Sun River Honey
- Company typePrivate
- Founded1997
- HeadquartersVanscoy, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Sun River Honey firmographics
Firmographics- Name
- Sun River Honey
- Legal name
- Sun River Honey
- Website
- https://sunriverhoney.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sun River Honey industry classification
Industry- Product category
- Specialty Honey & Functional Foods
- NAICS
- Apiculture (11291), Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)
- akta.pro secondary industry
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)
Keywords
Where Sun River Honey is headquartered
LocationHeadquarters
- HQ city
- Vanscoy
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sun River Honey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through their Shopify-powered online store. Products include infused honey jars (500g-1kg), energy gel packs (24-count variety packs and single gels), sampler sets, and gift items. One-time purchase model with promotional offers like Free Jar Day driving conversions.
- Energy Gel Subscriptions/Repeat Purchases: Recurring revenue from repeat customers who purchase energy gel refills and honey jar replenishment. Customer testimonials indicate high repeat purchase rates with multiple orders over years of patronage.
- Gift and Specialty Products: Sales of gift sets, sampler packs, and luxurious gift offerings. Products like Deluxe Mini Sampler Set and gift cards serve gifting occasions with premium packaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Energy Gel Variety Pack (24 Count) - $51.00 USD |
| One time/ perpetual license | Pay-as-you-go | Deluxe Mini Sampler Set - $55.00 USD |
| Unit Pricing | Pay-as-you-go | Single Energy Gel - $3.00 USD |
| Unit Pricing | Pay-as-you-go | 500g Infused Honey Jars - From $22.00 USD |
| Unit Pricing | Pay-as-you-go | 1kg Infused Honey Jars - From $37.00 USD |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Sun River Honey product offering
Product offeringCore offering
Sun River Honey produces and sells direct-to-consumer, direct-from-the-farm infused creamed honey (in 8 flavors packaged in 500g and 1kg glass jars) and honey-based energy gels (single packets and a 24-count variety pack) under proprietary soft-creaming methods that preserve active enzymes and suspended infusions. The portfolio also includes the Deluxe Mini Sampler Set, single-flavor energy gel packs, and digital gift cards, marketed for endurance sports nutrition, cough and sore throat relief, and gifting.
Product overview
Sun River Honey is a family-owned Canadian honey company founded in 1997 that offers a portfolio of honey-based products centered around two core offerings: (1) Infused Creamed Honeys available in 8 flavors (Turmeric/Ginger, Cinnamon, Lemon/Ginger, Natural, Lime, Lemon, Ginger, and Chipotle) sold in 500g and 1kg jars, and (2) Energy Gels made from soft creamed honey with electrolytes and infusions, available in single packets and variety packs. The company also offers the Deluxe Mini Sampler Set for trying multiple flavors. Products feature proprietary soft creaming methods that keep honey soft and infused ingredients suspended. The brand is known for stomach-friendly energy gels popular among endurance athletes and has developed a 'Free Jar Day' promotional program.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Gels Honey-based energy gels made with soft creamed honey as a base, infused with various flavors and electrolytes, and formulated with active enzymes like alpha-amylase and a balanced 1:1 glucose/fructose ratio for stomach-friendly endurance fueling.
- Energy Gel Variety Pack (24 Count)
Quantifiable outcome
- 99% of customers rate products 4-5 stars on both main product lines
- +3 more outcomes
Companies that use Sun River Honey
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Sun River Honey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sun River Honey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sinister Sports Ultra-MarathonscoreSinister Sports Ultra-Marathons selected Sun River Honey as their full season energy gel sponsor. Partnership driven by product popularity in the ultra-marathon community and stomach-friendly formulation that addresses common issues with conventional energy gels during long-distance running events.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sun River Honey competitors and assessment
Company assessmentBroad incumbents
- Clif Bar: Major sports nutrition brand (owned by Mondelez) offering a broad portfolio including energy bars, gels, and chews. Comparable customer base (active outdoor and endurance consumers) but competes from a much broader product portfolio and shelf presence.
- Nature Nate's Honey: Mainstream raw and unfiltered honey brand with significant retail distribution. Both produce premium honey products marketed for natural wellness, but Nature Nate's operates at mass-market scale rather than the DTC niche Sun River occupies.
- Wedderspoon: Premium Manuka honey brand with broader retail distribution and a wider SKU portfolio. Comparable product category (premium functional honeys marketed for wellness), but operates at broader scale with mainstream grocery and natural foods retail presence.
Direct peers
- Skratch Labs: Sports nutrition brand offering hydration drinks, energy chews, and recovery products targeted at endurance athletes. Shares Sun River's emphasis on clean ingredient formulations and digestive tolerance for active consumers.
- Tailwind Nutrition: Endurance fuel brand specializing in drink-mix nutrition and energy products for ultra-endurance athletes. Comparable customer base (ultramarathoners, triathletes) and shared focus on digestive tolerance during multi-hour efforts.
- GU Energy Labs: Long-standing market leader in energy gels for endurance sports, targeting runners, cyclists, and triathletes. Direct overlap in product format (single-serve gel packets), customer segment, and channels (specialty running/cycling retail plus DTC).
- Honey Stinger: Honey-based sports nutrition brand offering energy gels, chews, and waffles for endurance athletes, owned by J.M. Smucker since 2018. Closest direct competitor because it shares the honey-first formulation philosophy and stomach-friendly positioning for the same endurance athlete customer.
Emerging players
- Spring Energy: Emerging natural energy gel brand competing in the clean-label, stomach-friendly endurance nutrition segment. Direct overlap in positioning around avoiding GI distress with simple, natural ingredients.
- Honey Mama's: Niche honey-based confectionery brand positioning honey as the primary ingredient base for natural treats. Shares Sun River's honey-first formulation philosophy and DTC-driven model, but operates in confectionery rather than sports nutrition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sun River Honey social profiles
Digital presenceSun River Honey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun River Honey leadership team
Management profileNumber of profiles
Profiles3 records
Sun River Honey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun River Honey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun River Honey
What does Sun River Honey do?
Sun River Honey produces and sells direct-to-consumer, direct-from-the-farm infused creamed honey (in 8 flavors packaged in 500g and 1kg glass jars) and honey-based energy gels (single packets and a 24-count variety pack) under proprietary soft-creaming methods that preserve active enzymes and suspended infusions. The portfolio also includes the Deluxe Mini Sampler Set, single-flavor energy gel packs, and digital gift cards, marketed for endurance sports nutrition, cough and sore throat relief, and gifting.
Is Sun River Honey a public or private company?
Sun River Honey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sun River Honey founded?
Sun River Honey was founded in 1997. It employs 1 to 10 people.
Where is Sun River Honey based?
Sun River Honey is headquartered in Vanscoy, Canada, in the North America region.
How does Sun River Honey make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are energy Gel Subscriptions/Repeat Purchases and gift and Specialty Products.
Who are Sun River Honey's main competitors?
Broad incumbents on record are Clif Bar, Nature Nate's Honey and Wedderspoon. Direct peers are Skratch Labs, Tailwind Nutrition, GU Energy Labs and Honey Stinger. Emerging players are Spring Energy and Honey Mama's.
Does Sun River Honey have an API?
No public API is recorded for Sun River Honey.
What industry is Sun River Honey in?
Sun River Honey's product category is Specialty Honey & Functional Foods. Its primary akta.pro industry code is AFAJAAAL, Honey & Apiculture Sweeteners (Honey, Honey Powders), with a secondary code of AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients). Its NAICS code is 11291 and its SIC code is 2090.