What Sori Group does

Sori Group is connected to Lizaro Casino, an online gambling platform launched in 2024 by Sligo Limited and targeting French-speaking markets. The platform combines casino gaming and sports betting within a single HTML5 web-based interface, accessible via desktop and mobile browsers without a dedicated mobile application. The underlying technology is provided through a white-label partnership with Soft2Bet, which delivers integrated casino and sportsbook capabilities, unified account and wallet management, certified random number generation, and payment processing infrastructure. The game catalog comprises 688+ casino titles including slots (e.g., Gates of Olympus 1000, Sweet Bonanza), table games, live dealer options, crash games, and megaways titles, while the sportsbook covers pre-match and live wagering on major competitions with a Bet Builder feature for multi-market event wagering.

The business model is transaction-based, generating revenue from the house edge on casino game wagers and from odds margins on sports betting. Additional revenue derives from promotional wagering requirements, where unclaimed or forfeited bonus funds and free spin winnings subject to x20-x40 wagering conditions contribute to platform revenue. Customer acquisition follows a product-led growth model: users self-register on the website, complete KYC verification, deposit funds, and begin playing without sales assistance. Payment methods include bank cards, e-wallets (Skrill, Neteller, Revolut), bank transfers, and cryptocurrencies, with crypto withdrawals processed in under one hour. The platform employs an aggressive promotional calendar including a four-deposit welcome pack totaling up to EUR 16,000 plus 350 free spins, VIP cashback ranging from 3% to 15%, weekend reload bonuses, and sports-specific promotions. Distribution is direct-to-consumer via the website at soribrewing.com with French-language interface, supported by responsible gambling tools including deposit limits, session reminders, time-out periods, and self-exclusion options.

The company's strategic posture reflects an early-stage market entry: it leverages a third-party platform to minimize capital expenditure on core technology, focuses on a defined linguistic market segment (francophone countries), and invests heavily in promotional incentives to drive customer acquisition. The relationship between Sori Group as the queried entity and Sligo Limited as the operating company is not explicitly established in the source material, creating ambiguity about the precise corporate structure.

Name

Sori Group

Website

https://soribrewing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sori Group operates Lizaro Casino, an online casino and sports betting platform launched in 2024 by Sligo Limited targeting francophone markets. Built on Soft2Bet white-label infrastructure, it offers HTML5 web-based access with unified wallet management across casino and sportsbook verticals.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Casinos (except Casino Hotels) (713210), Gambling Industries (7132)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industry

White-Label / Turnkey Online Casino Brands (MPAEABAH)

Keywords

• Online casino gaming
• Sports betting platform
• Live dealer games
• Casino games
• Sportsbook wagering

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Online Casino Gaming: Revenue generated from casino game wagers including slot machines, table games, crash games, and live dealer games. House edge built into game mechanics generates platform revenue from player losses.
2. Sports Betting: Revenue from sports wagering on pre-match and live events across major sports competitions. Platform takes margin through odds pricing on sporting events.
3. Promotional Wagering Requirements: Bonus funds and free spins subject to wagering requirements before withdrawal. Unclaimed or forfeited bonuses upon account cancellation or early withdrawal contribute to platform revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sori Group operates Lizaro Casino, an online gambling platform launched in 2024 by Sligo Limited that combines casino gaming (slots, table games, live dealer, crash games, megaways) and sports betting (pre-match and live wagering) on a single interface with a unified account and wallet. The platform is powered by Soft2Bet technology, targets French-speaking markets with French-language interface and localized payment methods including cards, e-wallets, and cryptocurrencies, and monetizes through house edge on wagers and odds-based margin on sports bets.

Product overview

Sori Group operates Lizaro Casino, a unified online gambling platform that combines two distinct product lines on a single interface: a casino section featuring slot machines, table games (roulette, blackjack), crash games, megaways titles, and live dealer games; and a sports betting section covering pre-match and live wagering on major competitions. The platform launched in 2024 under Sligo Limited with Soft2Bet technical infrastructure, targeting French-speaking markets with a shared account, wallet, and promotional system across both verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Lizaro Casino: Online casino and sports betting platform launched in 2024, operated by Sligo Limited, targeting Francophone markets.

Products and services

• Lizaro Casino Online Gambling Platform Combined online casino and sports betting platform offering slots, table games, live dealer, crash games, megaways titles, and pre-match and live sports wagering on a single account with a shared wallet, French-language interface, and localized payment methods for francophone markets.
• Casino Gaming (Slots, Table Games, Live Dealer, Crash Games, Megaways) Casino game offering including slot machines, roulette, blackjack, crash games, megaways titles, and live dealer games accessible to registered players on the Lizaro Casino platform. Demo mode available on select titles to examine volatility, RTP, or bonus mechanics before real-money play.
• Sports Betting (Pre-Match and Live Wagering) Sports betting service covering pre-match and live events across major sports competitions, with a Bet Builder feature enabling multiple markets on a single sporting event, using the same wallet as the casino section.
• VIP Club and Loyalty Program Tiered loyalty program offering daily cashback ranging from 3% to 15% (max €100 to €400 depending on VIP tier), credited daily at 04:00 UTC, plus exclusive perks for high-value players.
• Tournaments and Challenges Organized competitive gaming events and player challenges on the Lizaro Casino platform designed to drive player engagement and retention across casino and sports verticals.
• Spin Rally and Wheel of Fortune Gamified promotional features on the Lizaro Casino platform providing prize-wheel and rally-style mechanics to engage players and reward activity.

Quantifiable outcome

• Cryptocurrency withdrawals processed in under 1 hour
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Soft2BetcoreTechnology or Integration · 1 January 2024Soft2Bet provides the technical platform infrastructure for Lizaro Casino's combined casino and sports betting operations. The platform offers unified account management, casino game library, sportsbook functionality, payment processing integration, and promotional tools. Lizaro Casino leverages Soft2Bet's white-label solution for rapid market deployment targeting francophone markets.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Betclic: Major French-licensed sportsbook and casino operator serving the same French market with combined casino + sports betting on a unified platform. Closely comparable product offering and customer base.
• Cresus Casino: French-facing online casino brand offering slots, table games, and live dealer. Directly comparable as a francophone single-market online casino targeting the same player base.
• Winamax: French online gambling operator combining poker, sports betting, and casino, with strong brand recognition in France. Directly comparable as a dual-vertical operator targeting francophone players.
• Unibet (Kindred Group): European online gambling operator offering combined casino + sportsbook with localized French site. Comparable as a multi-vertical operator in the same French regulatory environment.
• Wild Sultan: French online casino operator with localized FR experience and similar promotional structures. Comparable as a French-market single-vertical (or dual) casino brand.
• Stake.com: Crypto-friendly online casino and sportsbook with global reach. Comparable in dual-vertical (casino + sports) and crypto-payments positioning, though operating at significantly larger scale.

Broad incumbents

• LeoVegas: European mobile-first online casino and sportsbook operator with established presence across multiple regulated markets including France-adjacent jurisdictions. Comparable as a multi-market dual-vertical operator with stronger mobile emphasis.
• Betsson Group: European multi-brand gambling operator with combined casino and sportsbook across multiple regulated markets. Comparable as an established multi-jurisdictional iGaming group, though operating at much larger scale.
• FDJ (ParionsSport): French state-backed gambling operator with dominant retail and online sports betting presence. Comparable as the dominant French-market incumbent that Lizaro competes against for player wallets.

Emerging players

• Bitcasino.io: Crypto-native online casino with fast crypto withdrawals. Comparable on the crypto-payments differentiation Lizaro emphasizes, though Bitcasino has no sportsbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SoriBrewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sori Group