Qantas
Qantas Airways Limited is Australia's flag carrier (founded 1920, ASX: QAN) operating domestic flights across 60+ Australian destinations and international services to 1,300+ global destinations via the oneworld alliance, anchored by the multi-tier Qantas Frequent Flyer loyalty platform and an expanding SME and financial-services ecosystem.
- Company typePublic
- Founded1920
- HeadquartersMascot, Australia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Qantas does
Qantas Airways Limited (ASX: QAN) is Australia's national flag carrier, founded in 1920 and headquartered in Mascot, Sydney. The company operates domestic flights across 60+ Australian destinations and an international network spanning more than 1,300 global destinations through the oneworld alliance and codeshare partners including American Airlines, British Airways, Cathay Pacific, Japan Airlines, Emirates, and the wholly-owned low-cost subsidiary Jetstar.
Underlying Qantas's airline operations is the Qantas Frequent Flyer loyalty platform, which functions as a multi-tier (Bronze, Silver, Gold, Platinum, Platinum One) points and status engine integrated with airline, retail, financial-services, and travel partners. Beyond the core airline, the company has built an increasingly diversified non-airline revenue base: Qantas Business Rewards targets SMEs through partnerships with NAB (co-branded Business Signature Card), Prospa (SME loans earning Qantas Points), Airwallex (Qantas Business Money with money-market yield powered by J.P. Morgan Asset Management), and Bunnings (PowerPass Pro Rewards). Ancillary revenue is generated from baggage, seat selection, and other optional services, while Qantas Pay (a multi-currency prepaid card, renamed from Qantas Travel Money in May 2024), Qantas Marketplace, Qantas Wine, Qantas Club lounges, and Points Club/Green Tier programs extend the loyalty ecosystem into adjacent financial and lifestyle categories.
Qantas distributes primarily direct-to-consumer through qantas.com, mobile applications, contact centres, and airport locations, supplemented by corporate/travel-agent channels and an expanding partner-led SME acquisition motion. The group reported underlying profit before tax of A$1.456 billion in 1H26 (up 5% YoY) with a 12.3% operating margin, while executing the largest fleet renewal in company history. The publicly disclosed leadership presence in the input is limited to CIO Sam Charmand; no executive roster beyond that is supplied.
Qantas firmographics
Firmographics- Name
- Qantas
- Legal name
- Qantas Airways Limited
- Website
- https://qantas.com
- Company type
- Public
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Qantas Airways Limited is Australia's flag carrier (founded 1920, ASX: QAN) operating domestic flights across 60+ Australian destinations and international services to 1,300+ global destinations via the oneworld alliance, anchored by the multi-tier Qantas Frequent Flyer loyalty platform and an expanding SME and financial-services ecosystem.
- Ownership category
- akta.pro rank
Qantas industry classification
Industry- Product category
- Full-Service Airline Passenger Transportation
- NAICS
- Scheduled Passenger Air Transportation (481111)
- SIC
- Air Transportation, Scheduled (4512)
- akta.pro primary industry
- Full-Service Airlines (Passenger + Belly Cargo Integrated) (THABAAAF)
- akta.pro secondary industries
- Customer Data, CRM & Personalization (THABAKAB), Customer Servicing & Member Experience (Contact Centers, Digital) (THABAKAJ)
Keywords
Where Qantas is headquartered
LocationHeadquarters
- HQ city
- Mascot
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Qantas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Airline Passenger Revenue: Core airline operations generating revenue from passenger tickets across domestic and international routes. Qantas reported underlying profit before tax of A$1.456 billion in 1H26, a 5% increase year-over-year.
- Qantas Frequent Flyer Loyalty Program: The loyalty program generates revenue through membership fees, partner licensing fees, and points monetization. The global travel loyalty programs market was valued at $29.1 billion in 2024.
- Ancillary Revenue: Revenue from additional baggage fees, seat selection fees, and other optional services. Baggage fees vary by route (US$170-210 per piece internationally, A$58-161 domestically).
- Qantas Business Rewards Partnership Fees: Revenue generated through business partnerships including Bunnings PowerPass Pro Rewards integration and other Qantas Business Rewards partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Economy Class international flights to/from Americas include 1 piece checked baggage (32kg max) |
| Unit Pricing | Pay-as-you-go | Seat selection fees range from $0-328 depending on route and seat type |
| Freemium | Monthly | Qantas Frequent Flyer membership with tiered benefits |
| Subscription | Annual | Points Club and Points Club Plus tiers for non-flying point earners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Qantas product offering
Product offeringCore offering
Qantas operates scheduled passenger air transportation across domestic Australian routes and international destinations, complemented by the Qantas Frequent Flyer loyalty program that enables members to earn and redeem Qantas Points across flights and partner transactions. The company also operates ancillary services including baggage, seat selection, lounge access (Qantas Club), and a diversified portfolio of loyalty-adjacent products such as Qantas Business Rewards for SMEs, Qantas Business Money (with Airwallex), Qantas Pay multi-currency prepaid card, and the Qantas Marketplace redemption platform.
Product overview
Qantas operates a multi-product loyalty and travel ecosystem anchored by the Qantas Frequent Flyer program. The core offering is the Qantas Frequent Flyer loyalty program (with individual tiers from Bronze to Platinum One), which is complemented by Qantas Business Rewards for business members, Qantas Business Money (powered by Airwallex for investment yield products), Qantas Pay (multi-currency prepaid card), Qantas Club (airport lounge access), and redemption platforms including Qantas Marketplace and Qantas Wine. Members can redeem points through flight reward products — Classic Flight Rewards (available on Qantas, oneworld, and partner airlines), Classic Plus Flight Rewards (Qantas-operated flights only), and Classic Upgrade Rewards — as well as via Points Plus Pay combining points with cash. Non-flight programs include the Points Club Program for non-flying point earners and the Green Tier Program for environmental recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- Qantas Frequent Flyer Qantas's flagship loyalty program enabling members to earn Qantas Points on eligible flights, hotel stays, car rentals, retail purchases, and partner transactions, with points redeemable for flight rewards, upgrades, retail goods, and vouchers across multiple tiers (Bronze, Silver, Gold, Platinum, Platinum One). For individual frequent flyers and consumer loyalty members globally.
- Qantas Business Rewards
Quantifiable outcome
- 5% increase in underlying profit before tax to A$1.456 billion in 1H26
- +3 more outcomes
Companies that use Qantas
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Qantas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Qantas partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- BunningscoreBunnings PowerPass Pro Rewards integration offers Qantas Points to tradies and SMEs through Australia's largest hardware retailer loyalty program. Qantas Business Rewards members can earn points on Bunnings purchases across six membership tiers from Member to Black.
- ProspacoreProspa, Australian fintech lender, partnered with Qantas Business Rewards to offer eligible SME borrowers up to 500,000 Qantas Points per loan when taking out Prospa Small Business Loan or Business Loan Plus. Described as a first in the non-bank SME lending space.
- AirwallexcoreAirwallex Yield for Qantas Business Money gives 625,000+ SMEs access to money market investments for AUD and USD balances. Minimum opening balance AUD $10,000. Product enabled by J.P. Morgan Asset Management with AUD $350 million+ in business funds since 2023 launch.
- National Australia Bank (NAB)coreNAB Qantas Business Signature Card enables Keece Electrical and other business customers to convert business expenses into Qantas Points, access interest-free payment terms, and obtain flight discounts for staff travel.
- oneworld Alliance AirlinescoreQantas Frequent Flyer members can earn and redeem Qantas Points on oneworld member airlines including American Airlines, British Airways, Cathay Pacific, Japan Airlines, and others across 1,300+ global destinations.
- Jetstar AirlinescoreJetstar (JQ) and Jetstar Japan (GK) are airline partners allowing Qantas Frequent Flyer members to earn and redeem points on low-cost carrier flights across Asia-Pacific.
- EmiratescoreEmirates is an airline partner enabling Qantas Frequent Flyer members to earn and redeem points on Emirates flights. Qantas-E Emirates relationship enables broader global route coverage.
- Shell Card LiteminorBunnings PowerPass Pro Rewards includes fuel discounts through Shell Card Lite, enabling tradies and SMEs to access fuel savings as part of the integrated loyalty program.
- Bendigo and Adelaide BankminorQantas Money (Qantas's financial services arm) was affected by a Bendigo and Adelaide Bank technology outage that prevented mortgage referral commission payments. Qantas Money was among top clients unable to receive payments.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Qantas competitors and assessment
Company assessmentDirect peers
- British Airways: oneworld alliance partner operating full-service long-haul services with the Executive Club/Avios loyalty program. Closely comparable in terms of flag-carrier heritage, premium cabin strategy, and frequent flyer ecosystem integration.
- Air New Zealand: Closest geographic peer as a trans-Tasman full-service flag carrier with the Airpoints loyalty program. Operates comparable domestic network depth and premium long-haul services to North America and Asia.
- American Airlines: oneworld alliance partner operating the AAdvantage loyalty program—one of the largest in the world. Comparable as a full-service network carrier with extensive domestic coverage and long-haul international operations.
- Singapore Airlines: Asia-Pacific full-service flag carrier with a comparable KrisFlyer loyalty program and premium long-haul network. Operates a similar hub-and-spoke model with integrated passenger and cargo services, and partners across multiple alliances.
- Cathay Pacific: oneworld alliance partner airline operating full-service long-haul Asia-Pacific routes with the Marco Polo Club loyalty program. Highly comparable in terms of network positioning, premium product focus, and frequent flyer ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Qantas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qantas leadership team
Management profileNumber of profiles
Profiles1 record
Qantas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Qantas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qantas M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qantas
What does Qantas do?
Qantas operates scheduled passenger air transportation across domestic Australian routes and international destinations, complemented by the Qantas Frequent Flyer loyalty program that enables members to earn and redeem Qantas Points across flights and partner transactions. The company also operates ancillary services including baggage, seat selection, lounge access (Qantas Club), and a diversified portfolio of loyalty-adjacent products such as Qantas Business Rewards for SMEs, Qantas Business Money (with Airwallex), Qantas Pay multi-currency prepaid card, and the Qantas Marketplace redemption platform.
Is Qantas a public or private company?
Qantas is a public company. It is classified as public and is currently operating.
When was Qantas founded?
Qantas was founded in 1920. It employs 5,001 to 10,000 people.
Where is Qantas based?
Qantas is headquartered in Mascot, Australia, in the Oceania region.
How does Qantas make money?
Four revenue lines are on record. Airline Passenger Revenue is the primary driver. The others are qantas Frequent Flyer Loyalty Program, ancillary Revenue and qantas Business Rewards Partnership Fees.
Who are Qantas's main competitors?
Direct peers on record are British Airways, Air New Zealand, American Airlines, Singapore Airlines and Cathay Pacific.
Does Qantas have an API?
No public API is recorded for Qantas.
What industry is Qantas in?
Qantas's product category is Full-Service Airline Passenger Transportation. Its primary akta.pro industry code is THABAAAF, Full-Service Airlines (Passenger + Belly Cargo Integrated), with a secondary code of THABAKAB, Customer Data, CRM & Personalization. Its NAICS code is 481111 and its SIC code is 4512.