What Red Sands Group does

Red Sands Group is a privately held holding company headquartered in Charlottetown, Prince Edward Island, founded in 2020 by Brett Poirier. It operates as a roll-up of seven wholly-owned service brands covering the full lifecycle of property ownership in PEI: long-term property management (Red Sands Properties), vacation rental management (Red Sands Vacations), plumbing and electrical trades (Red Sands Plumbing & Electric), cleaning (Red Sands Cleaning), insulation (Red Sands Insulation), and pest control (Red Sands Pest Control). Its customers span individual homeowners, property investors, vacation rental owners, developers and commercial builders, and renters/students, all served within a single provincial market.

The group's underlying operating model is built around an in-house service delivery backbone: certified plumbers, Red Seal electricians, bonded cleaners, insulation technicians, and pest control staff are employed directly rather than subcontracted, allowing coordinated turnkey service. The vacation rental arm uses dynamic pricing optimization and automated financial reporting, and inventories are distributed across Airbnb, VRBO, Booking.com, a direct booking site, and Tourism PEI. Property management employs technology-enabled tenant screening, leasing, and rent collection processes.

Red Sands generates revenue through a mix of recurring management fees (property management), managed services and booking commissions (vacation rentals), and project- or job-based professional services billing across plumbing, electrical, cleaning, insulation, and pest control. Pricing is quote-based and not publicly disclosed, with trade work ranging from single-family repairs to multi-million dollar commercial projects. The go-to-market is direct-to-consumer via the corporate website, subsidiary microsites, organic social, and local community sponsorships, with no disclosed institutional funding, external investors, M&A, or revenue figures.

Name

Red Sands Group

Legal name

Red Sands Group

Website

https://redsands.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Sands Group is a Charlottetown, PEI-based holding company founded in 2020 that operates six wholly-owned subsidiaries delivering property management, vacation rentals, plumbing, electrical, cleaning, insulation, and pest control services to residential and commercial property owners across Prince Edward Island.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Property Management Services: Long-term property management services for residential properties including tenant screening, leasing, maintenance, and rent collection.
2. Vacation Rental Management: Turnkey vacation property management including marketing, guest support, cleaning, maintenance, and platform listings on Airbnb, VRBO, Booking.com, and direct booking website.
3. Plumbing Services: Full-service plumbing including new construction, renovations, service work, and 24/7 emergency repairs. Services range from single-family home repairs to large-scale commercial projects worth tens of millions.
4. Electrical Services: Electrical services including residential installations, general repairs, panel upgrades, hot water tank installations, and EV charging stations.
5. Cleaning Services: Residential, commercial, and vacation rental cleaning services with flexible scheduling. Includes move-out cleans, routine maintenance, and guest-ready turnovers.
6. Insulation Services: Spray foam insulation and other insulation solutions (blown-in, fiberglass, vapour barrier) for residential, commercial, and agricultural properties across PEI.
7. Pest Control Services: Professional pest management including interior/exterior treatments, mosquito and rodent control, cluster fly management, and monthly monitoring programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Red Sands Group is a Prince Edward Island-based holding company that unites property management, vacation rentals, plumbing, electrical, cleaning, insulation, and pest control services under one corporate umbrella. Through seven subsidiary brands, it delivers comprehensive property-related solutions to homeowners, real estate investors, and commercial builders across PEI.

Product overview

Red Sands Group is a holding company offering a portfolio of integrated property-related services through six sub-brands. The core offering combines property management (Red Sands Properties), vacation rentals (Red Sands Vacations), and trade services (Red Sands Plumbing & Electric, Red Sands Cleaning, Red Sands Insulation, Red Sands Pest Control). These brands operate as a unified ecosystem where property owners can access comprehensive solutions—from rental management and cleaning to plumbing, electrical, insulation, and pest control—enabling the group to serve clients from acquisition through ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Sands Properties Long-term residential property management services including tenant screening, leasing, rent collection, maintenance coordination, and resident experience optimization across Prince Edward Island.
• Red Sands Vacations Turnkey vacation rental management including professional marketing, photography, guest support, 24/7 maintenance, dynamic pricing optimization, and listings on Airbnb, VRBO, Booking.com, and a direct booking website.
• Red Sands Plumbing & Electric Plumbing and electrical services including new construction, renovations, service work, panel upgrades, EV charging stations, and 24/7 emergency repairs for residential and commercial clients across PEI.
• Red Sands Cleaning Residential, commercial, and vacation rental cleaning services with flexible scheduling, in-house supplies, and insured/bonded cleaners across Prince Edward Island.
• Red Sands Insulation High-quality insulation solutions including spray foam, blown-in, fiberglass, and vapor barrier services for residential, commercial, and agricultural properties across PEI.
• Red Sands Pest Control Professional pest management services including interior/exterior treatments, mosquito and rodent control, cluster fly management, and monthly monitoring programs across PEI.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacasa: Publicly traded vacation rental manager with turnkey services including marketing, dynamic pricing, cleaning, and 24/7 guest support across North America. Directly comparable to Red Sands Vacations' managed services model, though operating at vastly greater scale.
• iTrip Vacations: Vacation rental property management franchise serving small and mid-sized markets across North America. Comparable regional/local market focus with similar full-service vacation rental management model.
• Evolve Vacation Rental: Vacation rental management company offering full-service management, marketing on major OTAs, dynamic pricing, and guest support. Direct competitor in the short-term rental management space with comparable technology-enabled service offering.
• TurnKey Vacation Rentals: Full-service vacation rental manager delivering professional marketing, cleaning turnovers, maintenance, and guest support. Comparable to Red Sands Vacations' turnkey offering with similar focus on guest experience and owner services.
• Atlas Hosting: Vacation rental property management company serving the Canadian market with full-service management, dynamic pricing, and platform integrations. Comparable Canadian regional peer with similar service offering to Red Sands Vacations.

Emerging players

• Hostaway: Vacation rental management software providing channel manager, PMS, and automation tools for short-term rental operators. Comparable technology-enabled approach to managing vacation rental operations at scale.
• Guesty: Property management software platform for short-term rental managers, providing channel management, dynamic pricing, and operational tools. Comparable technology layer that Red Sands' dynamic pricing and automation efforts compete with or could leverage.

Broad incumbents

• Property Management Inc. (PMI Canada): Canadian franchise network offering residential property management services including tenant placement, rent collection, and maintenance coordination. Comparable residential property management peer in the Canadian market with similar full-service offering to Red Sands Properties.
• FirstService Corporation: TSX-listed residential property management conglomerate operating across North America. Comparable property management services at significantly greater scale, demonstrating the integrated multi-service property services business model that Red Sands pursues at local level.
• Neighborly (formerly Dwyer Group): US-based holding company operating multiple home services franchise brands across plumbing, electrical, cleaning, pest control, and maintenance. Comparable multi-brand home services holding model that demonstrates the integrated services thesis Red Sands is building locally.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RedSandsProperties
• LinkedInlinkedin.com/company/redsandsgroup
• Instagraminstagram.com/redsandsproperties/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Sands Group