Vitality Works

What Vitality Works does

Vitality Works is an Australian-headquartered B2B workplace health and wellbeing provider serving 1,500+ clients across Australia and New Zealand. The company delivers a structured portfolio of injury prevention, health promotion, mental health, vaccination, and strategic safety consulting services, organized around its proprietary Assess, Prevent, Flourish framework developed over a decade of field deployment. Service lines include onsite health checks, ergonomic and functional movement assessments, skin checks, flu vaccinations, health coaching, seminars, workplace massage, and the SafeSpine™ SafeMind integrated program, supplemented by the Charge program tailored for FIFO workers and a consulting arm, SafetyWorks, focused on psychosocial risk and safety maturity.

The technology layer consists of the Vitality Hub online wellbeing platform and the recently acquired Thrive Mental Health digital EAP solution (2024), enabling remote and online delivery alongside onsite services. Vitality Works generates revenue primarily through enterprise-level professional services engagements and subscription-based digital platform access, priced via customized quotes rather than published tiers. Customers are predominantly mid-to-large organizations across high-risk verticals (mining, construction, energy, government, manufacturing, transport, utilities) plus selective government and large corporate accounts, with sales executed through a consultative enterprise field motion directed at HR and safety decision-makers.

Name

Vitality Works

Legal name

Vitality Works

Website

https://vitalityworks.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Vitality Works is an Australia-based B2B workplace health and wellbeing provider delivering injury prevention, mental health, vaccination, and safety consulting services to 1,500+ enterprise and government clients across Australia and New Zealand via onsite, remote, and digital channels.

Ownership category

akta.pro rank

Product category

Workplace Health and Wellbeing Services

NAICS

Offices of Physicians (6211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

Keywords

• Workplace health services
• Employee wellbeing programs
• Occupational health assessments
• Workplace mental health
• Health and safety consulting

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Workplace Health Services: B2B workplace health and wellbeing services delivered to organizations across Australia and New Zealand, including health checks, ergonomic assessments, functional movement screening, skin checks, vaccinations, mental health programs, and safety consulting. Services are customized per organization and delivered through multiple channels (onsite, remote, online).
2. SafetyWorks Consulting: Strategic health and safety consulting services covering systems risk and assurance, biopsychosocial safety and wellbeing, and leadership and culture development.
3. Subscription-based Digital Platforms: Ongoing access to digital platforms including Vitality Hub online wellbeing platform and Thrive Mental Health, likely offered as recurring subscriptions to client organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vitality Works delivers customized, end-to-end workplace health, safety, and wellbeing services to organizations across Australia and New Zealand. Offerings span injury prevention and health promotion (health checks, ergonomic assessments, functional movement screening, skin checks, massage therapy), mental health and wellbeing (Thrive Mental Health EAP, SafeSpine™ SafeMind, seminars, coaching), workplace flu vaccinations, the Vitality Hub online wellbeing platform, the Charge FIFO workers lifestyle programme, and the SafetyWorks strategic health and safety consulting division. Services are delivered onsite, remotely, and online through a proprietary Assess, Prevent, Flourish framework.

Product overview

Vitality Works is a workplace health and wellbeing solutions provider offering a portfolio of services and one digital platform structured around an Assess, Prevent, Flourish framework. The portfolio includes injury prevention services (Health Checks, Functional Movement Screening, Ergonomic Workplace Assessments, Skin Checks, Massage Therapy), mental health and wellbeing programmes (Thrive Mental Health, SafeSpine™ SafeMind, Health Seminars & Workshops, Health Coaching), end-to-end vaccination services (Workplace Flu Vaccination), and the digital Vitality Hub online wellbeing platform. An additional subsidiary, SafetyWorks, provides strategic health and safety consulting. The company also operates a specialist programme, Charge, tailored for FIFO workers. Together the offerings serve over 1,500 clients across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive Mental Health: Mental health solution disrupting Australian EAP services.
• SafetyWorks
• SafeSpine™ SafeMind
• Vitality Hub
• Charge

Products and services

• Health Checks Workplace health assessment services including biometric screening and health risk assessments for employees.
• Functional Movement Screening
• Skin Checks
• Thrive Mental Health

Quantifiable outcome

• 50.6% of Australian workers have experienced a mental health condition, with 2 in 5 believing their workplace caused or worsened the condition, creating business case for workplace health investment.
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SafetyWorkscoreStrategic or Co-development PartnerSafetyWorks is a consulting entity that assesses and manages workplace risk across health, safety and wellbeing with a culture and leadership focus. They offer specialist incident investigations, audits and system development, psychosocial risk assessments, biopsychosocial strategy development, safety maturity assessments, and leadership coaching. While operating under a separate domain (safetyworks.com.au), it appears to be integrated with the Vitality Works family of workplace health solutions, sharing the same corporate health and safety expertise.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Konekt: Konekt is an Australian workplace health, injury prevention, and vocational rehabilitation provider serving enterprise and government clients. It competes directly with Vitality Works across occupational health, RTW, and workplace wellbeing services in ANZ.
• IPAR Rehabilitation: IPAR is a leading Australian vocational rehabilitation and occupational health services provider. It is comparable to Vitality Works on workplace injury prevention, return-to-work, and allied health service delivery in ANZ.
• PeopleSense by Altius: PeopleSense is an Australian EAP and workplace wellbeing provider serving enterprise customers. It is a direct competitor to Vitality Works' Thrive Mental Health EAP service in the ANZ market.
• Sonic HealthPlus: Sonic HealthPlus is Australia's largest occupational health provider, offering workplace health assessments, injury prevention, immunizations, and EAP services to enterprise clients. It is the most direct competitor to Vitality Works in the Australian occupational health and workplace wellbeing market.
• Benestar: Benestar is an Australian EAP and psychological services provider offering employee assistance programs and workplace wellbeing. It is comparable to Vitality Works in EAP delivery and enterprise mental health services.
• Converge International: Converge International is one of Australia's largest EAP and mental health providers, offering counselling, critical incident support, and wellbeing services to enterprise and government clients. It directly competes with Vitality Works' Thrive Mental Health offering.
• Recovre: Recovre is an ANZ-based injury management and workplace health provider offering occupational rehabilitation, return-to-work, and wellbeing services. It overlaps with Vitality Works' injury prevention and SafeSpine™ SafeMind offerings.

Broad incumbents

• TELUS Health (formerly LifeWorks): TELUS Health is a global digital health and wellbeing platform offering EAP, mental health, and virtual care to enterprise clients across multiple geographies. It is a broad incumbent competitive to Vitality Works' Thrive Mental Health in the global EAP market.
• International SOS: International SOS is a global workplace health, safety, and wellbeing provider serving multinational enterprises with occupational health, EAP, and travel risk services. It is a broad incumbent competitive to Vitality Works for global enterprise contracts.
• Lyra Health: Lyra Health is a leading global mental health platform for employers, offering EAP, therapy, and digital mental wellbeing. It is a competitor to Vitality Works' Thrive Mental Health in the enterprise mental health space, though concentrated in the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vitality-works-sanitarium
• Facebookfacebook.com/vitalityworksau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitality Works