatia for nearly 30 years. Brand available in over 800 pharmacies in Croatia and exported to Montenegro and Bosnia and Herzegovina. L'Erbolario creates up to 40 new cosmetic preparations annually using family recipes combined with advanced technology.
• Bayer Animal HealthminorChannel Partner/ Reseller/ DistributorDistribution partnership for veterinary pharmaceutical products in Croatia.
• GeneraminorChannel Partner/ Reseller/ DistributorDistribution of Croatian veterinary pharmaceutical manufacturer products.
• KRKAminorChannel Partner/ Reseller/ DistributorDistribution partnership for Slovenian pharmaceutical company veterinary products.
• MSD Animal HealthminorChannel Partner/ Reseller/ DistributorDistribution of international veterinary pharmaceutical products.
• ZoetisminorChannel Partner/ Reseller/ DistributorDistribution partnership for international animal health products.
• Dentsply SironacoreChannel Partner/ Reseller/ DistributorAuthorized and exclusive distributor of dental products from world's leading dental manufacturer. Partnership includes professional training programs and working courses for dental professionals.
• GC EuropecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of dental materials and products including educational collaboration for dental professionals.
• Ivoclar VivadentcoreChannel Partner/ Reseller/ DistributorDistribution of dental prosthetics and restorative materials with Opinion Leader collaboration for professional education.
• SeptodontcoreChannel Partner/ Reseller/ DistributorDistribution of dental anesthetic and surgical products with educational collaboration.
• 3McoreChannel Partner/ Reseller/ DistributorDistribution of dental restorative materials and products including professional education programs.
• MeditcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of IOS intraoral scanners with Opinion Leader partnership for digital dentistry education.
• ZEISScoreChannel Partner/ Reseller/ DistributorDistribution of dental optical products and microscopes with Opinion Leader collaboration.
• ICX Implant SystemcoreChannel Partner/ Reseller/ DistributorExclusive distribution of dental implant systems with surgical and prosthetic training programs.
• Croatian Chamber of Pharmacists (HLJK)coreStrategic or Co-development PartnerCo-organization of continuing professional education for pharmacists including Poslovna abeceda and Dan zdravlja conferences.
• Croatian Dental ChambercoreStrategic or Co-development PartnerOfficial partner for professional training of dental medicine doctors with working courses and education programs.
• Croatian Endodontic SocietycoreStrategic or Co-development PartnerCollaboration on endodontic professional education and training programs for dental professionals.
• Faculty of Dental Medicine, University of ZagrebcoreStrategic or Co-development PartnerAcademic partnership for professional dental education including Opinion Leader collaboration with professors for training courses.
• PlivamajorStrategic or Co-development PartnerMain sponsor for Dan zdravlja professional education events for pharmacists, addressing neurological topics.
• Merck Sharp & Dohme (MSD)majorStrategic or Co-development PartnerMain sponsor for professional education events including Dan zdravlja conferences.
• Novo NordiskmajorStrategic or Co-development PartnerMain sponsor for 2025 Dan zdravlja event on obesity and metabolic health with educational content on semaglutide.
• Eli LillymajorStrategic or Co-development PartnerMain sponsor for 2025 Dan zdravlja event with educational content on tirzepatide and obesity treatment.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Farmacia: Specialist pharmaceutical wholesaler and pharmacy operator in Croatia with a similar B2B distribution model to pharmacies and hospitals, directly competing with Medika in the Croatian pharmaceutical supply chain.
• Medical Intertrade: Croatian pharmaceutical and medical device wholesaler serving hospitals, pharmacies, and veterinary customers; a direct domestic competitor to Medika with overlapping product categories and customer base.
• Salus: Regional pharmaceutical wholesaler operating in Croatia and Southeast Europe; directly comparable B2B pharmaceutical distribution business model and customer base to Medika.

Broad incumbents

• McKesson Corporation: Global pharmaceutical wholesaler and healthcare services company; comparable core wholesale business model but operating at dramatically larger scale across North America and Europe.
• Celesio / McKesson Europe: Pan-European pharmaceutical distribution and pharmacy retail operator; comparable core wholesale activity but part of a much broader portfolio that includes retail pharmacy chains across multiple European markets.
• Alliance Healthcare: International pharmaceutical wholesaler with operations across Europe including distribution to pharmacies and hospitals; comparable B2B distribution model but with broader geographic reach than Medika.
• PHOENIX Group: One of Europe's largest pharmaceutical distribution groups operating in 29 countries; comparable in business model (full-line pharmaceutical wholesaler with value-added services) but at vastly greater scale than Medika, representing the structural direction a regional wholesaler could be acquired by or compete against.

Regional players

• Farmex: Croatian pharmaceutical wholesaler focused on community pharmacies in Croatia and surrounding markets; comparable mid-size wholesaler profile to Medika with overlapping product categories.

Emerging players

• KRKA: Slovenian-headquartered generic pharmaceutical manufacturer that distributes through Medika in Croatia; comparable vertical in pharmaceutical supply and a current Medika supplier, illustrating manufacturer-to-distributor dynamics.
• Pliva (TEVA): Largest pharmaceutical manufacturer in Croatia and a key Medika supplier; comparable vertical in the Croatian pharmaceutical supply chain with overlap on distribution of branded generic products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medika-d.d.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medika