Cogny AI
Cogny AI provides an AI-powered marketing automation platform that unifies SEO, paid ads, and analytics channels for solo operators, marketing teams, and developers. Built on Anthropic's Claude via MCP, it offers 16+ automation skills and targets closed-loop execution with cited outcomes in GEO and AI citation tracking.
- Company typePrivate
- Founded2022
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cogny AI does
Cogny AI (Cogny AB) is a Stockholm-based, privately held software company founded in 2022 that has built an AI-powered marketing automation platform marketed as "AI Marketing on Autopilot." The platform connects multiple marketing channels — Google Search Console, Bing Webmaster Tools, Google Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Snapchat Ads, Google Analytics 4, and others — into a unified system where AI analyzes cross-channel data and executes marketing actions. It targets solo operators, indie hackers, marketing teams, "vibe coders," Lovable founders, and AI marketing agencies with two subscription tiers and a growing suite of specialized add-on modules (Cogny Shield, B2B Marketing Pipeline, AI Growth Team, Meta/Google Ads Automation, AI Search Dominance, AI Content Marketing).
The product is built on Anthropic's Claude AI accessed via the Model Context Protocol (MCP), with a library of 16+ pre-built "skills" covering SEO audit, keyword monitoring, CTR optimization, GEO (Generative Engine Optimization), AI citation tracking, content generation, competitor intelligence, and more. A public GitHub repository (claude-code-marketing-skills) exposes these skills for use with Claude Code, positioning Cogny within the MCP ecosystem. The company claims its automation reduces marketing experiment cycle times from the traditional 6–12 weeks down to 1–6 hours, supported by a GrowthHackers.se case study showing +271% organic clicks and +154% AI citations within three weeks.
Cogny operates a hybrid go-to-market: a product-led growth motion for the Solo tier at $9 per month (instant self-serve signup, free trial) and an enterprise field sales motion for the Cloud tier at $499 per month (meeting required, 2,000 credits included). Named customers include Aleris, UC, Allabolag, Lovable, Halebop, Elexir Pharma, and WWF, with GrowthHackers.se as the published case study. Leadership consists of CEO Tom Ström and CTO/Co-founder Berner Setterwall. The company is privately held with no disclosed funding, revenue, or ownership information.
Cogny AI firmographics
Firmographics- Name
- Cogny AI
- Legal name
- Cogny AB
- Website
- https://cogny.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cogny AI provides an AI-powered marketing automation platform that unifies SEO, paid ads, and analytics channels for solo operators, marketing teams, and developers. Built on Anthropic's Claude via MCP, it offers 16+ automation skills and targets closed-loop execution with cited outcomes in GEO and AI citation tracking.
- Ownership category
- akta.pro rank
Cogny AI industry classification
Industry- Product category
- AI Marketing Automation
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Cogny AI is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Cogny AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Solo Tier: Monthly subscription at $9/mo providing self-serve access to core marketing automation with limited channel connections and basic skills
- Subscription - Cloud Tier: Monthly subscription at $499/mo for teams with 2000 credits included, shared context, parallel execution, and advanced scheduling capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Solo - $9/mo for solo operators |
| Subscription | Monthly | Cloud - $499/mo for teams |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Cogny AI product offering
Product offeringCore offering
Cogny AI is an AI-powered marketing automation platform that connects multiple marketing channels (Google Search Console, Bing Webmaster Tools, Google Ads, LinkedIn Ads, analytics platforms) via Model Context Protocol (MCP) to Claude AI for unified analysis and automated action. The platform executes pre-built marketing skills (SEO audit, GEO optimization, CTR optimization, content generation, competitor intelligence) against live data, generating AI-proposed action tickets and reducing marketing experiment cycles from 6-12 weeks to 1-6 hours. It is offered in two tiers: Solo ($9/month) for individual operators and Cloud ($499/month) for teams.
Product overview
Cogny AI is an AI-powered marketing automation platform positioned as 'AI Marketing on Autopilot.' The platform operates as a unified system with two core tiers (Solo at $9/month for individual operators and Cloud at $499/month for teams) and integrates multiple marketing channels (Google Search Console, Bing Webmaster, Google Ads, LinkedIn Ads, analytics platforms) to connect, analyze, and automate marketing workflows. The platform features 16 marketing skills including SEO audit, CTR optimization, GEO optimization, content generation, and competitor intelligence. Claude Code Marketing Skills (MCP) integration extends capabilities to AI assistant workflows. Additional solution modules include Cogny Shield (brand protection), B2B Marketing Pipeline, AI Growth Team, and specialized automation for Meta Ads and Google Ads. The platform claims to reduce marketing experiment cycles from 6-12 weeks to 1-6 hours through AI-driven automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Cogny AI Marketing Automation Platform Unified AI-powered marketing automation platform that connects marketing channels (Search Console, Bing Webmaster, Google Ads, LinkedIn Ads, analytics, CRM, ESP) via Model Context Protocol to Claude AI. Delivers 16+ pre-built marketing skills (SEO audit, keyword monitoring, landing page analysis, CTR optimization, GEO optimization, content generation, competitor intel) with autonomous agent execution, AI-generated action tickets, and auto-tracked experiment outcomes. Sold via Solo ($9/mo) and Cloud ($499/mo) subscription tiers.
Quantifiable outcome
- Marketing experiment time reduced from 6-12 weeks to 1-6 hours
- +5 more outcomes
Companies that use Cogny AI
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Cogny AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability9 records
Feature4 records
Cogny AI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bing Webmaster ToolscoreIntegration with Bing Webmaster Tools for GEO/AI citation tracking. Provides Copilot and partner data as the official source for LLM response visibility. AI citation metrics available in Bing UI; API access coming soon.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cogny AI competitors and assessment
Company assessmentDirect peers
- Ahrefs: SEO toolset covering keyword research, content exploration, rank tracking, and site audit - directly comparable to Cogny's Search Console-driven SEO automation and content gap detection.
- Semrush: Established SEO and marketing analytics platform offering keyword research, site audit, content optimization, and paid ads tooling - direct overlap with Cogny's SEO audit, keyword monitoring, and competitor intel skills.
- Surfer SEO: AI-assisted content optimization platform that analyzes SERPs and recommends on-page SEO improvements - closely comparable to Cogny's CTR optimization, search intent mapping, and AI content generation capabilities.
Emerging players
- Anyword: AI copywriting and performance prediction platform for marketing teams - comparable to Cogny's AI content marketing and predictive CTR optimization.
- Writer: Enterprise AI writing platform with marketing use cases - comparable to Cogny's generative content capabilities but targeting larger brand-governance workflows.
- AdCreative.ai: AI-driven ad creative and campaign optimization platform - overlapping with Cogny's Meta Ads and Google Ads automation modules on AI-powered paid social performance.
- Otterly.ai: Emerging GEO / AI search visibility tracker focused on brand mentions in ChatGPT, Perplexity, and Google AI Overviews - the most direct emerging competitor in the GEO / AI citation optimization category Cogny pioneered.
- MarketMuse: AI content intelligence and SEO planning platform; overlaps with Cogny's content gap detection, structured data audit, and AI-driven content recommendations.
- Jasper AI: AI marketing content generation platform focused on brand-consistent copy and campaign assets - intersects Cogny's content generation and AI content marketing modules.
Broad incumbents
- HubSpot: Broad marketing automation and CRM platform that already integrates with most channels Cogny supports; overlaps on ads automation, SEO tooling, and content workflows but serves a wider portfolio use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cogny AI social profiles
Digital presenceCogny AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cogny AI leadership team
Management profileNumber of profiles
Profiles2 records
Cogny AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cogny AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cogny AI
What does Cogny AI do?
Cogny AI is an AI-powered marketing automation platform that connects multiple marketing channels (Google Search Console, Bing Webmaster Tools, Google Ads, LinkedIn Ads, analytics platforms) via Model Context Protocol (MCP) to Claude AI for unified analysis and automated action. The platform executes pre-built marketing skills (SEO audit, GEO optimization, CTR optimization, content generation, competitor intelligence) against live data, generating AI-proposed action tickets and reducing marketing experiment cycles from 6-12 weeks to 1-6 hours. It is offered in two tiers: Solo ($9/month) for individual operators and Cloud ($499/month) for teams.
Is Cogny AI a public or private company?
Cogny AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cogny AI founded?
Cogny AI was founded in 2022. It employs 1 to 10 people.
Where is Cogny AI based?
Cogny AI is headquartered in Stockholm, Sweden, in the Europe region.
How does Cogny AI make money?
Two revenue lines are on record. Subscription - Solo Tier is the primary driver. The others are subscription - Cloud Tier.
Who are Cogny AI's main competitors?
Direct peers on record are Ahrefs, Semrush and Surfer SEO. Emerging players are Anyword, Writer, AdCreative.ai, Otterly.ai, MarketMuse and Jasper AI. HubSpot is listed as a broad incumbent.
Does Cogny AI have an API?
No public API is recorded for Cogny AI.
What industry is Cogny AI in?
Cogny AI's product category is AI Marketing Automation. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.