San Lorenzo

What San Lorenzo does

San Lorenzo de Almagro is a private member-owned Argentine sports club founded in 1908 in the Boedo neighborhood of Buenos Aires. The institution is governed as a civil-law association by its 89,000+ paying socios, who elect the Comisión Directiva that currently operates under President Marcelo Culotta. The club's core product is its professional men's football team competing in Argentine domestic leagues and international tournaments (Copa Sudamericana, Copa Libertadores), with a historical peak consisting of the 2014 Copa Libertadores title and a FIFA Club World Cup appearance that year; the men's team was eliminated from the 2026 Copa Argentina by Deportivo Riestra on penalties (July 18, 2026).

Beyond professional football, San Lorenzo operates a multi-sport portfolio including women's football, professional basketball, a youth amateur football pyramid (Reserva through Novena divisions plus an Escuelita de Fútbol), and 'Mas Deportes' covering futsal, volleyball (men's and women's), handball, tennis, field and roller hockey, artistic skating, swimming, martial arts, rhythmic gymnastics, boxing, fitness, table tennis, athletics, and eSports. Physical infrastructure centers on the Nuevo Gasómetro home stadium, the Boedo administrative sede (Av. La Plata 1782/1794), the new Las Casas 4191 customer-service point, and the Ciudad Deportiva multi-pool sports complex at Av. F.F. de la Cruz 2145.

The business model generates revenue across five streams: broadcasting rights (domestic and international, including a TyC Sports exclusive for Copa Argentina), matchday ticket sales at Nuevo Gasómetro, player transfer fees (e.g., Adam Bareiro to Boca Juniors; potential sale of Orlando Gill), recurring membership subscriptions segmented by tier (Simple, Pleno, Activo, Cadete, Infantil) and location (Interior, Exterior) with bimonthly IPC-indexed price adjustments, and sponsorship plus merchandising through Casino Buenos Aires (main sponsor), Atomik (technical sponsor), and a stack of official sponsors (Coca Cola, Flecha Bus, Perozzi, Multitravel, Bonda, We Are Argie) and suppliers (Sinteplast, Nuthost). Distribution mixes physical box offices, soycuervo.com e-commerce, broadcast partnerships, and an owned digital footprint spanning Facebook (1M fans), Twitter/X (731K), Instagram (795K), TikTok (433K), YouTube (75K), WhatsApp (103K), CASLA TV video, and the enCICLONpedia historical encyclopedia. The club employs 51–100 staff, holds more than US$67M in reported liabilities per the 2026 incoming-board diagnostic, and is currently restabilizing its head coach role with Néstor 'Pipo' Gorosito on an 18-month contract.

Name

San Lorenzo

Legal name

Club Atlético San Lorenzo de Almagro

Website

https://sanlorenzo.com.ar

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

San Lorenzo de Almagro is a private member-owned Argentine sports club founded in 1908 in Boedo, Buenos Aires, operating professional and amateur football, basketball, and 15+ recreational sports for 89,000+ paying socios and a global fanbase of millions.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Multi-sport athletic programs
• Club membership services
• Sports facility operations
• Athletic event broadcasting

Headquarters

HQ city

Boedo

HQ country

Argentina

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Broadcasting Rights: Revenue from television and media rights for domestic league matches, Copa Sudamericana, and Copa Argentina competitions
2. Matchday Revenue: Revenue from ticket sales for home matches at Estadio Nuevo Gasómetro
3. Player Transfers: Revenue from transfer fees when players are sold to other clubs (e.g., Adam Bareiro to Boca Juniors)
4. Membership Fees: Monthly/annual fees from 89K+ socios (club members) with varying tiers based on age category
5. Sponsorship and Merchandising: Revenue from sponsors (main sponsor Casino Buenos Aires, technical sponsor Atomik, official sponsors Flecha Bus, Perozzi, Multitravel, Coca Cola, Bonda, We Are Argie) and official store (soycuervo.com)

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

San Lorenzo de Almagro (CASLA) is a private Argentine multi-sport club that fields professional football, amateur, women's, and basketball teams competing in domestic leagues and international tournaments such as Copa Libertadores and Copa Sudamericana. The club operates club facilities (Boedo sede and Ciudad Deportiva), offers tiered socio (membership) subscriptions with stadium access privileges, and sells official merchandise through soycuervo.com.

Product overview

San Lorenzo de Almagro is a multi-sport club offering a comprehensive portfolio of athletic programs. The core offering is professional football competing in Argentine domestic leagues and international tournaments. Supporting the football program is an extensive youth development system (Fútbol Amateur) spanning age divisions from Cuarta through Infantiles, plus a women's football team. Beyond football, the club operates professional basketball, multi-sport programs encompassing over 15 disciplines including futsal, volleyball, handball, tennis, swimming, martial arts, and eSports. The club also provides membership services with stadium access privileges and a benefits program, maintains an official merchandise store, operates a video content platform (CASLA TV), and offers a digital encyclopedia (enCICLONpedia) documenting the club's history and statistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Fútbol Profesional (Professional Football) Professional football team competing in Argentine league tournaments (Torneo Apertura, Clausura, Copa Argentina) and international competitions (Copa Sudamericana, Copa Libertadores). For fans, members, and broadcasting partners.
• Fútbol Amateur (Amateur/Youth Football)

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Manchester UnitedminorStrategic or Co-development Partner · 9 July 2026Premier League club Manchester United entered the race for Paraguayan goalkeeper Orlando Gill after his World Cup heroics, joining Aston Villa, Ipswich Town, Lazio, Newcastle United, Barcelona, and Liverpool in tracking the player.
• Torino FCminorStrategic or Co-development Partner · 1 July 2026Italian Serie A club Torino expressed firm interest in Paraguayan goalkeeper Orlando Gill following his standout performance at the 2026 World Cup. Torino made an initial offer that was rejected by San Lorenzo, with asking price rising to over €6m after Gill's impressive tournament.
• Casino Buenos AirescoreOthersMain sponsor of San Lorenzo de Almagro as of 2026
• AtomikcoreOthersTechnical sponsor providing official match equipment and apparel
• Flecha BusminorOthersOfficial sponsor of San Lorenzo
• PerozziminorOthersOfficial sponsor of San Lorenzo
• MultitravelminorOthersOfficial sponsor of San Lorenzo
• Coca ColaminorOthersOfficial sponsor of San Lorenzo
• BondaminorOthersOfficial sponsor of San Lorenzo
• We Are ArgieminorOthersOfficial sponsor of San Lorenzo
• SinteplastminorOthersOfficial supplier of San Lorenzo
• NuthostminorOthersOfficial web hosting provider for club's official website

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Newell's Old Boys: Rosario-based Argentine club with a similar-sized socio base and multi-sport offering; comparable revenue model and direct competitor in domestic and CONMEBOL competitions.
• Club Atlético River Plate: Top-tier Argentine football club with parallel multi-sport structure, large socio base, and Estadio Monumental matchday economics. Direct competitor in Liga Profesional and Copa Libertadores.
• Club Atlético Talleres de Córdoba: Argentine football club of similar scale with strong player-development pipeline and comparable member-based revenue model; competes in the same Liga Profesional and CONMEBOL tournaments.
• Rosario Central: Argentine football club operating with the same multi-sport, member-owned association model and earning a comparable mix of broadcasting rights, membership dues, ticketing and sponsorship revenue.
• Club Atlético Boca Juniors: Argentina's largest football club, multi-sport (football, basketball, futsal), member-owned, and operating under the same broadcasting, sponsorship and player-transfer revenue model. Direct competitor in domestic league and Copa Libertadores.
• Club Atlético Vélez Sarsfield: Buenos Aires-based Argentine club with similar revenue profile (broadcasting, socios, sponsorships, transfers) and multi-sport offerings; competes in the same Liga Profesional ecosystem.
• Club Atlético Lanús: Buenos Aires-area Argentine club with similar size, multi-sport programs and dependence on player sales; competes in the same domestic league structure with comparable broadcast and sponsorship economics.
• Club Atlético Independiente: Argentine club of similar scale and tradition, with comparable multi-sport operations and a member-owned structure; direct rival in domestic football and historical Copa Libertadores competitor.
• Club Estudiantes de La Plata: Argentine football club with comparable socio-driven membership model, multi-sport operations, and recurring player-development/transfer revenue; direct competitor in domestic and CONMEBOL tournaments.
• Racing Club de Avellaneda: Historic Argentine football club with multi-sport programs and a comparable sized member base; competes in the same domestic and CONMEBOL competitions, and operates on a similar revenue mix of broadcasting, socios and transfers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sanlorenzo
• YouTubeyoutube.com/sanlorenzo
• Facebookfacebook.com/SanLorenzo
• Instagraminstagram.com/sanlorenzo
• TikToktiktok.com/@sanlorenzo
• LinkedInlinkedin.com/company/san-lorenzo-de-almagro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Lorenzo