What Edenstone Homes does

Edenstone Homes Limited is a privately held regional residential homebuilder founded in 2003 and headquartered at Magor, South Wales, operating across South Wales, the South Midlands, the West Country and South West England. The company designs, builds and sells new-build homes across two collections — the Signature Collection (luxury three-to-five-bedroom houses and bungalows) and the Style Collection (two-to-four-bedroom contemporary homes), plus a Bluebell Homes sub-brand, with current developments including Eden's Green in Bleadon, The Orchards in Sampford Peverell, Willow Grange in Exeter, and Underwood Gardens in Watchet. A defining technology focus is energy efficiency: homes achieve EPC A ratings and the company partners with Octopus Energy to deliver 'Zero Bills' homes (solar PV, air source heat pumps, home batteries, Wondrwall automation) under a five-year zero-bill guarantee, alongside gas-free Net Zero Community Hubs with PV roof tiles and battery storage.

The business generates revenue through one-time sales of private homes (price band £220,000 to £1,525,000) supplemented by affordable housing units (typically 35% of developments) delivered through partnerships with registered providers such as United Welsh Housing, and by land development opportunities accessed via the May 2026 acquisition of Tai Derw Developments Ltd. Go-to-market is sales-led: each development carries its own show home and on-site sales office, supplemented by channel partnerships with independent local estate agents (e.g., Greenslade Taylor Hunt), part exchange and assisted move schemes, and a multi-channel marketing mix spanning the company website, social media, preview events and PR. Edenstone reported £63M turnover for the year to April 2026 (40% growth YoY) with £2M profit before tax, employs approximately 120 people, and targets £100M turnover by 2028 with workforce scaling to 180-200, supported by the Codi Group £55M JV at Plasdŵr and continued geographic expansion into Pembrokeshire and the West Midlands through the Tai Derw acquisition.

Name

Edenstone Homes

Legal name

Edenstone Homes Limited

Website

https://edenstonehomes.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Edenstone Homes is a privately held regional UK homebuilder founded in 2003, designing and selling energy-efficient new-build houses and bungalows across South Wales and South West England through show-home-led sales and partnerships with Octopus Energy and registered housing providers.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential homebuilding
• New build homes
• Affordable housing
• Energy efficient homes
• Property development

Headquarters

HQ city

Magor

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Private Home Sales: Sale of private market homes ranging from apartments to luxury five-bedroom detached properties. One-time purchase transactions with varying price points from £220,000 to £1,525,000 depending on property type and location.
2. Affordable Housing: Development of affordable homes (typically 35% of developments) including shared ownership, intermediate rent, and social rent properties through partnerships with registered social landlords.
3. Land Development: Acquisition and development of land for housing, including strategic land opportunities identified by acquired company Tai Derw.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Edenstone Homes designs, builds, and sells new-build residential properties across South Wales, South Midlands, West Country, and South West England. The portfolio spans one and two-bedroom apartments (from £220,000), three to five-bedroom family homes (£385,000-£700,000), and luxury executive detached homes (up to £1,525,000), delivered under the Signature Collection and Style Collection brands. Approximately 35% of each development is dedicated to affordable housing (shared ownership, intermediate rent, and social rent) delivered through partnerships with registered social landlords.

Product overview

Edenstone Homes is a regional residential homebuilder operating in South Wales, South Midlands, West Country and South West England. The company operates two distinct product collections: the Signature Collection (luxury three to five-bedroom houses and bungalows with timeless elegant features) and the Style Collection (contemporary classic two to four-bedroom properties). The portfolio includes current developments such as Eden's Green in Bleadon, The Orchards in Sampford Peverell, and Underwood Gardens in Watchet. Special offerings include Zero Bills homes (energy bill-free properties through Octopus Energy partnership) and home buying assistance services (Part Exchange, Assisted Move). The company has recently acquired Tai Derw Developments and targets £100 million turnover by 2028.

Differentiator

Problem solved

Functional benefit

Brands

• Bluebell Homes: Housing brand operating alongside Edenstone Homes in mixed developments, offering two, three and four-bedroom properties
• Signature Collection
• Style Collection
• Edenstone Foundation

Products and services

• Signature Collection Luxury three, four, and five-bedroom family houses and bungalows featuring timeless elegant exteriors with porticoed entrances, bay windows, and Tudor-style facades combined with contemporary interior layouts, premium fitted kitchens, and master suites with dressing areas. Targeted at luxury and executive buyers seeking premium specifications.
• Style Collection Contemporary classic two-, three-, and four-bedroom houses and bungalows combining high-quality build and design with stylish fixtures, open-plan living spaces, smart-controlled energy-efficient central heating, and electric car charging points. Targeted at first-time buyers, growing families, and downsizers.
• Zero Bills Homes Energy bill-free homes powered by the Octopus Energy partnership, featuring solar photovoltaic panels, air-source heat pumps, and home batteries with smart technology platform for guaranteed zero energy bills for a minimum of five years. Targeted at energy-conscious buyers seeking long-term utility cost certainty.
• Eden's Green Development, Bleadon New community development on a former quarry site in Bleadon, North Somerset, featuring three and four-bedroom homes alongside one and two-bedroom apartments. Includes a wetland pond, community orchard, and green open spaces. Shortlisted for the Insider South West Residential Property Awards. Targeted at first-time buyers and downsizers.
• The Orchards, Sampford Peverell Award-winning development featuring three and four-bedroom homes and three-bedroom bungalows, with a community orchard, village green, allotments, and trim trail. Energy Performance Certificate A-rated homes starting from £385,000. Targeted at growing families and downsizers.
• Underwood Gardens, Watchet Development of 139 energy-efficient homes in Watchet, Somerset, including four-bedroom family homes and two to three-bedroom bungalows (over 20% of private sale homes). Features include a village green, hilltop park with play area, community orchard, and seating areas with Quantock Hills views. Affordable housing comprises 35% of the development. Targeted at growing families and downsizers.
• Part Exchange 100% Part Exchange service enabling homeowners to sell their current property directly to Edenstone for a quick sale value, eliminating estate agency fees, chains, and delays. Available on selected plots where the existing home meets the criteria. Targeted at buyers seeking chain-free, expedited moves into a new Edenstone home.
• Assisted Move Service where Edenstone manages the sale of the customer's current home and covers estate agent fees up to a £5,000 cap, enabling a quicker and simpler move into a new Edenstone property. Targeted at buyers needing support with selling their existing home to fund a new-build purchase.
• Beaufort Park, Lisvane Exclusive development of 23 executive four and five-bedroom detached luxury homes with premium specifications including Sigma 3 kitchens, Tissino sanitaryware, and Porcelanosa tiling. Located in Cardiff's most desirable CF14 postcode. Targeted at luxury and executive buyers in the high-net-worth segment.

Quantifiable outcome

• 40% increase in turnover to £63 million for year to April 2026
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• Tai Derw Developments LtdflagshipStrategic or Co-development Partner · 1 May 2026Acquisition completed end of May 2026. Tai Derw brings additional expertise, land opportunities, and regional presence in South Wales (Llanelli to Pembrokeshire) and West Midlands. Managing Director Martin Smith has 42 years' experience. Company retains name and Treforest office under Edenstone Group.
• Heathcoat Cricket ClubminorGTM or Marketing Partner · 1 April 2026Donated £1,000 towards ground improvements at Whitnage Road, Sampford Peverell. Ground is around a mile from Edenstone's The Orchards development. Club has 325+ playing members.
• Codi GroupflagshipStrategic or Co-development Partner · 1 February 2026£55 million partnership for Plasdŵr development. Summer 2026 start. Edenstone and Codi Group collaborating on this major mixed-use development.
• Greenslade Taylor Hunt (GTH)coreChannel Partner/ Reseller/ Distributor · 11 July 2025Independent West Country estate agents instructed to market properties at Underwood Gardens development in Watchet. Second time working with Edenstone. GTH's Minehead office handles marketing with sales consultants supporting buyers with house sales.
• Octopus EnergyflagshipStrategic or Co-development Partner · 1 April 2024Partnership to deliver 'Zero Bills' homes with guaranteed zero energy bills for minimum five years. Initial agreement covers 12 homes across three locations (Ross-on-Wye, Bleadon, Cardiff). Homes installed with solar PV, air source heat pumps, and home batteries managed through Kraken technology platform.
• United Welsh HousingcoreStrategic or Co-development Partner · 1 April 2024Four 'Zero Bills' homes built in Cardiff as part of Edenstone's ambitions to bring zero net energy to all developments. United Welsh manages affordable housing element.
• Asset Mortgage SolutionsminorGTM or Marketing Partner · 1 November 2023Independent financial advisers providing free mortgage advice to homebuyers at Parc Ceirw Garden Village events. Helps buyers understand mortgage options and interest rate impacts.
• National Theatre WalesminorGTM or Marketing Partner · 1 September 2023Sponsored Kidstown project worth £12,000 along with solicitors Aaron and Partners. Encouraged children's creativity and sustainability through play and storytelling at events in Newtown, National Eisteddfod, and Ebbw Vale.
• Aaron and PartnersminorGTM or Marketing Partner · 1 September 2023Co-sponsored Kidstown project with Edenstone worth £12,000 total. Solicitors firm partnering on community initiative.
• Gloucester City Housing AssociationminorChannel Partner/ Reseller/ DistributorPartnership on Sealey Wood development in Horsley for five affordable homes. Past partnership no longer active.
• Help to Buy - WalescoreGTM or Marketing PartnerGovernment scheme available for homes priced under £300,000. Provides equity loan interest-free for five years for up to 20%, requiring only 5% deposit and 75% mortgage.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Bellway plc: UK volume housebuilder with established South Wales operations. Comparable product range across family homes, with similar affordable housing contributions and geographic overlap.
• Keepmoat Homes: Privately-held UK regional homebuilder focused on the North and Midlands with similar size and for-sale builder model. Highly comparable on operational scale, customer segments, and product mix.
• Crest Nicholson Holdings plc: UK housebuilder focused on Southern England, including the South West. Similar family-focused product positioning and comparable revenue scale to Edenstone.
• Persimmon plc: Largest UK housebuilder by volume, operating across Wales and the South West with a similar product mix spanning first-time buyers to luxury family homes. Direct competitor in Edenstone's core geographies with vastly greater scale.
• Barratt Developments plc: Top UK housebuilder with significant South Wales and South West England operations. Competes with Edenstone on family homes and shared ownership, with similar customer segments and geographic reach.
• Taylor Wimpey plc: Major UK housebuilder with strong presence across Wales and the South West. Competes with Edenstone in family homes and affordable housing developments, with comparable offerings in the £300k–£600k bracket.
• Vistry Group plc: UK housebuilder (formerly Bovis Homes and Linden Homes) with strong partnerships model in affordable housing. Comparable on affordable housing delivery (35% of Edenstone's developments) and mixed-tenure approach.
• Wain Homes: Privately-held UK regional homebuilder with similar size and geographic concentration in North West England and South West. Highly comparable operating model to Edenstone as a private regional for-sale builder.
• Redrow plc: UK premium housebuilder with Welsh heritage. Closely comparable to Edenstone's Signature Collection (luxury family homes) and shares a similar Heritage/regional premium positioning in Wales.

Broad incumbents

• Charles Church: Persimmon's premium brand competing in the luxury family home segment. Comparable to Edenstone's Signature Collection in targeting executive buyers and premium specification homes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EdenstoneNewHomes
• Instagraminstagram.com/edenstonehomes
• LinkedInlinkedin.com/company/edenstone-homes-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edenstone Homes