Ammunition Wines & Whiskey

What Ammunition Wines & Whiskey does

Ammunition Wines & Whiskey is a premium craft wine and spirits brand operating under the parent company Daylight Wine & Spirits, founded in 2013 by Andy Wahl and Bill Kerr and headquartered in Sonoma County, California. The company produces a five-SKU portfolio spanning three whiskeys (Straight Bourbon, Straight Rye, and Bourbon Cask Strength) and two wines (Cabernet Sauvignon and Pinot Noir), all unified by a proprietary double-barrel finishing process in which Kentucky-distilled bourbon and rye are aged 3-4 years in freshly charred Missouri American Oak and then finished 6+ months in the company's own Sonoma County French Bordeaux and French Burgundy wine barrels. This vertical integration between winemaking and distilling is the core technical differentiator and underpins the brand's 'Farm to Finish' positioning.

The business operates a hybrid distribution model combining direct-to-consumer e-commerce on Shopify (shipping to the US and UK), wholesale distribution through partners such as Monsieur Touton Selection in Connecticut, and physical retail via a store locator network. Pricing is positioned at the premium tier (e.g., Cabernet Sauvignon at $24.99, Straight Rye at $54.99, Cask Strength Bourbon at $84.99 per 750ml). Go-to-market is built around lifestyle and event marketing — including NASCAR Xfinity Series sponsorship, country-music artist partnerships (Jessie G, Gretchen Wilson), and venue sponsorships (Bethel Woods, Country Music Awards) — targeting premium adult-beverage enthusiasts with a Western-heritage brand narrative. The company is privately held, has no disclosed institutional investors, and marked its 10th anniversary in 2024 alongside a stated goal to triple growth over two years.

Name

Ammunition Wines & Whiskey

Legal name

Daylight Wine and Spirits

Website

https://drinkammunition.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Ammunition Wines & Whiskey is a Sonoma County-based craft brand under Daylight Wine & Spirits that produces premium bourbon, rye, and Sonoma wines, distinguished by a double-barrel finishing process using its own wine barrels, sold via DTC e-commerce, wholesale, and retail.

Ownership category

akta.pro rank

Product category

Premium Wines and Whiskey

NAICS

Distilleries (312140), Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRADAIAC

Spirits Distilling & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

Keywords

• Premium bourbon whiskey
• Sonoma County wines
• Wine barrel finishing
• Craft American whiskey
• Cabernet Pinot Noir

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through their Shopify e-commerce platform for individual bottle purchases shipped to customers in the US and UK.
2. Wholesale/Retail Distribution: Products sold through retail stores, liquor stores, restaurants, and bars via wholesale distribution relationships. Products available at physical store locations through their store locator.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ammunition Wines & Whiskey produces and sells a five-product portfolio of premium American wines and whiskeys: Straight Bourbon Whiskey, Straight Rye Whiskey, Bourbon Cask Strength, Cabernet Sauvignon, and Pinot Noir. The brand's signature technique is a double-barrel finishing process in which whiskeys aged 3-4 years in charred American Oak are finished 6+ months in the company's own Sonoma County French Bordeaux Cabernet and French Burgundy Pinot Noir wine barrels, creating distinctive fruit-forward expressions.

Product overview

Ammunition Wines & Whiskey is a premium American wine and spirits brand producing a portfolio of five core products: three whiskey offerings (Straight Bourbon, Straight Rye, and Bourbon Cask Strength) and two wine offerings (Cabernet Sauvignon and Pinot Noir). The brand is notable for its unique double-barrel finishing process, where whiskeys are aged in freshly charred American Oak barrels then finished in the company's own French Bordeaux and French Burgundy wine barrels, imparting fruit layers and subtle vanilla, chocolate, and mocha notes. Based in Sonoma County, California, the company is part of Daylight Wine & Spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• Ammunition Straight Bourbon Whiskey Straight bourbon whiskey for adult consumers, finished in wine barrels previously holding Ammunition Sonoma Cabernet Sauvignon.
• Ammunition Straight Rye Whiskey Straight rye whiskey for adult consumers, finished in wine barrels previously holding Ammunition Sonoma Pinot Noir.
• Ammunition Bourbon Cask Strength Barrel-strength bourbon for adult whiskey purists, finished in French Bordeaux Cabernet barrels.
• Ammunition Cabernet Sauvignon Wine Sonoma County Cabernet Sauvignon wine for adult consumers, sold by the 750ml bottle.
• Ammunition Pinot Noir Wine Sonoma County Pinot Noir wine for adult consumers, sold by the 750ml bottle.

Quantifiable outcome

• 90 Points from Whisky Advocate for Straight Rye
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Anthony Alfredo RacingcoreGTM or Marketing Partner · 14 February 2024NASCAR driver Anthony Alfredo partnership for 9 races during 2024 Xfinity Series season. Ammunition Wine and Whiskey announced the Sonoma-based brand partnering with NASCAR rising star Anthony Alfredo, who competes in the NASCAR Xfinity Series. This is a sports marketing sponsorship to increase brand visibility at racing events.
• Bethel Woods Center for the ArtsminorGTM or Marketing Partner · 1 February 2024Ammunition Wine & Whiskey is a proud sponsor for Bethel Woods' 2024 Season. Bethel Woods Center for the Arts is a non-profit performance venue, museum, and site of the 1969 Woodstock music festival.
• Jessie GcoreGTM or Marketing Partner · 1 January 2024Country music artist Jessie G partnership featuring Ammunition Whiskey in her music video 'Like My Whiskey' featuring Gretchen Wilson. The collaboration included corporate tie-in with Ammunition Whiskey and appearances by country music stars.
• Country Music AwardsminorGTM or Marketing Partner · 1 January 2024Ammunition Whiskey has sponsored parties at the Country Music Awards as part of their entertainment and lifestyle marketing initiatives.
• Monsieur Touton Selection, Ltd.coreChannel Partner/ Reseller/ DistributorMonsieur Touton Selection, Ltd. distributes Daylight Wine & Spirits products (including Ammunition) in Connecticut. This is a distribution partnership for wholesale sales in the Connecticut market.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Maker's Mark: Beam Suntory's premium wheated bourbon with a strong craft-heritage narrative and ~$30-50 retail price point. Comparable premium positioning and similar DTC/wholesale channel mix.
• High West Distillery: Utah-based craft distillery (Constellation Brands) offering bourbon, rye, and finished whiskey expressions. Comparable craft-premium positioning and willingness to experiment with cask finishes.
• The Prisoner Wine Company: Constellation Brands-owned premium Napa/Sonoma wine brand with bold, lifestyle-driven marketing. Comparable premium positioning and lifestyle-brand storytelling on the wine side.
• Woodford Reserve: Premium Kentucky bourbon famous for its double-barrel finishing process using wine and other casks. Most directly comparable to Ammunition on the wine-cask-finishing story and premium positioning.
• Bulleit Bourbon: Diageo-owned premium bourbon/rye brand with a high-rye mash bill comparable to Ammunition's specialty mash bills. Similar on-premise and DTC focus in the craft-premium tier.
• Jefferson's Bourbon: Craft-focused bourbon brand owned by Pernod Ricard, widely known for experimental cask finishing (ocean-aged, wine-finished, etc.). Closely comparable on finishing-driven differentiation and premium craft positioning.
• Sonoma-Cutrer: Brown-Forman-owned Sonoma County winery producing premium Chardonnay and Pinot Noir. Comparable Sonoma premium-wine positioning on the wine side of Ammunition's portfolio.
• Francis Ford Coppola Winery: Sonoma-based producer offering both premium wines and spirits (Great Women's Wine, Diamond Collection, Sofia). Directly comparable as a Sonoma-rooted wine + spirits lifestyle brand.

Emerging players

• Smooth Ambler: West Virginia craft distillery producing bourbon and rye with finished expressions. Comparable craft-scale, premium positioning, and finishing-driven product development.
• Treaty Oak Distilling: Texas craft distillery known for wine-barrel-finished whiskeys and red corn bourbon. Closely comparable small-scale producer experimenting with cask finishing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinkammunition
• Instagraminstagram.com/drinkammunition

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ammunition Wines & Whiskey