What GratefulCoaching does

GratefulCoaching is a private Dutch ambulatory care provider headquartered in Groenlo, Netherlands, founded in 2014. The organization delivers individualized coaching (Individuele Ambulante Begeleiding) to children and youth under 18 funded through the Jeugdwet (Youth Act) and to adults aged 18+ funded through the WMO (Social Support Act). Its core product line is supplemented by specialized modules: sports coaching, horse coaching (paardencoaching) using horse-mirroring techniques, grief and loss counseling delivered by experiential-expert counselors, and — for the under-18 segment only — supervised contact (Begeleide Omgang) for children of high-conflict parents. Care is delivered at the client's home, school, sports club or other agreed venues, with personalized care plans collaboratively developed and no waiting list (intake to start within two weeks).

The business model is a referral-based, government-funded subscription model: clients require a municipal indication under Jeugdwet or WMO before receiving services. Children under 18 pay no own contribution; adults on individual WMO provisions pay a €19 monthly own contribution (2023 rates) collected by the Centraal Administratie Kantoor. Pricing is not publicly disclosed beyond this. Distribution runs through municipalities (social district teams, WMO desks), house doctors, youth doctors and medical specialists, augmented by self-referrals and a website with downloadable registration forms. Staff hold minimum MBO-3 healthcare qualifications with the majority SKJ-registered, and the organization holds ISO 9001:2015 certification. GratefulCoaching uses the Carenzorgt.nl client portal for client-facing care dossier access.

GratefulCoaching operates across the Achterhoek municipalities (Winterswijk, Aalten, Oost-Gelre, Berkelland, Doetinchem, Bronckhorst, Oude IJsselstreek, Montferland), Twente (Haaksbergen, Hengelo, Enschede) and Province of Groningen. It is a member of the I-Nova Zorg cooperative — a network of five members and twelve collaborating care organizations in the Achterhoek region providing integrated youth care, WMO, treatment, ambulatory emergency care and housing through a single point of contact. Additional partnerships include Quasir for independent complaints handling and Stichting Zorggeschil for dispute resolution. The organization is privately held with 11–50 employees, has no disclosed funding rounds, and reports no proprietary technology or AI capabilities.

Name

GratefulCoaching

Legal name

GratefulCoaching

Website

https://gratefulcoaching.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

GratefulCoaching is a Dutch ambulatory care provider delivering individualized coaching to children, youth and adults in eastern Netherlands, funded through Jeugdwet and WMO municipal indications, with specialized sports, horse and grief counseling modules.

Ownership category

akta.pro rank

Headquarters

HQ city

Groenlo

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government-funded ambulatory care: Funding through Jeugdwet (Youth Act, for clients under 18) and WMO (Social Support Act, for clients 18+). Clients need an indication from their municipality. No own contribution for children under 18. For WMO individual provisions, a monthly own contribution of €19 applies (2023 rates).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GratefulCoaching provides individual ambulatory coaching and guidance for children, youth, and adults who have become out of balance. The core offering is personalized ambulatory coaching delivered at the client's home or other locations, with additional specialized modalities including sports coaching, horse coaching, supervised contact, and grief and loss counseling. Services are funded through Dutch government healthcare acts (Jeugdwet for clients under 18 and WMO for clients 18+) and require a municipal indication.

Product overview

GratefulCoaching is a care service provider offering ambulatory coaching/begeleiding services organized around two age groups: children and youth (18-) and adults (18+). The core service is Individuele Ambulante Begeleiding (Individual Ambulatory Coaching), which provides personalized coaching visits at clients' homes and other locations. This core service is supplemented by specialized add-on modules including Begeleiding door middel van sport (Sports Coaching), Paardencoaching (Horse Coaching), and Rouw- en verliesbegeleiding (Grief and Loss Counseling). For children and youth, there is an additional Begeleide Omgang (Supervised Contact) module. Services are provided in the Achterhoek region, Twente, and Groningen provinces.

Differentiator

Problem solved

Functional benefit

Products and services

• Individuele Ambulante Begeleiding (18-) Individual ambulatory coaching service for children and youth under 18 years old. A coach visits the client at home and can also accompany them to school, sports clubs, or other places where the client experiences difficulties. Together, a personalized care plan is created focusing on goals such as developing social skills, maintaining boundaries, standing up for oneself, and making choices. Funded through Jeugdwet (Youth Act) with no own contribution required.
• Individuele Ambulante Begeleiding (18+) Individual ambulatory coaching service for adults aged 18 and over. A coach visits the client at home or accompanies them to other locations. Together, a personalized care plan is created with goals such as developing social skills, maintaining boundaries, standing up for oneself, and making choices. Funded through WMO (Social Support Act) with a monthly own contribution of €19 (2023 rates).
• Begeleiding door middel van sport (18-)
• Begeleiding door middel van sport (18+)
• Paardencoaching (18-)
• Paardencoaching (18+)
• Begeleide Omgang (18-)
• Rouw- en verliesbegeleiding (18-)
• Rouw- en verliesbegeleiding (18+)

Quantifiable outcome

• Care can start within 2 weeks after intake if appropriate care can be provided.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• I-Nova ZorgcoreStrategic or Co-development PartnerI-Nova Zorg is a cooperative of 5 members and 12 collaborating care organizations in the Achterhoek region. They work integrally on guidance, treatment, ambulatory emergency care, and housing. GratefulCoaching is one of the member organizations. This cooperative provides a single point of contact for youth care, WMO, and housing, with rapid transitions possible across disciplines.
• QuasircoreOthersQuasir handles independent complaints officer services, complaints committee (WMO/Youth Act related), complaints committee WZD/WVGGZ, and client confidential persons for I-Nova Zorg (the cooperative GratefulCoaching is part of).
• Stichting ZorggeschilminorOthersDutch disputes committee for healthcare. GratefulCoaching is affiliated for dispute resolution through I-Nova Zorg.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pluryn: Dutch youth care provider offering ambulante begeleiding and residential services across multiple regions. Closely comparable to GratefulCoaching in target population (children, youth, families with complex needs) and reliance on municipal Jeugdwet funding.
• Lister: Utrecht-region social support organization providing ambulante begeleiding, housing support, and recovery-oriented care for vulnerable adults. Comparable in WMO-funded adult ambulante begeleiding model.
• Eleos: Dutch mental health and social care provider with ambulante begeleiding, jeugd-GGZ, and family support offerings. Comparable in ambulatory care for youth and adults with psychosocial vulnerabilities.
• De Jutters: The Hague-based organization offering youth mental health, ambulante begeleiding, and specialized youth care. Overlaps with GratefulCoaching in youth ambulatory services, though with a stronger GGZ orientation.
• Enver: South Holland youth and family care provider delivering ambulante jeugdhulp and family coaching under Jeugdwet. Directly comparable in target segment, funding model, and ambulatory delivery format.
• Parlan: Amsterdam-based youth and family care organization offering ambulante begeleiding, jeugdhulp, and family support funded via municipal frameworks. Direct peer in Jeugdwet-funded ambulatory services for children and youth.

Broad incumbents

• Philadelphia Zorg: Large Dutch care organization supporting people with intellectual disabilities and other vulnerabilities, including ambulante woon- en leefbegeleiding funded via WMO. Comparable in ambulatory care delivery but much broader and specialized in disability care.
• GGZ Rivierduinen: Regional mental health institution providing outpatient and ambulatory care under ZVW and WMO frameworks. Broader GGZ incumbent with overlapping ambulatory delivery for clients with psychosocial needs.
• Leger des Heils Nederland: The Salvation Army's Dutch arm delivers a wide portfolio of social and care services including ambulante begeleiding funded via WMO and Jeugdzorg. Comparable as a community-based social support provider but operates nationally and at much greater scale.

Regional players

• MeanderGroep Zuid-Limburg: Limburg-based care organization offering youth care, ambulante begeleiding, and elder care under WMO and Jeugdwet. Comparable services but a non-overlapping regional footprint versus GratefulCoaching's eastern Netherlands presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GratefulCoaching
• LinkedInlinkedin.com/company/grateful-coaching

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GratefulCoaching