Wind Tre
Wind Tre is a major Italian mobile and fixed telecommunications operator, owned by CK Hutchison Holdings, serving Italian consumers, families, professionals, and enterprises with mobile, fiber, FWA 5G, energy, and insurance services across 3,500+ retail locations and a network covering 97% of the population on 5G.
- Company typePrivate
- Founded2016
- HeadquartersRho, Italy
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Wind Tre does
Wind Tre S.p.A. is a major Italian telecommunications operator formed in 2016 from the merger of Wind and Tre, controlled by Hong Kong-based conglomerate CK Hutchison Holdings and headquartered in Milan (Rho). The company operates a hybrid fiber-wireless network spanning FTTH (up to 2.5 Gbps), FTTC (up to 200 Mbps), FWA 5G (up to 300 Mbps), and mobile 5G (up to 2 Gbps), reaching 97.10% of the Italian population on 5G and 99.7% on 4G/LTE. Its product portfolio is organized as core connectivity plans plus adjacent modules: mobile plans (Go Unlimited, Go 200-L, Go 250-M, Go 200 XXL, Special 5G, Solo Voce), data-only SIMs, and tourist SIMs; fixed services (Super Fibra FTTH/FTTC, Super Internet Casa FWA 5G, Voce Casa); and add-on modules including Wi-Fi 7 modems, eSIM, Protezione Minori child-content filtering, Reload Forever device protection via Bolttech, WINDAY loyalty, plus energy (Wind Tre Luce e Gas) and insurance (Wind Tre Assicurazioni) cross-sells.
The company serves primarily Italian consumers (individual retail, families, under-14 minors, international tourists) and small businesses/professionals (Partita IVA), with the Very Mobile low-cost sub-brand addressing price-sensitive prepaid demand. Distribution is hybrid: direct digital self-serve through windtre.it and the WINDTRE app (rated 4.4/5), supplemented by over 3,500 owned stores and authorized resellers. Revenue is predominantly recurring monthly subscriptions on mobile, fixed fiber/FWA, and bundled services, with hardware sales (smartphones, modems, FWA antennas) often financed via 24-month installments and partner-paid commissions from insurance and energy distribution. Wind Tre also pursues enterprise opportunities — notably a private 5G Stand Alone network at the Port of Salerno for automated container handling — and participates in Italy's NRRP Restart programme for autonomous connected vehicle R&D. The company is privately held under CK Hutchison, which in early 2026 was considering both a potential merger with Iliad Italy and a London/Hong Kong listing of its global telecom assets (potentially valued at ~US$20 billion).
Wind Tre firmographics
Firmographics- Name
- Wind Tre
- Legal name
- Wind Tre S.p.A.
- Website
- https://windtre.it
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Wind Tre is a major Italian mobile and fixed telecommunications operator, owned by CK Hutchison Holdings, serving Italian consumers, families, professionals, and enterprises with mobile, fiber, FWA 5G, energy, and insurance services across 3,500+ retail locations and a network covering 97% of the population on 5G.
- Ownership category
- akta.pro rank
Where Wind Tre is headquartered
LocationHeadquarters
- HQ city
- Rho
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Wind Tre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Mobile Telecommunications Services: Recurring subscription revenue from mobile plans including voice, data and SMS services for consumer and business customers. Plans offered on subscription basis with monthly billing, including unlimited data options, prepaid (ricaricabile), and postpaid (abbonamento) models.
- Fixed Internet and Voice Services: Revenue from fiber (FTTH/FTTC), FWA, and fixed voice services for residential and business customers. Includes Super Fibra plans up to 2.5 Gbps, Voce Casa voice-only plans, and converged mobile+fixed bundles.
- Hardware Sales: Smartphones (iPhone, Samsung, Xiaomi, etc.), Wi-Fi 7 routers, FWA antennas, and portable Wi-Fi devices sold bundled with service plans or separately. Hardware often offered at subsidized prices with 24-month installment payments.
- Energy Services (WINDTRE Luce & Gas): Electricity and gas supply to residential and business customers, offered as bundled service with telecommunications. Revenue from energy supply contracts.
- Insurance Products: Commission revenue from insurance products including home, health, travel, pet insurance and device protection (Reload Forever), distributed through Wind Tre as insurance intermediary for partner insurers (NET Insurance, Inter Partner Assistance, TU Europa/HDI).
- Very Mobile Low-Cost Brand: Revenue from Very Mobile, WindTre's secondary low-cost brand targeting price-sensitive prepaid customers with competitive pricing and digital-first approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Go 250 M - 250GB + Unlimited Minutes for Iliad/Fastweb/CoopVoce/PosteMobile porting customers |
| Subscription | Monthly | Go Unlimited - Unlimited data and minutes for existing customers |
| Subscription | Monthly | Go 200 L - 200GB for price-sensitive customers |
| Subscription | Monthly | Go 200 XXL - 200GB for TIM/Vodafone/New numbers |
| Subscription | Monthly | WindTre Go Unlimited XS 5G Digital - Unlimited data for number porting |
| Subscription | Monthly | Special 5G New Numbers - 200GB Limited Edition |
| Subscription | Monthly | Start Unlimited 5G with Smartphone |
| Subscription | Monthly | Solo Voce - Voice only plan |
| Subscription | Monthly | Data-only SIM plans |
| Subscription | Annual | Smart Security - SIM for home security/IoT |
| Subscription | Monthly | Under 14 - Safe mobile plan for minors |
| Subscription | Monthly | Reload Forever - Device protection |
| Subscription | Pay-as-you-go | Tourist SIM cards |
| Subscription | Monthly | Super Fibra FTTH/FTTC |
| Subscription | Monthly | Super Internet Casa FWA 5G |
| Subscription | Monthly | Voce Casa - Fixed voice only |
| Subscription | Monthly | Super Fibra + Netflix Bundle |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Wind Tre product offering
Product offeringCore offering
Wind Tre S.p.A. (WINDTRE) is an Italian telecommunications operator that sells mobile voice and data plans, fixed-line fiber (FTTH/FTTC) and 5G fixed wireless access (FWA) home internet, bundled electricity and gas supply, and insurance products to residential and business customers. The company also offers smartphones, Wi-Fi 7 modems, eSIMs, and add-on services such as device protection (Reload Forever) and minor content filtering (Protezione Minori) primarily through its website, mobile app, and over 3,500 retail stores across Italy.
Product overview
WINDTRE is a major Italian telecommunications operator formed from the merger of Wind and Tre, controlled by CK Hutchison Holdings. The company offers a comprehensive portfolio of mobile and fixed telecommunications services organized as a platform-plus-modules architecture. Mobile core offerings include Go Unlimited, Go 200-L, Go 250-M, Go 200 XXL, and Special 5G plans featuring unlimited data and minutes in 5G; Solo Dati (data-only) plans including Super Internet Unlimited 5G with 10/50/150 GIGA options; Smart Security SIMs for home automation; Solo Voce voice-only plans; and Super 5G Under 14 plans for minors with parental controls. Fixed services include Super Fibra (FTTH/FTTC fiber up to 2.5 Gbps), Super Internet Casa FWA 5G (wireless fixed access), and Voce Casa (voice-only fixed). The Super Fibra and FWA offerings include bundled benefits like Amazon Prime and Netflix. Add-on modules include Wi-Fi 7 modems, eSIM, Wi-Fi Calling, Protezione Minori content filtering, digital security, insurance products, energy services (WINDTRE LUCE&GAS), WINDAY loyalty program, Reload Forever device protection, and the WINDTRE App. The company also operates the Very Mobile sub-brand and provides tourist SIMs for visitors to Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Very Mobile: Low-cost secondary brand of Italian operator WindTre offering mobile services
- Wind Tre Luce e Gas
- Wind Tre Assicurazioni
- WINDAY
Products and services
- Go Unlimited Mobile plan offering unlimited data at maximum 5G speeds with unlimited national minutes for existing WindTre customers switching plans.
- Go 200-L Mobile plan with 200 GB of data at maximum 5G speed and unlimited national minutes for new customers and number porting, priced at €8.99/month.
- Go 250-M Mobile plan with 250 GB at 5G speeds, 200 SMS, 10.5 GB in EU, and unlimited national minutes for customers porting numbers from Iliad, Fastweb, CoopVoce, PosteMobile and other operators at €7.99/month.
- Go 200 XXL Mobile plan with 200 GB and unlimited minutes at €10.99/month, targeting customers porting from TIM, Vodafone or new number activations.
- Special 5G New Numbers Limited edition mobile plan offering 200 GB at maximum 5G speed and unlimited minutes for new number activations at €7.99/month.
- Start Unlimited 5G with Smartphone Unlimited mobile plan with smartphone included, providing unlimited data in full speed, minutes in Italy and abroad, and additional GB in EU, from €12.99/month.
- WindTre Go Unlimited XS 5G Digital Low-cost unlimited 5G mobile plan at €5.99/month for customers porting from rival operators, including unlimited national minutes, 50 SMS, and unlimited data at maximum 5G speeds.
- Super Internet Unlimited 5G SIM-only data plan with unlimited 5G data for internet without fixed line, ideal for smart working, streaming, and mobile use.
- SIM Solo Dati 10 GIGA Entry-level data-only SIM with 10 GB for tablets and portable modems, priced at €3.99/month.
- SIM Solo Dati 50 GIGA Data-only SIM with 50 GB for tablets and portable modems, priced at €5.99/month online.
- SIM Solo Dati 150 GIGA Data-only SIM with 150 GB for tablets and portable modems.
- Smart Security SIM designed for home alarm, automation, and domotica systems providing 500 MB data, 50 minutes, and 250 SMS for €24.90/year.
- Solo Voce Voice-only mobile plan with unlimited national minutes, 2 GB data, 200 SMS, and 2 GB extra in EU, priced at €5.99/month online or €7.99 standard.
- Super 5G Under 14 Safe mobile plan for minors under 14, offering 150 GB, unlimited minutes, 200 SMS, 10.5 GB in EU, and including the Protezione Minori content filtering service at €10.50/month (auto-pay) or 75 GB at €7.50/month (manual recharge).
- Tourist Pass Prepaid SIM and eSIM plans for tourists visiting Italy. Tourist Pass Digital at €25 for 1 month (unlimited Italy calls, 23 GB EU) and Tourist Pass XXL at €50 for 6 months (15 GB EU); both include 100 minutes to 53 countries.
- Very Mobile Low-cost secondary brand of WindTre offering mobile services including FWA plans with bonus data incentives targeting price-sensitive prepaid customers through a digital-first channel.
- Super Fibra Fixed-line fiber internet service (FTTH up to 2.5 Gbps / FTTC up to 200 Mbps) for residential customers, including a Wi-Fi 7 modem, unlimited calls, 12 months of Amazon Prime, and unlimited GIGA on WindTre SIMs, at €24.99/month (€19.99 first year with Prime).
- Super Fibra + Netflix Bundle combining Super Fibra home internet with the included Netflix Standard streaming plan.
- Super Internet Casa FWA 5G Fixed wireless access internet service using 5G technology offering unlimited internet up to 300 Mbps where fiber is unavailable, with Wi-Fi 7 modem and optional outdoor antenna, priced at €19.99/month first year then €23.99/month.
- Voce Casa Fixed voice-only service with unlimited calls to national fixed and mobile numbers, including phone device and free installation, at €19.99/month (€14.99 for existing WindTre mobile customers).
- WINDTRE Luce & Gas Energy services offering electricity and gas supply for residential and business customers under Wind Tre Luce e Gas s.r.l., available as standalone or bundled with telecom services.
- WINDTRE Assicurazioni Insurance products distributed through Wind Tre S.p.A. as registered insurance intermediary, including home, health, travel, pet, and device protection coverage, with partner insurers NET Insurance, Inter Partner Assistance, and TU Europa/HDI.
Quantifiable outcome
- 5G network covers 97.10% of Italian population
- +4 more outcomes
Companies that use Wind Tre
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles4 records
Wind Tre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Wind Tre partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- InwitcoreItalian tower infrastructure company Inwit reported in talks to acquire data center assets from WindTre (owned by CK Hutchison Holdings) for approximately €100 million. Deal would mark Inwit's expansion into data center operations following the path of tower companies like American Tower.
- University of BolognaminorWindTre participated in the MoVeOver project coordinated by the University of Bologna, part of Italy's National Recovery and Resilience Plan (NRRP) Restart programme with over €100 million in funding. Project demonstrated autonomous connected vehicles navigating intersections, winning first prize in 'New Applications' category among 100+ entries.
- Hipert SrlminorCollaborative research partner in MoVeOver autonomous vehicles project under Restart programme, alongside University of Bologna, WindTre, RadioLabs, and other research institutions.
- RadioLabsminorResearch and technology partner in MoVeOver autonomous connected vehicles project, collaborating with University of Bologna, Hipert Srl, WindTre and other institutions under Italy's NRRP Restart programme.
- Port of SalernocoreWindTre built a private 5G Stand Alone network for the Port of Salerno to digitize port operations and increase efficiency. Initial use case is Automated Container Handling enabling real-time data transmission and improved operational control.
- IliadcoreWindTre and Iliad in early-stage discussions about a potential merger in Italy. Deal could significantly alter Italian telecom market by reducing major operators from four to three. Potential joint venture or full combination being explored, with Iliad potentially valued over €3 billion.
- MATRIXX SoftwarecoreMATRIXX Software provides WindTre's digital monetization platform powering real-time, omnichannel billing and charging for both WindTre and Very Mobile brand. Multi-year agreement renewed through 2030. Initial partnership established in 2017, enabling WindTre to consolidate monetization functions, reduce complexity, accelerate cloud migration, and deliver customer-centric transparent pricing with rapid launch of differentiated offers.
- Bolttech Device Protection (Italy) S.r.l.coreBolttech provides the Reload Forever device protection service for WindTre customers, offering smartphone repair with original parts and replacement with new or Grade A refurbished devices. Service includes up to 2 repairs/replacements in 24 months with co-payment ranging from €20 to €499 depending on device.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Wind Tre competitors and assessment
Company assessmentDirect peers
- Iliad Italia: France-based Iliad's Italian mobile operation and the fourth major Italian MNO alongside WindTre. Iliad is the explicit merger counterparty in WindTre's ongoing consolidation talks and competes most directly on price-disruptive unlimited mobile plans.
- Vodafone Italia: One of Italy's four major mobile operators and direct competitor to WindTre, currently being acquired by Swisscom for €8B. Vodafone Italia competes with WindTre on unlimited 5G plans, FTTH, and enterprise connectivity, making it the closest direct peer in customer base and product mix.
- Fastweb: Swisscom-owned Italian fixed and mobile operator offering FTTH, 5G FWA and converged bundles similar to WindTre. Fastweb is one of the named targets of WindTre's number-porting promotional pricing (e.g., Go 250 M) and overlaps in consumer fiber plus mobile segments.
- TIM (Telecom Italia): Italy's incumbent fixed and mobile operator and direct competitor to WindTre across consumer and business segments. TIM owns NetCo (the fixed network business KKR is acquiring for €18.8B), and competes head-to-head with WindTre on 5G coverage, fiber, and content bundles.
Broad incumbents
- Orange: French-headquartered European telecom incumbent with mobile, fixed and energy retail operations. Comparable to WindTre for converged telecom + energy retail model (Orange has a parallel energy offering) and for European 5G/FTTH investment cadence.
- CK Hutchison (Three UK / Three Ireland): Sister mobile operations under WindTre's parent CK Hutchison Holdings, including Three UK and Three Ireland. Operationally and technologically comparable as fellow CK Hutchison MNOs considering shared 5G, spectrum and network sourcing strategies.
- Vodafone Group: Global telecom group whose Italian subsidiary is a direct WindTre peer. Vodafone provides a portfolio-wide comparable for capital structure, 5G capex intensity and converged bundling strategy applied across multiple European markets.
- Deutsche Telekom: European telecom incumbent controlling T-Mobile and operating across multiple markets. Comparable to WindTre as a multi-country operator pursuing convergence (fixed + mobile + TV) and as a benchmark for European 5G/FTTH capex and ARPU trajectories.
Emerging players
- CoopVoce: Italian MVNO owned by Coop Italia, offering low-cost mobile plans through Coop's retail footprint. CoopVoce is explicitly targeted by WindTre's Go 250 M number-porting offer and competes for the same price-sensitive consumer base.
- PosteMobile: Italian MVNO operated by Poste Italiane Group, offering prepaid and postpaid mobile services leveraging the postal retail network. PosteMobile is one of the named porting-in targets in WindTre's promotional pricing and competes for price-sensitive and family segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Wind Tre social profiles
Digital presenceWind Tre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wind Tre leadership team
Management profileNumber of profiles
Profiles3 records
Wind Tre subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wind Tre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wind Tre M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wind Tre
What does Wind Tre do?
Wind Tre S.p.A. (WINDTRE) is an Italian telecommunications operator that sells mobile voice and data plans, fixed-line fiber (FTTH/FTTC) and 5G fixed wireless access (FWA) home internet, bundled electricity and gas supply, and insurance products to residential and business customers. The company also offers smartphones, Wi-Fi 7 modems, eSIMs, and add-on services such as device protection (Reload Forever) and minor content filtering (Protezione Minori) primarily through its website, mobile app, and over 3,500 retail stores across Italy.
Is Wind Tre a public or private company?
Wind Tre is a private company. It is classified as corporate owned and is currently operating.
When was Wind Tre founded?
Wind Tre was founded in 2016. It employs 5,001 to 10,000 people.
Where is Wind Tre based?
Wind Tre is headquartered in Rho, Italy, in the Europe region.
How does Wind Tre make money?
Six revenue lines are on record. Mobile Telecommunications Services are the primary driver. The others are fixed Internet and Voice Services, hardware Sales, energy Services (WINDTRE Luce & Gas), insurance Products and very Mobile Low-Cost Brand.
Who are Wind Tre's main competitors?
Direct peers on record are Iliad Italia, Vodafone Italia, Fastweb and TIM (Telecom Italia). Broad incumbents are Orange, CK Hutchison (Three UK / Three Ireland), Vodafone Group and Deutsche Telekom. Emerging players are CoopVoce and PosteMobile.
Does Wind Tre have an API?
No public API is recorded for Wind Tre.