The Riverfront Dentist

What The Riverfront Dentist does

The Riverfront Dentist is a privately-held, single-location dental practice operating in West Bend, Wisconsin since 2011. The practice is legally organized as The Riverfront Dentist, LTD. and is owned and operated by Dr. Anna C. Bell, DDS and Dr. Todd Bell, DDS, both graduates of Marquette University School of Dentistry with US Navy active-duty backgrounds and over 20 years of practicing experience each. The practice serves local families and individuals in the West Bend area, providing a comprehensive range of general, cosmetic, and restorative dental services including oral examinations, hygiene/cleanings, restorations/fillings, veneers, tooth whitening, dental implants, crowns and bridges, root canals, full and partial dentures, and extractions.

The business operates on a direct-to-consumer professional services model; patients contact the office directly via phone or email to schedule appointments, and revenue is collected through insurance claims and direct patient payments. The practice accepts all major insurance plans and offers CareCredit financing as a patient payment option. Marketing is limited to a Facebook page and a "Tell A Friend" email referral mechanism. The office operates four days per week (Monday-Thursday) at 1542 Barton Ave, located just north of downtown West Bend on the corner of Barton and Jefferson.

The practice has no digital product, no mobile app, no API, no disclosed technology stack beyond a basic informational website, and no AI or data-driven capabilities. There is no evidence of external funding, private equity involvement, parent company ownership, or expansion activity beyond the single West Bend location. The operation is a bootstrapped, founder-owned local service business typical of independent small dental practices in the United States.

Name

The Riverfront Dentist

Legal name

The Riverfront Dentist, LTD.

Website

https://theriverfrontdentist.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

The Riverfront Dentist is a privately-held, single-location dental practice in West Bend, Wisconsin, founded in 2011 and owned by Dr. Anna C. Bell and Dr. Todd Bell. It provides general, cosmetic, and restorative dental services to local families and individuals on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212), Offices of Dentists (62121), Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• General dentistry
• Cosmetic dentistry
• Restorative dentistry
• Dental implants
• Family dental care

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Services Revenue: The practice generates revenue through providing dental services including examinations, cleanings, fillings, cosmetic procedures, restorative work, extractions, and dentures. Revenue is collected through insurance claims and direct patient payments. CareCredit financing is accepted as a payment option.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Riverfront Dentist is a single-location dental practice providing general, cosmetic, and restorative dentistry services. Services include oral examinations with radiographs, professional hygiene/cleaning, white composite fillings, veneers, tooth whitening, dental implants, crowns and bridges, root canal therapy, full and partial dentures, and extractions. All services are delivered in-person at the West Bend, Wisconsin office.

Product overview

The Riverfront Dentist is a single-location dental practice offering a comprehensive range of dental services organized into three main categories: General Dentistry (oral examinations, hygiene/cleaning, restorations/fillings), Cosmetic Dentistry (veneers, tooth whitening), and Restorative Dentistry (dental implants, crowns and bridges, root canals, full and partial dentures, extractions). The practice is led by Dr. Anna C. Bell and Dr. Todd Bell, both graduates of Marquette University School of Dentistry with backgrounds in the US Navy. Services are delivered through a unified practice model without modular product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Oral Examination Comprehensive dental examination of the teeth, mouth, and surrounding structures, including radiographs (x-rays) for detection of decay, abscesses, and other conditions, with periodic re-examinations typically paired with cleanings. For individual patients and families seeking baseline and ongoing oral health assessment.
• Hygiene (Cleaning) Professional dental prophylaxis (cleaning) performed by a registered dental hygienist, including teeth cleaning, tissue monitoring for gingivitis or periodontal disease, updated radiographs, topical fluoride application, and personalized oral home care review. For individual patients and families seeking routine preventive care.
• Restorations (Fillings) Dental fillings, including white composite fillings, to replace missing tooth structure lost due to decay or trauma, and to improve the appearance of chipped teeth, open spaces, and discolored teeth. For patients diagnosed with cavities or seeking cosmetic tooth repairs.
• Veneers Cosmetic restorations using thin layers of material bonded or cemented to teeth to improve the appearance of the smile, commonly placed on several teeth at one time for dramatic cosmetic enhancement. For patients seeking cosmetic smile improvements.
• Tooth Whitening Process to brighten tooth enamel using custom trays and prescription products available at the dentist's office, producing varied but typically visible improvement in tooth shade. For patients seeking cosmetic whitening of natural teeth.
• Dental Implants Restorations consisting of an artificial root placed in the bone with a tooth portion appearing in the mouth, used to replace missing teeth, stabilize removable dentures, and provide anchorage for tooth movement. For patients with missing teeth or unstable dentures.
• Crowns and Bridges Fixed restorations cemented in place to restore teeth back to original shape, function, or appearance, with bridges additionally replacing one or more missing teeth. For patients requiring restoration of damaged or missing teeth.
• Root Canal Endodontic therapy procedure involving removal of nerve tissue, cleaning and sealing of the space, recommended for large decay, pain, or abscess to save severely damaged teeth. For patients with severely damaged or infected teeth.
• Full and Partial Dentures Prosthetic devices replacing all missing teeth in either the top or bottom arch (full dentures), or some missing teeth (partial dentures), with full dentures optionally stabilized with implants. For edentulous or partially edentulous patients.
• Extractions Tooth removal procedure indicated when a tooth cannot be saved by other means, including for non-functional, supra-erupted, poorly positioned teeth, or due to spacing complications such as wisdom teeth. For patients requiring tooth removal.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• CareCreditminorOthersThe practice accepts CareCredit as a financing option for patients, allowing them to pay for dental procedures over time with credit options.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Regional players

• Midwest Dental: Historically Midwest-focused dental group practice offering general dentistry, with significant Wisconsin presence — comparable service mix and regional target market, though historically operating at multi-location scale.

Direct peers

• ForwardDental: Wisconsin-based dental group practice offering general, cosmetic, and restorative dentistry across multiple locations in the state — comparable in service breadth and target patient base, and a direct competitor for the same West Bend-area patient pool.
• Dental Associates: Wisconsin-headquartered, multi-location dental group offering general, cosmetic, and restorative dentistry under one brand across multiple offices — directly comparable to The Riverfront Dentist's comprehensive service mix, but at substantially greater scale and within the same regional market.
• ClearChoice Dental Implant Centers: Specialty dental chain focused on dental implants and full-arch restoration — directly comparable to The Riverfront Dentist's implant offering, though ClearChoice operates as a dedicated implant specialty rather than a general practice.
• Affordable Dentures & Implants: National dental chain focused on dentures and dental implants with financing options — directly comparable for the dentures and implant services offered by The Riverfront Dentist, and competes for similar value-oriented patients.

Broad incumbents

• Smile Brands: National DSO supporting general and specialty dental offices including supported insurance and financing models — broadly comparable comprehensive dental offering, operating at scale with affiliated practices across multiple states.
• Pacific Dental Services: Large DSO supporting dental practices across the US with general, restorative, and specialty services plus modern practice technology — comparable service breadth to The Riverfront Dentist, but at enterprise scale with centralized operations.
• Heartland Dental: The largest US DSO supporting hundreds of dentist offices nationwide with general and specialty services — comparable comprehensive dental offering, but operates at scale and through an affiliate/support model rather than founder-owned single locations.
• Aspen Dental: National DSO operating hundreds of offices offering general, cosmetic, and restorative dentistry with insurance and financing partnerships — broadly comparable service offering to The Riverfront Dentist, but at vastly greater scale and as part of a national portfolio.

Emerging players

• Tend Dental Studios: Tech-enabled dental startup offering general and cosmetic dentistry with modern digital booking, design-forward offices, and consumer-grade patient experience — partial overlap with The Riverfront Dentist's service mix but represents the digitally-native emerging competitor in the same category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Riverfront Dentist