WWK Volleys Herrsching

What WWK Volleys Herrsching does

WWK Volleys Herrsching is a German professional men's volleyball club competing in the 1. Volleyball Bundesliga, legally organized as GCDW :: home of volleyball GmbH, a private German limited liability company domiciled in Herrsching am Ammersee, Bavaria. The club fields a top-flight Bundesliga team under the WWK Volleys brand (with secondary brand "Geilster Club der Welt / GCDW") and is operationally joining forces with ASV München (Haching) for an Erstliga team project branded WWK Volleys München from 2026 onward. Its core operations consist of hosting home matches across two venues: BMW Park in Munich (approximately 6,700 capacity, equipped with an ASB Glassfloor LED court, a five-camera streaming setup, and a heritage as a 1972 Olympic venue) and Nikolaushalle in Herrsching (approximately 900 capacity, the club's original home). The team is known for its signature lederhosen playing uniforms and Bavarian-themed match atmosphere, supported by a volunteer program of up to 40 people per game spanning court operations, streaming, ticketing, entertainment, fan shop, and venue setup.

The club's commercial offering spans a multi-tier ticket shop (day tickets, Gold/Silver/Bronze season tickets, transferable student cards, family packages, children's birthday packages at minimum 6 persons, and €99 VIP lounge tickets plus Happy Company corporate packages at minimum 5 persons), a merchandise fan shop with a 25% supporter discount, and a youth development pathway from U13 to U20 that has produced national-level qualification results (U20 German Championships in Bliesen/Saarbrücken; U19 silver at German Beach Championships for Ben Bockfeld). Revenue is generated from a diversified stack of five streams: ticket sales (individual, season, student, family), sponsorship and partnerships anchored by main sponsor WWK Versicherungen plus a premium tier (TQ Group, Cabero, ESB, Kreissparkasse München-Starnberg, Widmann-Winterholler, Spielbanken Bayern) with Starnberger Kliniken as a top sponsor and equipment supplier Masita, media partnerships (München TV, Radio Arabella), VIP and corporate hospitality, TSV Herrsching membership fees, and fan shop merchandise. Go-to-market is event-driven, centered on Bundesliga home matches and supplemented by a website (geilsterclubderwelt.de), newsletter, Facebook and LinkedIn presence, an e-commerce fan shop, direct corporate sales for VIP/Business packages, and school/university pre-sales. Management is led by Geschäftsführer (Managing Director) Max Hauser. Financial revenue figures are not publicly disclosed.

Name

WWK Volleys Herrsching

Legal name

GCDW :: home of volleyball GmbH

Website

https://geilsterclubderwelt.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WWK Volleys Herrsching is a German 1. Volleyball Bundesliga club (legal entity: GCDW home of volleyball GmbH) that hosts home matches at BMW Park München (~6,700 capacity) and Nikolaushalle Herrsching (~900), monetizing tickets, VIP/corporate hospitality, merchandise, and a multi-sponsor stack led by WWK Versicherungen for fans, families, students, and corporate clients.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Professional volleyball
• Sports entertainment
• Bundesliga volleyball
• Fan merchandise
• Corporate hospitality

Headquarters

HQ city

Herrsching Am Ammersee

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from day tickets, season tickets (Gold Card, Silver Card for Munich games), student tickets, and family packages for Bundesliga home games
2. Sponsorship & Partnerships: Main sponsor WWK, premium sponsors (TQ Group, Cabero, ESB, KSK, Widmann-Winterholler, Spielbanken Bayern), equipment supplier Masita, and premium partners (München TV, Radio Arabella)
3. Fan Shop Merchandise: Online fan shop selling merchandise including the famous lederhosen jerseys, with 25% discount for GCDW supporters
4. VIP & Corporate Hospitality: Business and VIP tickets (99 EUR for VIP ticket with lounge access), Happy Company packages (minimum 5 persons), Perfect Date packages
5. Membership Fees: TSV Herrsching membership with membership application forms available on the website

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

WWK Volleys Herrsching competes in the 1. Volleyball Bundesliga and sells live volleyball entertainment to fans through a dedicated online ticket shop (day tickets, season tickets, student tickets, family tickets, and Business & VIP hospitality packages), an official online fan merchandise shop, and youth development programs. The club operates two home venues — BMW Park in Munich and the Nikolaushalle in Herrsching — and is known for its Bavarian Lederhosen uniforms and 'Geilster Club der Welt' brand identity.

Product overview

WWK Volleys Herrsching operates as a unified sports organization offering volleyball entertainment and community engagement. The core offerings consist of the Ticket Shop as the primary revenue platform (with Spieltags-Tickets, Dauerkarten, Studentenkarten, Business-VIP-Ticket, and Familienticket modules), complemented by the Fan Shop for merchandise sales. Home games are hosted at two venues: BMW Park in Munich (approximately 6,700 capacity with ASB Glassfloor LED) and Nikolaushalle in Herrsching (approximately 900 capacity). The Volunteer Program supports event operations with roles in court, streaming, ticketing, entertainment, and venue setup. The organization is the legal entity GCDW :: home of volleyball GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Day Tickets (Spieltags-Tickets) Single-game tickets for individual home matches of WWK Volleys Herrsching in either the BMW Park München or Nikolaushalle Herrsching venues, sold to individual sports fans and walk-up spectators.
• Season Tickets (Dauerkarten) Annual season tickets offering over 30% savings versus single-match tickets, including Gold Card (all home games) and Silver Card / MINGA (Munich games only) variants, available with optional bundled Lederhosen jersey for 49 EUR.
• Student Annual Card (Studentenkarte) Discounted annual student ticket with transferability to classmates or training colleagues, sold to young adults and students seeking affordable access to Munich home games.
• Business & VIP Tickets Premium VIP ticket priced at 99 EUR per person with best seats in the lounge and at the court, including access to the WWK-Lounge networking area and the Business Club, sold to business clients seeking hospitality and networking experiences.
• Family Tickets (Familienticket) Discounted family ticket packages for home games at BMW Park or Nikolaushalle, sold to families seeking affordable group volleyball outings.
• Fan Shop Merchandise Official online merchandise store selling WWK Volleys Herrsching apparel and supporter products, including the iconic Lederhosen jersey, available to fans with a 25% discount for registered GCDW supporters.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered major, supporting, minor and core.

• MasitamajorGTM or Marketing PartnerEquipment supplier (Ausruester) providing sports apparel and equipment for players
• München TVsupportingGTM or Marketing PartnerPremium partner - regional Munich TV station providing media exposure
• Radio ArabellasupportingGTM or Marketing PartnerPremium partner - Bavarian radio station providing media exposure
• Holiday Inn WestparkminorOthersPartner hotel for overnight stays near BMW Park arena. Located at Albert-Rosshaupter-Straße 45, 81368 München
• Victor's Residenz-Hotel MünchenminorOthersPartner hotel near BMW Park arena for overnight accommodation
• Hotel SeehofminorOthersPartner hotel in Herrsching near Nikolaushalle arena. Located at Seestraße 85, Herrsching am Ammersee
• TSV HerrschingcoreStrategic or Co-development PartnerParent sports club. Herrsching and Haching (ASV München) have bundled forces for the Erstliga team project starting 2026
• ASV München (Haching)coreStrategic or Co-development PartnerJoint team venture with Herrsching. Since early 2026, the clubs have been working on the Bundesliga team project together

Scale indicators4 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• SVG Lüneburg: 1. Bundesliga volleyball club that eliminated WWK Volleys in the 2025/26 playoff quarterfinals. Direct on-court peer with comparable mid-tier Bundesliga economics.
• Berlin Recycling Volleys: Most successful German volleyball club with multiple Bundesliga titles and Champions League participation. Direct competitor in the 1. Volleyball Bundesliga and the standard benchmark for commercial scale in the league.
• VfB Friedrichshafen: Historic German volleyball powerhouse from Lake Constance with extensive sponsor portfolio and European pedigree. Directly comparable Bundesliga rival operating a similar event-driven, sponsorship-funded model.
• TSV Unterhaching (Haching Volleyball): ASV München (Haching) volleyball program now merged with WWK Volleys for the 2026 Erstliga project. Direct peer and partner with overlapping Munich-area fan base and shared Bundesliga operations.
• VC Bitterfeld-Wolfen: Mid-tier 1. Bundesliga volleyball side with a regional sponsorship model analogous to WWK Volleys' Bavarian-rooted sponsor base.
• SVG Lüneburg / Netzhoppers Königs Wusterhausen: Another established 1. Bundesliga club in the German volleyball ecosystem, comparable in venue scale and sponsorship mix to WWK Volleys Herrsching.

Others

• DVV (Deutscher Volleyball-Verband): German national federation governing the sport including the 1. Bundesliga. Relevant ecosystem counterpart shaping league structure, broadcasting, and youth pathways that affect WWK Volleys' operating environment.

Broad incumbents

• Trentino Volley (Itas Diatec Trentino): Top Italian SuperLega volleyball club with strong sponsor portfolio, premium VIP hospitality, and cult following — a useful European benchmark for how a volleyball-specific brand can scale commercially beyond its domestic league.
• SpVgg Greuther Fürth: German professional football club with comparable Bavarian/Franconian regional identity, volunteer/community engagement, and a multi-revenue-stream operating model spanning ticketing, VIP, and merchandise.
• FC Heidenheim 1846: German sports club that built a strong regional cult brand on a small-market base similar to WWK Volleys' village-to-cult narrative. Useful comparable for community-driven brand monetization in a non-top-tier sport.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GCDW_Volleyball
• LinkedInlinkedin.com/company/wwk-volleys-herrsching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WWK Volleys Herrsching