The King’s Daughters

What The King’s Daughters does

The King's Daughters is a 501(c)-style nonprofit charitable organization founded in 1896 in Norfolk, Virginia, that exists solely to raise funds, volunteers, and advocacy for the Children's Hospital of The King's Daughters (CHKD). The organization operates a multi-channel fundraising model: signature annual events (RunWalk for the Kids 5K, Moonlight Gala, Anthem LemonAid summer lemonade campaign), a network of 21 CHKD Thrift Store retail locations across Hampton Roads and northeastern North Carolina, an affiliate donation channel via the Kroger Community Rewards program, point-of-sale donation canisters, recurring merchandise sales (KD name badges, handmade gnomes, hand-painted wine glasses), and structured giving programs (the 1896 Society). Its volunteer infrastructure centers on 40+ Community Circles — including adult groups and a Junior Circles program for ages 14-18 — that function as grassroots fundraising and event-execution units.

Name

The King’s Daughters

Legal name

The King's Daughters

Website

https://kingsdaughters.org

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

1–10 employees

Short description

The King's Daughters is a nonprofit founded in 1896 that raises funds, volunteers, and advocacy for Children's Hospital of The King's Daughters (CHKD) via signature events, 21 thrift stores, and 40+ Community Circles in Hampton Roads.

Ownership category

akta.pro rank

Product category

Nonprofit Healthcare Fundraising

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAA

Early Childhood Education & Childcare Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGADAB

K–12 Support & School Improvement Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDACALAH

Family Resource Centers & Wraparound Support Services

Education/Early Childhood Education/Parent Education & Family Engagement Programs

Keywords

• Pediatric healthcare fundraising
• Community charity events
• Charitable thrift retail
• Donor volunteer programs
• Children's hospital support

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Fundraising Events: The organization raises funds through various fundraising events including the annual RunWalk for the Kids, Moonlight Gala, and Anthem LemonAid campaign. All proceeds go directly to support CHKD programs and facilities.
2. CHKD Thrift Stores: 21 thrift store locations across Hampton Roads sell donated goods to raise funds. The stores operate daily with discount programs for specific customer groups.
3. Donation Canisters: Small denomination collection canisters placed in local businesses and thrift stores to collect spare change donations from community members.
4. Kroger Community Rewards: Partnership with Kroger where shoppers can link their rewards card to direct a percentage of spending to the organization.
5. Merchandise and Handmade Items: Sale of KD Circle name badges ($20), handmade gnomes ($20), and hand-painted wine glasses ($25) as ongoing fundraising items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The King's Daughters is a nonprofit charitable organization that raises funds for Children's Hospital of The King's Daughters (CHKD) through signature events (RunWalk for the Kids, Moonlight Gala, Anthem LemonAid), a network of 40+ volunteer Community Circles, 21 CHKD Thrift Stores, donation canisters, Kroger Community Rewards, and merchandise sales. All proceeds support pediatric healthcare programs, facilities, and capital projects at CHKD in Hampton Roads.

Product overview

The King's Daughters is a non-profit fundraising organization supporting Children's Hospital of The King's Daughters (CHKD). The organization operates Community Circles (adult and junior volunteer groups) as its core membership structure, organizes signature fundraising events including RunWalk for the Kids, Moonlight Gala, and Anthem LemonAid, and operates the CHKD Thrift Stores retail network. Supporting programs include donation canisters placed in businesses, the 1896 Society donor recognition program, and merchandise sales (name badges, gnomes, painted wine glasses). All funds raised support CHKD's pediatric healthcare services.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Circles Volunteer fundraising groups (both adult and junior circles) that organize events, fundraisers, and community service to support CHKD. Available to individuals, families, and youth (ages 14-18) across Hampton Roads.
• RunWalk for the Kids Annual 5K run and 2-mile walk event held at Waterside District in Norfolk, VA to raise funds for CHKD, featuring a Kids Zone, food tent, and awards ceremony. Open to individual participants, families, and corporate teams.
• Moonlight Gala Annual black-tie fundraising gala featuring cocktails, dinner, silent and live auction, and dancing. Targeted at adult donors, sponsors, and community supporters of CHKD.
• Anthem LemonAid Summer lemonade stand fundraiser benefiting CHKD's Cancer & Blood Disorders Center. Participants can host physical stands, sell lemonade products, or accept virtual donations. Targeted at individuals, families, and businesses across Hampton Roads.
• CHKD Thrift Stores 21 thrift store locations across Hampton Roads (including Elizabeth City and Kitty Hawk, NC) selling donated items. Proceeds support CHKD. Stores offer discount days for military, seniors, first responders, and law enforcement. Open to general retail consumers.
• Donation Canisters Collection canisters placed in local businesses and CHKD Thrift Stores that collect spare change to directly support care for children at CHKD. Hosts can request a canister for their business.
• 1896 Society Donor recognition program named after the founding year of The King's Daughters. Funds new initiatives, equipment, and programs at CHKD. Donations can be made as one-time, monthly, or annual gifts.
• KD Circle Name Badges Official KD name badges with secure magnetic closure, priced at $20 each. Available for Circle projects, KD fundraisers, and meetings.
• Driftwood Circle Gnomes Handmade gnomes sold for $20 each, with all proceeds benefiting CHKD. Created by Driftwood Circle members.
• Hand Painted Wine Glasses Custom hand painted wine glasses created by Andrea Jeffers (Infinity Circle member), priced at $25 per glass with customer-selected design, wording, and color options.

Quantifiable outcome

• $3 Million raised for Mental Health Hospital - Children's Pavilion
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Marriott Virginia Beach Oceanfront ResortminorGTM or Marketing Partner · 1 January 2026Venue partner for the 14th Annual Moonlight Gala event.
• Running Etc.minorGTM or Marketing Partner · 1 January 2026Local running store providing gift certificates for 5K race winners and hosting packet pickup events.
• Waterside DistrictminorGTM or Marketing Partner · 1 January 2026Venue partner for the 20th CHKD RunWalk for the Kids event.
• Chanello's PizzaminorGTM or Marketing Partner · 1 January 2026Food sponsor for RunWalk for the Kids event.
• Anthem Blue CrosscoreGTM or Marketing Partner · 1 January 2026Presenting Sponsor of Anthem LemonAid 2026 fundraiser benefiting CHKD's Cancer & Blood Disorders Center.
• Bubba's 33minorGTM or Marketing Partner · 1 January 2026Restaurant hosting Anthem LemonAid Stand Day, donating $1 per lemonade purchased.
• Ocean Palm (Lilly Pulitzer Signature Store)minorGTM or Marketing Partner · 1 January 2026Virginia Beach store hosting Driftwood Circle LemonAid Stand and donating percentage of sales.
• Marathon ConsultingminorGTM or Marketing Partner · 1 January 2025Website development and support partner. Listed as a supported-by sponsor for The King's Daughters.
• McDonald Garden CenterminorGTM or Marketing Partner · 1 January 2025Listed as a supported-by sponsor providing marketing support.
• WAVY TV 10 / Fox 43minorGTM or Marketing Partner · 1 January 2025Media sponsor providing coverage and promotion of events.
• Fink's JewelersminorGTM or Marketing Partner · 1 January 2025Listed as a supported-by sponsor.
• KrogercoreGTM or Marketing PartnerKroger Community Rewards program allows shoppers to link their rewards card to The King's Daughters, earning donations based on shopping purchases. Organization code WW044.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• United Way of South Hampton Roads: Regional nonprofit operating in the same Hampton Roads geography as The King's Daughters. Comparable as a community-driven fundraising intermediary that aggregates donations across multiple programs/circles; useful benchmark for regional nonprofit scale and corporate-partnership development.

Others

• Children's Hospital of The King's Daughters (CHKD): The sole beneficiary of The King's Daughters' fundraising. Included as a peer reference because the operational scale, pediatric-service breadth and strategic priorities of CHKD directly shape the King's Daughters' campaign pipeline and donor value proposition.

Broad incumbents

• ALSAC / St. Jude Children's Research Hospital: National fundraising and awareness organization supporting a single major pediatric hospital (St. Jude). Relevant analog for how a dedicated fundraising entity can scale community-driven revenue around pediatric healthcare, though at much larger scope.
• March of Dimes: National health-focused nonprofit raising funds through community events, walks and corporate partnerships for maternal/child health causes. Strong analog on event-driven, community-led fundraising for a child-health mission.
• Ronald McDonald House Charities: Operates family-support services and fundraising for children's hospitals across a national footprint; relevant peer because it similarly funnels community donations to wraparound services that support pediatric care and family wellbeing.
• Children's Miracle Network Hospitals: National nonprofit that fundsraise for 170+ member children's hospitals across North America. Comparable in mission (fundraising for pediatric hospitals), at much larger scale; serves as a potential partner/affiliate model for regional chapters like The King's Daughters.

Direct peers

• Boston Children's Hospital Trust: The dedicated fundraising arm for Boston Children's Hospital, the regional pediatric specialty provider for eastern Massachusetts. Directly comparable as a hospital-aligned nonprofit that conducts capital campaigns, signature fundraising events and community giving programs to support pediatric care.
• Cincinnati Children's Hospital Foundation: Philanthropy vehicle supporting a pediatric research/teaching hospital; comparable because of its combined model of major-gift capital campaigns, annual community events and recurring donor-society giving for child healthcare programs.
• Children's Hospital of Philadelphia Foundation: Philanthropy vehicle for one of the nation's leading children's hospitals; comparable to The King's Daughters in operating signature galas, community giving days, and annual fund/donor society programs to support a major pediatric hospital.
• Children's Healthcare of Atlanta Foundation: Fundraising arm for a large regional pediatric hospital system. Operates similar community-led events, corporate partnerships and donor-recognition societies that closely mirror the King's Daughters model of channeling community donations to a single pediatric provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kingsdaughterschkd
• Instagraminstagram.com/kingsdaughterschkd
• Xx.com/chkdkd
• LinkedInlinkedin.com/company/kings-daughters-hopital-rdlgy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The King’s Daughters