SIS Natural

What SIS Natural does

SIS Natural CJSC is a privately held Armenian food and beverage manufacturer founded in 1999 in Yerevan, operating as the largest juice producer and exporter in the Republic of Armenia. The company produces natural juices, nectars, compotes, jams and fruit preserves, vegetable preserves, sauces, and the Georgian-style plum sauce tkhemali under a multi-brand portfolio: YAN Traditional (core juices), YAN Organic (organic line launched 2009), YAN Sparkling (carbonated juices launched 2021), SIYA (premium line launched 2024 with art-inspired packaging), and SIS (economy-tier nectars in 1.6L and 200ml formats).

The company's production rests on a small set of food-processing technologies: gentle pasteurization that preserves flavor and nutrients without artificial additives, direct cold-press extraction used in YAN pomegranate juice, aseptic container systems employed since 2010 to export raw materials without spoilage, and licensed Italian tomato-processing technology for the YAN sauce line. Supporting infrastructure includes a 1,000-pallet-capacity multi-level smart warehouse (modernized 2018) and 500,000 kW/h of installed solar generation (2019), both intended to lower unit cost and support sustainability positioning with international retail buyers. Local sourcing from Armenia's Ararat Valley anchors the company to a regionally differentiated agricultural base.

SIS Natural operates a hybrid go-to-market: domestic and international retail distribution through a partner network covering over 25 countries (including Russia, the US, Canada, Germany, France, UAE, Australia, China, and Taiwan), supplemented by direct factory sales for bulk orders, an e-commerce-enabled corporate site, and the YAN CLUB partnership program offering distributors financial support, marketing budgets, and annual events. Revenue is generated through unit-pricing on physical goods across the SIYA premium tier, the YAN core line, the economy SIS line, and ancillary preserves and sauces. Internationalization has been reinforced by an EBRD Blue Ribbon memorandum of cooperation signed in 2020 with EU financing, and by a private equity investment from Amber Capital Armenia to support continued international expansion.

Name

SIS Natural

Legal name

SIS Natural CJSC

Website

https://sisnatural.am

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

SIS Natural CJSC is the largest juice producer and exporter in Armenia, producing natural juices, nectars, compotes, preserves, and sauces under the YAN, YAN Organic, YAN Sparkling, SIYA, and SIS brands for retail consumers and distributors across more than 25 countries.

Ownership category

akta.pro rank

Product category

Fruit Juice and Beverage Manufacturing

NAICS

Beverage Manufacturing (3121), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Beverages (2080), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAIAGAF

Beverage Concentrates, Syrups & Mixers Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

Keywords

• Natural juice production
• Fruit preserves manufacturing
• Vegetable preserves
• Carbonated juice beverages
• Export beverage distribution

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Juice Sales: Production and sale of natural juices under multiple brands (YAN, YAN Organic, YAN Sparkling, SIS, SIYA) including traditional, organic, and sparkling varieties. Products are sold in various sizes from 200ml to 1.6L.
2. Fruit and Vegetable Preserves: Production of jams, fruit preserves, vegetable preserves, compotes, and sauces including traditional Armenian recipes and Georgian Tkemali sauce.
3. Export Sales: International export of products to over 25 countries worldwide, including raw material exports in aseptic containers since 2010.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SIS Natural CJSC produces and exports juices, nectars, compotes, fruit and vegetable preserves, and sauces under the YAN, YAN Organic, YAN Sparkling, SIS and SIYA brands. The portfolio spans premium, mainstream, and economy price tiers in formats from 200ml to 1.6L, manufactured from locally sourced Armenian fruits using cold press and gentle pasteurization technologies, with products sold domestically and exported to over 25 countries.

Product overview

SIS Natural is a food and beverage company specializing in the production of natural juices, fruit and vegetable preserves. The product portfolio is organized across multiple brands targeting different market segments: YAN Traditional and YAN Organic serve as the core premium juice lines using Armenian fruits with cold-press and gentle pasteurization technologies; YAN Sparkling provides carbonated juice alternatives; the SIS brand targets economy-conscious consumers with nectars in larger formats; SIYA represents the premium sub-brand with distinctive art-inspired packaging; and separate lines cover vegetable preserves, jams, compotes, sauces, and tkhemali (plum sauce). The company positions itself as the largest juice producer and exporter in Armenia, with exports to over 25 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• YAN: Main juice brand including Traditional, Organic, and Sparkling varieties
• YAN Organic
• YAN Sparkling
• SIS
• SIYA

Products and services

• YAN Traditional Traditional juices made from selected Armenian fruits including pomegranate, apricot, cherry, peach, orange, banana, mango, pineapple, tomato, sea buckthorn, rose hip, and tropical varieties. Produced using cold press technology and low-temperature pasteurization, targeting health-conscious consumers and families.
• YAN Organic Organic juices made from selected ripe fruits, berries and vegetables grown in ecologically clean regions of Armenia without chemical fertilizers. Uses gentle pasteurization; contains no artificial additives, flavorings, colorings or preservatives. For consumers seeking certified organic, natural beverages.
• YAN Sparkling Carbonated natural juice combining light gas with natural juice, made from selected ripe fruits grown in ecologically clean regions of Armenia without chemical fertilizers. Available in 930ml and 470ml formats and targeted at consumers seeking fizzy, natural juice alternatives.
• YAN Vegetable Preserves Vegetable preserves including eggplant caviar, spicy eggplant caviar, lecho, grilled vegetables, red pepper, tomato paste, Imam Bayildi, tomato in syrup, grape leaves, and tomato-pepper-garlic appetizer, sold to retail consumers seeking traditional and ready-to-eat vegetable products.
• YAN Jams and Fruit Preserves Jams and fruit preserves including walnut preserve, cherry jam, strawberry jam, cornelian cherry preserve, apricot jam, white cherry preserve, feijoa mashed with sugar, rose leaves preserve, lemon mashed with sugar, figs jam, and mulberry preserves, intended for retail consumers.
• YAN Compotes Compotes made from wild pear, blackberry, blackthorn, raspberry, quince, peach, cherry, feijoa, strawberry, apricot, and cornelian cherry, prepared according to traditional Armenian recipes for retail consumers.
• YAN Tkhemali Georgian plum sauce (tkhemali) in three varieties: Classic, Yellow, and Green, marketed as an accompaniment to fish, meat, and pasta for retail consumers.
• YAN Sauces Tomato sauces prepared with certified Italian processing technologies in Timo (classic), Basilico, Kinzo, Salsa, and Arrabbiata varieties; technologies peel tomatoes without cooking to preserve natural properties for retail consumers.
• SIS (1.6L nectar) Economy class nectar juices sold in large 1.6L bottles in apple, apricot, pomegranate, cherry, orange, mango, multi, banana-strawberry, black currant, and rose hip flavors; positioned for gatherings and parties among value-conscious retail consumers.
• SIS (200ml nectar) Compact 200ml economy nectar juices in apple, banana-strawberry, mango, multi, and orange flavors, marketed as bestsellers in many export markets due to design and quality for on-the-go retail consumers.
• SIYA Premium juice brand in 950ml bottles with unique artistic packaging depicting women as symbols of love and care; made from high-quality, GMO-free ingredients in blood orange, green orange and lime, orange, pomegranate, banana, tropical, pineapple, mango, cherry, and apple varieties for premium gifting and special occasions.

Quantifiable outcome

• Export presence in over 25 countries worldwide
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Tropicana: PepsiCo-owned global juice brand and one of the largest juice marketers in the world with broad retail distribution. Competes with SIS Natural in many of its 25+ export markets, particularly the USA and European destinations, but at vastly greater scale and marketing spend.
• Eckes-Granini: Leading European private-label and branded juice producer operating a multi-brand portfolio across many European countries. Comparable to SIS Natural's multi-brand strategy (YAN/SIS/SIYA) and wholesale-to-retail distribution model, but at substantially larger scale.

Direct peers

• Innocent Drinks: Coca-Cola-owned premium natural juice and smoothie brand founded in Europe with a strong cold-pressed, no-additives positioning across multiple countries. Highly comparable to SIS Natural in product philosophy (natural, additive-free), premium packaging focus, and multi-market distribution model.
• Martinelli's Gold Medal: Premium California-based apple juice and sparkling cider producer with award-winning packaging and a strong gifting occasion positioning. Closely comparable to SIS Natural's SIYA premium line in combining natural juice with distinctive packaging for celebrations and gifting.
• SunOpta: North American manufacturer of natural and organic food and beverage products, including juices and fruit-based ingredients. Comparable to SIS Natural's organic juice line (YAN Organic) and its B2B concentrate/ingredient export business using aseptic packaging.
• Santa Cruz Organic: Organic juice brand (now part of The J.M. Smucker Company) offering a multi-flavor organic juice portfolio with similar no-additives, organic-fruit-sourced positioning. Directly comparable to SIS Natural's YAN Organic line.
• Rauch Fruchtsäfte: Austrian family-owned juice company with international distribution across Europe and beyond, offering both private-label and branded juices. Comparable in scale and family-business heritage to SIS Natural, with similar multi-market export orientation and broad juice portfolio.
• Pom Wonderful: California-based premium pomegranate juice brand built around a single hero fruit and antioxidant health positioning. Highly comparable to SIS Natural's flagship cold-pressed pomegranate juice and its hero-fruit, region-of-origin brand story.

Others

• Döhler: German-based global supplier of juice concentrates, flavors, and beverage ingredient systems. Comparable to SIS Natural's aseptic-container raw material export business as a peer in the B2B juice ingredient supply chain.

Regional players

• Lebedyansky (PepsiCo Russia): One of the largest juice producers in Russia and the CIS, now part of PepsiCo following the Wimm-Bill-Dann acquisition. Operates in many of the same CIS export markets that SIS Natural serves (Russia, Ukraine, Kazakhstan), representing the dominant local competitor in those geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yanproductsofficial
• Instagraminstagram.com/yan_products_official
• TikToktiktok.com/@yan_products_official
• LinkedInlinkedin.com/company/sis-natural-cjsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIS Natural