Fresh & Clean

What Fresh & Clean does

Fresh & Clean is an Australian managed hygiene and safety compliance solutions provider, operating as a subsidiary brand of Alsco Pty Ltd (trading as Alsco Uniforms), part of the global Alsco Inc. group that claims to be the world's largest uniforms company and has been operating in Australia for nearly 60 years. The company surveys customer workplaces, installs equipment, and delivers recurring service visits across five service pillars: washroom services (sanitary units, hand soap, sanitisers, hand dryers, BioClean urinal/washroom treatment), disposal services (nappy units, sharps disposal, Bins4Blokes incontinence bins, clinical waste), scenting (Oxygen Pro, automatic air freshener, ambient scenting), first aid (managed first aid kits, eyewash stations, AEDs, first response station panels), and managed spill kit services using Pratt Hazchem consumables. The technology stack is primarily industrial — automated no-touch dispensers, proprietary BioClean treatment processes, and Hazchem-compliant spill kits — combined with compliance management workflows rather than software platforms.

The business model is a B2B subscription/managed service: customers pay recurring fixed monthly fees for equipment rental, consumable replenishment, scheduled servicing, and compliance assurance. Pricing is quote-based and not publicly disclosed, with a 1300 number and online quote form as primary lead capture. Go-to-market is sales-led and consultative, executed through a national network of nine regional branches spanning every Australian state and territory (Newcastle, Sydney, Melbourne, Geelong, Brisbane, Adelaide, Perth, Darwin, Cambridge), supported by a content marketing blog and SEO. Customer segments are horizontal, including commercial/corporate workplaces, food service and hospitality, healthcare facilities, childcare/early education, and South Australian businesses subject to 2026 AED mandates. The company reports servicing more than 48,000 Australian businesses, with 51-100 employees.

Name

Fresh & Clean

Legal name

Alsco Pty Ltd

Website

https://freshandclean.net.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Fresh & Clean is an Australian B2B managed hygiene and safety compliance provider and subsidiary of Alsco Pty Ltd, offering subscription-based washroom, disposal, scenting, first aid, and spill kit services to over 48,000 commercial, healthcare, hospitality, and childcare customers across all Australian states and territories.

Ownership category

akta.pro rank

Product category

Commercial Hygiene Services

NAICS

Janitorial Services (56172), Janitorial Services (561720)

SIC

Sanitary Services (4950)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

akta.pro secondary industries

Commercial Office & Corporate Janitorial (IMAIADAA), Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC)

Keywords

• Commercial washroom services
• Hygiene compliance solutions
• Workplace sanitation services
• Sharps disposal services
• First aid compliance

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Managed Hygiene Services Subscription: Recurring managed services for workplace hygiene including washroom services, disposal, first aid, and safety compliance. Provided on a subscription/rental basis with regular servicing visits.
2. Consumables Supply: Supply of consumable products including hand soap, sanitisers, sanitising products, spill kit consumables, and washroom consumables
3. Product Rental: Equipment rental model where customers pay a fixed monthly fee for dispensing equipment, AED units, and other hygiene infrastructure with no hidden costs

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fresh & Clean provides managed hygiene and safety compliance solutions for workplaces across Australia. Its core offerings include washroom services (hand soap, sanitisers, hand dryers, BioClean treatment), disposal services (sanitary, nappy, sharps, clinical, incontinence), scenting services (Oxygen Pro, automatic air freshener, ambient scenting), first aid (kits, eyewash stations, AEDs, first response panels), consumables supply, and managed spill kit services. Services are delivered through a structured 4-step model: workplace survey, service selection, professional installation, and ongoing scheduled servicing on a subscription basis.

Product overview

Fresh & Clean is a managed hygiene and safety compliance solutions provider offering a comprehensive portfolio of washroom, disposal, scenting, first aid, and spill management services. The core offering consists of rental programs for sanitary units, hand hygiene products (soap, sanitisers, hand dryers), BioClean treatment, nappy and sharps disposal, clinical waste management, ambient scenting systems (including Oxygen Pro and automatic air fresheners), first aid kits and AED devices, and managed spill kit services. The company operates as a subscription-based service model where they survey workplaces, install equipment, and provide ongoing maintenance and compliance management across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Washroom Services A managed washroom hygiene service including hand soap dispensers, hand sanitisers, hand dryers, and BioClean urinal/washroom treatment, delivered to commercial and corporate workplaces on a subscription basis with regular servicing visits.
• Disposal Services Managed waste disposal services for workplaces including sanitary units (feminine hygiene waste), nappy units, sharps disposal (needles and sharp medical instruments), clinical and medical waste disposal, and Bins4Blokes incontinence disposal bins.
• Scenting Services Professional scenting solutions for workplace environments including the Oxygen Pro system, automatic air freshener dispensers, and ambient scenting services to create pleasant workplace atmospheres.
• First Aid Services Managed first aid compliance services including professionally maintained first aid kits, eyewash stations, Automated External Defibrillator (AED) devices and management, and integrated First Response Station panels meeting Australian workplace safety standards.
• Hygiene Consumables Supply Supply of consumable products for washroom and workplace hygiene maintenance including hand soap, sanitisers, sanitising products, spill kit consumables, and general washroom consumables such as paper products and cleaning supplies.

Quantifiable outcome

• Reduces sick leave and absenteeism through improved workplace hygiene
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• OzHarvestminorStrategic or Co-development Partner · 27 February 2026Fresh & Clean partners with OzHarvest to support safer communities through sustainability-focused initiatives. OzHarvest is a food rescue organization, and the partnership combines hygiene safety with community support.
• Hygiene ConceptsminorStrategic or Co-development Partner · 23 July 2025Hygiene Concepts joined the Fresh & Clean family in Perth, Western Australia. This represents an acquisition/expansion of Fresh & Clean operations into the Perth market through integration of an existing hygiene service provider.
• Alsco Uniforms (Parent Company)coreOthersFresh & Clean is a subsidiary of Alsco Uniforms, described as the largest uniforms company in the world. Alsco Uniforms Australia has been operating for nearly 60 years and is recognized as an innovative leader in garment and linen rental, hygiene, and cleanroom industries. Alsco provides corporate support, brand backing, and operational scale.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Spotless Group: Spotless is one of Australia's largest integrated facility services providers, offering cleaning, hygiene, and workplace services across commercial, healthcare, and hospitality sectors — directly comparable in B2B managed-service delivery, scale, and customer segments to Fresh & Clean.
• Programmed (Programmed Pty Ltd): Programmed is a major Australian facility services and workforce solutions business serving commercial, healthcare, and government clients — broad incumbent overlap with Fresh & Clean's B2B hygiene and managed services footprint.
• Compass Group Australia: Compass Group is a global contract foodservice and support services operator with material Australian operations; offers overlapping workplace hygiene and support services and serves similar commercial customer segments.
• Sodexo Australia: Sodexo is a multinational facilities management and food services provider; comparable to Fresh & Clean as an incumbent B2B managed-services operator across Australian commercial, healthcare, and education accounts.
• Ecolab Australia: Ecolab is a global leader in water, hygiene, and infection-prevention solutions, with significant Australian institutional and commercial business; overlaps with Fresh & Clean on sanitation chemicals, dispensers, and managed hygiene programs.
• Cleanaway Waste Management: Cleanaway is Australia's largest waste management company, providing clinical and sharps disposal services that directly overlap with Fresh & Clean's disposal category and serve similar healthcare/commercial customers in Australia.

Direct peers

• Rentokil Initial Australia: Rentokil Initial (including the Initial hygiene brand) is a global leader in washroom hygiene, sanitary disposal, and hand sanitisation services with a major Australian footprint — a direct, head-to-head competitor to Fresh & Clean's core washroom and disposal product lines.
• BIC Services: BIC Services is an Australian-managed hygiene provider focused on washroom services, sanitisers, and disposal; a close single-country direct competitor mirroring Fresh & Clean's subscription, install-and-service model.
• Jani-King Australia: Jani-King is one of the world's largest commercial cleaning franchise networks with substantial Australian operations, competing with Fresh & Clean in commercial janitorial, washroom hygiene, and contract cleaning for offices and businesses.
• Citron Hygiene (Australia): Citron Hygiene is a dedicated washroom and workplace hygiene provider (sanitary disposal, air care, hand hygiene) operating across ANZ; a small but direct niche competitor sharing Fresh & Clean's service model and target verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FreshCleanAU

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh & Clean