SK Gjøvik-Lyn

What SK Gjøvik-Lyn does

SK Gjøvik-Lyn (legal name Sportsklubben Gjøvik-Lyn) is a Norwegian amateur football club founded in 1902, headquartered at Gjøvik Stadion in Gjøvik, Norway, serving approximately 600 active members ranging from the senior men's team (A-lag) down to boys and girls aged five. The club operates a comprehensive football program across senior men's (Norsk Tipping-ligaen Division 6), senior women's (re-established in 2024 after a 12-year hiatus, now in 4th division), and a youth pipeline from age 5 through G19, supplemented by specialized offerings including the UEFA Playmakers program for girls aged 5-8, an adaptive Playmakers program for children with functional variations delivered with Gjøvik and Søndre Land municipalities, summer football schools (weeks 26 and 33), a keeper school led by Rafael Veloso, and the annual Kiwi Bama Cup youth tournament (hosted in 2025 and 2026 with record participation of 146 teams and approximately 1,200 players).

The business model combines recurring membership and training fees from the 600-member base, seasonal program fees (football school at 1,500 NOK per week, keeper school at 1,299 NOK for four sessions, CC-løpet at 80 NOK per person), a tiered sponsorship stack anchored by Sparebank 1 Østlandet as general partner and including 11 main partners (McDonald's, CC Gjøvik, Eidsiva, ABM, Engers Lefsebakeri, Grand Hotel Gjøvik, Mudo Gym Gjøvik, Toten Transport, Hunton, Mustad Næringspark, Pizzabakeren) plus 15+ ambassador-tier partners, Norsk Tipping's Grasrotandelen affiliate revenue, and an annual digital fundraising dugnad. Technology infrastructure is conventional and non-proprietary, relying on the Klubbnettside website platform and the Spond app for member registration and communication, with no AI or data-analytics layer.

The club was certified as a Kvalitetsklubb by Norges Fotballforbund in 2024 and won the Gjøvik kommune Idrettsstipend for its adaptive Playmakers work. Operating under an elected board (newly constituted in March 2026 under styreleder Jørgen Malones) and supported by approximately 500 volunteers during major events, SK Gjøvik-Lyn is a community-governed amateur sports organization rather than a commercial enterprise, with operations entirely contained within the Innlandet region of Norway.

Name

SK Gjøvik-Lyn

Legal name

Sportsklubben Gjøvik-Lyn

Website

https://gjoviklyn.no

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1–10 employees

Short description

SK Gjøvik-Lyn is a Norwegian amateur football club founded in 1902 in Gjøvik, serving approximately 600 active members from age 5 through senior level, including men's, women's, youth, and adaptive programs, funded primarily through membership fees and regional sponsorships.

Ownership category

akta.pro rank

Product category

Amateur Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Community football club
• Youth football programs
• Amateur football league
• Football training services
• Grassroots sports development

Headquarters

HQ city

Gjøvik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees and training fees: The club charges membership fees and training fees to members, with different rates for various age groups and activities.
2. Football school fees: Revenue from football schools held during summer weeks 26 and 33, priced at 1,500 NOK per week with 25% sibling discount.
3. Keeper school fees: Keeper school conducted by Rafael Veloso, priced at 1,299 NOK for 4 sessions.
4. Sponsor partnerships: Revenue from general partners, main partners, ambassadors, patriots, and supporters through sponsorship agreements.
5. Cup and tournament fees: Revenue from hosting tournaments like Kiwi Bama Cup, including participation fees.
6. Digital fundraising/dugnad sales: Annual digital sales dugnad (voluntary work) where players sell products through personal online stores.
7. Grasrotandelen (Norwegian Gaming): Revenue from Norsk Tipping's Grasrotandelen program where supporters can designate the club as recipient.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SK Gjøvik-Lyn is a community-based amateur football club that organizes and delivers football training, matches, and competitions for members ranging from age 5 to senior level. The club operates senior men's and women's teams, year-round youth football programs, seasonal football schools, the UEFA Playmakers program for young girls, goalkeeper schools, adaptive football for children with disabilities, and the annual Kiwi Bama Cup youth tournament. Services are delivered primarily at Gjøvik Stadion with registration and communication managed through the Spond app.

Product overview

SK Gjøvik-Lyn is a football sports club offering a comprehensive portfolio of sports programs for all ages and skill levels. The core offerings include youth and adult football teams (senior men's and women's, youth boys and girls from age 5), football schools for children 6-13, UEFA Playmakers for young girls, goalkeeper schools, and the annual Kiwi Bama Cup tournament. The club also provides adapted football for children with disabilities, coach education programs (Grasrottrener), and various community events. Programs are coordinated through the club's website and Spond platform for member registration and communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Football School (Fotballskole) Seasonal football schools for children aged 6-13 years, held during summer holidays (weeks 26 and 33). Led by club's A-team players as instructors, featuring training sessions, skill development, and fair-play focus. Priced at 1,500 NOK per week with a 25% sibling discount.
• Playmakers (UEFA Playmakers) UEFA Playmakers recruitment program developed by UEFA and Disney for girls aged 5-8 years, introducing young girls to football through training sessions featuring Disney characters. The club has conducted multiple rounds and offers adapted versions for children with disabilities. Won the Idrettsstipend (16,000 NOK) from Gjøvik kommune in 2024.
• Goalkeeper School (Keeperskole) Goalkeeper training school for children aged 10-14 years, conducted by Rafael Veloso. Includes 4 sessions of 1 hour 15 minutes each, priced at 1,299 NOK.
• Kiwi Bama Cup Annual youth football tournament for children aged 6-12 years held at Gjøvik Stadion, sponsored by KIWI, BAMA, and NFF. Focuses on healthy lifestyle values (Eat Move Sleep concept). The 2025 edition featured 146 teams and approximately 1,200 players across 220 matches. Club selected as host for 2025 and 2026.
• Grassroots Trainer Program (Grasrottrener) Coach education program where the club trains new grassroots coaches to UEFA C level during the shoulder season. The club has committed to educating 15 new coaches to strengthen coaching competence across all teams.
• Adaptive Football (Tilrettelagt fotball) Adapted football activities for children with disabilities aged 6-12 years, run in collaboration with Gjøvik and Søndre Land municipalities. Provides inclusive football training with modified sessions and is the first para-sports program to be recognized with the Idrettsstipend from Gjøvik kommune.
• Senior Men's Team (A-lag) Senior men's football team competing in Norsk Tipping-ligaen Division 6, with focus on developing local young players. Finished 2nd place with 26 points in spring 2025 season.
• Senior Women's Team (Damelag) Senior women's football team re-established in 2024 after 2012, playing in 4th division with focus on inclusion and player development. Coached by Rafael Veloso and Ben Rossiter.

Quantifiable outcome

• 2nd place in Norsk Tipping-ligaen Division 6 with 26 points in spring 2025 season
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Sparebank 1 ØstlandetcoreGTM or Marketing PartnerGeneral partner (generalpartner) of SK Gjøvik-Lyn. SpareBank 1 Østlandet is Norway's fourth largest savings bank with 1,100 employees, listed on Oslo Stock Exchange with nearly 180 years of history in the Eastern Norway region.
• ABM ReklameminorGTM or Marketing PartnerHovedpartner (main partner) providing advertising and marketing services to the club.
• CC GjøvikcoreGTM or Marketing PartnerOne of Innlandet's largest shopping centers with approximately 80 tenants including 9 restaurants, and 1,200 parking spaces. Major partner providing venue support and sponsorship.
• EidsivacoreGTM or Marketing PartnerHovedpartner (main partner) and significant regional company focused on energy, digitization, and sustainability solutions. Supports youth sports development in the Gjøvik region.
• Engers LefsebakeriminorGTM or Marketing PartnerFamily business engaged with the club through generations, delivering fresh lefse through Rema1000 Gjøvik Stadion and directly to the club for events. Has been involved as both volunteers and active members.
• Grand Hotel GjøvikminorGTM or Marketing PartnerHovedpartner (main partner) - local hotel supporting the club.
• McDonald's GjøvikcoreGTM or Marketing PartnerHovedpartner (main partner) with strong focus on sustainability and equality. Supports 600 children and youth in sports activities, focusing on both breadth in sports and development of local A-lag with local players.
• Mudo Gym GjøvikminorGTM or Marketing PartnerHovedpartner (main partner) - fitness center providing training support.
• Toten TransportminorGTM or Marketing PartnerHovedpartner (main partner) - local transport company.
• HuntonminorGTM or Marketing PartnerHovedpartner (main partner) - local business.
• Mustad NæringsparkminorGTM or Marketing PartnerHovedpartner (main partner) - local business park.
• PizzabakerenminorGTM or Marketing PartnerHovedpartner (main partner) with bowling alley and Lekeland facilities.
• LynvingencoreGTM or Marketing PartnerVeterans' support group that helps with maintenance, equipment transport, and building activities. Funded new club flag for Gjøvik Stadion.
• SullandminorGTM or Marketing PartnerAmbassador partner - large automotive group with 43 car dealerships representing 15 car brands and more than 1,500 employees.
• Gjøvik og Søndre Land kommunecoreStrategic or Co-development PartnerMunicipal cooperation for adapted Playmakers activities for children with functional variations aged 6-12 years.
• Raufoss FotballcoreStrategic or Co-development PartnerPartnership for player development, with players regularly hospiting in training and matches. SK Gjøvik-Lyn player development coach Abdiqani Abdullahi participated in G15 National initiative through Raufoss.
• Kiwi, BAMA, and Norges FotballforbundcoreStrategic or Co-development PartnerJoint partnership for organizing Kiwi Bama Cup youth football tournaments, focusing on healthy lifestyle values (Eat Move Sleep concept).
• Handelens MiljøfondminorGTM or Marketing PartnerEnvironmental fund supporting the club's plastic cleanup dugnad (voluntary work) activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KFUM Oslo: Oslo-based Norwegian amateur football club with a similar volunteer-driven, youth-development-heavy operating model, comparable membership scale, and sponsorship-driven funding mix.
• Skeid Fotball: Long-established Oslo amateur football club with a similar community-led structure, broad youth pipeline, and reliance on dugnad culture — directly comparable on operating philosophy and tier.
• Elverum Fotball: Innlandet-region amateur football club with a comparable small-town community model, similar volunteer-driven events, and youth-development focus.
• HamKam: Norwegian multi-sport club from Hamar (also Innlandet) whose football section competes at a similar community level, making it a close comparable on volunteer culture, regional sponsorship base, and youth-development model.
• Raufoss Fotball: Neighboring Innlandet-based Norwegian amateur football club operating at a similar tier, with comparable community-led operations and an active partnership with SK Gjøvik-Lyn for player development (e.g., shared G15 National initiative).
• Brumunddal Fotball: Small Innlandet-region amateur football club with a closely comparable membership size, community-led operations, and reliance on local sponsorship — a near-twin in operating profile.

Broad incumbents

• Vålerenga IF: Major Oslo-based Norwegian football club; while much larger and operating in the top tier, it shares the volunteer/dugnad-rooted Norwegian club model and is a natural aspirational reference point for community-driven operations like SK Gjøvik-Lyn.
• Kongsvinger IL: Larger multi-sport club from the Innlandet region; the football section operates at a higher tier but shares the same regional volunteer, sponsor, and youth-development ecosystem as SK Gjøvik-Lyn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sportsklubbengjvik-lyn2500
• Facebookfacebook.com/gjoviklyn
• Instagraminstagram.com/gjoviklyn
• TikToktiktok.com/@skgjoviklyn
• Xx.com/FKGjovikLyn

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SK Gjøvik-Lyn