Gelsva

What Gelsva does

UAB Gelsva is a privately held Lithuanian beverage and food company founded in 1991, headquartered in Vilnius, and operating three integrated business segments: (1) Vynoteka, the largest specialized alcoholic beverage retail chain in the Baltic states, with 120 stores in Lithuania, 16 in Latvia, and 4 in Poland offering 1,000+ wine varieties and 30+ proprietary alcoholic beverage brands; (2) Žalia Giria, a B2B water manufacturing and distribution business extracting natural mineral water from a 200m deep well, producing 19L bottles and dispensing equipment for 35,000+ office and enterprise clients, delivering over 70 million liters annually and holding market leadership in Lithuania's B2B water segment; and (3) Vynoteka Bistro, a HORECA restaurant operation launched in 2018 in Vilnius. The company also manufactures RC Cola under license from Royal Crown Cola International at the Žalia Giria factory, and has built a portfolio of 30+ proprietary sub-brands spanning beer, vodka, brandy, wine, soft drinks, water, coffee, and gourmet food categories.

The company generates revenue through three streams: retail store sales (transaction-based across 140 physical locations plus e-commerce via vynoteka.lt/eshop), B2B water subscription and delivery (recurring contracts with enterprise clients), and restaurant HORECA transactions. Manufacturing is vertically integrated at a single ISO 22000 (since 2012) and ISO 9001 (since 2020) certified factory, with select spirits (Hafen Vodka, Toreador) produced under OEM contracts with German manufacturers including Wilhelm Braun Erben GmbH & Co. KG. Distribution is supported by partnerships with Wolt, Bolt, Lastmile (Greituolis), and Raben Lietuva for last-mile delivery.

The company employs 540 people, is led by CEO Aurelija Gumbrevičienė, and is independently owned with no disclosed institutional investors, venture capital, or external shareholders. Its technology infrastructure includes an internal e-learning platform for staff development, standard digital marketing tools (Google Analytics, Meta Pixel), and proprietary e-commerce portals for both retail (vynoteka.lt) and B2B water ordering (uzsakymai.zaliagiria.lt). Notable third-party validations include the 2018 iTQi Superior Taste Award for Žalia Giria mineral water and WALLKER Tonic Original, and the 2019 RC Cola International Award for sales results.

Name

Gelsva

Legal name

UAB Gelsva

Website

https://gelsva.lt

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

UAB Gelsva is a privately held Lithuanian beverage and food company operating the Vynoteka retail chain (140 stores across the Baltics and Poland), the Žalia Giria B2B water manufacturing business (market leader in Lithuania, serving 35,000+ clients), and Vynoteka Bistro restaurant, with 30+ proprietary brands across alcoholic beverages, water, soft drinks, and gourmet foods.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing & Retail

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Malt Beverages (2082)

akta.pro primary industry

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Fine Wine & Luxury Spirits Retail (CRANABAE), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Beverage manufacturing
• Mineral water production
• Specialty alcohol retail
• Bottled water distribution
• Soft drink manufacturing

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue from operating the Vynoteka chain of specialized alcoholic beverage stores across Lithuania, Latvia, and Poland, offering over 1,000 wine varieties and premium spirits.
2. Water and Beverage Manufacturing: Manufacturing and sale of Žalia Giria mineral water (leading B2B water brand in Lithuania), RC Cola (produced locally since 2018 under license), and various soft drinks under brands like WALLKER and Soft Drop.
3. Restaurant/HORECA: Operation of Vynoteka Bistro restaurant since 2018, serving pizzas and daily lunches at Ukmergės g. 246a, Vilnius.
4. B2B Water Delivery: B2B segment delivering over 70 million liters annually to more than 35,000 B2B clients including offices and businesses, with 19L bottles and water dispensing equipment.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

UAB Gelsva is a Lithuanian beverage and food company operating three business lines: (1) the Vynoteka retail chain of specialized alcoholic beverage stores (120 in Lithuania, 16 in Latvia, 4 in Poland) stocking 1,000+ wine varieties and proprietary brands; (2) beverage manufacturing through the Žalia Giria water brand and licensed RC Cola, produced at the Žalia Giria factory in Vilnius; and (3) the Vynoteka Bistro café in Vilnius. The company owns and develops more than 30 proprietary brands spanning water, soft drinks, beer, spirits, wines, and gourmet foods.

Product overview

Gelsva is a Lithuanian beverage and food company operating three main business areas: retail (Vynoteka chain of specialized alcoholic beverage stores), water and beverage production (Žalia Giria mineral water, RC Cola), and restaurant services (Vynoteka Bistro café). The company develops over 30 proprietary brands including alcoholic beverages (beers like Hafen, Heiliger, Konig Stadter, Varžtas, Kronunger, Dirty Duck; spirits like Hafen Vodka, Grand V brandy, Grand Duke Brandy, Toreador Spirit; wines like Karalienė Morta; fermented drinks like Madona), soft drinks (Wallker tonic/soda line), water brands (Žalia Giria, Soft Drop, Aqua Selecta), and food products (King's Crown gourmet foods, Kavos Fiesta coffee). The retail network Vynoteka operates 120 stores in Lithuania, 16 in Latvia, and 4 in Poland, while the Žalia Giria water brand is the market leader in B2B segment delivering over 70 million liters annually to 35,000+ customers.

Differentiator

Problem solved

Functional benefit

Brands

• Vynoteka: Largest modern and continuously growing specialized alcoholic beverage store chain operating in Lithuania, Latvia, and Poland.
• RC Cola
• Žalia Giria
• Vynoteka Bistro
• Grand Duke Brandy
• Dirty Duck
• Toreador Spirit
• Karelienė Morta
• Madona
• King's Crown
• Kavos Fiesta
• Soft Drop
• Aqua Selecta
• Krönunger
• Wallker
• Hafen Alus
• Hafen Vodka
• Heiliger Alus
• Konig Stadter
• Varžtas

Products and services

• Vynoteka specialty alcoholic beverage retail chain Largest specialized alcoholic beverage retail chain in Lithuania, offering over 1,000 wine varieties from 75+ global producers, premium spirits, craft and international beers, soft drinks and gourmet foods, with professional in-store consultants and an online store.
• Žalia Giria mineral water and B2B water delivery service Natural mineral water sourced from a 200-meter deep well in the Medininkai highlands, with calcium-magnesium hydrocarbonate composition and pH 7.7, supplied in 19L bottles, 5L bottles, 1.5L bottles and other formats to over 35,000 B2B customers delivering more than 70 million liters annually, plus a dedicated B2B ordering platform and dispenser equipment.
• Vynoteka Bistro café / restaurant Café-restaurant located in Vilnius at Ukmergės g. 246a serving pizzas and hearty daily lunch options as the on-premise dining extension of the Vynoteka retail concept.
• RC Cola (licensed production in Lithuania) Royal Crown Cola beverage produced locally in Lithuania under license from Royal Crown Cola International since 2018, available in original, no sugar and double caffeine variants across bottles (0.5L, 1L, 1.5L, 2L), glass (0.33L) and cans (0.355L).
• Grand V brandy Highest-quality, smooth-tasting, subtly aromatic Lithuanian brandy produced in Lithuania under special UAB Gelsva order; the 'V' letter symbolizes strength and quality.
• Hafen Alus beer Popular Lithuanian 'striped' beer with a nautical style; the name translates from German as 'Harbor' or 'Port'. Available exclusively in Vynoteka.
• Hafen Vodka Classic vodka produced in Germany at the Wilhelm Braun Erben GmbH & Co. KG factory under special UAB Gelsva order, extending the popular Hafen brand from beer to spirits.
• Heiliger Alus beer Beer with strong German character in both taste and appearance; 'Heiliger' means 'Holy/Saint' in German but is positioned as a beer for everyone.
• Konig Stadter beer Beer with German attributes packaged in golden cans with German-style lettering; the name translates from German as 'Royal City's beer'.
• Varžtas beer Lithuanian beer brand with a witty, non-traditional name that plays on the word for 'screw/bolt'; positioned around playful naming and quality content.
• Grand Duke Brandy Premium Lithuanian brandy well-known to Vynoteka customers; the noble 'Grand Duke' name sets the tone for the drink itself.
• Dirty Duck craft beer Playfully named, high-quality craft beer produced in Lithuania in the Biržai region, reflecting traditional local brewing techniques and targeting subtle ale enthusiasts.
• Toreador Spirit drink Spirit drink whose brand means 'Bull Tamer/Toreador'; produced in Germany and positioned as meeting the strictest evaluators' criteria.
• Karalienė Morta fruit wine Wine made according to Lithuanian traditions from cherries, black currants and apples; named after Lithuania's only queen, Morta.
• Madona fermented fruit drink Sparkling fermented fruit drink produced in Lithuania under special UAB Gelsva order; slightly sweet taste with a mild fruit aroma.
• King's Crown gourmet foods Gourmet line including sturgeon caviar, capelin roe, crab caviar and cod liver products sold through Vynoteka stores.
• Kavos Fiesta coffee Private UAB Gelsva coffee brand with beans carefully selected from around the world, specially blended and roasted for retail sale.
• Soft Drop water Private Gelsva water brand supplied in 5L bottles, presented as soft water suitable for preparing coffee and tea.
• Aqua Selecta water Water sourced from a 200-meter deep well near the Medininkai highlands and supplied in 1.5L bottles in both sparkling and still variants.
• Kröninger beer Traditional, high-quality beer made specifically for the Vynoteka retail chain; the brand name means 'Coronation' in German.
• Wallker soft drinks line Private brand covering five soft drinks — Wallker Tonic Original, Pink Tonic, Tonic Yuzu Taste, Soda Water, and Soda Water Lime & Salt — used as mixers or refreshing drinks; Wallker Tonic Original received an iTQi Superior Taste Award in 2018.

Quantifiable outcome

• Žalia Giria holds absolute market leadership position in B2B water segment in Lithuania with 35,000+ clients
• +3 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Royal Crown Cola InternationalcoreOEM/ Whitelabel/ Licensing PartnerGelsva holds license to manufacture and sell RC Cola in Lithuania since 2018. The beverage is produced at the Žalia Giria factory in Vilnius according to the original recipe.
• Wilhelm Braun Erben GmbH & Co. KGcoreOEM/ Whitelabel/ Licensing PartnerGerman manufacturer producing Hafen Vodka according to UAB Gelsva's special order. Classic vodka brand extension from the popular Hafen beer line.
• Toreador Spirit German ManufacturerminorOEM/ Whitelabel/ Licensing PartnerGerman manufacturer producing Toreador Spirit drink for Gelsva, meeting even the strictest evaluator criteria.
• Sengirės fondas (Sengirės Foundation)coreStrategic or Co-development PartnerEnvironmental partnership for forest conservation. Žalia Giria initiative 'Susitarę su gamta' has preserved 12.4 hectares of forest since April 2021, transferred to the foundation for preservation.
• UAB BPN LTminorGTM or Marketing PartnerMarketing and advertising services provider based in Lithuania.
• UAB Grant Thornton BalticminorImplementation/ SI/ Consulting PartnerAccounting, financial management, and audit services provider.
• UAB Greituolis (Lastmile)minorChannel Partner/ Reseller/ DistributorCourier service operator managing Lastmile delivery application for product deliveries.
• UAB Raben LietuvaminorChannel Partner/ Reseller/ DistributorCourier and logistics services provider for product distribution.
• UAB Wolt LTminorChannel Partner/ Reseller/ DistributorFood and product delivery service partner.
• UAB Bolt Services LTminorChannel Partner/ Reseller/ DistributorDelivery services provider for product distribution.
• AB GrigeominorStrategic or Co-development PartnerTrade partner and consultant.
• UAB Nestle BalticsminorStrategic or Co-development PartnerTrade partner and consultant.
• UAB TelenordiminorStrategic or Co-development PartnerTrade partner and consultant.
• UAB Kavos bankasminorStrategic or Co-development PartnerTrade partner and consultant for coffee products.
• Wine Producers (75+ global producers)coreStrategic or Co-development PartnerVynoteka collaborates with more than 75 wine producers from around the world, offering over 1,000 wine varieties in stores.
• Wine in Moderation - Art de Vivre (WiM)minorStrategic or Co-development PartnerVynoteka is a member of the international program promoting moderate wine consumption and contributing to alcohol harm reduction.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Aldaris: Aldaris is a major Latvian brewery producing beer, cider and non-alcoholic beverages. Overlaps with Gelsva's Latvian Vynoteka retail assortment and Žalia Giria B2B water ambitions in the Latvian market.
• Saku Brewery (Saku Õlletehas): Saku is Estonia's largest brewery and a leading Baltic beverage brand. Comparable to Gelsva as a regional brewery-and-beverage producer serving its home market with a similar multi-brand strategy across beer, cider and soft drinks.
• Cēsu Alus: Cēsu Alus is the leading Latvian brewery. Directly relevant as a Baltic-region brewer operating in the same Latvian market where Gelsva's Vynoteka already has 16 stores; competes for shelf space and consumer share.

Broad incumbents

• AB InBev: AB InBev is the world's largest brewer with a portfolio of 500+ beer brands. Overlaps with Gelsva on Hafen, Heiliger, Kröninger, Varžtas and Dirty Duck craft beer lines, including globally scaled marketing and distribution leverage.
• Coca-Cola Europacific Partners (CCEP): CCEP is the largest Coca-Cola bottler in Europe and operates in Lithuania. Directly comparable as a multi-beverage bottler and distributor overlapping with Gelsva's RC Cola, Wallker soft drinks and bottled water categories.
• Pernod Ricard: Pernod Ricard is a global spirits and wine major with deep distribution across Europe. Comparable to Gelsva on the Grand Duke Brandy, Grand V, Toreador Spirit, Karalienė Morta and Madona lines and the wine-import side of the Vynoteka assortment.

Direct peers

• Stumbras: Stumbras is the largest Lithuanian spirits producer (vodkas, liqueurs, bitters, brandy). Directly comparable to Gelsva's Grand V/Grand Duke brandy and Toreador spirit lines as a domestic Lithuanian alcoholic beverage brand owner with international distribution.
• Vilniaus Degtinė: Vilniaus Degtinė is a longstanding Lithuanian vodka and spirits producer operating in the same domestic category as Gelsva's Hafen Vodka, Grand V, and Grand Duke lines, with overlapping on-trade and retail distribution.
• Biržų Alus: Biržų Alus is a Lithuanian craft brewery headquartered in Biržai — the same region where Gelsva's Dirty Duck craft beer is produced. Closely comparable Baltic craft brewing peer with retail-led distribution.
• Kalnapilio-Tauras (MV Group Production): MV Group's Kalnapilis and Tauras are the leading Lithuanian brewery brands and also produce soft drinks and bottled water. Closest competitor to Gelsva's Žalia Giria water and Hafen/Heiliger beer portfolio in the domestic Lithuanian beverage market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uab-gelsva

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gelsva