Magnolia Assisted Living

What Magnolia Assisted Living does

Magnolia Assisted Living and Memory Care operates eight boutique senior living communities across three U.S. states: three in Texas (Flower Mound, Bellville, Houston), four in Maine (Belfast, Ellsworth, Frankfort, Pittsfield), and one in Pennsylvania (Mifflintown). The company delivers two integrated service lines, assisted living and memory care, to seniors requiring help with activities of daily living as well as residents with Alzheimer's or dementia, served through individualized care plans, 24/7 medication management and supervision, three daily meals, transportation, housekeeping, and engaging activities.

The technical and clinical foundation combines Certified Dementia Care Practitioners in corporate and community leadership, a credentialed Regional Wellness Director, and purpose-built physical infrastructure including magnetic locking security systems, intrusion, fire, and smoke alarm systems, ADA-compliant accessibility, and seven documented memory care suite floor plans. Proprietary assets are concentrated in clinical certification, security architecture, and care-plan design rather than software.

The revenue model is an all-inclusive monthly subscription fee per resident with rates disclosed at $4,995/month in Houston and from $5,895/month for memory care in Flower Mound, plus separately billed in-house medical, dental, podiatry, home health, hospice, and medical-equipment coordination. Customer acquisition is direct-to-consumer through a website community-finder map, a 24/7 central phone line, state-specific phone numbers, in-person and virtual tours, and family referrals. Ownership is private and founder/management-controlled, led by Owner/CEO Christa Means, with no disclosed outside institutional investors, no funding rounds, and no M&A activity.

Name

Magnolia Assisted Living

Legal name

Magnolia Assisted Living and Memory Care

Website

https://magnoliacarehomes.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Magnolia Assisted Living and Memory Care operates eight boutique senior living communities across Texas, Maine, and Pennsylvania, providing assisted living and specialized memory care services with all-inclusive monthly pricing for seniors who need help with daily living and families of dementia residents.

Ownership category

akta.pro rank

Product category

Senior Assisted Living and Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Standalone Memory Care Communities (Purpose-Built) (HLADACAA), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Assisted living services
• Memory care
• Senior residential care
• Dementia care
• Senior care communities

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Care Fees: All-inclusive monthly fees covering personalized care, medication management, meals, activities, housekeeping, and 24/7 staff support. Pricing varies by location and level of care.
2. Memory Care Services: Specialized memory care program with secured neighborhoods, therapeutic activities, and individualized care plans for residents with Alzheimer's and dementia.
3. Additional Services: In-house medical, dental, and podiatry coordination; home health and hospice services; medical equipment support and coordination billed separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Magnolia Assisted Living and Memory Care operates eight boutique senior residential communities across Texas, Maine, and Pennsylvania, providing assisted living and memory care services for older adults. Each community delivers 24/7 staffing, medication management, chef-prepared meals, life enrichment activities, and in-house medical/dental/podiatry visits within secured, ADA-compliant environments. The company serves families seeking private-pay residential care for seniors needing daily living support or specialized dementia care.

Product overview

Magnolia Assisted Living operates as a multi-location senior care provider offering two primary service lines: Assisted Living and Memory Care, delivered through 8 boutique community locations across Texas, Maine, and Pennsylvania. The company provides personalized care plans, medication management, nutritious dining, activities, transportation, and 24/7 security. Key communities include Magnolia Memory Care in Flower Mound, TX (specialized dementia care with all-inclusive pricing starting at $5,895/month), Magnolia Assisted Living and Memory Care in Houston, TX ($4,995/month all-inclusive), and additional communities in Bellville TX, Belfast ME, Ellsworth ME, Frankfort ME, Pittsfield ME, and Mifflintown PA. All locations feature certified dementia care practitioners, state-of-the-art security systems, and family-like atmospheres.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Services Long-term residential care for seniors needing help with daily activities such as bathing, dressing, medication management, and mobility. Includes 24/7 staffing, three chef-prepared meals daily, life enrichment activities, 24/7 emergency call systems, in-house medical/dental/podiatry visits, and ADA-compliant wheelchair-accessible accommodations. Sold as a private-pay monthly service to families of aging seniors.
• Memory Care Services Specialized residential care for seniors with Alzheimer's disease and other dementias, delivered in secured memory care neighborhoods with magnetic locking systems, intrusion/fire/smoke alarms, and 24/7 supervision. Includes dementia-specialized programming, medication management, and certified dementia care practitioner oversight. Sold as a private-pay monthly service to families of seniors with dementia.
• Magnolia Assisted Living Community — Texas (Plano) Boutique assisted living and memory care community located in Plano, Texas, offering 24/7 care, medication management, chef-prepared meals, and secured memory care in an ADA-compliant setting. Private-pay monthly service for families in the greater Dallas-Fort Worth area.
• Magnolia Assisted Living Community — Texas (additional TX locations) Additional Texas-based boutique assisted living and memory care community serving families in the state. 24/7 care, medication management, meals, secured memory care, and ADA-compliant access. Private-pay monthly service.
• Magnolia Assisted Living Community — Maine Boutique assisted living and memory care community in Maine, offering 24/7 care, medication management, chef-prepared meals, secured memory care, and ADA-compliant access. Private-pay monthly service for families in Maine.
• Magnolia Assisted Living Community — Pennsylvania Boutique assisted living and memory care community in Pennsylvania, offering 24/7 care, medication management, chef-prepared meals, secured memory care, and ADA-compliant access. Private-pay monthly service for families in Pennsylvania.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: Operates assisted living and memory care communities across the U.S., with a comparable mix of independent living, assisted living, and dementia care. Comparable to Magnolia as a multi-state operator with memory care as a core offering.
• Atria Senior Living: Operates ~190+ senior living communities in the U.S. and Canada with a strong emphasis on assisted living and memory care in a boutique-style setting. Closely comparable to Magnolia's boutique, dementia-capable positioning and multi-state footprint.
• Sunrise Senior Living: Premium assisted living and memory care operator with ~270 communities, particularly known for its dementia-care programming and high-touch resident experience. Directly comparable to Magnolia's boutique, dementia-led value proposition.
• Sonida Senior Living: Smaller multi-state senior living operator (formerly Capital Senior Living) with assisted living and memory care communities across the U.S. Closely comparable to Magnolia in scale and geographic mix, including secondary-market communities.
• Enlivant: Operates ~160+ assisted living and memory care communities in the U.S. with a strong emphasis on dementia care programming. Comparable to Magnolia as a multi-state operator where memory care is a core service line.
• Pegasus Senior Living: Multi-state operator focused on assisted living and memory care communities, often in secondary markets. Comparable to Magnolia's boutique community sizes and dementia-focused service mix.
• Benchmark Senior Living: Privately held Northeast-based senior living operator with ~60+ communities emphasizing assisted living and memory care. Comparable to Magnolia's boutique, multi-state, dementia-capable model.

Emerging players

• Watercrest Senior Living Group: Multi-state assisted living and memory care operator focused on boutique-style communities with elevated programming. Comparable to Magnolia's emphasis on boutique environments and high staff-to-resident service ratios.
• ALG Senior: Mid-size senior living operator with a focus on assisted living and memory care across multiple U.S. states. Comparable to Magnolia's boutique, dementia-forward positioning at a slightly larger scale.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities across assisted living, memory care, and independent living. Comparable to Magnolia as a multi-state assisted living and memory care provider, though far larger and operating under a national brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MagnoliaAssisted
• LinkedInlinkedin.com/company/magnolia-assisted-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Assisted Living