GreenTrust Token

What GreenTrust Token does

Muck Rack is an AI-powered PR communications platform that combines a journalist database, media monitoring, pitching, and reporting into a single integrated system for PR teams and agencies. The platform's core products include a Media Database with verified journalist profiles, AI-powered Pitching with email integration and automated placement detection, real-time Media Monitoring & Alerts across digital, broadcast, podcasts, print, and social channels, and PR Reporting & Analytics with customizable dashboards. Add-on modules extend functionality into Press Release Distribution (via GlobeNewswire across 158 countries), Social Listening (via Keyhole), Print Monitoring (via LexisNexis), Broadcast Monitoring (via TVEyes across 1,600+ stations), Media Intelligence Services staffed by 100+ AMEC-certified analysts, and an API for BI tool integration. The platform monitors 1M+ sources globally and holds 35,000+ publication licenses.

In 2025-2026, Muck Rack accelerated its product roadmap, launching Social Listening, an AI agents suite (Search Agent, Media List Agent, Media Brief Assistant), AI Visibility Badges, the Curation Engine for analysis-ready media intelligence, Generative Pulse for Generative Engine Optimization (GEO) across ChatGPT, Claude, and Gemini, and Podcast Monitoring. The Curation Engine represents a category shift in how communications teams process coverage, using AI trained by AMEC-certified analysts to filter, categorize, and structure media output. Generative Pulse is positioned as a first-mover GEO product tracking brand visibility inside AI-generated responses.

Muck Rack operates a sales-led go-to-market model with quote-based annual subscriptions across three tiers (Starter, Standard, Premier) and multiple paid add-ons. Pricing is customized by team size, user count, and selected modules. Enterprise sales are driven by personalized 30-45 minute demos. The company is privately held and headquartered in the USA with a globally distributed team of 100+ people plus 100+ AMEC-certified analysts. Customer logos span Google, New York Times, Pfizer, Spotify, Visa, NBCUniversal, Warner Bros, Uber, Cleveland Clinic, UNICEF, and dozens more across technology, media, healthcare, financial services, and nonprofit verticals.

Name

GreenTrust Token

Legal name

Muck Rack

Website

https://muckrack.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

PR Communications Software (Media Intelligence Platform)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• PR communications platform
• Media monitoring software
• Media intelligence services
• Media database access
• PR workflow automation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Platform Subscription: Annual subscription model with three tiers (Starter, Standard, Premier) customized based on team size and feature modules. Add-ons available for Print Monitoring, Broadcast Monitoring, Social Listening, Press Release Distribution, API Access, Media Intelligence Services, and Generative Pulse.
2. Add-on Modules: Optional add-ons including Print Monitoring, Broadcast Monitoring, Social Listening, Press Release Distribution, API Access, Media Intelligence Services, Generative Pulse, and Magazine Full Text/Images.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

GreenTrust Token's source-described platform is an AI-powered PR communications system that unifies a journalist-maintained media database, pitching and outreach tools, real-time media monitoring, and executive-ready PR reporting in one cloud-based workflow. The core product connects these capabilities with add-on modules for press release distribution, social listening, print and broadcast monitoring, generative engine optimization (GEO) tracking, and human-led media intelligence services for enterprise PR teams and agencies.

Product overview

Muck Rack is an AI-powered PR communications platform designed as a unified, integrated system supporting the complete PR workflow. The core platform consists of Media Database (journalist discovery), Pitching (outreach and relationship management), Media Monitoring & Alerts (real-time coverage tracking), and PR Reporting & Analytics (measurement and dashboards). These core modules connect seamlessly with add-on capabilities including Press Release Distribution (via GlobeNewswire), Social Listening, Print Monitoring, Broadcast Monitoring (via TVEyes), Generative Pulse (AI/LLM visibility tracking), Media Intelligence Services (human analyst support), and the Muck Rack API for enterprise data integration. The platform is built around AI-embedded intelligence across all workflows, featuring AI agents for automated journalist recommendations, Boolean search assistance, media list building, and interview briefing generation.

Differentiator

Problem solved

Functional benefit

Brands

• Generative Pulse: GEO monitoring tool for PR and comms teams that tracks how brands appear across ChatGPT, Claude, and Gemini

Products and services

• Media Database AI-powered media database with verified journalist profiles spanning digital, broadcast, print, podcasts, newsletters, and social media, with Smart Search, contextual results, and continuous editorial verification of journalist and outlet listings. Used by PR professionals to research and identify journalists for pitching.
• Pitching AI-powered outreach platform enabling targeted media list building, personalized pitch creation, email integrations, and automated placement detection for coverage tracking. Targeted at PR teams running media relations campaigns.
• Press Release Distribution Integrated press release drafting, formatting, and distribution via the GlobeNewswire network covering 70,000+ media outlets across 158 countries, including AI-enhanced metadata and structural optimization for distribution.
• Inbound Media Manager Inbound media request management system for tracking, assigning, and responding to journalist inquiries, with integrated journalist profiles and team collaboration. Targeted at PR teams that receive journalist interview and quote requests.
• Media Monitoring & Alerts Real-time media monitoring across digital, broadcast, podcasts, print, and social channels, with AI-powered topic filtering, entity-level sentiment, and customizable alert delivery via email or Slack. Targeted at PR and communications teams needing continuous coverage tracking.
• Social Listening Social media monitoring and sentiment tracking across X (Twitter), Facebook, Instagram, YouTube, and TikTok, including influencer identification and integrated earned media analytics. Powered by a Keyhole integration.
• Print Monitoring Global print coverage monitoring including full article text from newspapers, trade journals, magazines, and business publications, including paywall access to major outlets and magazine thumbnail images.
• Broadcast Monitoring TV and radio clip tracking via the TVEyes partnership across 1,600+ stations in U.S., U.K., Canada, and Australia, with 25 months of archived coverage, clip editing, and transcript access.
• PR Reporting & Analytics Comprehensive PR measurement platform with customizable dashboards, interactive presentations, automated coverage reports, and metrics including reach, sentiment, share of voice, and key message pull-through. Used by PR teams that report to executives and boards.
• Generative Pulse GEO (Generative Engine Optimization) monitoring tool tracking brand visibility, sentiment, and citations across ChatGPT, Claude, and Gemini, and identifying top-cited journalists and outlets influencing LLM answers.
• Media Intelligence Services Human analyst-led intelligence services including the Curation Engine, Executive Digests, and Measurement & Insight Reports, featuring 100+ certified analysts and 1M+ globally monitored sources.
• Muck Rack API Programmatic API access enabling Premier customers to retrieve article data for internal systems and BI tools including Tableau, Power BI, Snowflake, and Looker. Pricing based on data volume and request frequency, billed annually.

Quantifiable outcome

• Reduces daily report time from 3 hours to 1.5 hours
• +1 more outcomes

Named customers28 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• GlobeNewswirecoreChannel Partner/ Reseller/ DistributorPress release distribution through GlobeNewswire's global network of 70,000+ media outlets, 1M+ financial desktops, and distribution across 158 countries. Enables both immediate self-service distribution and full-service editorial support for financial disclosures.
• LexisNexiscoreTechnology or IntegrationPartnership for print newspaper monitoring and full-text content access. Enables Muck Rack to track print coverage alongside digital, broadcast, and social media.
• TVEyescoreTechnology or IntegrationPartnership for broadcast TV and radio monitoring. Enables search, clipping, and transcription of broadcast content across 1,600+ stations in U.S., U.K., Canada, and Australia.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PRophet: AI-native predictive PR platform for pitching and storytelling. An emerging AI-first competitor in pitching — adjacent to Muck Rack's AI-powered pitching module — targeting similar communications teams.
• Propel: PRM (public relations management) software purpose-built for PR agencies. Targets the same agency buyer segment as Muck Rack's agency tier with workflow and account-management features, complementing Muck Rack's media intelligence depth.

Direct peers

• Meltwater: Global media intelligence and earned media monitoring platform with strong international footprint. Directly comparable to Muck Rack across media monitoring, social listening, and PR analytics, with deeper EMEA/APAC presence.
• Cision: Largest incumbent in PR software and earned media, offering media database, monitoring, and press release distribution (PR Newswire). Direct overlap across nearly every Muck Rack module, with Cision serving the same enterprise PR and IR buyers at greater scale.
• Talkwalker: Consumer intelligence and social listening platform with AI-powered analytics. Overlaps with Muck Rack's monitoring, social listening and reporting capabilities, particularly for brand and agency customers.
• Notified: PR and IR communications platform with press release distribution and media monitoring. Competes with Muck Rack's core PR workflow and press release distribution add-on, particularly for public-company and IR-adjacent buyers.
• Critical Mention: Broadcast and multimedia monitoring platform focused on TV, radio and online video. Competes with Muck Rack's Broadcast Monitoring add-on (powered by TVEyes) for the same broadcast-monitoring budget.
• Brandwatch: Consumer intelligence and social listening platform (owned by Cision). Overlaps with Muck Rack's monitoring and social listening modules and competes for the same brand and agency budgets.
• Agility PR Solutions: PR software platform providing media database, monitoring and reporting — closely aligned with Muck Rack's core modules and frequently evaluated by the same mid-market and agency buyers.

Broad incumbents

• Kantar: Global marketing and media intelligence incumbent with PR measurement offerings. Larger and broader than Muck Rack, but competes for the same enterprise PR measurement and reputation analytics budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GNT_token
• Facebookfacebook.com/GNTtoken
• LinkedInlinkedin.com/company/muckrack

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenTrust Token