What Amtel Holdings does

Amtel Holdings Berhad (AHB) is a Malaysian publicly listed investment holding company incorporated on 9 November 1996 and currently listed on the Main Market of Bursa Malaysia Securities Berhad under the Telecommunications & Media sector. The Group's principal activities span the ICT segment, including trading and distribution of telematics electronics and telecommunications products, GIS product integration and technical services, telecommunications and fibre optic cable installation, and property investment, conducted through multiple wholly-owned operating subsidiaries including Amtel Cellular, Amnavi, Amtel Intelligence, Milan Utama, Amtel Resources, and WAMM Bersekutu. The company's flagship consumer-facing line is the LOKATOO house brand, launched in 2007 after mid-2000s R&D, which comprises mobile GPS navigation with traffic information, an Automatic Vehicle Location System (AVLS), and the ŌTOBOT online-to-offline platform that positions vehicles as connected IoT endpoints.

LOKATOO products are sold directly to Malaysian fleet operators, automotive OEMs, and individual vehicle owners through dedicated websites lokatoo.com and lokatootracking.com. Revenue mechanics include hardware sales of GPS navigation devices and telematics electronics, professional services for GIS integration and cable installation, recurring subscription revenue from LOKATOO Fleet Management System tracking services, and managed property investment income. The Group operates primarily in Malaysia with a Singapore subsidiary (Amtel Pte. Ltd.) focused on map data development, and holds Malaysian PDPA and GDPR-aligned data protection compliance.

The Group is led by Group Chief Executive Officer Koid Siang Loong, with executive directors Dato' Koid Hun Kian and Lim Hun Teik, Non-Independent Non-Executive Chairman YTM. Tunku Dato' Seri Kamel Bin Tunku Rijaludin, and independent non-executive directors Siow Hock Lee and Ir. Chew Yook Boo. Recent corporate activity includes a 2020 proposed property acquisition, a 2021 proposed bonus issue and free warrants, and a 2022 proposed long-term incentive plan, indicating capital structure and governance housekeeping rather than active expansion. The company presents as a mature, multi-segment small-cap holding company with a legacy GPS/fleet brand and limited evidence of recent product innovation or scale growth.

Name

Amtel Holdings

Legal name

Amtel Holdings Berhad

Website

https://amtel.com.my

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Amtel Holdings Berhad is a Malaysian publicly listed investment holding company operating LOKATOO-branded GPS navigation, fleet management, telematics distribution, GIS, and telecommunications cable installation businesses, serving fleet operators, automotive OEMs, and vehicle owners in Malaysia and Singapore.

Ownership category

akta.pro rank

Product category

Telematics and GPS Navigation Electronics

NAICS

Agents for Wireless Telecommunications Services (517122)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• GPS navigation systems
• Fleet management solutions
• Telematics electronics distribution
• Vehicle tracking systems
• Connected vehicle IoT

Headquarters

HQ city

Petaling

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Trading and Distribution of Telematics Electronics: Trading and distribution of telematics electronics, telecommunication related products, vehicle products and related accessories
2. GPS Navigation Products: Sale of LOKATOO GPS navigation systems including mobile apps and related services
3. GIS Products and Services: Geographical Information System (GIS) products, integration, implementation, maintenance and provision of technical services
4. Fleet Management Services: Fleet Management System (FMS) tracking and management services under LOKATOO Fleet brand
5. Cable Installation Services: Contractors for installation, jointing and testing of utilities, telecommunications and fibre optic cables and associated civil works
6. Property Investment: Property investment and investment holding activities

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Amtel Holdings Berhad is an investment holding company whose group operates in the ICT segment, primarily trading and distributing telematics electronics, telecommunications products, vehicle products, and related accessories. Through its house brand LOKATOO (launched 2007), the group develops and sells GPS navigation systems, mobile navigation applications with real-time traffic information, Automatic Vehicle Location Systems (AVLS), and a Fleet Management System for commercial fleet operators. Its subsidiary ŌTOBOT extends the offering to a connected vehicle IoT platform. The group also provides GIS products and technical services, telecommunications and fibre optic cable installation contracting, and property investment.

Product overview

Amtel Holdings Berhad operates as an ICT-focused investment holding company offering a unified product ecosystem under the LOKATOO brand. The core product portfolio consists of LOKATOO GPS Navigator (mobile GPS navigation with traffic information), LOKATOO Fleet Management System (fleet tracking and management), Automatic Vehicle Location System (AVLS) for vehicle location tracking, and ŌTOBOT (an online-to-offline bot enabling automotive IoT connectivity). These products work together to serve the connected vehicle and fleet management market segments, with the group having launched its GPS navigation products in 2007 after R&D in the mid-2000s.

Differentiator

Problem solved

Functional benefit

Brands

• LOKATOO: House brand of GPS navigation system launched in 2007. Services include Mobile GPS Navigation with traffic information, Automatic Vehicle Location System (AVLS), and OTOBOT - online to offline Bot transforming cars into connected vehicles.
• WAMM Bersekutu

Products and services

• LOKATOO GPS Navigator Mobile GPS navigation system providing turn-by-turn navigation with real-time traffic information, marketed as 'Travel At Your Fingertips'. Targets individual vehicle owners and drivers needing in-car navigation.
• LOKATOO Fleet Management System Fleet tracking and management system enabling real-time tracking, precision fleet management, and improved efficiency and security for commercial fleet operators.
• ŌTOBOT Connected Vehicle Platform Online-to-offline Bot platform that transforms cars into connected vehicles and enables creation of an automotive Internet of Things ecosystem, targeting automotive OEMs and fleet operators.
• Telematics Electronics Distribution Trading and distribution of telematics electronics, telecommunication-related products, vehicle products and related accessories for automotive and ICT customers.
• GIS Products and Technical Services Geographical Information System (GIS) products together with integration, implementation, maintenance and technical services for organizations needing spatial data and mapping solutions.
• Telecommunications and Fibre Optic Cable Installation Contracting services for installation, jointing and testing of utilities, telecommunications and fibre optic cables and associated civil works for telecom and utility clients.

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Garmin: Global GPS hardware and navigation device maker with automotive and fleet product lines. Directly comparable to LOKATOO Navigator's consumer/automotive GPS offering, though Garmin's portfolio is far broader.
• Trimble: Large diversified technology company with major GPS, GIS, mapping, and fleet/telematics lines. Overlaps with Amtel across LOKATOO navigation, GIS (Amnavi), and fleet segments, but operates at much greater scale across multiple industries.
• TomTom: Navigation and mapping specialist with consumer GPS products and telematics/fleet APIs. Overlaps with LOKATOO's mobile GPS navigation and traffic information features, though TomTom is far larger and globally oriented.
• HERE Technologies: Mapping and location platform serving automotive, logistics, and GIS customers. Comparable to Amtel's GIS products/services (Amnavi subsidiary) and to the location data layer underpinning LOKATOO's navigation.

Direct peers

• Verizon Connect: Telecom-affiliated fleet management and GPS tracking business serving SMB and enterprise fleets. Highly comparable to LOKATOO Fleet in target customer, GPS/telematics core, and recurring SaaS model.
• Samsara: Public IoT/fleet management platform offering vehicle telematics, GPS tracking, and fleet analytics. Closely comparable to LOKATOO Fleet's subscription-based FMS and AVLS offerings, targeting commercial fleets with software-led delivery.
• Geotab: Leading global fleet telematics provider with GPS vehicle tracking, route optimization, and a data integration platform. Direct overlap with LOKATOO's fleet management and AVLS products on both product and business model.
• MiX Telematics: Global fleet telematics and asset tracking provider with strong presence in emerging markets including Africa and Southeast Asia. Direct competitor to LOKATOO in commercial fleet telematics and subscription-based FMS.
• Webfleet (Bridgestone): Bridgestone-owned fleet management platform offering GPS tracking, telematics, and vehicle connectivity. Comparable to LOKATOO's telematics-enabled fleet offering and connected-vehicle direction.

Emerging players

• Fleet Complete: Fleet telematics and asset tracking provider focused on commercial fleets across North America and selected international markets. Direct overlap with LOKATOO Fleet on subscription telematics for SMB/mid-market fleet operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amtel-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amtel Holdings