TV Aratu

What TV Aratu does

TV Aratu is a Brazilian regional broadcast television station headquartered in Salvador, Bahia, founded on March 15, 1969. It operates digital channel 4.1 across Salvador, the Salvador metropolitan region (RMS), and at least eight additional Bahia cities, including Lauro de Freitas, Camaçari, Candeias, and Dias d'Ávila. Since June 1997 it has operated as the SBT (Sistema Brasileiro de Televisão) affiliate for Bahia, distributing national SBT content alongside in-house local programming. The on-air lineup is anchored by Alô Juca, a weekday news/infotainment program self-described as the #1 rated show in Bahia, and Aratu Notícias, a 41-year-old evening news program presented by Pablo Reis; complementary programming includes Fala Dani (weekday highlights), Universo (Saturday entertainment), and No Campo do 4 (Sunday sports). The station also operates live special-event coverage including Carnival broadcasts and the Arraiá do Galinho signature event.

Name

TV Aratu

Legal name

TV Aratu

Website

https://tvaratu.com.br

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Broadcast television
• Local news programming
• Television advertising
• SBT affiliate
• Out-of-home advertising

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast advertising sales targeting advertisers wanting to reach Bahian audiences through segmented programming sessions and time slots.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

TV Aratu is a Brazilian regional broadcast television station operating as an SBT affiliate in Bahia, producing and airing local news, entertainment, sports, and cultural programming across digital channel 4.1 to Salvador and surrounding cities. The station operates as part of Grupo Aratu de Comunicação, which combines broadcast TV, a digital news portal (Aratu Online), and three out-of-home (OOH) advertising companies to deliver multimedia, multiplatform, and multichannel reach to Bahian audiences for advertisers.

Product overview

TV Aratu is a traditional broadcast television station operating as part of Grupo Aratu de Comunicação. The company operates a multi-platform media portfolio consisting of: (1) TV Aratu - the core broadcast television station airing local news programs (Alô Juca, Aratu Notícias, Fala Dani), entertainment (Universo), and sports (No Campo do 4); (2) Aratu Online - a digital news portal aggregating broadcast and online content; and (3) three OOH media sub-brands (Ei! Mídia Exterior, Chaves Outdoor, Brasília Mídia Exterior). The offering is structured as a traditional TV broadcaster with supplementary digital and outdoor media extensions under the Grupo Aratu umbrella, reaching audiences across TV, digital, and out-of-home channels.

Differentiator

Problem solved

Functional benefit

Brands

• Aratu Online: Digital news portal (aratuon.com.br) aggregating TV Aratu content and news about Bahia state, with social media profiles reaching nearly 2 million followers
• Alô Juca
• Aratu Notícias
• Fala Dani
• Universo
• No Campo do 4

Products and services

• TV Aratu Broadcast Television Service Regional broadcast television service on digital channel 4.1 covering Salvador, RMS, and 10+ cities in Bahia, offering advertisers segmented programming time slots for reaching Bahian audiences with local news, entertainment, sports, and cultural content.
• Aratu Online Digital News Portal Digital news and content portal (aratuon.com.br) that aggregates TV Aratu programming content and provides Bahia state news coverage, including live streaming capabilities; offers advertisers digital advertising inventory as part of Grupo Aratu's multiplatform offering.
• Ei! Mídia Exterior (OOH Advertising) Out-of-home advertising company under Grupo Aratu's OOH division, providing outdoor media solutions for advertisers seeking physical presence in Bahia markets.
• Chaves Outdoor (OOH Advertising) Out-of-home advertising company under Grupo Aratu's OOH division, providing outdoor media solutions for advertisers.
• Brasília Mídia Exterior (OOH Advertising) Out-of-home advertising company under Grupo Aratu's OOH division, providing outdoor media solutions for advertisers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SBT (Sistema Brasileiro de Televisão)coreChannel Partner/ Reseller/ Distributor · 1 June 1997TV Aratu has been an SBT affiliate since June 1997. The affiliation has enabled the station to expand local programming with telejornais and popular programs. The station distributes SBT national content while maintaining strong local operations. Prior affiliations included Rede Globo (1969-1987), Rede Manchete (1987-1995), and CNT (1995-1997).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SBT: Parent Brazilian broadcast network that TV Aratu has been affiliated with since 1997. SBT sets national programming strategy and affiliate economics, making it the most relevant incumbent peer even though it is not a direct regional competitor.
• Rede Globo: Largest Brazilian broadcast network and parent of TV Bahia. Sets the affiliate economics and programming standards against which TV Aratu, as an SBT affiliate, competes daily.
• Grupo Bandeirantes (Band): National Brazilian broadcast network whose affiliates compete with SBT affiliates such as TV Aratu for national non-Globo share and regional ad budgets.
• RecordTV: National Brazilian broadcast network whose affiliate, TV Itapoan, competes in Bahia. Operates the same affiliate-driven broadcast model at national scale.

Direct peers

• TV Bahia: Rede Globo's flagship affiliate in Salvador, Bahia, competing head-to-head with TV Aratu for the same Bahian audience and the same advertising budgets. Closest geographic and category peer.
• TV Jornal: SBT affiliate in Recife, Pernambuco. Direct structural peer to TV Aratu - same network relationship, regional Brazilian affiliate model, local news plus SBT national content.
• TV Itapoan: RecordTV affiliate also based in Salvador, Bahia. Competes directly with TV Aratu for local Bahian viewers, advertisers and digital share in the same broadcast market.

Regional players

• RBS TV: Globo affiliate group covering Rio Grande do Sul and Santa Catarina. Comparable multi-station regional broadcaster operating local news, entertainment and network-affiliated content outside TV Aratu's Bahia geography.
• TV Jangadeiro: Band (Grupo Bandeirantes) affiliate in Fortaleza, Ceará. Comparable regional broadcast affiliate in Northeast Brazil competing in local news, programming and digital on a city/state basis similar to TV Aratu's Bahia footprint.
• TV Verdes Mares: Globo affiliate in Fortaleza, Ceará. Closely comparable regional broadcast affiliate in Northeast Brazil with a similar mix of network content, local news production and digital extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tv-aratu
• Xx.com/tvaratu_oficial
• Facebookfacebook.com/tvaratu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Aratu