What Chamberlin Plc does

Chamberlin Plc operates chamberlin.co.uk under the brand "Non Gamstop Sites," an independent editorial comparison and review platform that researches, rates, and ranks online casinos and slots sites accessible to UK players outside the GamStop self-exclusion scheme. The platform targets adult players aged 18+ in Great Britain seeking gambling options licensed outside the UK Gambling Commission, and it currently lists approximately 38 international operators drawn from jurisdictions including Curaçao, Malta, and Gibraltar. Each operator is evaluated across five dimensions: licensing and security, slots and game range, bonuses and wagering terms, payments and withdrawal speed, and mobile experience and support.

The product is a web-based content platform with affiliate click-tracking. Editorial output comprises detailed casino reviews, comparison tables, and educational articles covering non-GamStop gambling mechanics, licensing regimes, and responsible gambling. Revenue is generated exclusively through affiliate commissions paid by casino operators when referred users register or deposit; the service is free to users, and the operator states that commercial relationships do not influence editorial rankings. Distribution is single-channel and UK-only via chamberlin.co.uk.

Note: Aggregate firmographic data describes the entity as an LSE-listed (ticker CMH) iron castings and light engineering company founded in 1890 in Walsall, England. This profile is materially inconsistent with the first-party operating material at chamberlin.co.uk and is treated here as either stale registration metadata or a conflated record; the analytical conclusions above reflect the actual operating business evidenced on the live website.

Name

Chamberlin Plc

Legal name

Non Gamstop Sites

Website

https://chamberlin.co.uk

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

101–250 employees

Short description

Non Gamstop Sites operates chamberlin.co.uk, an independent UK-based affiliate comparison platform that researches and ranks online casinos and slots sites outside the UK GamStop self-exclusion scheme, targeting adult players in Great Britain seeking internationally licensed gambling options.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate / Casino Comparison

NAICS

Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Non-GamStop casinos
• Casino comparison platform
• Affiliate gambling site
• Online slots directory

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Commissions: Non Gamstop Sites earns commission when readers click through to a listed casino and subsequently register an account or make a deposit. Commission is paid by the casino operator and carries no additional cost to the user. Commercial relationships do not influence editorial rankings or review scores.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Chamberlin Plc operates chamberlin.co.uk, branded as "Non Gamstop Sites," an independent editorial comparison and review platform that evaluates and ranks online casinos and slots sites that operate outside the UK's GamStop self-exclusion scheme. The platform publishes detailed reviews, ranked lists, and bonus information for individual non-GamStop casino brands (e.g., Betmica, Nightluck, MyStake, Wild.io, Boomerang, KingHills, Cosmobet, Goldenbet, Lucky Start, Betninja, Verywell, SlotMonster, Skyhills, LuckyWins) and earns revenue through affiliate commissions when users are referred to those third-party casino operators.

Product overview

Non Gamstop Sites (chamberlin.co.uk) is a single affiliate review platform that provides independent research, comparisons, and editorial ratings of online gambling sites operating outside the UK Gambling Commission's jurisdiction. The platform focuses on non-GamStop casino and slots sites, reviewing welcome bonuses, game libraries, payment methods, licensing, and responsible gambling tools. The site operates as an affiliate business, earning commission when readers sign up through links to listed casinos. Commission does not influence editorial rankings.

Differentiator

Problem solved

Functional benefit

Products and services

• Non Gamstop Sites

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Top10Casinos.com: Casino comparison site that ranks and reviews online casino operators, monetised through affiliate referrals. Closely aligned in value proposition (ranked comparison tables, editorial reviews) and target audience (UK and EU casino players).
• OLBG (Online Betting Guide): UK sportsbook and casino comparison community monetised through affiliate commissions. Strong SEO-led GTM in the UK market, comparable review-driven editorial format, and overlapping audience of UK bettors.
• AskGamblers: Long-running casino review and complaint-resolution site monetised through affiliate commissions. Similar SEO-driven GTM, comparable editorial review methodology, and overlapping operator inventory.
• WhichBingo: UK-focused gambling affiliate site comparing bingo and casino operators via editorial reviews and bonus listings. Same UK-targeted SEO GTM and affiliate revenue model, with adjacent product breadth.
• Casinos.com: International casino comparison and review directory monetised via affiliate referrals to listed operators. Comparable content-led SEO strategy and multi-operator comparison tables.
• BonusFinder: Affiliate comparison platform specialising in casino and sportsbook bonus offers across regulated and offshore markets. Comparable SEO-led acquisition, bonus-focused comparison content, and affiliate revenue model.
• CasinoMeister: Independent casino review site founded on editorial credibility, monetised via affiliate referrals. Same affiliate-comparison business model and emphasis on independent ranking methodology.
• Casino Guru: Independent casino comparison and review platform that ranks operators globally based on bonus terms, licensing, and player feedback. Directly comparable business model (affiliate commissions from listed casinos) and editorial structure.

Broad incumbents

• Lottomart: Established UK-facing gambling operator and affiliate-style comparison brand. A broader incumbent in the UK gambling affiliate/operator space that competes for the same organic search demand, though it operates rather than purely reviews.

Others

• GambleAware-affiliated comparison tools (e.g., Which.co.uk gambling guides): Consumer-advocacy comparison content on UK gambling products. Adjacent thematic peer because it serves UK players researching gambling options, but with a consumer-protection rather than affiliate-revenue orientation — illustrating the regulatory counter-current the affiliate site operates against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chamberlin Plc