The Mitchell Agency
The Mitchell Agency is a fourth-generation, family-owned independent insurance brokerage in Lafayette, Indiana, placing commercial, personal, life, and agricultural coverage with 14+ carrier partners for Indiana businesses, multi-state fleets, and families across the Midwest.
- Company typePrivate
- Founded1885
- HeadquartersLafayette, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Mitchell Agency does
The Mitchell Agency is an independent insurance brokerage founded in 1885 in Lafayette, Indiana, and now in its fourth generation of family ownership under the Bogan family. The agency operates as an appointed agent for 14+ national and regional carriers including Travelers, Liberty Mutual, Cincinnati Insurance, Acuity, Berkshire Hathaway GUARD, and Safeco, comparing and placing coverage on behalf of clients rather than underwriting risk itself. Its product portfolio spans four lines: commercial (general liability, business owners policy, workers' compensation, professional liability/E&O, commercial auto, contractors), personal (auto, homeowners, renters, umbrella), life (term and whole), and agricultural/farm (dwellings, equipment, livestock, outbuildings, farm income). The firm serves single-location retailers, multi-state contractors, regional and national fleets, municipalities, schools, agribusinesses across Indiana, and families in Lafayette, West Lafayette, and surrounding counties.
Revenue is generated through carrier commissions on policies placed and renewed, an annually recurring model with billing on annual or monthly cadences. Pricing is quote-based, driven by industry, payroll, location, claims history, and carrier underwriting; the agency does not publish rates. Go-to-market is consultative and relationship-driven: in-person consultations at 2800 Ferry Street, phone, email, virtual meetings, and on-site walkthroughs for commercial accounts in Tippecanoe County. Distribution combines direct field sales for enterprise/commercial accounts with inside sales and virtual consultations for mid-market and individual clients, supplemented by an educational blog and Google reviews as top-of-funnel channels.
The technology stack is described only as 'industry-standard agency management systems' with no proprietary features, integrations, AI, or app products disclosed. The agency runs on roughly 11-50 employees with detailed composition of 7 account executives, 6 commercial line account managers, 2 personal lines account managers, and 1 farm account manager; several staff have tenures exceeding 25 years. No external funding, parent company, or institutional investors are involved; ownership remains entirely within the Bogan family, with Jackson W. Bogan as President and Jack R. Bogan Jr. as Director. The agency reports 99%+ client retention and historically executed small roll-up acquisitions in 1973, 1982, and 1983, though none have been disclosed since.
The Mitchell Agency firmographics
Firmographics- Name
- The Mitchell Agency
- Legal name
- The Mitchell Agency, Inc.
- Website
- https://mitchellagy.com
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mitchell Agency is a fourth-generation, family-owned independent insurance brokerage in Lafayette, Indiana, placing commercial, personal, life, and agricultural coverage with 14+ carrier partners for Indiana businesses, multi-state fleets, and families across the Midwest.
- Ownership category
- akta.pro rank
The Mitchell Agency industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where The Mitchell Agency is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mitchell Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: The Mitchell Agency generates revenue through commissions paid by insurance carriers for policies placed on behalf of clients. As an independent agency representing multiple top-rated insurance companies, they earn commissions on property and casualty insurance for businesses, municipalities, farms, schools, and personal needs including auto, home, and life.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | General Liability coverage with common limits of $1M per occurrence / $2M aggregate |
| Subscription | Annual | Workers' Compensation coverage based on payroll and risk class per $100 of wages |
| Subscription | Monthly | Renters insurance typically very affordable—often around a dollar a day in Indiana |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
The Mitchell Agency product offering
Product offeringCore offering
The Mitchell Agency is an independent insurance brokerage that places commercial, personal, life, and farm insurance coverage with multiple carriers on behalf of its clients. It serves both business and individual customers from Lafayette, Indiana, providing risk-assessment, policy selection, and ongoing servicing across property, casualty, life, and agricultural lines.
Product overview
The Mitchell Agency is an independent insurance agency that serves as a broker representing multiple insurance carriers. Rather than offering a single proprietary product, the agency provides a portfolio of insurance solutions spanning commercial lines (General Liability, Business Owners Policy, Workers' Compensation, Professional Liability/E&O), personal lines (Auto, Homeowners, Renters, Condo, Umbrella), life insurance (Term and Whole Life), and agricultural/farm insurance. As an independent agency, it compares options from multiple carrier partners to fit client-specific needs for businesses across Indiana and nationwide operations.
Differentiator
Problem solved
Functional benefit
Products and services
- General Liability Insurance
Quantifiable outcome
- Client retention rate over 99%
- +2 more outcomes
Companies that use The Mitchell Agency
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
The Mitchell Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mitchell Agency partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Auto-Owners InsurancecoreNational insurance carrier partnership providing property and casualty insurance products. Auto-Owners Insurance is a mutual insurer known for regional service excellence.
- Liberty MutualcoreMajor national insurance carrier offering personal and commercial insurance products. One of the largest insurers in the United States.
- Safeco InsurancecoreNational insurance carrier specializing in personal lines and small business coverage. Part of Liberty Mutual. Bill Bogan serves on Safeco Insurance Agent Advisory Council.
- The Cincinnati Insurance CompaniescoreRegional insurance carrier known for commercial lines excellence. Cincinnati Insurance is recognized for independent agency distribution and local service.
- Selective InsurancemajorNational insurance holding company offering commercial and personal lines through independent agents.
- Celina Insurance GroupmajorRegional insurance group serving the Midwest. Bill Bogan serves on Celina Insurance Agent Advisory Council.
- Acuity InsurancemajorRegional insurance company known for commercial and personal lines in the Midwest. Recognized for service excellence.
- West BendmajorInsurance company offering commercial and personal lines coverage. Part of American Family Insurance group.
- FCCI Insurance GroupmajorCommercial lines insurance carrier serving businesses in multiple states.
- Society InsurancemajorInsurance carrier specializing in commercial lines, particularly for hospitality and food service industries.
- Eastern AlliancemajorInsurance carrier offering commercial lines and workers' compensation coverage.
- TravelerscoreOne of the largest insurance companies in the United States, providing comprehensive commercial and personal lines products.
- American Reliable Insurance CompanyminorInsurance carrier offering various personal and specialty lines products.
- Berkshire Hathaway GUARD InsurancemajorPart of Berkshire Hathaway, GUARD Insurance offers commercial and personal lines coverage through independent agents.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Mitchell Agency competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown, Inc. National insurance brokerage and risk management firm operating across commercial, personal, and employee benefits lines. Comparable to Mitchell Agency in multi-line independent agency services but at enterprise scale with public company resources.
- Acrisure: Fast-growing insurance brokerage leveraging technology and acquisitions to scale independent agency operations. Operates the same carrier-representation model as Mitchell Agency but at technology-enabled, multi-billion dollar scale backed by PE capital.
- USI Insurance Services: Large U.S. insurance brokerage offering property & casualty, employee benefits, and personal lines through independent agency channels. Competes with Mitchell Agency for commercial accounts but serves enterprise clients nationally.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering commercial, personal, and specialty insurance at massive scale. Overlaps with Mitchell Agency in commercial insurance brokerage and carrier representation but serves enterprise and national accounts.
Direct peers
- Hilb Group: National insurance brokerage built by acquiring regional independent agencies across the U.S. Operates the same independent agency model with carrier diversification that defines Mitchell Agency, with focus on commercial lines and employee benefits.
- AssuredPartners: Large U.S. independent insurance brokerage built through acquisitions of regional independent agencies. Comparable to Mitchell Agency in business model (independent agency representing multiple carriers) but operates at significantly larger scale and PE-backed growth trajectory.
- Hylant Group: Independent insurance brokerage headquartered in Toledo, Ohio, serving commercial, personal, and specialty insurance clients across the Midwest and nationally. Comparable to Mitchell Agency as a similarly-structured independent agency with carrier representation and multi-line offerings.
- Leavitt Group: Family-owned independent insurance brokerage serving the Western U.S. with multi-line commercial, personal, and benefits offerings. Direct peer to Mitchell Agency through its independent agency model, carrier diversification, and family ownership culture.
- Gregory & Appel Insurance: Indiana-based independent insurance agency offering commercial, personal, and employee benefits solutions. Highly comparable to Mitchell Agency given shared Indiana footprint, independent agency model, and multi-line carrier representation.
Others
- The Cincinnati Insurance Companies: Regional insurance carrier and Core partner of Mitchell Agency providing commercial and personal lines products through independent agents. Connected to Mitchell Agency as a primary distribution partner, with overlap in Indiana/Midwest commercial lines market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mitchell Agency social profiles
Digital presenceThe Mitchell Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mitchell Agency leadership team
Management profileNumber of profiles
Profiles1 record
The Mitchell Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mitchell Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mitchell Agency
What does The Mitchell Agency do?
The Mitchell Agency is an independent insurance brokerage that places commercial, personal, life, and farm insurance coverage with multiple carriers on behalf of its clients. It serves both business and individual customers from Lafayette, Indiana, providing risk-assessment, policy selection, and ongoing servicing across property, casualty, life, and agricultural lines.
Is The Mitchell Agency a public or private company?
The Mitchell Agency is a private company. It is classified as family owned and is currently operating.
When was The Mitchell Agency founded?
The Mitchell Agency was founded in 1885. It employs 11 to 50 people.
Where is The Mitchell Agency based?
The Mitchell Agency is headquartered in Lafayette, United States, in the North America region.
How does The Mitchell Agency make money?
One revenue line is on record: insurance Commissions.
Who are The Mitchell Agency's main competitors?
Broad incumbents on record are Brown & Brown, Inc., Acrisure, USI Insurance Services and Arthur J. Gallagher & Co.. Direct peers are Hilb Group, AssuredPartners, Hylant Group, Leavitt Group and Gregory & Appel Insurance. The Cincinnati Insurance Companies is listed as an others.
Does The Mitchell Agency have an API?
No public API is recorded for The Mitchell Agency.
What industry is The Mitchell Agency in?
The Mitchell Agency's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 52421 and its SIC code is 6411.