The New York Hearing Center

What The New York Hearing Center does

The New York Hearing Center is a physician-owned otolaryngology and audiology practice operating two clinical sites in Manhattan (Midtown East 36th Street and Upper West Side West 67th Street), Monday through Friday from 9am to 5pm. The practice serves adult and pediatric patients with hearing impairment, ear conditions, and balance disorders, delivering a continuum of care that spans diagnostic hearing evaluations, non-surgical treatments (aural rehabilitation, ear pain and infection management), hearing aid dispensing and fitting across multiple device categories (Bluetooth/iPhone-compatible hearing aids, Bone Anchored Hearing Aids, Earlens inductive-driven devices, and general hearing aids), and surgical interventions including stapedectomy for otosclerosis and cochlear implantation.

The clinical offering is anchored by Dr. Neil M. Sperling, MD, FACS, whose subspecialty training includes a fellowship at the Minnesota Ear Clinic and international teaching at Causse Ear Hospital in France; he is a past president of the New York Otological Society and former Director of Otology at SUNY-Downstate (1991-2010), with consecutive Castle Connolly Top Doctors recognition from 2016 through 2021. Supporting clinicians include audiologists and an additional otolaryngology physician. The practice's website publishes a steady cadence of educational content covering hearing loss prevention, device selection, and treatment options, and has deployed a website AI assistant for informational support and patient triage.

Revenue is generated through professional services (consultations, evaluations, surgical procedures, aural rehabilitation) and hardware sales (hearing device dispensing and fitting), with pricing conducted on a quote basis rather than through publicly disclosed fee schedules. The go-to-market motion is direct-to-consumer, relying on organic search, content marketing, social media (Twitter, Facebook, LinkedIn), and physician referrals, with appointment scheduling by phone and online contact forms. The practice operates as a specialty division of The New York Otolaryngology Group, a multi-center ENT umbrella that also includes sinus, facial plastics, head and neck surgery, and voice centers, providing structural cross-referral capability across ENT subspecialties within the New York City market.

Name

The New York Hearing Center

Legal name

The New York Otolaryngology Group

Website

https://thenewyorkhearingcenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The New York Hearing Center is a physician-owned Manhattan otolaryngology and audiology practice offering hearing evaluations, multi-vendor hearing aid dispensing, and surgical hearing restoration (stapedectomy, cochlear implants) to adult and pediatric patients across two Midtown and Upper West Side locations.

Ownership category

akta.pro rank

Product category

Audiology and Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Audiology services
• Hearing loss treatment
• Hearing aid fittings
• Cochlear implant surgery
• Otolaryngology practice

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Consultations and Procedures: Revenue generated from patient consultations, hearing evaluations, and medical procedures including ear examinations, hearing tests, and surgical interventions for hearing restoration.
2. Hearing Aid Sales and Fittings: Revenue from dispensing and fitting hearing devices including Bluetooth hearing aids, BAHAs, Earlens devices, and cochlear implants along with ongoing maintenance and adjustment services.
3. Aural Rehabilitation: Therapeutic services for hearing rehabilitation including hearing loss treatment and management of balance disorders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The New York Hearing Center is a private audiology and ENT medical practice that diagnoses and treats hearing loss, balance disorders, and ear conditions. It dispenses and fits a range of hearing devices, including Bluetooth/iPhone-compatible hearing aids, Bone Anchored Hearing Aids (BAHAs), Earlens inductive-driven hearing aids, and cochlear implants, and performs surgical hearing restoration procedures such as stapedectomy and otosclerosis surgery.

Product overview

The New York Hearing Center provides a comprehensive suite of hearing healthcare services centered around two main categories: hearing devices and hearing treatments/surgeries. Their hearing device portfolio includes Bone Anchored Hearing Aids (BAHAs), Bluetooth/iPhone Hearing Aids, Earlens Inductive-Driven Hearing Aids, and general Hearing Aids. Their treatment services span non-surgical options such as Aural Rehabilitation, Ear Pain/Infection Treatment, Hearing Aid Evaluations, and Hearing Loss Treatment, as well as surgical interventions including Otosclerosis Surgery, Stapedectomy, and Cochlear Implants. The center is led by Dr. Neil M. Sperling, a specialist in hearing restoration surgery and otosclerosis treatment. The practice operates two locations in New York City (Upper West Side and Midtown) and is open Monday-Friday from 9am-5pm.

Differentiator

Problem solved

Functional benefit

Products and services

• Bone Anchored Hearing Aids (BAHAs)
• iPhone Hearing Aids (Bluetooth Hearing Aids)
• Earlens Inductive-Driven Hearing Aid
• Hearing Aids
• Cochlear Implants (CI)
• Stapedectomy
• Otosclerosis Surgery
• Hearing Loss Treatment
• Hearing Aid Evaluations
• Aural Rehabilitation
• Ear Pain / Infection Treatment

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NY Otolaryngology Group (NYOGMD)coreStrategic or Co-development PartnerThe New York Hearing Center is part of the NY Otolaryngology Group practice. Dr. Neil Sperling's intellectual property and website content are owned by the Practice. The Group includes multiple specialized centers: New York Sinus Center, Facial Plastics Center, Head and Neck Surgery Center, and New York Voice Center.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• New York Eye and Ear Infirmary of Mount Sinai: Specialty ENT and otology hospital in Manhattan where Dr. Neil Sperling completed his residency. Operates a comparable audiology, otology, and cochlear implant program and competes for the same complex surgical hearing-loss patients in NYC.
• Beltone: Long-established hearing-aid manufacturer and retailer with a US franchise network. Competes for the same hearing-aid dispensing population via owned-and-franchised clinics nationwide.
• Mount Sinai Otolaryngology: Academic otolaryngology department offering audiology, otology, cochlear implants, and sinus services across Manhattan. Competes with The New York Hearing Center for specialty hearing cases and has deeper payer and research infrastructure.
• ColumbiaDoctors Otolaryngology: Columbia University's faculty ENT practice delivering hearing-care, otology, and cochlear implant services in NYC. Competes with the practice for tertiary surgical referrals and audiometric evaluations.
• NYU Langone Otolaryngology: Academic ENT and audiology service line providing hearing evaluations, hearing aids, and cochlear implants in NYC. Operates as a broad incumbent across all hearing-severity tiers in the same Manhattan market.
• Miracle-Ear: National hearing-aid retail franchise with hundreds of US centers. Broad incumbent in hearing-aid dispensing with longer operating hours and accessibility, competing on convenience and brand.

Direct peers

• ENT and Allergy Associates: Large multi-site ENT and audiology private practice operating throughout the NY metro area. Directly comparable as a multi-office private ENT group offering audiology and allergy services, head-to-head in the same geographies.
• HearUSA: One of the largest US hearing-care retailer networks offering audiologist-led hearing evaluations, fittings, and ongoing service. Comparable as a multi-channel hearing-care provider competing for the same hearing-aid patient.

Others

• Starkey Hearing Technologies: Major US-based hearing-aid manufacturer whose devices (including custom-fit lines) are dispensed through partner clinics. Adjacent supplier/ecosystem peer rather than direct clinical competitor.

Regional players

• Lenox Hill Otolaryngology: Manhattan-based ENT clinical practice anchored at Lenox Hill Hospital providing audiology and otology care. Regional peer in NYC directly competing for otology and hearing-aid referrals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nyogmd
• Facebookfacebook.com/TheNewYorkHearingCenter
• LinkedInlinkedin.com/company/the-new-york-otolaryngology-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New York Hearing Center