Rode Hoed
Rode Hoed is an Amsterdam-based non-profit cultural venue and debate center housed in a 17th-century Remonstrant building, hosting public intellectual programming in philosophy, politics, literature, and science for the general public and operating as part of the Amerpodia foundation since 2017.
- Company typePrivate
- Founded1989
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rode Hoed does
Rode Hoed is a cultural venue and debate center located at Keizersgracht 102 in Amsterdam, operating from a 17th-century Remonstrant building since its founding in 1989 by theologian Huub Oosterhuis. The organization is structured as Stichting Rode Hoed, a Dutch non-profit foundation with ANBI (Algemeen Nut Beogende Instelling) tax status, and serves the general public through programs in philosophy, politics, literature, science, ethics, and international affairs. Its primary commercial offering is live programming — debates, lectures, and author events — staged primarily in its 380-seat main hall (Oosterhuiszaal), with ticket prices ranging from €0 to €32 and most programs priced at approximately €15. The venue also generates revenue through zaalverhuur (venue rental) for third-party events.
Since 2017, Rode Hoed has operated as part of Amerpodia, the foundation that also manages De Nieuwe Liefde and Felix Meritis. This affiliation places the venue within a network of three Amsterdam cultural venues comprising 20 rooms and producing more than 650 events annually, providing shared operational scale and programming reach. The technology stack is conventional and non-technology-centric: Ticketmatic for ticketing, YouTube for archiving program content, and a standard content website for program discovery. The business model is straightforward — ticket sales plus venue rental — supported by a small team of 11-50 employees and recurring programming partnerships with organizations including Trouw (Abel Herzberg Lezing, since 1990), the John Adams Institute, IHLIA LGBTI Heritage, the Centrum voor Ethiek en Gezondheid, and Raam op Rusland.
Rode Hoed firmographics
Firmographics- Name
- Rode Hoed
- Legal name
- Stichting Rode Hoed
- Website
- https://rodehoed.nl
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rode Hoed is an Amsterdam-based non-profit cultural venue and debate center housed in a 17th-century Remonstrant building, hosting public intellectual programming in philosophy, politics, literature, and science for the general public and operating as part of the Amerpodia foundation since 2017.
- Ownership category
- akta.pro rank
Rode Hoed industry classification
Industry- Product category
- Cultural Venue and Live Event Programming
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
- akta.pro secondary industry
- Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)
Keywords
Where Rode Hoed is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rode Hoed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Ticket sales: Revenue generated from selling admission tickets to public programs including debates, lectures, concerts, and cultural events. Ticket prices range from €0 to €32, with most programs priced at €15. Tickets are sold online via Ticketmatic widget and at the door one hour before events.
- Zaalverhuur (Venue rental): Rode Hoed rents out its spaces to external organizers for private events, conferences, congresses, dinners, and meetings. The venue is part of Amerpodia which facilitates bookings across 20 rooms in three cultural venues, organizing over 650 events per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard admission for Abel Herzberg Lezing 2026 |
| One time/ perpetual license | Pay-as-you-go | Ode aan Roze Reuzen event ticket |
| One time/ perpetual license | Pay-as-you-go | Een Podcast over Media Liveshow ticket |
| One time/ perpetual license | Pay-as-you-go | Open Recorder Days Amsterdam |
| One time/ perpetual license | Pay-as-you-go | Morele Wezens: Code Rood ticket |
| Unit Pricing | Pay-as-you-go | Various archived programs (range) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rode Hoed product offering
Product offeringCore offering
Rode Hoed operates a cultural venue in central Amsterdam that delivers two related offerings: (1) public cultural programming consisting of debates, lectures, philosophy series, concerts, and discussion events (marketed through ticketed admission, typically €15), and (2) B2B venue rental (zaalverhuur) of its monumentaal Keizersgracht spaces for meetings, conferences, congresses, and dinners. Programs are organized partly in-house and in partnership with organizations such as Trouw (Abel Herzberg Lezing) and IHLIA (Ode aan Roze Reuzen).
Product overview
Rode Hoed is a cultural venue and debate center in Amsterdam operating as part of the Amerpodia group. The venue offers a dual offering: event programming featuring debates, lectures, philosophy series, music performances, and cultural events; and venue rental services for external events. Key program series include the Abel Herzberg Lezing, Bucketlist Filosofie philosophy lectures, and Dienst zonder God services. The venue also maintains an online archive of past programs and provides newsletter subscriptions for audience engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Zaalverhuur (Venue Rental) Rental of the historic Keizersgracht venue spaces (including the Oosterhuiszaal main hall) for external events such as meetings, conferences, congresses with breakout sessions, and dinners. Part of the Amerpodia group offering, with bookings facilitated centrally by the Amerpodia sales team.
- Programmering (Cultural Programming Agenda) The full agenda of cultural programs at Rode Hoed: ticketed debates, lectures, philosophy discussions, music performances, and public discussions. Includes recurring series such as the Abel Herzberg Lezing, Bucketlist Filosofie, and Dienst zonder God.
- Ode aan Roze Reuzen LGBTQI+ heritage event co-produced with IHLIA LGBTI Heritage, Europe's largest queer archive. Features inter-generational tributes to pioneers of Dutch queer history, combining archival expertise with Rode Hoed's event platform.
- Een Podcast over Media Liveshow Live recording of the 'Een Podcast over Media' podcast in partnership with POM Mediacollectief, hosted by Alexander Klöpping and Ernst-Jan Pfauth, discussing media and technology topics on Rode Hoed's main stage.
- Abel Herzberg Lezing (Abel Herzberg Lecture) Annual memorial lecture in collaboration with Trouw newspaper honoring Abel Herzberg, featuring prominent Dutch and international speakers (e.g., Alicja Gescinska in 2026). Established as the venue's oldest and most prominent recurring program partnership.
- Bucketlist Filosofie (Philosophy Lecture Series) Philosophy lecture series exploring classic philosophical works and thinkers through accessible public discussions, forming part of Rode Hoed's ongoing cultural programming agenda.
- Archief (Program Archive) Online archive of past programs and events on rodehoed.nl, searchable by year and name, with selected recordings available for on-demand viewing via the Rode Hoed YouTube channel.
- Nieuwsbrief (Newsletter Subscription) Email newsletter subscription offered via rodehoed.nl, providing subscribers updates about events and programs.
Companies that use Rode Hoed
Customer profileSegments2 records
Ideal customer profiles2 records
Rode Hoed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Rode Hoed partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TrouwcoreTrouw newspaper and Rode Hoed jointly organize the annual Abel Herzberg Lezing since 1990, the oldest and most prominent recurring program partnership. Trouw provides editorial support and co-branding for this memorial lecture honoring Abel Herzberg.
- IHLIA LGBTI HeritagecoreIHLIA LGBTI Heritage, Europe's largest queer archive, co-produces the 'Ode aan Roze Reuzen' program with Rode Hoed. This partnership combines IHLIA's archival expertise and LGBTQI+ heritage content with Rode Hoed's event platform, creating inter-generational queer history programming.
- The John Adams InstitutecoreThe John Adams Institute collaborates with Rode Hoed on international literary and journalistic events, such as hosting Nikole Hannah-Jones for the 1619 Project discussion and Colson Whitehead for a book event.
- Centrum voor Ethiek en Gezondheid (CEG)coreThe Centrum voor Ethiek en Gezondheid co-organizes the 'Morele Wezens' trilogy with Rode Hoed, examining ethical dilemmas in healthcare. This partnership brings academic ethics expertise into a public-facing debate format.
- Raam op Rusland (Window on Russia)coreRaam op Rusland, a think tank focused on Russia, partners with Rode Hoed for the annual October Lecture featuring Russian and international political analysts, journalists, and experts.
- POM (Mediacollectief)minorPOM, the media collective founded by Alexander Klöpping and Ernst-Jan Pfauth, holds live editions of its 'Een Podcast over Media' podcast at Rode Hoed. These are one-time exclusive events.
- Ricky KooleminorSinger and theatre maker Ricky Koole co-creates the 'Dienst zonder God' program with Rode Hoed, held quarterly with the changing of seasons.
- AmerpodiacoreSince 2017, Rode Hoed has been part of Amerpodia, the parent organization that also manages De Nieuwe Liefde and Felix Meritis. A shared editorial team manages programming across all three venues.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
Rode Hoed competitors and assessment
Company assessmentBroad incumbents
- Tivoli Vredenburg: Large multi-venue music and cultural complex in Utrecht hosting concerts, lectures, debates, and events. Comparable as a heritage-adjacent Dutch cultural venue with ticketed programming and venue rental, though at significantly larger scale.
- Het Nationale Theater: Major Dutch performing arts organization operating multiple venues in The Hague with theater, debate, and cultural programming. Comparable as a Dutch institutional cultural venue combining artistic programming with public engagement, though at larger organizational scale.
- Internationaal Theater Amsterdam: Large Amsterdam performing arts organization producing and presenting theater, opera, and dance. Comparable as a major Amsterdam cultural institution with public programming but with a more production-led rather than debate-led model.
- Stadsschouwburg Amsterdam: Major historic Amsterdam theater hosting performing arts productions across drama, dance, and performance. Comparable as a heritage Amsterdam cultural venue but with a broader performing arts focus rather than debate.
Direct peers
- Pakhuis De Zwijger: Amsterdam creative venue on the IJ waterfront that hosts debates, talks, and cultural programming focused on city-making, media, and society. Comparable as a debate-driven cultural platform targeting engaged urban audiences.
- Felix Meritis: Sister venue under the same Amerpodia parent organization in Amsterdam, offering a comparable mix of debates, lectures, and cultural programming for a broad public. Directly comparable as a near-identical cultural debate platform sharing editorial resources with Rode Hoed.
- De Nieuwe Liefde: Third venue within the Amerpodia group in Amsterdam, focused on philosophical and cultural programming. Directly comparable as a sister cultural venue with shared programming strategy and venue rental offering.
- Spui 25: Amsterdam debate and literary venue above Athenaeum bookshop hosting author talks, panel discussions, and academic lectures. Comparable as a centrally located Dutch cultural venue focused on intellectual exchange and ticketed public programming.
- De Balie: Iconic Amsterdam cultural venue on Leidseplein hosting debates, lectures, and events on politics, culture, and society. Closest direct competitor to Rode Hoed in the Amsterdam debate and cultural event space.
- Paradiso Amsterdam: Historic Amsterdam venue in a former church building hosting concerts, debates, lectures, and cultural events. Comparable as a heritage cultural venue combining ticketed public programming with venue rental.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rode Hoed social profiles
Digital presenceRode Hoed compliance and trust
Trust signalCompliance1 record
Rode Hoed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rode Hoed leadership team
Management profileNumber of profiles
Profiles5 records
Rode Hoed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rode Hoed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rode Hoed
What does Rode Hoed do?
Rode Hoed operates a cultural venue in central Amsterdam that delivers two related offerings: (1) public cultural programming consisting of debates, lectures, philosophy series, concerts, and discussion events (marketed through ticketed admission, typically €15), and (2) B2B venue rental (zaalverhuur) of its monumentaal Keizersgracht spaces for meetings, conferences, congresses, and dinners. Programs are organized partly in-house and in partnership with organizations such as Trouw (Abel Herzberg Lezing) and IHLIA (Ode aan Roze Reuzen).
Is Rode Hoed a public or private company?
Rode Hoed is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rode Hoed founded?
Rode Hoed was founded in 1989. It employs 11 to 50 people.
Where is Rode Hoed based?
Rode Hoed is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Rode Hoed make money?
Two revenue lines are on record. Ticket sales are the primary driver. The others are zaalverhuur (Venue rental).
Who are Rode Hoed's main competitors?
Broad incumbents on record are Tivoli Vredenburg, Het Nationale Theater, Internationaal Theater Amsterdam and Stadsschouwburg Amsterdam. Direct peers are Pakhuis De Zwijger, Felix Meritis, De Nieuwe Liefde, Spui 25, De Balie and Paradiso Amsterdam.
Does Rode Hoed have an API?
No public API is recorded for Rode Hoed.
What industry is Rode Hoed in?
Rode Hoed's product category is Cultural Venue and Live Event Programming. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums), with a secondary code of THAHAAAK, Specialty & Historic Venues (Landmarks, Estates). Its NAICS code is 7121 and its SIC code is 7900.