Gomaji Corp

What Gomaji Corp does

Gomaji Corp (夠麻吉股份有限公司, TPEx: 8472) is a Taiwan-based mobile-first e-commerce voucher marketplace founded in 2010 and listed on the Taipei Exchange since January 2016. The company sells discounted electronic vouchers across ten vertical channels: restaurants and dining (美食餐廳), beauty and spa (美容舒壓), travel accommodation (旅遊住宿), massage (按摩), hot spring and rest (泡湯休息), health e-commerce (健康商城), cross-border imports (跨境好物), coffee/fast food (咖啡/速食館), leisure/entertainment (休閒娛樂), and bank promotions (銀行優惠). The platform is accessed primarily via the Gomaji App (iOS and Android), with integrated voucher purchase, electronic delivery, QR-code self-verification redemption, integrated payment (Gomaji PAY merged into the app in 2017 as ONE-APP), map-based discovery, online reservation for beauty/spa/hot spring services, e-ticket gifting, and an 8% loyalty points-back program (1 point = 1 NTD, redeemable for up to 10% off future purchases).

The core technology stack comprises a proprietary mobile app, an electronic voucher issuance/redemption engine, a merchant management dashboard, real-time hotel booking system integrated with 5,000+ domestic brand hotels, an online reservation system for beauty/spa and accommodation (since 2021), and a Customer Data Platform deployed in December 2023. Three wholly-owned subsidiaries extend the operating footprint: Yiqi Travel (一起旅行社, a Class A travel agency), Nongliang (農良, food ingredient sourcing) and Ruimian International (蕾縵國際, trade). A KOL influencer matching platform launched March 2021 provides merchant marketing services across Instagram, blog, livestream and video channels.

Gomaji earns revenue primarily through transaction commissions on voucher sales (the spread between merchant-set face value and discounted selling price paid by the consumer), supplemented by bounced-check and no-ticket processing fees. Merchants are recruited through a direct sales team and listed at no upfront cost, with the platform monetizing at the point of redemption. The geographic footprint is concentrated in Taiwan (17 cities/regions), with limited Japan travel product offerings (since January 2018) and no other confirmed international presence. Major enterprise merchants across restaurants (Wang Pin, Xiabing Group, Old Sichuan, 21 Flavor House, Chengdu Hotpot, Cold Stone, McDonald's historically) and hotels (Caesar Park Banqiao, Grand Hotel, Taipei Marriott, Royal Hotel Group) anchor supply, while consumers are reached via LINE, Facebook, Instagram, email newsletter, seasonal campaigns and iPASS transit partnerships.

Name

Gomaji Corp

Legal name

夠麻吉股份有限公司

Website

https://gomaji.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Gomaji Corp (TPEx: 8472) is a Taiwan-based mobile-first e-commerce marketplace that sells discounted electronic vouchers for dining, hotels, spas, massage, hot springs and travel to deal-seeking consumers across 17 cities, monetizing through commission fees on transactions with thousands of partner merchants.

Ownership category

akta.pro rank

Product category

Online Deals Marketplace

NAICS

Travel Agencies (561510)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Online deals marketplace
• Group buying vouchers
• Mobile payments
• Local commerce platform
• Discount coupons

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Transaction Fee / Commission: Gomaji operates as a voucher/coupon marketplace. The company earns revenue by charging merchants a commission fee on the difference between the voucher face value and the discounted selling price. Consumers purchase vouchers at a discount, merchants receive payment minus Gomaji's service fee. This is the primary revenue stream as described in the company overview.
2. Bounced Check Processing Fee: A processing fee mechanism was launched in October 2020 for handling payment failures.
3. No-ticket Processing Fee: A no-ticket processing fee mechanism launched in September 2024.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Gomaji Corp operates an online marketplace that aggregates discounted vouchers and group-buying deals from third-party merchants across categories such as dining, spa, hotels, and entertainment, selling them directly to consumers. The platform also operates its own mobile payment service (Gomaji PAY) to support transactions within its merchant ecosystem.

Product overview

Gomaji Corp operates a multi-category deals and vouchers e-commerce platform across mobile and web. The core offering is the Gomaji 夠麻吉 platform and app, which distributes discounted electronic vouchers for dining, beauty, spa, massage, hot springs, travel accommodation, and leisure across Taiwan. This is supported by distinct product modules including the 美食餐廳 (restaurant), 美容舒壓 (beauty/spa), 旅遊住宿 (travel/hotel), 按摩 (massage), 泡湯休息 (hot spring/rest), 健康商城 (health e-commerce), 跨境好物 (cross-border imports), 咖啡/速食館 (coffee/fast food), 休閒娛樂 (leisure), and 旅遊行程 (travel itineraries) channels. The subsidiary 一起旅行社 (Yiqi Travel) provides Class A travel agency services including domestic hotel booking, international travel products, and attraction tickets. Key platform features include an online reservation system, KOL influencer matching, e-ticket gifting, map-based discovery, and the mobile payment tool Gomaji PAY. The 健康商城 and 跨境好物 channels represent vertical e-commerce pivots into product sales. The company also operates seasonal campaigns such as 919 麻吉節 and 麻吉烤肉節, and is in the planning stage of AI application development.

Differentiator

Problem solved

Functional benefit

Products and services

• Gomaji Group-Buying Deals Platform An online marketplace aggregating discounted vouchers from third-party merchants across categories including dining, spa, hotels, and entertainment, offered to individual consumers.
• Gomaji PAY Proprietary mobile payment solution facilitating consumer transactions with merchants participating on the Gomaji platform.

Quantifiable outcome

• Merchants can reach millions of platform users through KOL marketing, voucher sales, and online reservation system
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered minor.

• Yahoo! 奇摩 (Yahoo! Taiwan)minorStrategic or Co-development Partner · 1 November 2010In October 2010 (民國99年10月), Gomaji partnered with Yahoo! 奇摩 to launch a co-branded group buying channel. This was an early strategic partnership for distribution and brand building.
• 珍愛教育基金會 (Cherish Education Foundation)minorOthersCorporate social responsibility partner. Gomaji collaborates with the foundation on charity events, film screenings, and educational activities including food education (食農教育) and family education programs.
• McDonald's (麥當勞)minorStrategic or Co-development PartnerIn April 2012 (民國101年4月), partnered with McDonald's to sell breakfast vouchers, achieving 100,000 transactions and 200,000 servings - a record in group buying history.
• 創業家 (Groupon China/Taiwan)minorStrategic or Co-development PartnerStrategic alliance formed in April 2018 (民國107年4月) to jointly build Gomaji's home delivery shopping channel, leveraging combined expertise.
• Nature's Care Manufacture Pty LtdminorOthersAustralian company founded by Chairman Wu Jin-chang. Related party transactions for product procurement are disclosed in company filings. Also operates Hunter's Dream brand in Australia.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Global OTA dominating hotel accommodation bookings. Comparable through Gomaji's 旅遊住宿 channel and 5,000+ hotel real-time booking system, though Booking.com is a broader incumbent with international scale.
• foodpanda: Taiwan food delivery market leader. While primarily a delivery platform, it increasingly bundles restaurant vouchers, deals, and loyalty rewards — overlapping with Gomaji's dining voucher channel and competing for the same restaurant marketing budgets.
• Agoda: Asia-Pacific focused OTA owned by Booking Holdings. Directly overlaps with Gomaji's hotel/accommodation voucher business in Taiwan and across Asia, particularly in the deal/discount distribution model.

Emerging players

• PayEasy: Taiwanese group-buying pioneer that pivoted to corporate services and lifestyle deals. Comparable in origin and partial overlap with Gomaji's dining/leisure channel; an independent director of Gomaji previously served as PayEasy's GM, suggesting close industry lineage.
• iPeen (愛評網): Taiwan restaurant review and deals platform. Partial overlap with Gomaji's restaurant channel; provides consumer discovery and merchant coupons in the same dining vertical but with a review-driven rather than voucher-led model.

Direct peers

• Klook: Asia-Pacific travel and experiences booking platform. Similar to Gomaji in distributing discounted vouchers/bookings for attractions, transport, and activities, though with a broader regional footprint and stronger brand in travel experiences.
• Groupon: Global pioneer of the group-buying/deals model that Gomaji originally followed before pivoting to vouchers. Closest direct comparable in business model (voucher/deal marketplace) and even had a strategic alliance with Gomaji in 2018.
• 17Life: Taiwan-based competitor in the group-buying and voucher deals space, offering dining, travel, and lifestyle deals to Taiwanese consumers. Directly competes in Gomaji's home market with similar merchant categories and discount-driven model.
• EZTable: Taiwan-based restaurant booking and dining voucher platform. Directly comparable in the restaurant discount and reservation category, sharing merchant overlap with Gomaji's 美食餐廳 channel.
• KKday: Taiwan-headquartered travel activities and experience marketplace with strong regional presence. Comparable through its voucher/booking model for tours, activities, transportation, and experiences across Asia — overlapping with Gomaji's travel and leisure channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Gomaji.tw
• Instagraminstagram.com/gomaji_tw

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gomaji Corp