Tech Up

What Tech Up does

Tech Up Sdn Bhd is a Malaysian education solutions provider operating from Shah Alam, Selangor, founded in 2018 by Ms Ainaa Rosli and Ms Syarida. The company delivers hybrid robotics and STEM learning programs to Malaysian K-12 schools through in-school workshops, mobile robotics deployments, and annual nationwide competitions. Its core offerings include ROBOT4SCHOOL (R4S), ROBOT2GO (R2GO), and STEMAC programs, alongside four annual competitions (PSCK, URC Malaysia, IMC, TechXpert League). The company's underlying technology combines physical robotics kits with digital/software components, anchored by an exclusive Malaysian distribution partnership with Artec Co. Ltd. of Japan (in place since 2019) for STEM educational tools.

Tech Up monetizes across three revenue streams: (1) hardware sales through distribution of Artec educational tools and third-party software products (GoTechUp, Zap Zap Maths, Matific, Quurk/Pastopia, IloveReading.Sg); (2) professional services revenue from workshops, weekly classes, and customized STEM programs delivered directly to schools; and (3) competition-related revenue from organizing and sponsoring annual nationwide STEM events. The customer base spans kindergarten, primary, and secondary schools — both public government schools (SK prefix) and private/religious institutions — with cumulative reach of 3,700+ schools, 50,000+ students, and 3,800+ educators since 2019. The company also operates an e-commerce storefront (techupkidslearning.com) for direct product sales. Pricing is not publicly disclosed, and procurement is conducted through direct phone/email contact plus school-based registration.

The company is privately held with no disclosed institutional investors or funding rounds. It holds MOE-approved (PAJSK) program status, enabling in-school delivery to Malaysian government schools. Geographic scope is currently Malaysia-only despite website-level claims of broader Asian ambition. The company is founder-led, employs 1-10 people per disclosed headcount, and operates a multi-brand portfolio (URC Malaysia, STEMAC, ROBOT4SCHOOL, ROBOT2GO, GoTechUp) alongside affiliated entities (Artec.my, GoTechUp.org, TechUp Kids Learning).

Name

Tech Up

Legal name

Tech Up Sdn Bhd

Website

https://techup.com.my

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Tech Up is a Malaysian K-12 STEM education solutions provider offering hybrid robotics workshops, in-school programs, and annual competitions, anchored by exclusive Malaysian distribution rights for Artec Co. Ltd. (Japan) educational tools. It serves kindergarten, primary, and secondary schools nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Educational Product Distribution: Distribution and resale of STEM educational tools, robotics kits, and software solutions including Artec products from Japan, GoTechUp, Zap Zap Maths, Matific, and Quurk (Pastopia)
2. Workshops and Classes: Conducting signature hybrid robotics, science and maths workshops at schools, during school holidays, and regular weekly classes for students
3. Competitions and Programs: Annual nationwide STEM competitions including PSCK, URC Malaysia, IMC and TechXpert League; impact programs delivered with partners
4. Customized STEM Programs: Customized S.T.E.M programs for institutions wanting to bring technology implementation and STEM education impact to their communities

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tech Up is a Malaysia-based edtech company that delivers STEM education programs, robotics workshops, teacher training, and competitions to schools and educators. The company also distributes third-party educational software, robotics hardware, and digital reading content, and operates branded sub-programs targeting primary and secondary schools.

Product overview

Tech Up is an education solutions provider offering a portfolio of robotics-based STEM programs and educational products across Malaysia. The core offering consists of hands-on programs including ROBOT4SCHOOL (R4S), ROBOT2GO (R2GO), and STEMAC, complemented by annual competitions such as URC Malaysia and TechXpert League. Tech Up also distributes third-party educational software products including GoTechUp, Zap Zap Maths, Matific, and Quurk (Pastopia), as well as Artec Co Ltd educational robotics tools from Japan as the sole Malaysian distributor since 2019. Related brands include Artec.my, GoTechUp.org, and TechUp Kids Learning (TUKL) e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• URC Malaysia: Ultimate Robotics Challenge - annual robotics competition in Malaysia
• STEMAC
• ROBOT4SCHOOL
• ROBOT2GO
• TechXpert League
• GoTechUp
• Zap Zap Maths
• Matific
• Quurk (Pastopia)

Products and services

• URC Malaysia STEM and robotics education program delivered to Malaysian schools, structured around hands-on challenges and curriculum-aligned learning modules.
• STEMAC School-based STEM academic program providing structured lessons and learning pathways for students.
• ROBOT4SCHOOL In-school robotics program equipping classrooms with robotics kits and structured teaching content.
• ROBOT2GO Mobile/take-home robotics program that extends learning beyond the classroom.
• Class & Workshop On-site STEM and robotics classes and workshops for schools and groups.
• TechXpert League STEM/robotics competition league for students, structured around periodic contests and rankings.
• Artec Educational Robotics Tools Distributed hardware: Japanese-made Artec educational robotics kits sold to schools and learners in Malaysia.
• GoTechUp Educational software platform distributed by Tech Up, used by schools and learners for digital STEM learning.
• Zap Zap Maths Distributed mathematics learning application used by students in Tech Up programs.
• Matific Distributed math learning platform licensed to Malaysian schools via Tech Up.
• Quurk Distributed educational software product offered to schools and learners through Tech Up.
• IloveReading.Sg Distributed digital reading content platform made available to schools and learners through Tech Up.

Quantifiable outcome

• 3,800+ educators trained with hybrid STEM programs
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Artec Co. Ltd. (Japan)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Tech Up is Malaysia's sole distributor of STEM educational material learning products developed by Artec Co. Ltd. from Japan since 2019. They provide repackaging and localization services for optimal application of Artec's high-quality educational tools.
• IloveReading.SgminorChannel Partner/ Reseller/ DistributorTech Up is the appointed local distributor in Malaysia for IloveReading.Sg reading/educational materials, extending their product distribution beyond Artec products.
• GoTechUpcoreTechnology or IntegrationTech Up distributes and resells GoTechUp software solutions, one of their related brands. GoTechUp is an educational software platform developed under the Tech Up ecosystem.
• Zap Zap MathsminorChannel Partner/ Reseller/ DistributorTech Up is a distributor and reseller of Zap Zap Maths educational software solutions alongside their other software partnerships.
• MatificminorChannel Partner/ Reseller/ DistributorTech Up is a distributor and reseller of Matific educational software - an interactive mathematics learning platform for students.
• Quurk (Pastopia)minorChannel Partner/ Reseller/ DistributorTech Up is a distributor and reseller of Quurk (Pastopia) educational software solutions as part of their software distribution portfolio.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LEGO Education: Global leader in hands-on STEM/STEAM and robotics learning kits for K–12. Directly comparable to Tech Up's hybrid robotics workshops and Artec-distributed maker kits, targeting the same educators and school procurement channels worldwide.
• Wonder Workshop: K–12 robotics and coding platform (Dash, Dot, Cue) with cross-curricular STEM programs for schools. Closely aligned with Tech Up's target customer (primary/secondary teachers) and hybrid kit-plus-software delivery model.
• VEX Robotics: Operates one of the world's largest student robotics competition platforms (VEX IQ, V5) alongside classroom robotics kits. Directly comparable to Tech Up's URC Malaysia and TechXpert League competition model combined with school robotics programs.
• Makeblock: Provider of STEAM education solutions including programmable robots, coding platforms, and competition ecosystems (mBot, Codey Rocky). Comparable to Tech Up across robotics kits, hybrid hardware/software learning, and competition-based engagement in schools.
• Robolink: STEM education company providing programmable robotics kits (CoDrone, Rokit Smart) and curricula to schools. Comparable to Tech Up's maker/robotics kit distribution and workshop-driven GTM targeting K–12 educators.
• Sphero: Educational robotics and coding tools for K–12 (Sphero robots, BOLT, indi). Comparable in offering programmable physical robots paired with curriculum and app-based learning, a similar hybrid model to Tech Up's robotics workshops and software bundles.
• Pitsco Education: US K–12 STEM solutions provider offering hands-on kits, curriculum, and competitions (including Tetrix robotics). Comparable in bundling robotics hardware, curriculum, and teacher training for school districts.
• Modular Robotics: Maker of Cubelets magnetic robotic blocks and MOSS kits for K–12 STEM learning. Directly comparable to Tech Up's Artec-based physical computing kits in the DIY electronics/maker category.

Emerging players

• Primo Toys: Early-childhood STEM/robotics brand (Cubetto screen-free coding robot). Comparable to Tech Up's "Robotics for Little Ones" early learner offering, focused on pre-K/early primary STEM.
• BirdBrain Technologies: Provider of programmable robotics kits (Hummingbird Bit, Finch Robot) and STEM curricula for middle/high school. Comparable to Tech Up's school-targeted robotics workshops with a maker/physical computing angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/@TechUpMy
• Facebookfacebook.com/TechUpMY
• LinkedInlinkedin.com/company/techupadvance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tech Up