Priority ERP
Priority ERP Pty Ltd is an authorized Australian partner of Priority Software (Israel), reselling, implementing, and supporting a low-cost comprehensive ERP suite for SMB distribution and manufacturing businesses across Australia, New Zealand, the UK, and Madagascar.
- Company typePrivate
- Founded2014
- HeadquartersWantirna South, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Priority ERP does
Priority ERP Pty Ltd is an authorized channel partner and consulting firm for Priority Software (Israel), implementing and supporting the Priority ERP suite for small and medium-sized distribution and manufacturing businesses across Australia, New Zealand, the UK, and Madagascar. The underlying product is a comprehensive ERP suite covering finance, manufacturing, logistics, and human resources, delivered via an HTML5 web-enabled platform that supports desktop and mobile access and can be deployed cloud-hosted or on-premise; the most recent release, Version 24 (2024), added an Automations Hub, To Do List Widget, autofill rules, and Customizable Form Design. Priority ERP's distinctive operational model is post-sale consulting: rather than handing off after installation, the firm's consultants actively develop the software's use inside each customer's business, functioning as an in-house business analyst surrogate for smaller clients that cannot afford dedicated analyst staff. The company is headquartered in Wantirna South, Victoria, with a 1-10 employee headcount, and operates a sales-led go-to-market relying on direct engagement through its website (priorityerp.com), phone, and email. Revenue is generated through one-time software licensing on behalf of Priority Software (Israel), professional services for implementation and customization, and recurring support contracts; pricing is custom-quoted and not publicly disclosed. No funding rounds, acquisitions, named enterprise customers, or AI/ML capabilities are evidenced in the available data.
Priority ERP firmographics
Firmographics- Name
- Priority ERP
- Legal name
- Priority ERP Pty Ltd
- Website
- https://priorityerp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Priority ERP Pty Ltd is an authorized Australian partner of Priority Software (Israel), reselling, implementing, and supporting a low-cost comprehensive ERP suite for SMB distribution and manufacturing businesses across Australia, New Zealand, the UK, and Madagascar.
- Ownership category
- akta.pro rank
Priority ERP industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB)
Keywords
Where Priority ERP is headquartered
LocationHeadquarters
- HQ city
- Wantirna South
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Priority ERP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- ERP Software Resale and Licensing: Priority ERP resells and implements Priority Software's ERP suite, generating revenue through software licensing fees, consulting services for implementation, and ongoing support contracts. The company operates as an authorized partner of Priority Software (Israel), providing supply, installation, and support services.
- Consulting and Implementation Services: As dedicated consultants, Priority ERP sells the software and then develops its use inside the customer's business, acting as an in-house business analyst for smaller companies that cannot afford dedicated analysts. This generates professional services revenue through ongoing support arrangements, business process optimization, and customisation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ERP systems broadly range from free open-source to enterprise-tier pricing depending on vendor and deployment model. |
| One time/ perpetual license | Multi-year contract | Perpetual licences carry high upfront costs but may offer long-term value for large organizations. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Priority ERP product offering
Product offeringCore offering
Priority ERP is an authorized partner of Priority Software (Israel), selling, implementing, and supporting the Priority ERP suite — a comprehensive, low-cost enterprise resource planning platform covering finance, manufacturing, logistics, and human resources. The company delivers supply, installation, consulting, and ongoing post-sale business development services, positioning itself as an in-house business analyst surrogate for SMB and mid-market distribution and manufacturing businesses in Australia, New Zealand, the UK, and Madagascar.
Product overview
Priority ERP offers a single unified ERP product based on Priority Software from Israel - a comprehensive, low-cost ERP business software suite. The system includes modules for finance, manufacturing, logistics, human resources, and business process management. The platform is delivered via a scalable HTML5 web-enabled interface available on desktop and mobile devices, with Version 24 introducing enhanced customization, business process automation, and new features like the Automations Hub and Customizable Form Design. The solution is positioned as suitable for distribution and manufacturing businesses and is implemented through local consultants who assist with implementation, training, and ongoing optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Priority ERP Software Suite Comprehensive enterprise resource planning software suite covering finance, manufacturing, logistics, human resources, and business process management, delivered via a scalable HTML5 web-enabled platform on desktop and mobile devices, available as cloud-hosted or on-premise. Designed for SMB and mid-market distribution, manufacturing, and general businesses across Australia, New Zealand, the UK, and Madagascar.
- ERP Implementation and Consulting Services Professional services covering supply, installation, configuration, training, and ongoing post-sale business development of the Priority ERP suite. Consultants act as in-house business analyst surrogates, actively developing the software's use inside customer businesses and providing regular engagement to optimize usage and introduce new functionality. Targeted at SMB and mid-market distribution and manufacturing businesses that cannot afford dedicated internal analysts.
- Ongoing ERP Support and Maintenance Recurring support arrangement providing local Australian consultant assistance, recommendations on adapting or extending Priority ERP functionality, and help meeting evolving business needs. Includes regular engagement to discuss business use of the software, customization, and process improvements.
Quantifiable outcome
- Successfully implemented in 8,500+ sites worldwide supporting 200,000+ users, demonstrating broad market adoption and proven scalability.
Companies that use Priority ERP
Customer profileSegments3 records
Ideal customer profiles2 records
Priority ERP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Priority ERP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Priority Software (Israel)corePriority ERP Pty Ltd is Australia's Authorized Partner of Priority Software (Israel), a global ERP vendor with 8,500+ site implementations and 200,000+ users worldwide. Priority ERP is authorized to sell, supply, install, and support the Priority ERP business software suite. The company has recently expanded this partnership to also serve New Zealand, UK, and Madagascar.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Priority ERP competitors and assessment
Company assessmentEmerging players
- Acumatica: Cloud-native mid-market ERP vendor with strong distribution and manufacturing modules and a VAR channel model. Comparable as a competing ERP suite in the same verticals, distributed via partners similar to Priority ERP's go-to-market.
Direct peers
- Distribution One: ERP vendor focused specifically on wholesale distribution customers. Comparable as a more narrowly targeted competitor in the distribution vertical that Priority ERP also serves.
- Atturra: Australian-listed IT services and ERP implementation partner (including for Priority Software and other vendors) serving mid-market and enterprise clients. Comparable as a regional ERP reseller/implementation partner operating in the same geographic market and customer segments.
- Microsoft Dynamics 365 Business Central Partners: The Dynamics 365 partner channel (e.g., DXC, Hitachi Solutions, Velosio) resells and implements mid-market ERP with a similar license-plus-services revenue model to Priority ERP. Comparable as a parallel reseller/implementation channel competing for the same customer base.
Broad incumbents
- TechnologyOne: Large Australian enterprise SaaS vendor with deep ERP functionality across government, health, education, and commercial sectors. Comparable as an Australian-headquartered ERP provider competing for the same mid-market ERP dollars, though at a much larger scale.
- Epicor Software: Global ERP vendor specialized for manufacturing, distribution, retail, and services industries. Comparable because its product suite directly competes with Priority Software in Priority ERP's core distribution and manufacturing verticals.
- SAP: Global enterprise ERP incumbent with products (S/4HANA, Business One) aimed at the mid-market distribution and manufacturing segments. Comparable as a broad incumbent competing for the same customer base that Priority ERP targets.
- MYOB: Australia- and New Zealand-focused accounting and business management software provider with an SMB/mid-market ERP offering. Comparable as a regional incumbent serving distribution and manufacturing SMBs with integrated business software.
- Oracle NetSuite: Cloud-native ERP platform widely adopted by mid-market distribution, manufacturing, and services companies. Comparable as a competing mid-market ERP suite with a global partner channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Priority ERP social profiles
Digital presencePriority ERP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority ERP leadership team
Management profileNumber of profiles
Priority ERP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority ERP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority ERP
What does Priority ERP do?
Priority ERP is an authorized partner of Priority Software (Israel), selling, implementing, and supporting the Priority ERP suite — a comprehensive, low-cost enterprise resource planning platform covering finance, manufacturing, logistics, and human resources. The company delivers supply, installation, consulting, and ongoing post-sale business development services, positioning itself as an in-house business analyst surrogate for SMB and mid-market distribution and manufacturing businesses in Australia, New Zealand, the UK, and Madagascar.
Is Priority ERP a public or private company?
Priority ERP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Priority ERP founded?
Priority ERP was founded in 2014. It employs 1 to 10 people.
Where is Priority ERP based?
Priority ERP is headquartered in Wantirna South, Australia, in the Oceania region.
How does Priority ERP make money?
Two revenue lines are on record. ERP Software Resale and Licensing is the primary driver. The others are consulting and Implementation Services.
Who are Priority ERP's main competitors?
Acumatica is listed as an emerging player. Direct peers are Distribution One, Atturra and Microsoft Dynamics 365 Business Central Partners. Broad incumbents are TechnologyOne, Epicor Software, SAP, MYOB and Oracle NetSuite.
Does Priority ERP have an API?
No public API is recorded for Priority ERP.
What industry is Priority ERP in?
Priority ERP's product category is Enterprise Resource Planning (ERP) Software. Its primary akta.pro industry code is HDAEAEAB, Manufacturing ERP (Discrete, Process, Batch), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 541511 and its SIC code is 7370.